The Palms Of Clearwater

What The Palms Of Clearwater does

The Palms of Clearwater is a single-asset residential apartment community located at 25 N Belcher Rd in Clearwater, Florida, owned and operated under WRH Realty Services. The community offers four floor plans comprising 1-bedroom/1-bathroom units (Mariner at 560 sq ft and Westwind at 750 sq ft) and 2-bedroom units (Clipper at 850 sq ft with 1 bath, and Schooner at 1,000 sq ft with 2 baths). Monthly rents range from $1,260 to $2,616 depending on floor plan and unit availability, with ancillary revenue from pet fees ($350 non-refundable), pet rent ($30 per month per pet), reserved parking ($35 per month), and administrative fees. Lease terms run 7 to 14 months.

The property operates as a traditional direct-to-consumer multifamily community, leasing through its own on-site office, an online leasing portal (SecureCafe), virtual tours, and listing visibility on RentCafe (Yardi Systems). Marketing emphasizes Mediterranean-themed tropical landscaping, gated access, and a full amenity package including a pool, spa, fitness center, business center, dog park, in-unit washer/dryer, and stainless/granite finishes. Customer segments span the general Clearwater renter population, pet owners, and — through a dedicated Match Day housing program — incoming medical residents and healthcare professionals affiliated with Morton Plant Hospital and BayCare Alliant Hospital. Technology integrations include Flex for flexible rent payments, Updater for moving services, WIPS for cash payments, ePremium Insurance for renters insurance, Spectrum for internet, and GoZego for electricity billing.

The business model is recurring monthly residential rental income, supplemented by pet, parking, and administrative fees. The property runs on industry-standard RentCafe property management software from Yardi Systems with no proprietary technology stack. The competitive position is anchored by a moderate location-based advantage — proximity to US Highway 19, Gulf beaches (5 miles), and two major hospitals within 6 miles — and by the WRH Realty Services parent brand and portfolio, including a sister property at The Landings at Boot Ranch West.

Name

The Palms Of Clearwater

Legal name

The Palms of Clearwater

Website

https://thepalmsofclearwater.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Palms of Clearwater is a single-asset residential apartment community in Clearwater, Florida, operated under WRH Realty Services, offering four 1- and 2-bedroom floor plans with monthly rents from $1,260 to $2,616 and a dedicated Match Day housing program targeting healthcare professionals near two local hospitals.

Ownership category

akta.pro rank

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Rental Income: The community generates revenue through monthly apartment rentals. Residents pay rent on a recurring monthly basis, with lease terms ranging from 7 to 14 months. Additional revenue streams include pet fees ($350 non-refundable per pet), pet rent ($30 per pet monthly), reserved parking ($35 monthly), and various administrative fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Palms of Clearwater is a gated residential apartment community that leases one- and two-bedroom units in Clearwater, FL on 7–14 month lease terms. Residents receive a monthly-rent subscription that includes access to community amenities such as a pool, spa, fitness center, business center, gated entry, and dog park, with all units featuring in-unit washer/dryer and modern finishes.

