Mike Sport
- Company typePrivate
- Founded1985
- HeadquartersAz Zalqa', Lebanon
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
Mike Sport firmographics
Firmographics- Name
- Mike Sport
- Website
- https://mikesport.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Mike Sport industry classification
Industry- Product category
- Sporting Goods Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)
- SIC
- Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Athletic Footwear & Sport Apparel Retail (CRAMABAC)
- akta.pro secondary industries
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL), Team Sports Equipment & Uniforms Retail (CRAMABAE)
Keywords
Where Mike Sport is headquartered
LocationHeadquarters
- HQ city
- Az Zalqa'
- HQ country
- Lebanon
- HQ region
- Middle East
Offices1 record
Markets served
Mike Sport business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Sales of Sporting Goods: Mike Sport generates revenue through direct retail sales of branded athletic merchandise, footwear, apparel, and sports equipment to consumers. Sales occur through both physical retail stores and online e-commerce platform. The company sells products from multiple international brands including Nike, Adidas, New Balance, The North Face, Under Armour, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping on orders over $99 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Mike Sport product offering
Product offeringCore offering
Mike Sport is a multi-brand sporting goods retailer selling athletic footwear, apparel, swimwear, fitness equipment, and sports accessories from over 30 international brands (Nike, Adidas, New Balance, The North Face, Under Armour, Crocs, ON, Hoka, Saucony, TYR, etc.). The company operates both physical retail stores in Lebanon and a Shopify-powered e-commerce platform (lb.mikesport.com), serving Men, Women, and Kids consumer segments across sports such as running, swimming, football, basketball, fitness, cycling, racket sports, hiking, and camping.
Product overview
Mike Sport is a multi-brand sports retail e-commerce platform operating in Lebanon, offering a comprehensive portfolio of athletic and outdoor products through both online and physical retail channels. The platform provides footwear, apparel, and accessories across multiple sports categories including running, fitness, football, swimming, cycling, racket sports, hiking, camping, and tactical gear. Mike Sport serves men, women, and kids segments across all age groups. The product portfolio includes core product categories (footwear, apparel, swimwear, fitness equipment, accessories) alongside numerous sub-brand partnerships with major sports brands such as Nike, Adidas, New Balance, The North Face, Under Armour, Crocs, Hoka, ON, UGG, Salewa, TYR, Saucony, Puma, Asics, Erke, Anta, O'Neill, Billabong, Zoggs, Moon Boot, Coros, Joma, Lotto, Diadora, and Top Ten. The platform also features seasonal promotional campaigns (Summer Sales, Outlet Price Drops) and services like store locator and free shipping on orders over $99.
Differentiator
Problem solved
Functional benefit
Products and services
- Footwear Athletic and casual footwear including running shoes, sneakers, slides, slippers, clogs, and sport-specific shoes from brands such as Nike, Adidas, New Balance, ON, Crocs, Hoka, Saucony, Puma, Asics, The North Face, and TYR, sold to men, women, and kids.
- Apparel Sports and casual clothing including T-shirts, tank tops, shorts, pants, tights, leggings, sportswear, swimwear, bikinis, dresses, skirts, and jackets for men, women, and kids.
- Swimwear & Beach Swimming and beach-related products including swimwear, swimming caps, goggles, towels, diving gear, and beach accessories for men, women, and kids.
- Fitness Equipment Gym and home fitness equipment including treadmills, exercise bikes, ellipticals, home gym machines, weights, dumbbells, training benches, boxing bags, training bars, yoga mats, foam rollers, training mats, fitness grips, gloves, straps, resistance bands, fitness tech & wearables, and exercise balls.
- Sports Accessories Various sports accessories including caps, hats, sunglasses, bags, backpacks, water bottles, helmets, protections, swimming accessories, and outdoor & camping accessories.
- Football Gear Football equipment and apparel including clothing, footwear, balls, and accessories for football/soccer activities, for men, women, and kids.
- Racket Sports Equipment Equipment for racket sports including tennis, squash, and table tennis gear, footwear, apparel, and accessories.
- Outdoor & Camping Outdoor recreation equipment including hiking gear, camping equipment, and outdoor accessories for men, women, and kids.
- Bikes & Wheels Cycling equipment including bikes, cycling apparel, and cycling accessories for men, women, and kids.
- Skateboard & Roller Sports Skateboarding and roller sports equipment including skateboards, roller skates, and related accessories.
- Scooters & E-scooters Personal mobility devices including scooters and electric scooters for men, women, and kids.
- Tactical Gear Tactical clothing, footwear, and accessories for tactical and outdoor activities.
- Yoga & Pilates Equipment Yoga and pilates accessories including yoga mats, foam rollers, blocks, and related equipment.
- Climbing Gear Climbing equipment and accessories for indoor and outdoor climbing activities for men, women, and kids.
