DEMA

What DEMA does

DEMA Engineering Company is a privately held US manufacturer of chemical dispensing and fluid control equipment founded in 1940 and headquartered in St. Louis, Missouri. The company designs and builds one of the broadest product portfolios in the global dispensing market, organized across six categories: housekeeping dispensers, kitchen and food service dispensers, laundry dispensers, industrial dispensers, solenoid valves/injectors/strainers (sold into OEM channels), and dairy/agriculture/irrigation dispensers. Core technologies include pilot-activated water valves, peristaltic pumps with squeeze-tube wear compensation and CMS chemical measurement (Aurora Plus), venturi injectors (Rocket), float-valve water level systems (Sentinel), and Bluetooth-programmable warewash dispensers (Pinnacle with the SmartTech app), supplemented by the recently launched Iota ultra-lean metering device capable of dilution beyond 1000:1 ratios.

DEMA operates five manufacturing facilities in the United States with additional light manufacturing in Europe and Australia and uses global contract manufacturing to serve customers across North America, Europe, Australia, Asia, and Latin America. The company sells through a hybrid go-to-market combining a dedicated global sales force of regional sales managers for enterprise and mid-market accounts, an e-commerce website with cart and quote-request functionality for self-serve buyers, and an inside customer and technical support team. Revenue is generated primarily through hardware sales of dispensing systems and fluid control components, with no publicly disclosed pricing tiers; customers are directed to sales or quote requests for pricing.

The customer base is horizontally diversified across use cases including hospitality housekeeping, commercial kitchens and warewash, on-premise and industrial laundry, food and beverage processing, brewing, clean-in-place, carwash, OEM fluid control, and agricultural fertigation and water treatment. The company holds ISO 14001 certification for environmental management, maintains three wholly-owned subsidiary brands (DEMA Agriculture, GC Valves, Viking), and operates a customer loyalty program. Pricing is not publicly disclosed and revenue figures are not available in the source material.

Name

DEMA

Legal name

DEMA Engineering Company

Website

https://demaeng.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

251–500 employees

Short description

DEMA Engineering Company, founded in 1940 and headquartered in St. Louis, Missouri, designs and manufactures chemical dispensing systems and fluid control products — including peristaltic pumps, venturi injectors, solenoid valves, and Bluetooth-programmable warewash dispensers — serving housekeeping, food service, laundry, industrial, OEM, and agricultural customers globally through five US plants and contract manufacturing.

Ownership category

akta.pro rank

Product category

Industrial Fluid Handling Equipment

NAICS

Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Valve and Hose Fitting Manufacturing (332912)

SIC

Pumps & Pumping Equipment (3561), Electrical Industrial Apparatus (3620)

akta.pro primary industry

Dispensing & Pump Systems (Pumps, Sprayers, Misters, Droppers) (IMALAJAB)

Keywords

• Chemical dispensing systems
• Fluid control devices
• Industrial solenoid valves
• Peristaltic pumps
• Warewash dispensers

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Chemical Dispensing Equipment Sales: DEMA designs, manufactures, and sells a comprehensive range of chemical dosing and fluid control products including dispensers, pumps, valves, injectors, and strainers. Products are sold directly through global sales force and via e-commerce.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

DEMA Engineering Company designs, manufactures, and sells chemical dosing and fluid control products, including chemical dispensers, peristaltic pumps, venturi injectors, solenoid valves, and strainers. Its products serve housekeeping/cleaning, commercial kitchen/warewash, on-premise and industrial laundry, industrial fluid processing (food & beverage, brewing, CIP, carwash), and dairy/agriculture/irrigation applications worldwide through direct sales, e-commerce, and global contract manufacturing.

