Sterling Concrete

What Sterling Concrete does

Sterling Concrete is a privately held, regional ready-mixed concrete supplier founded in 2004 and headquartered in North Oxford, Massachusetts. The company operates as part of the Rawson Materials family of brands and runs three production plants — Sterling MA, Oxford MA, and Danielson CT — serving more than 60 towns across Central Massachusetts and Eastern Connecticut. Its product portfolio centers on ready-mixed concrete for foundations, walls, driveways, and sidewalks, supplemented by Flowfill (Controlled Low Strength Material) for backfill and utility trench applications and concrete blocks manufactured from recycled material for retaining walls and landscaping.

The business is built on conventional ready-mix manufacturing with computerized dispatch and batch controls at each plant, a fleet of 100% Front-End Discharge Concrete Mixers for direct delivery, and in-house quality control. Sterling Concrete is approved by the Massachusetts Department of Transportation for state projects and operates eco-friendly processes including solar power supplying 75% of electricity at its Oxford plant. Differentiators cited are management team with over 100 years of combined industry experience, dedicated quality control staffing, and adherence to ASTM and ACI standards through BASF-supplied admixtures.

The revenue model is project-based, transaction-fee concrete sales priced by cubic yard through a quote-only ordering process routed via phone-based dispatch — orders are not accepted by email. The go-to-market is sales-led and segmented into commercial contractors (foundations, walls, slab pours for small to large structures) and residential homeowners (foundations, driveways, sidewalks, garage slabs). Projects range from single-truckload residential deliveries to large commercial engagements requiring hundreds of trips. Distribution is direct from plants via own fleet to job sites within the service radius, with no third-party channel partners.

Name

Sterling Concrete

Legal name

Sterling Concrete

Website

https://sterlingconcrete.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Sterling Concrete is a privately held, regional ready-mixed concrete supplier founded in 2004, operating three plants in Central Massachusetts and Eastern Connecticut to deliver ready-mix concrete, Flowfill, and recycled-material concrete blocks to commercial contractors and residential homeowners across 60+ towns.

Ownership category

akta.pro rank

Product category

Ready-Mixed Concrete Manufacturing

NAICS

Ready-Mix Concrete Manufacturing (32732)

SIC

Concrete, Gypsum & Plaster Products (3270)

akta.pro primary industry

Ready-Mix Concrete Production & Delivery (IMADAAAA)

akta.pro secondary industry

Precast Concrete Products (IMADAAAB)

Keywords

• Ready-mixed concrete
• Concrete supply services
• Concrete block manufacturing
• Flowable fill concrete
• Concrete delivery services

Headquarters

HQ city

North Oxford

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ready-Mixed Concrete Sales: Manufacturing and supplying ready-mixed concrete for commercial and residential construction projects. Revenue is generated through per-project concrete volume sales, with pricing based on cubic yards ordered. Projects range from small residential driveways to large commercial foundations.
2. Flowfill Concrete (CLSM): Controlled Low Strength Material (CLSM) for backfill, utility trenches, retaining walls, mud jacking, and pavement base applications. Delivered in ready-mix trucks alongside regular concrete products.
3. Concrete Blocks: Manufactures smooth blocks with chamfered edges from recycled concrete material. Full-size blocks (6'L x 3'W x 1'6"H) and half-size blocks for retaining walls and landscaping.
4. Concrete Delivery Services: Delivery services from three centrally located plants using state-of-the-art concrete mixer trucks and equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Sterling Concrete manufactures and supplies ready-mixed concrete for commercial and residential construction projects across Central Massachusetts and Eastern Connecticut. Its core portfolio includes ready-mixed concrete, Flowfill/CLSM (controlled low strength material), and concrete blocks manufactured from recycled material. The company operates three plants (Sterling, Oxford, and Danielson) with computerized dispatch and batch controls, delivering via a fleet of front-end discharge mixer trucks to job sites throughout 60+ towns.