- Kids Products Sports footwear, apparel, and accessories for infants, toddlers, little kids, and big kids/teens including kids shoes, swimwear, toys, accessories, balls, and sports gear.
- Online Shopping Platform E-commerce platform at lb.mikesport.com enabling customers to browse and purchase sports apparel, footwear, and equipment online with free shipping on orders over $99.
- Store Locator Service Physical store location finder service for customers to locate Mike Sport retail locations in Lebanon.
Companies that use Mike Sport
Customer profileSegments3 records
Ideal customer profiles2 records
Mike Sport technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mike Sport partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Mike Sport competitors and assessment
Company assessmentDirect peers
- Sun & Sand Sports: Middle East-based multi-brand sports retailer (Nike, Adidas, Puma, North Face authorized) with physical stores and e-commerce. Directly comparable to Mike Sport in business model, premium brand portfolio, and regional focus, though operating at much larger scale across the GCC.
- INTERSPORT: Global multi-brand sporting goods retailer with a franchise/store network selling Nike, Adidas, Under Armour and others. Closest direct peer given multi-brand authorized-retail model and family-wide category coverage (footwear, apparel, equipment, outdoor).
- Decathlon: World's largest sporting goods retailer offering own-label and multi-brand footwear, apparel, and equipment across running, football, swimming, cycling, fitness, hiking, and racket sports. Comparable breadth of categories, though differentiated by own-brand depth rather than premium third-party brand focus.
- Sports Direct (Frasers Group): UK-based multi-brand sports retailer offering Nike, Adidas, Under Armour, Puma and others at value pricing through stores and e-commerce. Comparable multi-brand authorized-retail model with deep discount promotional cadence.
- The Athlete's Foot: Global athletic footwear and apparel specialty retailer with strong presence in Middle East and Africa. Comparable focus on premium sneaker/athletic footwear brands (Nike, Adidas, New Balance, Asics) and family/kids segmentation.
Broad incumbents
- Foot Locker: Global athletic footwear and apparel retailer focused on Nike, Adidas, Jordan, New Balance and Puma. Comparable premium-brand authorized-retail model though narrower in apparel/equipment breadth than Mike Sport.
- JD Sports: Leading global sports fashion retailer with multi-brand premium athletic assortment and strong digital channels. Comparable premium multi-brand model and promotional cadence, though positioned as a broader incumbent.
Regional players
- Go Sport: French multi-brand sporting goods retailer offering footwear, apparel, and equipment across running, fitness, racket and team sports. Comparable multi-brand retail model but serves a different (European) geography from Mike Sport's Middle East focus.
- Stadium (Stadium Sports): Swedish multi-brand sports retailer with stores and e-commerce selling Nike, Adidas, Hoka, ON and others. Comparable multi-brand authorized-retail model and family-wide segmentation, but operates in a different geography.
Emerging players
- Net World Sports: Online-first multi-category sports equipment retailer with strong football, fitness, and outdoor assortment. Comparable e-commerce-led model and broad equipment category coverage, though primarily own-brand rather than premium third-party.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mike Sport social profiles
Digital presenceMike Sport financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mike Sport leadership team
Management profileNumber of profiles
Mike Sport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mike Sport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mike Sport
What does Mike Sport do?
Mike Sport is a multi-brand sporting goods retailer selling athletic footwear, apparel, swimwear, fitness equipment, and sports accessories from over 30 international brands (Nike, Adidas, New Balance, The North Face, Under Armour, Crocs, ON, Hoka, Saucony, TYR, etc.). The company operates both physical retail stores in Lebanon and a Shopify-powered e-commerce platform (lb.mikesport.com), serving Men, Women, and Kids consumer segments across sports such as running, swimming, football, basketball, fitness, cycling, racket sports, hiking, and camping.
When was Mike Sport founded?
Mike Sport was founded in 1985. It employs 501 to 1,000 people.
Where is Mike Sport based?
Mike Sport is headquartered in Az Zalqa', Lebanon, in the Middle East region.
How does Mike Sport make money?
One revenue line is on record: retail Sales of Sporting Goods.
Who are Mike Sport's main competitors?
Direct peers on record are Sun & Sand Sports, INTERSPORT, Decathlon, Sports Direct (Frasers Group) and The Athlete's Foot. Broad incumbents are Foot Locker and JD Sports. Regional players are Go Sport and Stadium (Stadium Sports). Net World Sports is listed as an emerging player.
Does Mike Sport have an API?
No public API is recorded for Mike Sport.
What industry is Mike Sport in?
Mike Sport's product category is Sporting Goods Retail. Its primary akta.pro industry code is CRAMABAC, Athletic Footwear & Sport Apparel Retail, with a secondary code of CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 45911 and its SIC code is 5661.