What Sugat does

Sugat Industries Ltd. (סוגת תעשיות בע"מ) is a privately held Israeli packaged-foods company headquartered in Kiryat Gat, founded in 1957. It produces and distributes a portfolio centered on grains, legumes, rice, and baking staples — including basmati and risotto rice, bulgur, wheat, pearl barley, couscous/ptitim, an array of dried beans and lentils, chickpeas, and baking ingredients such as whole-wheat and pizza flours, sugars, baking powder, and dry yeast. The company has extended into shelf-stable canned products (corn, chickpeas, green lentils, red/white/mung beans) and emphasizes ingredient quality via computerized sorting and cleaning.

The core go-to-market is multi-channel within Israel only: distribution through Israeli retail grocery, direct e-commerce on sugat.com, and a dedicated Food Professionals program targeting chefs, caterers, and food-industry buyers. A large part of the company's surface area is a Hebrew-language recipe platform (recipes.sugat.com, linked from sugat.com) that ties recipes to branded SKUs across categories including vegetarian, vegan, holiday, healthy, kids, rice, legumes, beans, and quinoa. Content is produced in collaboration with a network of over 25 notable Israeli chefs. Marketing channels include Facebook (@SugatIsrael), Instagram (@sugatisrael), TikTok (@sugat_il), and an email newsletter.

The revenue model is product sales to consumers and food professionals via retail and own e-commerce; pricing is not publicly disclosed. The company is structured as an Israeli private limited company (בע״מ) under Sugat Industries Ltd., with no parent company, no subsidiaries, no patent or trademark record in the provided data, and historical equity events linked to Poalim Equity (1990) and Fortissimo Capital (Round 4, 2019-01-23). Geographic operations are limited to Israel; no AI/ML capabilities, integrations, apps, or external API surface are present in the input.

Name

Sugat

Legal name

סוגת תעשיות בע"מ

Website

https://sugat.com

Company type

Private

Founded year

1957

Operating status

Operating

Short description

Sugat Industries Ltd. is a privately held Israeli packaged-foods company (founded 1957, Kiryat Gat) that manufactures and distributes grains, legumes, rice, baking ingredients, and canned pulses across Israeli retail, own e-commerce, and a B2B food-professionals channel, anchored by a Hebrew-language recipe platform developed with Israeli chefs.

Ownership category

akta.pro rank

Product category

Packaged Food Staples (Dry Legumes, Grains, Rice, Baking Ingredients, and Canned Goods)

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Starches, Flours & Milling Products Trading/Wholesale (AFAIAKAH)

akta.pro secondary industry

Canned Beans, Legumes & Pulses Manufacturing (AFAKACAC)

Keywords

• Dry legumes and grains
• Rice and cereal products
• Baking ingredients
• Canned preserved foods
• Recipe content platform

Headquarters

HQ city

Kiryat Gat

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food Products Sales: Sugat generates revenue through the sale of food products including legumes (lentils, beans, chickpeas), grains (rice, bulgur, couscous, quinoa, wheat, barley), flour, sugar, baking ingredients, and preserved/canned products. Products are sold to consumers and food professionals through their website and retail distribution channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sugat manufactures, packages, and sells branded food staples to the Israeli market, including dry legumes (lentils, beans, chickpeas), grains and rice (round, basmati, risotto, bulgur, wheat, barley, couscous, ptitim), baking ingredients (flours, sugars, baking powder, dry yeast), egg noodles, and a newer line of canned/preserved products (corn, chickpeas, lentils, beans). The company operates a Hebrew-language recipe website that pairs culinary content with its product catalog and serves both home cooks and food professionals through retail and dedicated B2B channels.

Product overview

Sugat is an Israeli food products company that operates a recipe-focused website offering food products and culinary content. The company offers a diverse portfolio of food products organized into several categories: a new line of canned/preserved products including corn, chickpeas, various lentils, and different types of beans; core grain products including rice (round rice for risotto, basmati, sushi rice), bulgur, wheat, pearl barley, quinoa, and Israeli couscous (ptitim); dried legumes including various beans (white, red, black, mung), lentils (red, green, black), and chickpeas; and baking ingredients including whole wheat flour, multi-purpose flour, sugar, demerara sugar, baking powder, pizza flour, and dry yeast. The company maintains an extensive recipe database and partners with a team of Israeli chefs to create and share recipes using their products.

