Lester Sales
Lester Sales Company is a 1958-founded manufacturers' representative agency that sells electrical products from 35+ manufacturers to distributors across 12 U.S. Midwest states, earning commissions through territory-based inside and outside sales teams.
- Company typePrivate
- Founded1958
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Lester Sales does
Lester Sales Company is a manufacturers' representative agency founded in 1958 by Ernie Lester, headquartered in Indianapolis, Indiana. The firm acts as an intermediary between more than 35 electrical product manufacturers and electrical distributors across 12 U.S. Midwest states (Indiana, Kentucky, Ohio, Michigan, Illinois, Missouri, Kansas, Wisconsin, Nebraska, Iowa, West Virginia, and Western Pennsylvania). It generates revenue through sales commissions earned on the sale of represented product lines spanning wire and cable, conduit and fittings, enclosures, lighting, transformers, signaling devices, cable management, and grounding products.
The company's go-to-market combines a territory-based outside sales force with inside sales teams organized by product line, supplemented by warehouse distribution facilities in Greenfield, Indiana and Elk Grove Village, Illinois that stock key lines such as nVent/Hoffman enclosures. The firm provides technical support, application assistance, project take-offs, specification review, and post-sales service. Its represented principals include Legrand (and sub-brands), nVent (Caddy, Hoffman), Panduit, Mersen, SolaHD, Dialight, OmniCable, Republic Wire, and others.
Lester Sales became an Employee Stock Ownership Plan (ESOP) in 2023 and completed the acquisition of Chicagoland-based rep firm Becker Sales Company in early 2026. Leadership is anchored by CEO John Scott, who acquired the company in 2012, President Mike Standish, COO Rick Gill, and a network of regional Vice Presidents and Directors of Sales. The firm is privately held, with revenue not publicly disclosed.
Lester Sales firmographics
Firmographics- Name
- Lester Sales
- Legal name
- Lester Sales Company, Inc.
- Website
- https://lestersalesco.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lester Sales Company is a 1958-founded manufacturers' representative agency that sells electrical products from 35+ manufacturers to distributors across 12 U.S. Midwest states, earning commissions through territory-based inside and outside sales teams.
- Ownership category
- akta.pro rank
Where Lester Sales is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Lester Sales business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Manufacturer Representative Commissions: Lester Sales earns commissions from electrical product manufacturers for representing their products to electrical distributors and customers. They provide sales representation, technical support, and customer relationship management across their 12-state territory.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Lester Sales product offering
Product offeringCore offering
Lester Sales Company is a manufacturers' representative agency that sells electrical products on behalf of 35+ manufacturers to electrical distributors and end users across 12 Midwest states. The firm provides inside and outside sales coverage, product selection assistance, technical support, project take-offs, and post-sales service for product lines spanning conduit, wire and cable, lighting, safety, power protection, enclosures, cable management, and grounding.
Product overview
Lester Sales Company is an electrical products manufacturers' representative agency founded in 1958, serving customers across 12 states (Indiana, Kentucky, Ohio, Illinois, Missouri, Iowa, Nebraska, Wisconsin, Michigan, Kansas, West Virginia, and Western Pennsylvania). The company represents over 40 electrical product manufacturers, organized across several product categories: (1) Conduit and Fittings including American Conduit, Cantex, Conduit Pipe Products, Electri-Flex, Quality Tube, and Robroy brands; (2) Wire and Cable including APAR Cable Solutions, Nehring, OmniCable, Republic Wire, and WTEC Energy; (3) Safety and Signaling including BRK smoke/CO alarms and Federal Signal horns/strobes; (4) Lighting including Dialight, G&G Industrial Lighting, and MaxLite; (5) Power and Protection including Mersen fuses/switches and SolaHD transformers; (6) Enclosures and Support including nVent Hoffman enclosures and nVent Caddy fastening products; (7) Data/Wiring Infrastructure including Panduit and Legrand sub-brands (Cablofil, Connectrac, OnQ, Pass & Seymour, Wiremold); and (8) Grounding including Galvan Electrical and Southern Grounding. The company operates warehouses in Indianapolis and Elk Grove Village, provides inside and outside sales support teams organized by product categories, and offers educational resources through manufacturer portals and training modules.
