FRAM

What FRAM does

FRAM is an automotive aftermarket brand founded in 1934 that manufactures oil filters, fuel filters, PCV valves, crankcase filters, and transmission modulators, serving DIY vehicle owners, professional mechanics, and auto parts retailers primarily in the United States. Its product portfolio spans budget "orange-can" filters, mid-tier offerings such as the EG+ PH7317P 10K Mile engine oil filter (the top-selling oil filter on Amazon with 21,000+ reviews and a 4.7/5 rating at approximately $4), and premium synthetic options including the Synthetic XG10060P (capable of capturing particles down to 23 microns and supporting up to 20,000-mile oil change intervals) and the Ultra Synthetic line. The brand operates through a hardware-sales revenue model distributed via big-box retail (historically Walmart at eye level) and online marketplaces (Amazon), with no disclosed subscription, licensing, or services revenue streams.

FRAM is owned and operated by First Brands Group, LLC, a private company headquartered in Rochester Hills, Michigan, which also controls brands including Trico, Autolite, StopTech, and Raybestos. First Brands Group filed for Chapter 11 bankruptcy in September 2025 with more than $10 billion in liabilities, including $2.3 billion in undisclosed off-balance-sheet financing, and the company's former CEO Patrick James and his brother Edward were indicted in January 2026 for an alleged multibillion-dollar fraud scheme. In response to the financial distress, FRAM's 75-year-old Greenville production plant is scheduled to close by April 30, 2026 — affecting approximately 400 employees — after a dispute between Honda and investor Onset accelerated the shutdown. A $1.1 billion emergency rescue package from a lender consortium was assembled to prevent total collapse. Independent third-party testing (SlashGear) ranked FRAM second to last of 21 oil filter brands, suggesting product quality concerns that may be contributing to the brand's reported disappearance from major retail shelves.

Name

FRAM

Legal name

First Brands Group, LLC

Website

https://fram.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

FRAM is a 1934-founded U.S. automotive aftermarket brand owned by First Brands Group, manufacturing oil and fuel filters for DIY consumers, mechanics, and retailers through Walmart and Amazon channels, currently in distress following its parent's Chapter 11 bankruptcy.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Filtration (Oil and Fuel Filters)

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industries

Mechanical replacement parts distribution (engine, drivetrain, steering, suspension, brakes) (CRAOANAA), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Oil filtration products
• Automotive aftermarket parts
• Engine oil filters
• Fuel filtration systems
• Automotive replacement parts

Headquarters

HQ city

Rochester Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Automotive Aftermarket Parts Sales: FRAM generates revenue through the sale of oil filters and other automotive aftermarket parts through retail and online channels. Revenue is derived from one-time product sales to consumers and potentially through distribution partnerships with retailers and auto parts stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

FRAM is a manufacturer of automotive aftermarket filtration products, primarily oil filters (its core product), along with fuel filters, PCV valves, crankcase filters, and transmission modulators. The portfolio spans a budget "orange-can" line, standard PH6607 filters, extended-interval EG+ synthetic filters (10,000-mile), Synthetic XG10060P (20,000-mile), and the premium FRAM Ultra Synthetic. Products are sold through big-box retail, e-commerce marketplaces, and auto parts stores to DIY consumers and professional mechanics in North America.

