StoryIQ

What StoryIQ does

StoryIQ is a privately held professional training company founded in 2019 and headquartered in Brooklyn, NY, that delivers instructor-led workshops and self-paced courses on data storytelling, data literacy, analytics, presenting, and dashboard design. The company serves enterprise L&D functions and individual professionals, with a customer base that includes 39 Fortune Global 500 logos (Coca-Cola, P&G, Dell, Cisco, HSBC, DBS, J&J, Merck, L'Oréal, Accenture, among others) across 23 countries and seven physical offices spanning the US, UK, Australia, Singapore, Indonesia, Malaysia, and the Philippines. To date the company has trained more than 47,000 employees and currently upskills over 10,000 professionals annually, reporting a 4.9/5 average feedback score and a 97% worthwhile-investment rating.

The core technology is pedagogical rather than software-based, centered on two proprietary frameworks — the '5 Ds' data storytelling method (Define, Draft, Display, Declutter, Direct) and the '4 As' analytics method (Ask, Assemble, Analyze, Act) — codified into a six-course catalog and the published book 'Data, Story, Action!' Delivery formats include in-person team training, virtual team training, public workshops, and self-paced online courses via datastorytelling.com. The product is differentiated by a roster of Master Facilitators who combine data expertise with teaching ability, including TEDx speakers and published authors.

The business model is predominantly professional services: custom enterprise team training for cohorts of 10–25 learners is the primary revenue stream, with secondary monetization through public-workshop registrations (USD $299–$699 per seat regionally), self-paced online courses, and book sales. Go-to-market combines enterprise field sales with event-driven public workshops and content marketing across localized regional websites. The company is bootstrapped with no disclosed external funding and operates with 11–50 employees under co-founders Dominic Bohan and Isaac Reyes.

Name

StoryIQ

Legal name

StoryIQ

Website

https://storyiq.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

StoryIQ is a Brooklyn-based training company founded in 2019 that delivers live and self-paced workshops on data storytelling, data literacy, analytics, and presentation skills to enterprise L&D teams and individual professionals across 23 countries.

Ownership category

akta.pro rank

Product category

Professional Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Services (8741)

akta.pro primary industry

Data Science & Analytics (Data Literacy, SQL, Visualization) (EDAMACAF)

akta.pro secondary industries

Data Storytelling & Collaborative Analytics (HDAEAMAJ), Online Public Speaking & Debate Programs (Live/Recorded) (EDAMAOAD)

Keywords

• Data storytelling training
• Data literacy workshops
• Professional development courses
• Data analytics training
• Presentation skills workshops

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Enterprise Team Training: Private in-person or virtual training programs delivered to organizations for teams of 10-25 learners. Customized to organizational needs with options for bringing own reports, post-training consultations, and org-wide rollouts. This is the primary revenue stream.
2. Public Workshop Registrations: Individual participants can join scheduled public workshops (in-person or virtual) across various regions. Provides broader market access and lower commitment entry point.
3. Self-Paced Online Courses: On-demand Data Storytelling for Business course available through datastorytelling.com for busy professionals seeking flexibility.
4. Book Sales - Data, Story, Action!: The company published a book 'Data, Story, Action!' co-authored by Dominic Bohan and Isaac Reyes, available through Amazon, Barnes & Noble, and Apple Books.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

StoryIQ is a live data storytelling and data literacy training company that delivers instructor-led workshops (in-person and virtual), public training sessions, and self-paced online courses. Its core portfolio uses proprietary pedagogical frameworks—the 5 Ds (Define, Draft, Display, Declutter, Direct) for data storytelling and the 4 As (Ask, Assemble, Analyze, Act) for analytics—to teach professionals how to transform cluttered reports into clear, compelling data stories that drive stakeholder action.

