Salter Transportation
Salter Transportation is a privately held school bus and charter transportation operator in North Shore Massachusetts and Southern New Hampshire, providing K-12 routes, special education transportation, and event charters as a regional subsidiary of Beacon Mobility.
- Company typePrivate
- Founded1982
- HeadquartersNewbury, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Salter Transportation does
Salter Transportation, Inc. is a privately held school bus and charter transportation operator headquartered at 196 Scotland Road in Newbury, Massachusetts, serving the North Shore of Massachusetts, the Merrimack Valley, Greater Boston, and Southern New Hampshire. The company was founded in 1982 and operates as a regional subsidiary of Beacon Mobility, a multi-state transportation platform serving communities across 25 states. Salter runs a fleet of 71-passenger yellow school buses, motorcoaches (up to 56 passengers), minibuses (up to 29 passengers), executive vans (up to 14 passengers), and accessible vehicles, organized around three core service lines: recurring K-12 school bus transportation (including special education / IEP-mandated routes and extended school year programs), charter and event transportation, and a dedicated wedding transportation sub-brand serving North Shore coastal venues and the Boston metro.
The company generates revenue through two principal streams: managed-services annual or multi-year contracts with public and private school districts across Massachusetts and New Hampshire for daily student transportation and special needs accommodations, and transaction-fee charter bus rentals for weddings, corporate events, athletic teams, summer camps, and community organizations, with quote-based pricing that varies by vehicle type, duration, mileage, day of week, and season. Go-to-market is sales-led and direct: inbound leads arrive primarily through the company website's quote-request and contact forms, supported by SEO-optimized location pages and a Facebook presence; sister-company coordination with Local Motion of Boston and NRT Bus (both Beacon Mobility operators) extends effective coverage across New England without direct geographic buildout. Salter's competitive position rests on 40+ years of local brand recognition, owned fleet and employed drivers, regulatory credentials for SPED transportation, and award-validated driver quality — 2025 recognition included a Lytx Driver of the Year award (Transit and Motor Coach category) and the Beacon Mobility Driver of the Year for driver Julie Greene. Financial details including revenue, headcount, and ownership composition beyond Beacon Mobility's strategic parent are not publicly disclosed.
Salter Transportation firmographics
Firmographics- Name
- Salter Transportation
- Legal name
- Salter Transportation, Inc.
- Website
- https://saltertrans.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Salter Transportation is a privately held school bus and charter transportation operator in North Shore Massachusetts and Southern New Hampshire, providing K-12 routes, special education transportation, and event charters as a regional subsidiary of Beacon Mobility.
- Ownership category
- akta.pro rank
Salter Transportation industry classification
Industry- Product category
- Passenger Ground Transportation
- NAICS
- School and Employee Bus Transportation (485410), Charter Bus Industry (48551), Special Needs Transportation (485991)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- School Bus Leasing/Rental (TLABADAC)
- akta.pro secondary industries
- Coach & Bus Charter Fleet Rental (With/Without Driver) (TLABADAE), School & Youth Group Charters (Non-Route) (THAIAIAD), Wheelchair-Accessible & Lift-Equipped School Transportation (EDAKAOAB), Vanpooling & Commuter Shuttle Carpool Services (THADAFAE)
Keywords
Where Salter Transportation is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Salter Transportation business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- School Bus Transportation Contracts: Recurring contracts with school districts for daily student transportation services including regular education routes, special needs transportation, and athletic/event travel. Revenue is generated through annual or multi-year contractual agreements with Massachusetts and New Hampshire school districts.
- Charter and Event Transportation: One-time and recurring charter bus rentals for group travel, weddings, corporate events, athletic teams, and community organizations. Pricing varies by vehicle type, trip duration, mileage, day of week, and season.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Salter Transportation product offering
Product offeringCore offering
Salter Transportation provides school bus, special needs (SPED), and charter transportation services across the Massachusetts North Shore, Merrimack Valley, Greater Boston, and Southern New Hampshire regions. The company operates a fleet of 71-passenger school buses, motorcoaches (up to 56 passengers), minibuses (up to 29 passengers), executive vans (up to 14 passengers), and accessible vehicles under contract with school districts and direct charter bookings.
