Mike Sport

Name

Mike Sport

Website

https://mikesport.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Team Sports Equipment & Uniforms Retail (CRAMABAE)

Keywords

• Sporting goods retail
• Athletic footwear
• Sports apparel
• Fitness equipment
• Multi-brand sports store

Headquarters

HQ city

Az Zalqa'

HQ country

Lebanon

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales of Sporting Goods: Mike Sport generates revenue through direct retail sales of branded athletic merchandise, footwear, apparel, and sports equipment to consumers. Sales occur through both physical retail stores and online e-commerce platform. The company sells products from multiple international brands including Nike, Adidas, New Balance, The North Face, Under Armour, and others.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mike Sport is a multi-brand sporting goods retailer selling athletic footwear, apparel, swimwear, fitness equipment, and sports accessories from over 30 international brands (Nike, Adidas, New Balance, The North Face, Under Armour, Crocs, ON, Hoka, Saucony, TYR, etc.). The company operates both physical retail stores in Lebanon and a Shopify-powered e-commerce platform (lb.mikesport.com), serving Men, Women, and Kids consumer segments across sports such as running, swimming, football, basketball, fitness, cycling, racket sports, hiking, and camping.

Product overview

Mike Sport is a multi-brand sports retail e-commerce platform operating in Lebanon, offering a comprehensive portfolio of athletic and outdoor products through both online and physical retail channels. The platform provides footwear, apparel, and accessories across multiple sports categories including running, fitness, football, swimming, cycling, racket sports, hiking, camping, and tactical gear. Mike Sport serves men, women, and kids segments across all age groups. The product portfolio includes core product categories (footwear, apparel, swimwear, fitness equipment, accessories) alongside numerous sub-brand partnerships with major sports brands such as Nike, Adidas, New Balance, The North Face, Under Armour, Crocs, Hoka, ON, UGG, Salewa, TYR, Saucony, Puma, Asics, Erke, Anta, O'Neill, Billabong, Zoggs, Moon Boot, Coros, Joma, Lotto, Diadora, and Top Ten. The platform also features seasonal promotional campaigns (Summer Sales, Outlet Price Drops) and services like store locator and free shipping on orders over $99.

Differentiator

Problem solved

Functional benefit

Products and services

• Footwear Athletic and casual footwear including running shoes, sneakers, slides, slippers, clogs, and sport-specific shoes from brands such as Nike, Adidas, New Balance, ON, Crocs, Hoka, Saucony, Puma, Asics, The North Face, and TYR, sold to men, women, and kids.
• Apparel Sports and casual clothing including T-shirts, tank tops, shorts, pants, tights, leggings, sportswear, swimwear, bikinis, dresses, skirts, and jackets for men, women, and kids.
• Swimwear & Beach Swimming and beach-related products including swimwear, swimming caps, goggles, towels, diving gear, and beach accessories for men, women, and kids.
• Fitness Equipment Gym and home fitness equipment including treadmills, exercise bikes, ellipticals, home gym machines, weights, dumbbells, training benches, boxing bags, training bars, yoga mats, foam rollers, training mats, fitness grips, gloves, straps, resistance bands, fitness tech & wearables, and exercise balls.
• Sports Accessories Various sports accessories including caps, hats, sunglasses, bags, backpacks, water bottles, helmets, protections, swimming accessories, and outdoor & camping accessories.
• Football Gear Football equipment and apparel including clothing, footwear, balls, and accessories for football/soccer activities, for men, women, and kids.
• Racket Sports Equipment Equipment for racket sports including tennis, squash, and table tennis gear, footwear, apparel, and accessories.
• Outdoor & Camping Outdoor recreation equipment including hiking gear, camping equipment, and outdoor accessories for men, women, and kids.
• Bikes & Wheels Cycling equipment including bikes, cycling apparel, and cycling accessories for men, women, and kids.
• Skateboard & Roller Sports Skateboarding and roller sports equipment including skateboards, roller skates, and related accessories.
• Scooters & E-scooters Personal mobility devices including scooters and electric scooters for men, women, and kids.
• Tactical Gear Tactical clothing, footwear, and accessories for tactical and outdoor activities.
• Yoga & Pilates Equipment Yoga and pilates accessories including yoga mats, foam rollers, blocks, and related equipment.
• Climbing Gear Climbing equipment and accessories for indoor and outdoor climbing activities for men, women, and kids.
• Kids Products Sports footwear, apparel, and accessories for infants, toddlers, little kids, and big kids/teens including kids shoes, swimwear, toys, accessories, balls, and sports gear.
• Online Shopping Platform E-commerce platform at lb.mikesport.com enabling customers to browse and purchase sports apparel, footwear, and equipment online with free shipping on orders over $99.
• Store Locator Service Physical store location finder service for customers to locate Mike Sport retail locations in Lebanon.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sun & Sand Sports: Middle East-based multi-brand sports retailer (Nike, Adidas, Puma, North Face authorized) with physical stores and e-commerce. Directly comparable to Mike Sport in business model, premium brand portfolio, and regional focus, though operating at much larger scale across the GCC.
• INTERSPORT: Global multi-brand sporting goods retailer with a franchise/store network selling Nike, Adidas, Under Armour and others. Closest direct peer given multi-brand authorized-retail model and family-wide category coverage (footwear, apparel, equipment, outdoor).
• Decathlon: World's largest sporting goods retailer offering own-label and multi-brand footwear, apparel, and equipment across running, football, swimming, cycling, fitness, hiking, and racket sports. Comparable breadth of categories, though differentiated by own-brand depth rather than premium third-party brand focus.
• Sports Direct (Frasers Group): UK-based multi-brand sports retailer offering Nike, Adidas, Under Armour, Puma and others at value pricing through stores and e-commerce. Comparable multi-brand authorized-retail model with deep discount promotional cadence.
• The Athlete's Foot: Global athletic footwear and apparel specialty retailer with strong presence in Middle East and Africa. Comparable focus on premium sneaker/athletic footwear brands (Nike, Adidas, New Balance, Asics) and family/kids segmentation.

Broad incumbents

• Foot Locker: Global athletic footwear and apparel retailer focused on Nike, Adidas, Jordan, New Balance and Puma. Comparable premium-brand authorized-retail model though narrower in apparel/equipment breadth than Mike Sport.
• JD Sports: Leading global sports fashion retailer with multi-brand premium athletic assortment and strong digital channels. Comparable premium multi-brand model and promotional cadence, though positioned as a broader incumbent.

Regional players

• Go Sport: French multi-brand sporting goods retailer offering footwear, apparel, and equipment across running, fitness, racket and team sports. Comparable multi-brand retail model but serves a different (European) geography from Mike Sport's Middle East focus.
• Stadium (Stadium Sports): Swedish multi-brand sports retailer with stores and e-commerce selling Nike, Adidas, Hoka, ON and others. Comparable multi-brand authorized-retail model and family-wide segmentation, but operates in a different geography.

Emerging players

• Net World Sports: Online-first multi-category sports equipment retailer with strong football, fitness, and outdoor assortment. Comparable e-commerce-led model and broad equipment category coverage, though primarily own-brand rather than premium third-party.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/mikesportleb
• Instagraminstagram.com/mikesportleb/?hl=en
• Xx.com/MikeSportLB
• LinkedInlinkedin.com/company/mike-sport

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike Sport