Undiz
Undiz is a French mass-market lingerie and intimate apparel retailer (subsidiary of Groupe Etam) selling bras, sleepwear, swimwear, and men's underwear through e-commerce, mobile app, and physical boutiques across France at accessible price points.
- Company typePrivate
- Founded2007
- HeadquartersClichy, France
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Undiz does
Undiz is a French mass-market lingerie and intimate apparel retailer that designs, sources, and sells bras, panties, bodys, sleepwear, ready-to-wear, swimwear (including menstrual swimwear), and men's underwear under its own brand, targeting women, men, juniors (8+), and plus-size consumers with inclusive sizing (XS to 2XL; bras 75A to 105F). The company is a subsidiary of Groupe Etam and uses a tri-channel direct-to-consumer model: an owned e-commerce site (undiz.com), an iOS/Android mobile application with app-exclusive pricing, and physical retail boutiques across France with ship-to-store and in-store returns. Its proprietary technology edge is access to the parent group's in-house textile printing technology, which the company describes as delivering substantial reductions in CO2 emissions, freshwater eutrophication, and fossil resource usage versus traditional dyeing.
Revenue is generated through unit-priced retail sales at accessible price points (bras €6.50-€27.99; panties €4.99-€12.99; swimwear €9.99-€26.99), supplemented by bundle and BOGO promotions (e.g., 3 panties + 1 free; 2nd bra at €8.99) and a loyalty program (Undizfamily) with 10% first-order discount. Klarna 3x interest-free installment payments above €35 lower the friction to higher basket sizes. The assortment is refreshed through recurring licensed IP collaborations with Playboy, Disney, Hello Kitty, Barbie, Bridgerton, and Stitch, plus an influencer capsule with Clem de la Creeme. Operating geographies are concentrated in France, with broader Western Europe distribution implied. The company is part of a B Corp certified group, supplies 91.12% of cotton from GOTS/OCS organic chains, and reports a 31% reduction in scope 1-3 GHG emissions between 2019 and 2025.
Undiz firmographics
Firmographics- Name
- Undiz
- Legal name
- Undiz
- Website
- https://undiz.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Undiz is a French mass-market lingerie and intimate apparel retailer (subsidiary of Groupe Etam) selling bras, sleepwear, swimwear, and men's underwear through e-commerce, mobile app, and physical boutiques across France at accessible price points.
- Ownership category
- akta.pro rank
Undiz industry classification
Industry- Product category
- Lingerie and Intimate Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industries
- Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Fast Fashion Intimates & Sleepwear (CRAAAGAH), Panties & Briefs (CRAAAIAB), Intimates Accessories (Hosiery, Garters, Lingerie Care) (CRAAAIAI), Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)
Keywords
Where Undiz is headquartered
LocationHeadquarters
- HQ city
- Clichy
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Undiz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: Undiz generates revenue through the sale of lingerie, underwear, swimwear, sleepwear, and ready-to-wear apparel. Products are sold through owned e-commerce, physical retail stores, and mobile application at accessible price points.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lingerie (Bras) |
| Unit Pricing | Pay-as-you-go | Lingerie (Culottes/Panties) |
| Unit Pricing | Pay-as-you-go | Swimwear |
| Unit Pricing | Pay-as-you-go | Bodys |
| Unit Pricing | Pay-as-you-go | Sleepwear (Pyjamas) |
| Unit Pricing | Pay-as-you-go | Ready-to-Wear |
| Unit Pricing | Pay-as-you-go | Men's Underwear |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Undiz product offering
Product offeringCore offering
Undiz designs, sources, and retails own-brand lingerie, underwear, sleepwear, ready-to-wear, and swimwear for women and men, sold direct-to-consumer through its e-commerce site (undiz.com), a mobile app, and physical retail boutiques across France. The assortment includes licensed IP collaborations, a sustainability-focused WeCare collection, menstrual underwear/swimwear, and an integrated loyalty program.
Product overview
Undiz is a French lingerie and underwear brand offering a diversified portfolio of women's and men's intimate apparel, sleepwear, ready-to-wear, and swimwear. The core product lines include Lingerie (featuring bras in multiple styles—push-up, balconette, triangle, minimizer, bustier, bralette, strapless, wired and wireless—plus panties, bodys, and specialty collections like sexy, invisible, shaping, and wedding lingerie), Pyjamas et Prêt-à-porter (sleepwear, loungewear, sport wear, and collaborations with brands like Disney, Bridgerton, Hello Kitty, Stitch, and Barbie), Maillots de bain (swimwear including two-piece bikinis in various cuts and one-piece swimsuits), and a dedicated Homme line for men. The brand operates a mobile app offering exclusive discounts, a loyalty program (Undizfamily), and a sustainability-focused WeCare sub-collection. Limited edition collaborations with Playboy, Disney franchises, and influencers extend the brand's appeal. The company is part of a B Corp certified group and emphasizes responsible manufacturing.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Lingerie
Quantifiable outcome
- 68.49% of products are WeCare certified (more responsible) in 2025, up from 13% in 2019
- +2 more outcomes
Companies that use Undiz
Customer profileSegments4 records
Ideal customer profiles3 records
Undiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Undiz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- PlayboyminorLicensed collaboration for a Playboy-branded lingerie collection featuring signature Playboy rabbit logo designs in the Frutti Paradiso collection style.
