Sports Aventure

Name

Sports Aventure

Legal name

Sports Aventure

Website

https://sports-aventure.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Aventure is a French specialty e-commerce retailer founded in 1989 and based in Bordeaux, selling multi-branded skis, hiking bags, paddle boards, surfboards, shoes, wetsuits, and outdoor accessories.

Ownership category

akta.pro rank

Product category

Outdoor Sports Equipment Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

akta.pro industry

PRIMARYCRAMABAA

Full-Line Sporting Goods Superstores

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMABAI

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMABAC

Athletic Footwear & Sport Apparel Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAIAD

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

Keywords

• Outdoor sports equipment
• Ski equipment retail
• Watersports equipment
• Hiking gear
• Surf equipment

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Core offering

Sports Aventure is a French e-store that sells multi-branded outdoor and water sports equipment to individual consumers. Its product assortment covers skis, hiking bags, stand-up paddles (SUP), surfboards, sports shoes, wetsuits, and related accessories. The company operates a retail storefront both online (sports-aventure.fr) and from its base in Bordeaux, France, and has been in business since 1989.

Differentiator

Problem solved

Functional benefit

Products and services

• Skis Multi-branded ski equipment sold to individual outdoor sports consumers through the Sports Aventure e-store and physical retail presence.
• Hiking bags Multi-branded hiking bags and backpacks sold to individual outdoor enthusiasts via the Sports Aventure e-store.
• Stand-up paddles (SUP) Stand-up paddle boards and SUP equipment sold to individual water sports consumers through the Sports Aventure e-store.
• Surfboards Multi-branded surfboards sold to individual surfers and water sports consumers via the Sports Aventure e-store.
• Sports shoes Multi-branded sports shoes sold to individual outdoor and water sports consumers through the Sports Aventure e-store.
• Wetsuits Multi-branded wetsuits sold to individual water sports and surf consumers via the Sports Aventure e-store.
• Outdoor sports accessories Multi-branded accessories related to outdoor and water sports, sold to individual consumers through the Sports Aventure e-store.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Sport 2000: French network of independent sporting goods retailers covering ski, outdoor, water sports, and footwear. Comparable multi-brand model and target customer, but distributed through affiliated physical stores plus online.
• Snowleader: French online specialist retailer focusing on ski, snowboard, and outdoor gear with curated multi-brand assortment. Closely comparable niche specialist e-commerce positioning to Sports Aventure, with stronger marketing presence.
• Decathlon: French global sporting goods retailer selling multi-brand equipment and apparel across all the same categories as Sports Aventure (ski, surf, hiking, footwear). Direct competitor on price, assortment, and online/offline convenience, but at vastly larger scale.
• Go Sport: French multi-brand sporting goods retailer with national footprint and strong e-commerce channel. Overlaps with Sports Aventure across ski, outdoor, surf, and athletic footwear categories.
• Hardloop: French online outdoor and trail-running specialist retailer. Similar multi-brand e-commerce model and niche outdoor customer focus, though more concentrated on trail/hiking than water sports.
• Intersport: International sporting goods retail chain with strong French presence, carrying multi-brand skis, surfboards, footwear, and apparel. Competes directly with Sports Aventure on category breadth and pricing across both physical and online channels.
• Blue Tomato: European online retailer specializing in snowboarding, surfing, skateboarding, and outdoor gear. Highly comparable multi-brand e-commerce positioning covering ski and surf categories that overlap directly with Sports Aventure's assortment.

Broad incumbents

• Patagonia Europe: Outdoor apparel and gear brand with European direct-to-consumer operations in hiking, surf, and ski categories. Comparable to Sports Aventure's hiking bag and outdoor accessory categories, and acts as a brand-direct competitor to multi-brand resellers.
• Amer Sports: Global sporting goods group owning Salomon, Arc'teryx, Wilson, and Atomic. Operates both as a manufacturer and through brand-direct retail in the same ski, outdoor, and water sports categories as Sports Aventure, posing brand-disintermediation risk.

Emerging players

• Surf Avenue: French online surf and water sports retailer selling surfboards, wetsuits, and accessories. Directly comparable in the surf/stand-up paddle segment of Sports Aventure's catalog, though narrower in category scope.

Market position

Customer concentration

• Xx.com/SportsAventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Aventure