Differentiator

Problem solved

Functional benefit

Products and services

• Canned Corn (תירס שימורים) Preserved/canned sweet corn sold as a standalone ready-to-eat pantry product in Sugat's canned line, for home cooks and food service users.
• Chickpeas (חומוס) Dry chickpeas, a legume rich in carbohydrates, protein, calcium, iron, magnesium, potassium, and B vitamins, selected and processed with computerized sorting for home and professional cooking.
• Large Chickpeas (חומוס ענק) Larger-size dry chickpeas marketed as a stand-alone SKU, with the same legume nutritional profile (carbohydrates, protein, calcium, iron, magnesium, potassium, B vitamins).
• Canned Chickpeas (גרגרי חומוס שימורים) Ready-to-eat canned chickpeas from Sugat's preserved product line, for quick home cooking and food service use.
• Green Lentils (עדשים ירוקות) Dry green lentils, a legume rich in proteins, calcium, essential amino acids, vitamin A (beta-carotene), and B and C vitamins.
• Red Lentils (עדשים אדומות) Dry red lentils, rich in proteins, calcium, essential amino acids, vitamin A, and B and C vitamins, carefully selected and processed with computerized sorting.
• Black Lentils (עדשים שחורות בלוגה) Small, oval-shaped black Beluga lentils with deep color and flavor, rich in plant protein, fiber, minerals, and vitamins.
• Canned Green Lentils (עדשים ירוקות בשימורים) Ready-to-eat canned green lentils from Sugat's preserved product line.
• White Beans (שעועית לבנה) Dry white beans, a pod-grown legume rich in proteins, calcium, iron, B vitamins, and amino acids.
• Canned White Beans (שעועית לבנה בשימורים) Ready-to-eat canned white beans from Sugat's preserved product line.
• Red Beans (שעועית אדומה) Dry red beans, a pod-grown legume rich in proteins, calcium, iron, B vitamins, and amino acids.
• Canned Red Beans (שעועית אדומה בשימורים) Ready-to-eat canned red beans from Sugat's preserved product line.
• Canned Mung Beans (שעועית מנומרת בשימורים) Ready-to-eat canned mung beans from Sugat's preserved product line.
• Round Rice (אורז עגול) Round short-grain rice marketed for risotto and stuffed dishes.
• Classic Basmati Rice (אורז בסמטי קלאסי) Long-grain white fragrant basmati rice, marketed as the 'King of Aromas' for its shape, taste, and nutty aroma.
• Risotto Rice (אורז ריזוטו) Rice selected for risotto preparation, releasing starch during cooking to produce a creamy texture while maintaining bite.
• Bulgur (בורגול) Whole wheat grain product processed by cooking, drying, and grinding, popular in Middle Eastern cuisine.
• Wheat (חיטה) Whole wheat grain composed of germ, endosperm, and bran, containing proteins, starch, vitamins, and fiber.
• Pearl Barley (גריסי פנינה) Pearl barley grains with the outer husk removed, rich in dietary fiber.
• Medium Couscous (קוסקוס בינוני) Quick-preparation medium-grain couscous, suitable for traditional vegetable soup and related dishes.
• Ring-shaped Ptitim (פתיתים אפויים טבעות) Baked ring-shaped Israeli couscous (ptitim) sold as a standalone toasted-pasta pantry product.
• Thick Egg Noodles (אטריות ביצים עבות) Thick egg noodles in 250g packaging, suitable for cooking and stir-frying.
• Whole Wheat Flour (קמח מלא) Flour ground from whole wheat kernels including bran, germ, and endosperm, with vitamins, minerals, fiber, and high protein content.
• Multi-Purpose Flour (קמח רב תכליתי) Flour made from the inner part of the wheat kernel, suitable for a wide range of uses with a bright white color.
• Pizza Flour (קמח פיצה) Special flour made from a small portion of hard wheat kernel, formulated to produce dough with high stretching and rolling capability for pizza.
• White Sugar (סוכר לבן) Sugar extracted from sugar beet or cane without food additives, composed of sucrose (glucose and fructose).
• Demerara Sugar (סוכר דמררה קלאסי) Golden brown Demerara sugar with large homogeneous grains, a crispy and sticky texture, and a rich aroma, marketed for baking.
• Baking Powder (אבקת אפייה) Leavening agent mixture for cakes, sized to suit 500g of flour.
• Dry Yeast (שמרים יבשים) Quality dry yeast suitable for all types of baked goods, including bread, challah, rolls, focaccia, and pizza.
• Sugat Food Professionals Program (למקצוענים במזון) A dedicated B2B program supplying Sugat's branded food staples to chefs, caterers, and food industry professionals in Israel, accessed via a dedicated section of the Sugat website.
• Sugat Recipe Website (מאגר המתכונים של סוגת) Hebrew-language recipe content platform organizing hundreds of recipes by category (vegetarian, vegan, holiday, kids, healthy, rice, legumes, salads, soups, casseroles, pasta, bread, pizza, desserts) and difficulty, paired with Sugat product references.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SugatIsrael
• Instagraminstagram.com/sugatisrael
• TikToktiktok.com/@sugat_il
• LinkedInlinkedin.com/company/sugat-sugar-refineries-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sugat