Product overview

StoryIQ is a live data storytelling training company offering instructor-led workshops and self-paced courses. The core portfolio consists of six courses: Data Storytelling for Business (flagship 5 Ds framework workshop), Data Literacy for Everyone (foundational course), Data to Insights (introductory analytics using the 4 As framework), Presenting with Impact (presentation skills), Designing Effective Dashboards (user-centric dashboard design), and the Data, Story, Action! book. Regional variations include Microsoft Excel for Business (Philippines) and Excel Analytics Essentials (Indonesia, Malaysia, Singapore). Delivery formats include in-person team training, public training, virtual team training, virtual public training, and self-paced options. The company operates across seven global offices (US, UK, Australia, Indonesia, Malaysia, Philippines, Singapore) and serves enterprise clients including Fortune 500 companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Storytelling for Business Flagship hands-on workshop teaching professionals to craft cohesive data stories that drive stakeholder engagement using the 5 Ds framework (Define, Draft, Display, Declutter, Direct). One-day in-person or six-hour virtual delivery, class sizes up to 25 learners.
• Data Literacy for Everyone Foundation course covering importance of data literacy, data collection and storage, turning data into insights, avoiding data pitfalls, and making data-informed decisions. Half-day in-person or 4-hour online delivery.
• Data to Insights Introductory business analytics course teaching the 4 As framework (Ask, Assemble, Analyze, Act) for problem-solving with business data, equipping learners to formulate questions, gather and organize data, perform analysis, and communicate results.
• Presenting with Impact Presentation skills workshop using communication and storytelling principles to help professionals develop and deliver impactful presentations. Covers Clarify, Create, and Convey methodology for presentations that move people to action.
• Designing Effective Dashboards Tool-agnostic course focusing on dashboard design best practices covering Questions, Metrics, and Layout, teaching professionals to involve stakeholders in design processes and manage different user needs for user-centric dashboards.
• Data-Driven Decision-Making Workshop Workshop applying problem-solving techniques used by management consultants to extract value from business data, teaching the 4 As of Analytics framework for data-driven decision-making.
• Data, Story, Action! Book Step-by-step guide book for crafting compelling narratives with data, teaching the 5 Ds framework for data storytelling. Co-authored by Dominic Bohan and Isaac Reyes, distributed through Amazon, Barnes & Noble, and Apple Books.
• Microsoft Excel for Business Tailored workshop building essential Excel skills for business analysis. Available in the Philippines region.
• Excel Analytics Essentials Workshop covering Excel analytics skills for data analysis. Available in Indonesia, Malaysia, and Singapore regions.

Quantifiable outcome

• 97% of participants say courses were a worthwhile investment of time
• +3 more outcomes

Named customers37 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DataCamp: Online data literacy and data science training platform serving individual professionals and enterprise teams. Directly comparable to StoryIQ's data literacy and analytics course portfolio, with overlap in target buyer (L&D teams and individual learners) and a subscription-based delivery model.
• Maven Analytics: Provider of data analytics and data storytelling courses, Excel/Power BI/Tableau training, and cohort-based learning. Closely comparable to StoryIQ on subject matter (data storytelling, dashboards) and individual-learner monetization through self-paced and cohort programs.
• General Assembly: Corporate training and reskilling provider offering short-form, instructor-led courses in data, analytics, and tech skills. Comparable to StoryIQ's enterprise team training model with similar target buyer (L&D leaders) and instructor-led delivery.
• The Information Lab: Data visualization and data storytelling consultancy and training provider, with deep Tableau/Power BI expertise and live workshop delivery. Directly comparable to StoryIQ on data storytelling curriculum and instructor-led training, particularly in the EMEA market where both have presence.
• Springboard: Career-focused data and AI training provider offering mentor-led, cohort-based courses for working professionals. Comparable to StoryIQ on learner profile (career advancers) and structured, instructor-supported learning, with some overlap on enterprise partnerships.

Broad incumbents

• Pluralsight: Large-scale enterprise technology learning platform with extensive data, analytics, and visualization content. Overlaps with StoryIQ's self-paced online channel and enterprise L&D buyer, though Pluralsight operates primarily as a library rather than live workshops.
• Coursera for Business: Enterprise arm of the Coursera learning platform offering curated data, analytics, and storytelling courses from universities and partners. Competes with StoryIQ for L&D budgets and individual learners, though delivery is asynchronous rather than live.
• Udemy Business: Enterprise learning marketplace with a large catalog of data, analytics, and business communication courses. Targets the same enterprise L&D buyer as StoryIQ at typically lower price points and is a meaningful substitute for the self-paced channel.
• Accenture Learning: The learning and workforce development arm of Accenture, offering enterprise data literacy, analytics, and storytelling programs at scale. Comparable to StoryIQ as an enterprise training buyer and partner, and is itself both a customer (per StoryIQ's customer list) and a large incumbent competitor.

Emerging players

• Insight (Apprenace / Insight Data Science Fellows): Data science and AI training programs with mentor-led, project-based learning for individual professionals. Overlaps with StoryIQ's data analytics audience (Data to Insights) but is more focused on career-transitioning into data science roles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/StoryIQLtd
• Facebookfacebook.com/StoryIQLtd
• LinkedInlinkedin.com/company/storyiq
• Instagraminstagram.com/storyiqhq

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about StoryIQ