Product overview
Salter Transportation is a school bus and charter transportation service provider operating as part of the Beacon Mobility family. The company offers a portfolio of transportation services centered around three core offerings: School Bus Transportation (including regular education and Special Needs/SPED services), Charter Bus Services (for field trips, athletic travel, corporate events, and special occasions), and Wedding & Event Transportation (a dedicated sub-brand for wedding shuttles, charter buses, and party buses). The fleet includes 71-passenger yellow school buses, motorcoaches (up to 56 passengers), minibuses (up to 29 passengers), executive vans (up to 14 passengers), and accessible vehicles. Services span the Massachusetts North Shore, Merrimack Valley, Greater Boston, and Southern New Hampshire regions.
Differentiator
Problem solved
Functional benefit
Products and services
- School Bus Transportation Daily home-to-school and school-to-home transportation services for public and private K-12 school students across Massachusetts North Shore and Southern New Hampshire communities.
- Special Needs / SPED Transportation Specialized door-to-door transportation for students with disabilities and individualized education requirements, including accommodations for students with IEP mandates.
- Charter and Field Trip Transportation Charter bus rentals for group travel including field trips, athletic events, corporate outings, and special occasions, with vehicles ranging from 71-passenger school buses to motorcoaches, minibuses, and executive vans.
- Wedding Transportation Services Comprehensive wedding and event guest transportation including charter buses, shuttle services, party buses, and multi-location event travel coordination for North Shore coastal venues and Boston area weddings.
- Corporate Employee Shuttle Services Employee shuttle and commuter transportation programs for Boston area businesses, supporting transportation between offices, job sites, transit hubs, and corporate events.
- Summer Camp & Youth Program Transportation Transportation services for summer camps, recreation departments, and youth organizations, including day camp routing, field trip support, and special needs youth transportation.
- Athletic Team Transportation Charter bus services for sports teams traveling to away games, tournaments, and competitions across the North Shore, Essex County, and broader New England region.
- Extended School Year (ESY) Transportation Summer transportation services for students with disabilities participating in extended school year programs, maintaining IEP-mandated transportation entitlements through the summer session.
Companies that use Salter Transportation
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Salter Transportation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Salter Transportation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Beacon MobilitycoreBeacon Mobility is the parent company family that Salter Transportation is proud to be part of. The affiliation brings national safety infrastructure, operational resources, and connected technology to local service. Beacon Mobility's core purpose is providing mobility without limits to every community it serves across 25 states. Salter operates under Beacon's shared values and safety standards.
- Local Motion of BostonminorSister company within the Beacon Mobility family focused on Greater Boston metro charter service. Groups in the Greater Boston area coordinate with Local Motion for charter services focused on the city and immediate region.
- NRT BusminorSister company within the Beacon Mobility family serving Eastern Massachusetts and Southern New Hampshire. Groups across this region often work with NRT Bus for community and school charters.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Salter Transportation competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key highlights7 records
Customer concentration
Salter Transportation social profiles
Digital presenceSalter Transportation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salter Transportation leadership team
Management profileNumber of profiles
Profiles1 record
Salter Transportation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salter Transportation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salter Transportation
What does Salter Transportation do?
Salter Transportation provides school bus, special needs (SPED), and charter transportation services across the Massachusetts North Shore, Merrimack Valley, Greater Boston, and Southern New Hampshire regions. The company operates a fleet of 71-passenger school buses, motorcoaches (up to 56 passengers), minibuses (up to 29 passengers), executive vans (up to 14 passengers), and accessible vehicles under contract with school districts and direct charter bookings.
Is Salter Transportation a public or private company?
Salter Transportation is a private company. It is classified as corporate owned and is currently operating.
When was Salter Transportation founded?
Salter Transportation was founded in 1982. It employs 101 to 250 people.
Where is Salter Transportation based?
Salter Transportation is headquartered in Newbury, United States, in the North America region.
How does Salter Transportation make money?
Two revenue lines are on record. School Bus Transportation Contracts are the primary driver. The others are charter and Event Transportation.
Does Salter Transportation have an API?
No public API is recorded for Salter Transportation.
What industry is Salter Transportation in?
Salter Transportation's product category is Passenger Ground Transportation. Its primary akta.pro industry code is TLABADAC, School Bus Leasing/Rental, with a secondary code of TLABADAE, Coach & Bus Charter Fleet Rental (With/Without Driver). Its NAICS code is 485410 and its SIC code is 4700.