Product overview

The Palms of Clearwater is a residential apartment community offering four distinct floor plan products: Mariner (1BR/1BA, 560 sq ft), Westwind (1BR/1BA, 750 sq ft), Clipper (2BR/1BA, 850 sq ft), and Schooner (2BR/2BA, 1,000 sq ft). The community provides apartment rental services with amenities including a sparkling pool, spa, fitness center, business center, dog park, and gated access. All units include washer/dryer, and the property features Mediterranean-inspired tropical landscaping. Residents can access services including Flex rent payments, Updater moving assistance, and online rent payment through the resident portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Mariner Floor Plan 1 bedroom, 1 bathroom apartment unit with 560 square feet of living space, available for rent at The Palms of Clearwater. Starting rent ranges from $1,260 to $2,128 per month depending on unit and availability. Includes in-unit washer/dryer and community amenities.
• Westwind Floor Plan 1 bedroom, 1 bathroom apartment unit with 750 square feet of living space, available for rent at The Palms of Clearwater. Starting rent ranges from $1,410 to $2,079 per month depending on unit and availability. Includes in-unit washer/dryer and community amenities.
• Clipper Floor Plan 2 bedroom, 1 bathroom apartment unit with 850 square feet of living space, available for rent at The Palms of Clearwater. Starting rent ranges from $1,669 to $2,558 per month depending on unit and availability. Includes in-unit washer/dryer and community amenities.
• Schooner Floor Plan 2 bedroom, 2 bathroom apartment unit with 1,000 square feet of living space, available for rent at The Palms of Clearwater. Starting rent ranges from $2,014 to $2,616 per month depending on unit and availability. Includes in-unit washer/dryer and community amenities.
• Match Day Housing Program A specialized housing program targeting incoming medical residents, nurses, and healthcare workers matched to Morton Plant Hospital and BayCare Alliant Hospital in the Clearwater area. Offers flexible lease terms aligned with hospital start dates and convenient proximity to the hospitals.

Quantifiable outcome

• All apartments include washer and dryer in every unit - no shared laundry facilities needed

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• WRH Realty ServicescoreOthersWRH Realty Services is the parent property management company that owns and manages The Palms of Clearwater. They provide overall corporate management, branding, and operational oversight for the community. The website footer indicates '2026 WRH Realty Services All Rights Reserved.'
• RentCafe (Yardi Systems)coreTechnology or IntegrationRentCafe property management software platform powers the property website, online leasing, resident portal, and payment processing. Yardi Systems provides the technology infrastructure for listings, applications, and ongoing resident management.
• GoZegominorOthersThird-party electricity provider for the community. Residents pay for electricity through GoZego rather than it being included in rent.
• ePremium InsuranceminorOthersPreferred renters insurance provider. The community requires renters insurance and directs residents to ePremium for coverage. Non-ePremium insurance submissions are also accepted through their portal.
• The Landings at Boot Ranch WestminorOthersSister property under the same WRH Realty Services portfolio. Listed as a related community option for prospects in the Tampa Bay area.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Landings at Boot Ranch West: Sister property under the same WRH Realty Services portfolio in the Tampa Bay area; offers comparable 1 and 2 bedroom garden-style apartments and shares the same leasing infrastructure.
• WRH Realty Services: Parent company and operating platform of The Palms of Clearwater; directly comparable because it owns/operates the same business model and asset class (multifamily rentals) in Florida and surrounding markets.

Broad incumbents

• RangeWater Real Estate: Multifamily owner/operator with a sizable Sun Belt and Florida portfolio, including garden-style apartments; comparable for similar amenitized, professionally managed rental product.
• Bozzuto Group: Diversified real estate firm with multifamily management and development; comparable for operating amenitized apartment communities with a renter-focus similar to The Palms.
• MAA (Mid-America Apartment Communities): Multifamily REIT that owns and operates garden-style apartment communities largely across the Sun Belt; comparable operating model and renter profile, though heavier geographic concentration in the Southeast U.S.
• Bell Partners: Multifamily operator and investment firm managing apartment communities across the U.S., including Florida; comparable business of third-party operating multifamily assets with similar operating platform.
• AvalonBay Communities: National multifamily REIT with significant Florida/Tampa Bay exposure; directly comparable business model of owning and operating garden-style and mid-rise apartment communities.
• Equity Residential: Large multifamily REIT with urban and suburban apartment portfolios; comparable because it operates amenitized apartment communities with similar value propositions and renter segments.
• Camden Property Trust: Multifamily REIT that owns, develops, and operates apartment communities across the Sun Belt including Florida; serves a similar renter demographic with comparable amenitized communities.
• Greystar Real Estate Partners: Largest U.S. multifamily operator and a national leader in property management for apartment communities; comparable as a broad incumbent in the same operating category, although at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/palmsclearwater
• Facebookfacebook.com/PalmsofClearwater
• LinkedInlinkedin.com/company/the-palms-of-clearwater-apartments

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palms Of Clearwater