The Roxburgh Agency

What The Roxburgh Agency does

The Roxburgh Agency (operating as ROX) is a privately held, full-service brand marketing agency founded in 1980 by Claudia Roxburgh and currently led by CEO Tami Newcomb. The firm is headquartered in San Luis Obispo, California, with a secondary office in Newport Beach serving the Southern California market. It provides integrated branding, marketing, and advertising services — spanning brand development and identity, creative concepting and design, advertising across digital, broadcast, print, outdoor, and direct channels, media planning and buying, social media management, web development, photography, illustration, and wayfinding signage — to enterprise clients primarily in residential real estate development and master-planned communities, with secondary work in hospitality/resort properties and retail.

The agency's core technology stack is traditional creative production rather than proprietary software: it relies on human-driven brand storytelling, custom illustration, copywriting, art direction, and design execution. The firm has delivered 60+ named master-planned community projects and accumulated 300+ international, national, and regional awards over more than four decades. Its commercial model is professional services — custom, quote-based, multi-year engagements — delivered through consultative direct sales to enterprise developer clients across California, Idaho, Nevada, Montana, Hawaii, and Mexico. No external investment, parent company, or M&A activity is disclosed; ownership and operating control remain private.

Name

The Roxburgh Agency

Legal name

The Roxburgh Agency Inc.

Website

https://roxburgh.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

The Roxburgh Agency (ROX) is a privately held, full-service brand marketing and advertising agency founded in 1980, serving enterprise clients in residential real estate development, master-planned communities, hospitality, and retail across the Western U.S. from offices in San Luis Obispo and Newport Beach, California.

Ownership category

akta.pro rank

Product category

Brand Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Other Services Related to Advertising (541890), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand marketing services
• Real estate branding
• Master-planned communities
• Integrated advertising agency
• Creative campaign development

Headquarters

HQ city

Newport Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Advertising Services: The agency generates revenue through providing integrated marketing, branding, and advertising services to real estate, hospitality, and retail clients. Services include brand development, campaign creation, media planning and buying, digital marketing, and creative design services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

The Roxburgh Agency is a brand marketing agency that delivers integrated branding, marketing, and advertising services to real estate developers, master-planned community operators, hospitality and resort brands, and retail clients. Its deliverables span brand development (naming, identity, strategy, positioning), creative services (art direction, copywriting, illustration, videography, design), marketing collateral (brochures, events, signage), advertising across digital and traditional channels, and media planning, buying, and social media management. Each engagement is custom-scoped around the client's property or brand and is supported by in-house strategic planning and creative execution.

Product overview

The Roxburgh Agency (ROX) is a brand marketing agency providing integrated branding, marketing, and advertising services. Founded in 1980 and headquartered in San Luis Obispo, CA with offices in Newport Beach, CA, the agency serves residential and commercial real estate, master-planned communities, hospitality, and retail clients. ROX offers a comprehensive suite of services including Brand Development (naming, identity, strategy), Creative Services (art direction, concepting, illustration, videography, copywriting, design), Marketing Services (brochures, events, experiences), Advertising Services (broadcast, digital, direct mail, email, outdoor, print), and Media Services (planning, placement, buying, social media management, web development). The agency has earned over 300 international, national, and regional awards recognizing excellence in marketing, advertising, and design.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Services Comprehensive brand development service covering naming, identity creation, strategy, and positioning to help clients establish and communicate their brand identity.
• Creative Services Art direction, creative concepting, illustration, videography, copywriting, and design services for marketing materials and campaigns.
• Marketing Services Production of brochures, events and experiences, flyers, maps, and stationery for client marketing needs.
• Advertising Services Broadcast campaigns, digital ads, direct mail, email marketing, outdoor advertising, and print advertising developed across multiple media channels.
• Media Services Media planning, placement, buying, social media management, and website development services.
• Logo Design Custom logo design services producing distinctive brand symbols and custom letterforms for clients such as Woodbridge Pacific Group.
• Style Guide Development Comprehensive brand style guides communicating brand standards with clarity and consistency for employees, subcontractors, and vendors.
• International Marketing Marketing services adapted for international audiences, including culturally relevant creative approaches such as region-specific pattern usage for diverse buyer pools.
• Illustration Services Custom illustration services conveying unique lifestyle elements and brand personalities for marketing materials.

Quantifiable outcome

• 300+ awards for marketing, advertising, and design excellence
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ambient CommunitiescoreStrategic or Co-development PartnerCommunity developer client for whom ROX has provided master marketing services for multiple developments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AE Design Group: Specialist branding and marketing agency for master-planned communities and residential real estate developers. Highly comparable because both firms compete head-to-head for new-community brand launches, name development, and amenity/lifestyle positioning for large planned developments.
• Williams Page Creative: Boutique branding and marketing agency serving residential and master-planned community developers across the Western US. Closely comparable because of overlapping service scope (brand identity, sales collateral, digital, media planning) and shared target buyer profile of homebuilders and developers.
• PGAV Destinations: Master planning and destination branding firm with deep roots in master-planned community marketing. Comparable because both firms serve large-scale planned communities with integrated brand, sales, and marketing services targeting lifestyle-oriented buyers.
• Saxton Horne Communications: Marketing and public relations agency focused on luxury real estate, resort, and master-planned community clients. Comparable because both firms specialize in premium/lifestyle positioning and serve an overlapping roster of resort, golf, and high-end residential developers.

Broad incumbents

• Ogilvy: Global full-service advertising and brand agency with a real estate and property marketing practice. Comparable because both serve property developers and hospitality brands, though Ogilvy operates at significantly larger scale and across many other verticals beyond real estate.
• McCann Worldgroup: Global advertising network with experience in property, hospitality, and destination branding. Comparable because both firms execute integrated brand and campaign work for real estate and hospitality clients, though McCann does so as part of a much broader portfolio.
• JLL (Jones Lang LaSalle): Global real estate services firm that increasingly offers marketing, branding, and content services to developers and investors. Comparable because both touch the commercial/residential real estate marketing stack, though JLL's marketing arm is a smaller adjunct to its brokerage and capital markets business.
• BBDO: Global creative advertising network with experience serving residential developers and hospitality brands. Comparable because both provide full-service creative and brand work for property clients, though BBDO's real estate work is a fraction of its total revenue across industries.
• Ketchum: Global communications and public relations agency with a property and places practice. Comparable because both firms help developers shape brand narrative, community engagement, and launch communications, though Ketchum's real estate practice sits within a much broader PR portfolio.

Emerging players

• Landor & Fitch: Global branding consultancy specializing in brand strategy, identity, and experience design. Comparable because both firms position around brand strategy and identity creation, though Landor & Fitch operates at larger scale and across many industries beyond real estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roxburghagency
• LinkedInlinkedin.com/company/roxburgh
• Instagraminstagram.com/roxburghagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Roxburgh Agency