Product overview

FRAM is an automotive aftermarket brand specializing in oil filters for vehicles. The product portfolio includes the EG+ PH7317P 10K Mile engine oil filter (the brand's top seller on Amazon), the Synthetic XG10060P advanced filter supporting 20,000-mile intervals, and the FRAM Ultra Synthetic premium variant. A budget line known as 'orange-can filters' serves cost-conscious consumers. The brand has historically been a dominant presence in big-box retail automotive sections, though recent reports indicate potential distribution issues at major retailers Walmart and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• FRAM PH6607 Oil Filter Standard oil filter for automotive engines, sold at major retailers such as Walmart and Amazon and targeted at routine oil changes for consumer vehicles.
• FRAM EG+ PH7317P 10K Mile Engine Oil Filter 10,000-mile synthetic-blend engine oil filter; FRAM's top-selling SKU on Amazon, with over 21,000 reviews and a 4.7/5 rating at approximately $4, targeted at consumers seeking extended oil-change intervals.
• FRAM Synthetic XG10060P Advanced synthetic-blend oil filter capturing particles down to 23 microns and supporting extended oil change intervals up to 20,000 miles, positioned as a premium synthetic option for DIY vehicle owners and mechanics.
• FRAM Ultra Synthetic Premium-tier synthetic oil filter that filtered the most contaminants in third-party YouTube comparison testing by Brand Ranks, targeting enthusiast and professional users seeking maximum filtration performance.
• FRAM Orange-Can Filters Budget line of oil filters in signature orange packaging, positioned for cost-conscious consumers performing routine vehicle maintenance.

Quantifiable outcome

• Top-selling oil filter on Amazon with 4.7/5 rating and 21,000+ reviews
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights1 record

Direct peers

• Mahle: Mahle is a German automotive parts group with a major filtration division producing oil, fuel, and air filters sold globally. Directly comparable to FRAM as a head-to-head competitor in the aftermarket oil filter category, especially for passenger car and light-duty applications.
• K&N Engineering: K&N is a US-based manufacturer of high-performance oil and air filters with strong enthusiast brand equity. Comparable to FRAM as a competing automotive filter brand, though K&N skews toward the performance/premium tier and the reusable aftermarket segment rather than mass-market DIY.
• Mobil 1 (Extended Performance filters): Mobil 1 oil filters are marketed alongside Mobil 1 synthetic motor oil, including extended-drain SKUs. Comparable to FRAM as a competing premium synthetic oil filter sold at mass retail, leveraging the parent Mobil/ExxonMobil brand and a similar extended-interval value proposition.
• Mann+Hummel: Mann+Hummel is the world's largest independent filtration specialist, manufacturing oil, air, fuel, and cabin filters under the Mann-Filter and Wix brands. Directly comparable to FRAM as a primary competitor in aftermarket oil filters with global manufacturing and OEM/aftermarket distribution.
• Purolator: Purolator (now part of MANN+HUMMEL-affiliated operations) is a legacy oil filter brand with strong US retail presence. Directly comparable to FRAM as a competing mass-market oil filter brand historically sold through Walmart, AutoZone, and O'Reilly channels for DIY consumers.
• Wix Filters: Wix Filters, owned by Mann+Hummel, is a long-standing US oil filter brand focused on heavy-duty and automotive aftermarket. Directly comparable to FRAM as a competing filter SKU sold through auto parts retailers and installer channels, with overlapping DIY and professional mechanic customer base.
• Hastings Premium Filters: Hastings is a US private-label heavy-duty and passenger car filtration manufacturer serving distributors and fleets. Comparable to FRAM as a competing oil filter producer focusing on the installer and jobber channel rather than big-box retail.

Broad incumbents

• Motorcraft: Motorcraft is Ford's OEM parts brand, producing oil filters and consumables distributed through Ford/Lincoln dealers and auto parts retailers. Comparable to FRAM as a competing filter brand at the same price tier and retail touchpoints, with the added advantage of OEM fitment default for Ford vehicles.
• ACDelco: ACDelco is GM's aftermarket parts brand offering oil filters, batteries, and broader maintenance items. Comparable to FRAM as an established mass-market automotive filter brand sold through retail and installer channels, often competing for the same eye-level shelf position.
• Bosch Automotive Aftermarket: Bosch's aftermarket division produces oil and fuel filters alongside brakes, wiper blades, and diagnostics. Comparable to FRAM as a competing premium and value-tier filter line carried by the same big-box and online retailers, with deeper technical brand equity in Europe but a similar DIY/SMB mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/FRAM_Filters
• Facebookfacebook.com/framfiltration
• LinkedInlinkedin.com/company/framfilters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRAM