What Crusta C does

Crusta C (SAS Crusta C) is a French private-label seafood manufacturer founded in 1993 and headquartered in L'Isle-Jourdain, operating as part of the JMI Group. The company produces cooked, marinated, breaded, and premium (sashimi-grade) seafood products across four specialized production sites in France (L'Isle-Jourdain, Boulogne-sur-Mer, Vitrolles, and Arras), holding 27% market share in the French cooked, refrigerated prawn category. Its product portfolio spans five ranges — Tradition, Marinated (Élaborée), Prestige, Refresh, and Breaded — with notable technical capabilities including MSC-certified yellowfin tuna processing from Micronesian fisheries (frozen at -50°C on-board, skin-packed under modified atmosphere at Vitrolles), fixed-weight tray packaging for retailer margin predictability, and robotics-equipped Industry 4.0 lines at the Arras site. All sites hold IFS Food certification, and the company participates in MSC and ASC sustainable sourcing initiatives.

Crusta C operates a pure B2B private-label (MDD) model, supplying products under retailer store brands to French supermarket chains (GMS) and wholesalers, with no direct-to-consumer channel. GTM is sales-led, managed by Key Account Managers covering France and Export, with negotiated volume-based contracts. The company is family-run, employs 51-100 people, has capital stock of €4.66M, and has no disclosed external funding or institutional ownership. Recent strategic emphasis has been on product diversification (MSC tuna in 2020, Marinated Octopus in 2023), export market development, and Industry 4.0 transformation at the Arras site funded via the France Relance plan in 2022. Marketing is centered on corporate communications, employer branding (1M1C interview series, 1JDLP videos), and a content/blog/newsletter presence on LinkedIn, Facebook, and YouTube.

Revenue is not disclosed. Indirect signals — 51-100 employees, four production sites, €4.66M capital stock, 27% share of the French cooked prawn category, and a 500-tonne first-year projection for the tuna line — triangulate to an estimated annual revenue band of $50M-$100M, with moderate growth driven by export channel build-out and product diversification rather than core category expansion.

Name

Crusta C

Legal name

SAS Crusta C

Website

https://crustac.fr

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Crusta C is a French private-label seafood manufacturer, founded in 1993, producing cooked, marinated, and sashimi-grade seafood across four production sites for supermarket chains and wholesalers in Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

L'isle-jourdain

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Private Label Seafood Products: Crusta C manufactures and supplies seafood products under retailer/store brand labels (MDD) to supermarket chains and hypermarkets (GMS), as well as to wholesalers. Revenue is generated through product sales based on volume and negotiated contracts with retail partners.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Crusta C manufactures and supplies private label seafood products for supermarket chains (GMS) and wholesalers across France and Europe. The company produces cooked refrigerated prawns (where it holds 27% French market share), MSC-certified sashimi-grade yellowfin tuna, marinated seafood, breaded seafood, and lighter refresh seafood products. All production occurs at four French sites (L'Isle-Jourdain, Boulogne-sur-Mer, Vitrolles, Arras) and is sold exclusively through B2B channels as retailer store brands.

Product overview

Crusta C offers a portfolio of five distinct private label seafood product ranges for the French and European retail markets. The core offering centers on cooked refrigerated prawns where the company holds 27% market share and market leadership since 1993. The product portfolio includes the Tradition range (core prepared seafood), Marinated/Élaborée range (marinated shrimp and octopus), Prestige range (MSC-certified sashimi-grade tuna and premium products), Refresh range (lighter fresher offerings), and Breaded range (convenience breaded seafood). All products are produced at four strategically-located French production sites (L'Isle-Jourdain, Boulogne-sur-Mer, Vitrolles, Arras) and distributed primarily to supermarket private label channels and wholesalers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Tradition Range

Quantifiable outcome

• 99/100 on the Égapro Index for gender equality in 2025 and 2023

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• France Relance (French Government)minorOthers · 4 April 2022Crusta C received a subsidy through the France Relance plan for Industry 4.0 transformation. The funding supports investments in robotics and equipment at the Arras site for transformation towards the factory of the future.
• MSC (Marine Stewardship Council)coreStrategic or Co-development PartnerCrusta C partners with MSC for sustainable fishing certification. The company joined MSC Sustainable Fishing initiative as part of its commitment to responsible sourcing. Crusta C's sashimi-grade tuna is MSC-certified, sourced from certified fisheries in the Micronesian area.
• ASC (Aquaculture Stewardship Council)coreStrategic or Co-development PartnerCrusta C is a member of ASC for Responsible Fishing and Aquaculture. This partnership forms part of the SPAR25 (Semaine de la Pêche et de l'Aquaculture Responsables) initiative, demonstrating commitment to sustainable aquaculture sourcing.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Labeyrie Fine Foods: French premium seafood producer (smoked salmon, cooked prawns, seafood platters) supplying private label and branded products to European retailers; directly comparable in cooked prawns and value-added seafood with similar GMS channel focus.
• MerAlliance (Thai Union subsidiary): French cooked shrimp and surimi processor owned by Thai Union, supplying retail private label and foodservice across Europe; directly comparable on cooked prawns, value-added seafood, and supermarket channel exposure.
• Connétable: French tuna specialist producing canned and pouch tuna products under private label and own brands for French and European retailers; comparable to Crusta C's new sashimi-grade tuna expansion and GMS private label go-to-market.
• Saupiquet: French seafood brand (owned by Bolton Group) producing canned tuna, sardines and seafood meals; comparable in French retail seafood manufacturing and private label / branded split dynamics.

Broad incumbents

• Pescanova: Spanish multinational seafood producer with broad portfolio (frozen, value-added, surimi); overlaps with Crusta C in breaded and frozen convenience seafood distributed through European retailers.
• Findus Group: European frozen seafood and meals manufacturer with branded and private label products across multiple European markets; comparable in breaded seafood and frozen convenience categories sold via GMS.
• Iglo Group (Nomad Foods): European frozen food manufacturer (Birds Eye, Iglo) with seafood offerings including fish fingers and breaded fish; comparable at the frozen breaded seafood retail category level for European supermarkets.
• Thai Union Group: Global seafood conglomerate (Chicken of the Sea, John West, King Oscar, Petit Navire); comparable in tuna processing, private label seafood manufacturing, and MSC/ASC sustainability positioning.

Regional players

• Breizh Pack: French seafood processor focused on cooked prawns and smoked salmon, supplying French supermarket chains; regional French peer with comparable cooked shrimp product line and GMS channel focus.
• Noray Seafood: Spanish seafood processor specializing in cooked and frozen shrimp products for European retail private label; comparable in cooked prawn processing technology and Mediterranean-region retail distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groupe.crustac
• LinkedInlinkedin.com/company/crusta-c

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crusta C