- Hello KittyminorLicensed collaboration featuring Hello Kitty character in pajamas and ready-to-wear collection.
- DisneyminorLicensed Disney character collaboration in sleepwear and loungewear collections.
- BarbieminorLicensed Barbie-branded collection featuring pink-themed designs in various product categories including underwear and accessories.
- Stitch (Lilo & Stitch)minorLicensed Stitch character collaboration in pajamas and loungewear collection.
- BridgertonminorLicensed Bridgerton TV series collaboration in sleepwear collection inspired by the Regency-era aesthetic of the show.
- Clem de la CreememinorCapsule collection collaboration with Clem de la Creeme featuring reversible swimwear pieces and graphic prints.
- Jeune & RoseminorPartnership with association supporting young women affected by breast cancer, focusing on awareness, prevention, and support.
- Règles ÉlémentairesminorPartnership with France's first association fighting menstrual poverty and menstrual taboos, supporting equal access to menstrual protection products.
- RefashioncoreEco-organization for textile end-of-life, agréé par l'État. Undiz products received Refashion bonuses for superior durability. Also manages the Bonus Réparation program for repair incentives.
- GOTS (Global Organic Textile Standard)coreOrganic cotton certification standard. 81% of Undiz cotton products are certified GOTS or OCS, ensuring organic farming without synthetic chemicals or GMOs.
- Amfori BSCI / SA8000 / ICS / SMETAcoreInternational audit standards covering working conditions, remuneration, health, safety, and anti-forced labor measures across supplier factories.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Undiz competitors and assessment
Company assessmentDirect peers
- Hunkemöller: Dutch lingerie and athleisure retailer with European store footprint, similar mid-market positioning, and active IP collaborations. Comparable on accessible pricing, broad size range, and physical-plus-digital omnichannel model.
- DIM: Iconic French hosiery and intimate apparel brand (Hanesbrands-owned), competing head-to-head with Undiz in the French mass market on tights, socks, and core lingerie. Comparable on French domestic focus, accessible pricing, and channel overlap.
- Calzedonia: Italian apparel group specializing in hosiery, swimwear, and intimate apparel with broad European retail footprint. Comparable to Undiz on swimwear/hosiery categories, accessible pricing, and integrated DTC and physical-store model.
- Princesse Tam Tam: French contemporary lingerie and homewear brand with strong color/design DNA. Comparable to Undiz in target customer (women seeking stylish everyday intimate apparel), omnichannel DTC strategy, and French market focus.
- Intimissimi: Calzedonia Group's flagship intimate apparel brand, operating a globally scaled DTC and physical-store model across lingerie, sleepwear, and loungewear. Highly comparable on price-segment positioning, product breadth, and omnichannel retail execution.
- Etam: Flagship lingerie brand of parent Groupe Etam, directly competing with Undiz in women's intimate apparel at similar accessible price points. Highly comparable in product mix (bras, panties, sleepwear), omnichannel model, and European (France-led) geographic footprint.
Broad incumbents
- Victoria's Secret: Global lingerie market leader with broad assortment across bras, panties, sleepwear, and beauty. Comparable on intimate apparel core category and DTC/retail mix, but operates at much larger scale and a different price segment than Undiz's accessible positioning.
- Primark: European fast-fashion value retailer with growing intimate apparel and sleepwear offering. Comparable on mass-market price points and physical-store-led model, though Undiz differentiates via stronger DTC and licensed IP.
- H&M: Global fast-fashion incumbent with a substantial lingerie and sleepwear assortment. Comparable on accessible pricing and trend-driven fast-fashion positioning, but intimate apparel is one of many categories for H&M rather than the core focus.
Regional players
- Aubade: French heritage lingerie brand positioned at the premium end of the market. Comparable on French domestic focus and intimate apparel specialization, but Undiz targets mass-market accessibility versus Aubade's premium price positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Undiz social profiles
Digital presenceUndiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Undiz leadership team
Management profileNumber of profiles
Undiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Undiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Undiz
What does Undiz do?
Undiz designs, sources, and retails own-brand lingerie, underwear, sleepwear, ready-to-wear, and swimwear for women and men, sold direct-to-consumer through its e-commerce site (undiz.com), a mobile app, and physical retail boutiques across France. The assortment includes licensed IP collaborations, a sustainability-focused WeCare collection, menstrual underwear/swimwear, and an integrated loyalty program.
When was Undiz founded?
Undiz was founded in 2007. It employs 501 to 1,000 people.
Where is Undiz based?
Undiz is headquartered in Clichy, France, in the Europe region.
How does Undiz make money?
One revenue line is on record: retail Product Sales.
Who are Undiz's main competitors?
Direct peers on record are Hunkemöller, DIM, Calzedonia, Princesse Tam Tam, Intimissimi and Etam. Broad incumbents are Victoria's Secret, Primark and H&M. Aubade is listed as a regional player.
Does Undiz have an API?
No public API is recorded for Undiz.
What industry is Undiz in?
Undiz's product category is Lingerie and Intimate Apparel. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of CRAAABAF, Intimates, Lingerie & Sleepwear Retail. Its NAICS code is 45811 and its SIC code is 5621.