Product overview

Sterling Concrete is a ready-mixed concrete supplier operating as part of the Rawson Materials family of brands. The company offers a unified portfolio of concrete products and services centered around five core offerings: Ready-Mixed Concrete (their primary product for foundations, walls, driveways, and sidewalks), Flowfill Concrete (a controlled low-strength material for backfill and utility applications), Concrete Blocks (manufactured from recycled concrete for retaining walls), Concrete Foundations, and Concrete Floors. These products are supported by concrete delivery services from three centrally located plants and an online concrete calculator tool. The company serves Worcester County, Central Massachusetts, and Eastern Connecticut through plants in Sterling, Oxford, and Danielson.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-Mixed Concrete Comprehensive commercial and residential ready-mixed concrete for poured foundations, walls, driveways, and sidewalks, with in-house quality control engineering mix designs for demanding projects.
• Flowfill Concrete (CLSM)
• Concrete Blocks
• Concrete Foundations
• Concrete Floors
• Concrete Delivery

Quantifiable outcome

• Solar supplies 75% of electricity at Oxford plant
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record.

• American Concrete Institute (ACI)OthersIndustry standards organization providing certification, education, and technical resources for concrete professionals. Sterling Concrete maintains membership for access to industry best practices and technical standards.
• American Society for Testing & Materials (ASTM)OthersStandards development organization that establishes technical standards for concrete materials and testing methods. Sterling Concrete adheres to ASTM standards for quality control.
• BASF AdmixturesTechnology or IntegrationChemical admixtures supplier for concrete products. BASF provides water reducers, retarders, accelerators, and air-entraining agents used in Sterling's concrete mix designs.
• Massachusetts Concrete & Aggregate Producers Association (MACAPA)OthersState-level industry association for concrete and aggregate producers in Massachusetts. Sterling Concrete's Sales Manager David LaPointe serves on the Board of Directors (2024). Lifetime membership held by management.
• National Ready Mixed Concrete Association (NRMCA)OthersNational trade association representing ready-mixed concrete producers. Provides industry advocacy, education, and technical resources. Sterling Concrete references NRMCA content for customer education on concrete basics.
• Portland Cement Association (PCA)OthersNational association representing Portland cement manufacturers. Provides technical resources, research, and education on cement and concrete applications. References PCA content in quality control documentation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• CEMEX USA: Global building materials company with a substantial ready-mix concrete footprint across the United States including the Northeast. Operates at vastly greater scale and offers aggregates and cement alongside ready-mix, making it a broad incumbent competitor in the same product category.
• US Concrete: National ready-mixed concrete and aggregates producer (now part of Vulcan Materials). Operates across multiple U.S. regions including the Northeast, making it a broad incumbent comparable to Sterling in core category though at materially larger scale.
• Quikrete: National packaged concrete products manufacturer with broad retail and contractor distribution. While primarily a bagged-goods and dry-mix player rather than a ready-mix operator, it competes for some of the same end-customer use cases, particularly residential and small contractor segments.
• Vulcan Materials Company: Largest U.S. producer of construction aggregates and a major supplier of ready-mix concrete and asphalt. Following its acquisition of US Concrete, Vulcan has significant ready-mix presence across the U.S. including the Northeast — a broad incumbent competing in Sterling's category and geography.
• LafargeHolcim US: One of the largest building materials companies globally, with extensive ready-mix concrete and cement operations across the United States including New England. Competes broadly in Sterling's category and geography but as part of a much larger portfolio.

Regional players

• Boston Sand & Gravel: Long-established Massachusetts supplier of ready-mix concrete, aggregate, and masonry products. Serves commercial and residential customers across the Greater Boston area and into central Massachusetts, making it a regional direct competitor.
• PJ Keating: Massachusetts-based producer of crushed stone, hot mix asphalt, and ready-mixed concrete. Operates plants throughout central and eastern Massachusetts, overlapping directly with Sterling's service territory and product portfolio.

Direct peers

• Aggregate Industries: Major New England ready-mix concrete producer (US Concrete subsidiary) operating multiple plants across Massachusetts and the broader Northeast. Directly comparable in product offering, target customers, and regional geography, though significantly larger in scale.
• S&F Concrete: Massachusetts-based ready-mix concrete supplier serving residential and commercial customers in central and eastern Massachusetts. Closely comparable to Sterling in scale, product mix, and target customer segments within overlapping service areas.

Others

• Bevilacqua (asphalt): Sister brand within the Rawson Materials family of companies, providing asphalt paving services in the same New England region. Comparable as a related operating company under shared ownership rather than a direct competitor; reflects cross-brand ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sterling-concrete

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sterling Concrete