Product overview

DEMA Engineering Company is a global leader in dispensing solutions, providing one of the largest ranges of chemical dosing and fluid control products since 1940. The product portfolio includes several core product lines: Aurora Plus (multi-washer chemical dispenser with peristaltic pumps), Pinnacle (smart warewash dispenser with Bluetooth/SmartTech app), Fusion Pro and Fusion One (housekeeping chemical dispensers), ProFoam & ProSpray (hose-end dispensers), Iota Lean Metering Device (ultra-lean dilution control), Sentinel Float Valve Systems (water level management), and Rocket High Performance Injector (venturi injector). These products are organized across six product categories: Housekeeping Dispensers, Kitchen & Food Service Dispensers, Laundry Dispensers, Industrial Dispensers, Solenoid Valves/Injectors/Strainers, and Dairy/Agriculture/Irrigation Dispensers. DEMA operates five manufacturing facilities in the United States with additional manufacturing in Europe and Australia, serving markets throughout North America, Europe, Australia, Asia, and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Aurora Plus An all-in-one chemical dispenser designed to seamlessly integrate chemical dosing for 2, 3, and 4 washers into one platform. Incorporates quick-change peristaltic pumps and DEMA's CMS (Chemical Measurement System) with squeeze tube wear compensation, serving up to 300 lb washers at a 50 oz/min flow rate across multi-washer configurations for on-premise and commercial laundries.
• Pinnacle The newest family of DEMA warewash dispensers featuring one of the quickest installations in the industry (ships ready to use out of the box). Programmable through Bluetooth via DEMA's SmartTech app for real-time dashboard, program sharing, reporting, and optional onboard programming with an intuitive menu and large display. Targeted at commercial kitchens, warewash, and food service operations.
• Fusion Pro with Locking Enclosure Next-generation housekeeping chemical dispensing system with a tamper-resistant locking enclosure. Modern and clean design suited to varied applications and installation locations. Uses DEMA's pilot-activated water valve with minimal service requirements and is offered in multiple configurations for 2L to 5L bottles. Designed for housekeeping directors, cleaning staff, and installers in commercial and institutional facilities.
• Fusion Pro for Multiple Products Next-generation multi-product housekeeping chemical dispensing system featuring DEMA's pilot-activated water valve with minimal service requirements. Configurable for multiple chemical products and multiple bottle sizes between 2L and 5L. Targeted at facility cleaning operations requiring multi-product dilution control.
• Fusion One for One Product Single-product housekeeping chemical dispenser with a sleek, modular design and a large push button for quick activation. Available in six colors with optional lock-on for bucket filling. Powered by DEMA's pilot-activated water valve technology. Intended for facilities that need a single chemical dispensing point for general cleaning.
• ProFoam & ProSpray Hose-End Dispensers Economical foam and spray hose-end dispensers with ergonomic and robust design. ProFoam blends air, chemical, and water for consistent foam; ProSpray uses a specialized spray tip for an efficient fan spray pattern. Both feature 48oz bottles with a wide-mouth opening. Ideal for foaming and spraying applications across housekeeping, kitchen, and industrial cleaning.
• Iota Lean Metering Device Configurable ultra-lean dilution metering device capable of accurate dilution past 1000:1 ratios. Uses color-coded discs inserted in various configurations to tailor dilution rates to specific applications. Features tool-free installation, positive stop fittings, built-in debris protection, and large chemical pathways to prevent clogging. Compatible with DEMA wall-mounted systems, Rocket Injectors, Sentinel Float Valves, and Fusion systems.
• Sentinel Float Valve Systems Water-level maintenance and chemical injection system with fill rates ranging from 1 GPM to 64 GPM. When paired with DEMA proportioners and injectors, provides safe, simple, and dependable chemical mixing for tanks and reservoirs across housekeeping, food service, industrial, and agricultural applications.
• Rocket High Performance Injector Venturi injector family (including Rocket, Rocket XL, and Poly Rocket variants) described by DEMA as the most efficient and versatile venturi injector in the marketplace with the lowest pressure loss among competitive units. Features removable nozzle and metering barb for easy maintenance, available in single-barb, dual-barb, and quick-connect versions. Serves the greatest range of operating pressures and dilution ratios in the lineup.
• SafeLink Closed Loop Chemical Management System Closed-loop chemical management system designed to support safe chemical handling by minimizing direct contact with concentrated chemicals during dispenser replenishment and housekeeping operations. Targeted at commercial and institutional facilities where chemical handling safety is a compliance priority.

Quantifiable outcome

• Iota achieves accurate dilution beyond 1000:1 ratios for ultra-concentrated chemicals
• +3 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor.

• DEMA AgricultureminorOthersDEMA Agriculture (ag.demaeng.com) is a subsidiary brand of DEMA Engineering Company focused on agricultural dispensing solutions including dairy sanitation, field fertigation, greenhouse, and water treatment applications.
• GC Valves, LLC.minorOthersGC Valves, LLC. (gcvalves.com) is a subsidiary of DEMA Engineering Company offering specialized solenoid valve products and solutions.
• Viking, LLC.minorOthersViking, LLC. (thevikingbowl.com) is a subsidiary of DEMA Engineering Company offering the Viking manual bowl product line for warewash applications.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hydro Systems Company: Hydro Systems manufactures chemical dilution, dosing, and dispensing equipment for industrial and institutional cleaning applications, directly competing with DEMA across warewash, laundry, and general-purpose chemical dispensing categories with overlapping product technology (venturi injectors, proportional dispensers).
• Knight LLC: Knight designs and manufactures warewash and laundry chemical dispensing systems used by commercial and on-premise laundry operators, serving the same customer base as DEMA's warewash and laundry product lines with comparable peristaltic and pump-based dispensers.
• T&S Brass and Bronze Works: T&S Brass is a long-established manufacturer of commercial plumbing fixtures, pre-rinse sprayers, and chemical dispensing equipment for foodservice and institutional customers, with overlapping warewash and kitchen application focus and similar OEM distribution to DEMA.
• Fisher Manufacturing: Fisher manufactures commercial warewash and pre-rinse equipment including chemical dispensing components for institutional kitchens, directly competing with DEMA's kitchen and food service dispenser portfolio for restaurant and hospitality buyers.
• Brightwell Dispensers: Brightwell produces foam and spray dispensers and dosing systems for industrial cleaning chemistry, overlapping with DEMA's ProFoam and ProSpray hose-end lines and broader housekeeping dispenser category across European and international markets.
• Chemitek: Chemitek manufactures dosing and dispensing equipment for cleaning chemicals and industrial fluid control, with overlapping dilution-control and pump-based technology comparable to DEMA's venturi injector and proportioner product lines.
• Cyltec: Cyltec builds dosing pumps and chemical management systems for industrial and cleaning applications, mirroring DEMA's pump-and-injector portfolio with comparable peristaltic and venturi dosing mechanisms used by cleaning and laundry operators.
• Stoelting Cleaning: Stoelting provides commercial warewash and chemical dispensing equipment to foodservice and institutional buyers, overlapping with DEMA's kitchen and warewash product categories via shared channels and comparable dilution/dispensing technology.

Broad incumbents

• Ecolab: Ecolab is the global leader in cleaning and sanitization chemistry and bundles proprietary dispensing equipment with its chemistry programs, operating across the same warewash, laundry, and housekeeping end markets where DEMA competes as an independent equipment maker.
• Diversey (Solenis): Diversey, now part of Solenis, supplies cleaning chemistry along with integrated warewash, laundry, and housekeeping dispensers to institutional customers worldwide, serving as a broad incumbent competitor that bundles chemistry with hardware analogous to DEMA's dispense-and-dose offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEMA