Onlab.io

What Onlab.io does

Onlab.io is a Milan-based brand experience design studio operating as a private limited company (on srl), founded in 2019 by Maurizio Cascio and built on his 20+ year track record working with international entrepreneurs. The firm positions itself as a 'brand experience design laboratory' that converts client goals into integrated brand systems spanning visual identity, sound identity, motion design, packaging, digital/physical product design, and UI/UX. Its customer base is bifurcated between Italian entrepreneurs, SMEs, and startups (e.g., Koala Babycare, Meeters, Masel Milano, Efficacemente, Boreale) and established international brands (United Colors of Benetton, Axa, Decathlon, Finmeccanica, Fiorucci, Original Marines, Groupama, Voiello, TEDx). The studio differentiates through a proprietary Brand DNA methodology that combines listening, data analysis, and creative execution across physical and digital touchpoints.

The technical stack is standard for a creative agency — Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere), DaVinci Resolve, and 3D editing tools — with no proprietary software platform. The only productized offering is a Branding Masterclass Bundle (four courses by Cascio) plus merchandise (t-shirts, caps, posters) sold through shop.onlab.io. Revenue comes primarily from custom-quoted professional services engagements under sales-led GTM, driven by Cascio's personal brand, referral networks within the Italian entrepreneur ecosystem, and inbound from portfolio platforms (Behance, Dribbble), Vimeo showreels, Instagram, and LinkedIn. Industry recognition via Pentawards (Gold 2023 and 2025, Silver 2021 and 2025, Bronze 2022 and 2024) and design publications (Dieline, Brandnew, Packaging of the World, CSS Design Awards) provides marketing support.

Operationally, Onlab is bootstrapped with no disclosed external funding, operates with approximately 8 core specialists (creative director, art director, visual/UI designers, project manager, copywriter, multimedia designer), and is actively hiring for UI Designer, Visual Designer, Motion Designer, Marketing Manager, and Administrative Assistant roles — the first marketing hire signals an intent to professionalize outbound demand generation beyond founder-led referrals. Geographic scope is primarily Italy/Europe, though individual client engagements span global brands.

Name

Onlab.io

Legal name

on srl

Website

https://onlab.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Onlab.io is a Milan-based brand experience design studio delivering integrated visual identity, sound design, motion, packaging, and UI/UX services to Italian entrepreneurs, SMEs, and international enterprise clients across fashion, insurance, retail, and food.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand identity design
• Brand strategy services
• Visual identity design
• Packaging design
• Creative design studio

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Design Services: Project-based professional services including brand strategy, visual identity design, digital product design, packaging design, and sound design. Revenue generated through client engagements following their proprietary methodology.
2. Masterclass and Education: Branding Masterclass bundle featuring 4 masterclasses taught by Maurizio Cascio, plus design merchandise (t-shirts, caps, posters) sold through the onlab shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Onlab.io is a brand experience design laboratory that converts business goals into unique brand experiences through a defined methodology spanning brand strategy, visual identity, sound identity, motion design, application design, physical product design, and UI/UX. The studio also distributes a Branding Masterclass Bundle (4 masterclasses taught by founder Maurizio Cascio) and design merchandise through its online shop.

Product overview

Onlab.io is a brand experience design laboratory offering strategic branding and design services, including visual identity, sound design, application design, physical product design, web design, and UI/UX design. Their portfolio includes a branded educational product—the Branding Masterclass Bundle (4 masterclasses on brand development taught by founder Maurizio Cascio)—alongside client brand projects. The offering is structured as a service-based studio model with an associated merchandise/educational product line, not a SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity & Experience Design Services End-to-end brand experience design services covering brand strategy, visual identity, sound identity, motion identity, social design systems, application design, physical product design, packaging design, and UI/UX, delivered to entrepreneurs, startups, and established Italian and international brands.
• Branding Masterclass Bundle

Quantifiable outcome

• Multiple Pentawards recognitions (Gold 2023, Gold 2025, Silver 2021, Silver 2025, Bronze 2022, Bronze 2024)
• +2 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Interbrand: Interbrand is a global brand consultancy offering brand strategy, naming, visual identity, and brand valuation services to multinationals. It is a relevant broad incumbent competing with Onlab for large enterprise brand mandates.
• MetaDesign: MetaDesign is a global brand and product design agency with offices across Europe, the US, and Asia, known for holistic brand systems work. It is comparable to Onlab in offering integrated brand identity, motion, and digital design, but at significantly greater scale.
• Pentagram: Pentagram is the world's largest independently owned design studio, with partners leading brand identity, packaging, and digital design across global enterprise clients. It is the canonical incumbent against which boutique brand agencies like Onlab compete for high-profile brand engagements.
• Landor & Fitch: Landor & Fitch is one of the world's largest brand consulting and design firms, with deep expertise in brand identity, packaging, and brand experience. It is a direct comparably scaled incumbent competing for the same multinational brand mandates Onlab targets.
• Design Bridge: Design Bridge is a global brand design agency specializing in brand identity, packaging, and brand experience design across consumer categories. It is comparable to Onlab in its integrated approach to brand, packaging, and motion design for consumer-facing brands.
• Wolff Olins: Wolff Olins is a global brand consultancy delivering brand strategy, identity, and experience design to multinational clients. It competes with Onlab at the enterprise end of the brand design market while offering a broader strategic and consulting portfolio.

Direct peers

• Manual: Manual is a multi-disciplinary creative studio offering brand identity, art direction, motion, and digital design to ambitious brands. It is comparable to Onlab as a similarly sized boutique studio operating across brand, digital, and motion for growth-stage and enterprise clients.
• &Walsh: &Walsh is a design-led creative studio specializing in brand identity, digital product design, and creative direction for challenger and enterprise brands. It is comparable to Onlab in service mix (brand, digital, motion) and boutique studio positioning.
• Koto Studio: Koto is a brand and design studio known for integrated brand identity systems, naming, and digital design work for tech-forward and consumer brands. It is comparable to Onlab as a boutique, internationally focused brand studio with overlapping service offerings.
• Lupo & Burtscher: Lupo & Burtscher is a South Tyrolean/European brand design studio with strong packaging and visual identity expertise, particularly in the food and consumer goods sector. It is comparable to Onlab as a European boutique studio with a similar client profile and award-winning packaging portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/onlabdigital
• LinkedInlinkedin.com/company/onlab-io
• Instagraminstagram.com/onlab.io/?hl=it

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onlab.io