Name

Willow Pumps

Legal name

Willow Pumps

Website

https://willowpumps.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Aylesford

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Project Services (Installation & Construction): One-time project revenue from pump station design, installation, and civil works. Includes turnkey pump station solutions, sewage pump installation, and M&E design and installation services.
2. Maintenance & Servicing Contracts: Recurring revenue from scheduled pump maintenance, interim and annual servicing, telemetry monitoring, and ongoing support agreements. Services include pre-planned maintenance (PPM) visits.
3. Emergency Call-Out Services: 24/7 emergency pump repair and drainage services charged per call-out. Response services for pump failures, blockages, and critical system issues.
4. Specialist Services: CCTV drain surveys, drain unblocking, septic tank services, sewage treatment plant maintenance, grease management, and water hygiene tests.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Willow Pumps provides end-to-end mechanical and electrical (M&E) services for water, waste water, and pump systems across the UK. Core offerings include waste water pump station design, installation and maintenance, clean water booster and circulation pump services, commercial drainage (CCTV surveys, unblocking, septic tank and grease management), and M&E projects with civil works, supported by a 24/7/365 emergency call-out capability.

Product overview

Willow Pumps is a service-oriented M&E (Mechanical & Electrical) solutions provider offering end-to-end services for water, waste water, and pump systems across the UK. Their portfolio centers on four core service areas: Waste Water Pump Services (sewage pump station design, installation, maintenance, repairs, and turnkey solutions), Clean Water Pump Services (booster pumps, water circulation, storage tanks, and hygiene testing), Commercial Drainage Services (CCTV surveys, drain cleaning, septic tanks, grease management, and flood response), and M&E Projects and Engineering (project management, civil works, and HVAC). They also offer three distinct pump station product types—Package Pump Stations, Pre-cast Concrete Pump Stations, and Adoptable Pump Stations—alongside specialized telemetry monitoring using SCADA and iHost Platform. Services operate 24/7 with UK-wide coverage from offices in Kent, York, and Scotland.

Differentiator

Problem solved

Functional benefit

Products and services

• Waste Water Pump Services

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor, major and notable.

• Franchise Brands PLCcoreStrategic or Co-development Partner · 1 January 2019Willow Pumps became part of Franchise Brands Group in 2019, forming strategic partnerships with Metro Rod and Metro Plumb. This integration provides customers access to a network of 600+ engineers and a single point of contact for water, waste, and drainage services, simplifying supply chain management.
• Metro RodcoreStrategic or Co-development PartnerPart of Franchise Brands Group, Metro Rod specialises in drainage services including routine and emergency drainage, CCTV surveys, and pre-planned maintenance. Willow Pumps collaborates with Metro Rod for integrated service delivery.
• Metro PlumbcoreStrategic or Co-development PartnerPart of Franchise Brands Group, Metro Plumb provides plumbing services including 24/7 emergency assistance, leak detection, and power flushing with a network of over 70 local plumbers.
• FiltaminorStrategic or Co-development PartnerPart of Franchise Brands Group, Filta specialises in commercial kitchen solutions including grease management, fridge seal replacements, and fryer filtration services across UK, Europe, and America.
• PirtekminorStrategic or Co-development PartnerPart of Franchise Brands Group, Pirtek is the UK & Ireland's leading network of hydraulic hose experts, operating from 86 regional centres nationwide with mobile units capable of on-site response within one hour.
• Thames WatermajorChannel Partner/ Reseller/ DistributorCommissioned by Thames Water for the Monks Lane Sewage Pumping Station upgrade project at Newbury Rugby Club, delivering mechanical, electrical, and instrumentation works to enhance station capacity and reliability.
• National TrustnotableImplementation/ SI/ Consulting PartnerDelivered complete wastewater solution for Bodiam Castle heritage site including GRP pump chamber, storage tanks, and grease trap installation working with an independent wastewater consultant.

Scale indicators5 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• KSB: Global manufacturer of pumps, valves, and related systems with a strong UK service network. Comparable to Willow Pumps in pump installation and servicing for water, wastewater, and industrial applications, though KSB operates at significantly larger scale as an OEM.
• Sulzer: Global pump manufacturer and service provider with a substantial UK presence offering pump installation, maintenance, and aftermarket services. Comparable to Willow Pumps in wastewater and clean water pump service capabilities, but at significantly larger scale and with OEM equipment manufacturing.
• Xylem: Global water technology company providing pumps, smart metering, and services for water and wastewater utilities. Overlaps with Willow Pumps in pump station solutions, telemetry/SCADA, and utility customer base, but with a much broader product portfolio and global footprint.
• Grundfos: Global pump manufacturer with a UK service operation covering clean water booster systems, HVAC pumps, and wastewater pumping. Comparable to Willow Pumps in clean water booster pump installation and service, but Grundfos primarily manufactures equipment with services as an adjunct.
• Veolia Water Technologies: Global water and wastewater treatment solutions provider operating in the UK. Overlaps with Willow Pumps in serving utility customers with pump-related water and wastewater services, though Veolia's scope spans treatment plants, chemicals, and digital water platforms well beyond pumping.

Direct peers

• Sykes Pumps: One of the UK's largest pump hire specialists, offering pump sales, installation, and servicing. Comparable to Willow Pumps in providing pump station design, emergency response, and water/wastewater solutions to construction, utilities, and commercial clients.
• SPP Pumps: UK-headquartered pump manufacturer and service provider specializing in water, wastewater, and industrial pumping. Directly comparable to Willow Pumps in pump station design, installation, and after-sales service for utilities and commercial applications.
• Castle Pumps: UK specialist pump distributor and service provider serving water, wastewater, and industrial customers. Comparable to Willow Pumps in offering pump supply, installation, servicing, and bespoke pump station solutions, with a strong UK focus.
• Selwood: UK-based pump hire, sales, and service provider offering pump station solutions, drainage, and emergency response across multiple sectors. Direct competitor to Willow Pumps in UK pump installation, maintenance, and emergency call-out services for construction, utilities, and property development.
• Andrew Sykes (now part of Ashtead Group): UK provider of pump hire, temporary heating, and drying solutions with national depot coverage. Comparable to Willow Pumps in scale, geographic reach, and emergency-response model for pump and water management services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/willow-pumps
• Xx.com/willowpumps
• Facebookfacebook.com/willowpumps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Willow Pumps