Differentiator
Problem solved
Functional benefit
Products and services
- American Conduit representation Sales representation of aluminum conduit and fittings to electrical distributors across Lester Sales's 12-state Midwest territory.
- APAR Cable Solutions representation Sales representation of aluminum THHN, XHHW, PV, Medium Voltage, and Concentric Neutral cable to electrical distributors.
- Bridgeport Fittings representation Sales representation of fittings and connectors for electrical installations to distributor customers.
- BRK representation Sales representation of smoke alarms, carbon monoxide alarms, fire extinguishers, and safety products to distributor customers.
- Cantex representation Sales representation of PVC conduit and fittings for electrical applications to distributor customers.
- Conduit Pipe Products representation Sales representation of rigid and EMT steel fittings, standard and special radius elbows, and custom fittings to distributors.
- Core Transformers representation Sales representation of transformer replacements and made-to-order transformers to distributor customers.
- Dialight representation Sales representation of LED commercial and industrial fixtures for power generation and industrial applications to distributor customers.
- ECN Korns representation Sales representation of metal fittings, Korns clamps, and conduit supports to distributor customers.
- Electri-Flex representation Sales representation of flexible liquid tight conduit and whips, including stainless steel options for data center, industrial, and harsh-environment applications.
- Engineered Products Co (EPCO) representation Sales representation of temporary lighting, fixtures, AC whips, pigtails, lampholders, tube guards, and LED products to distributors.
- Ericson representation Sales representation of jobsite power products, jobsite lighting, portable power solutions, and pendant power and control products.
- Federal Signal representation Sales representation of signaling devices, horns, sirens, and strobes for industrial safety applications.
- G&G Industrial Lighting representation Sales representation of waterproof LED lighting solutions to distributor customers.
- Galvan Electrical representation Sales representation of copper, galvanized, and stainless steel ground rods, sectional rods, connectors, and clamps.
- Glasmasters representation Sales representation of underground enclosures for electrical applications to distributors.
- G-Strut representation Sales representation of strut and fittings for mounting and support applications.
- Legrand Cablofil representation Sales representation of ladder and basket tray, fittings, and hardware for cable management.
- Legrand Connectrac representation Sales representation of floor-based cable management systems to distributor customers.
- Legrand OnQ representation Sales representation of whole home automation systems to distributor customers.
- Legrand Pass & Seymour representation Sales representation of wiring devices for residential and commercial applications to distributors.
- Legrand Wiremold representation Sales representation of floor boxes and raceways for cable management to distributor customers.
- MaxLite representation Sales representation of LED lamps, fixtures, and lighting controls to distributor customers.
- NSI Metallics representation Sales representation of high-quality fasteners and anchors to distributor customers.
- Mersen representation Sales representation of electrical protection products including fuses, fusegear, panels, and switches to distributor customers.
- Nehring representation Sales representation of bare and insulated copper and aluminum wire to distributor customers.
- nVent Caddy representation Sales representation of fastening and support products and rooftop supports to distributor customers.
- nVent Hoffman representation Sales representation of enclosures and cooling units for industrial and electrical applications to distributor customers; warehouse stocks full nVent/Hoffman product inventory.
- OmniCable representation Sales representation of a redistributor of wire and cable, electrical products, and value-added services to distributor customers.
- Panduit representation Sales representation of cable ties and termination products, cable management, identification, and safety solutions to distributor customers.
- Plasti-Bond representation Sales representation of PVC coated steel and aluminum conduit, fittings, and accessories to distributor customers.
- NSI Polaris representation Sales representation of pre-insulated connectors with black and vision tap, clear options rated to higher ampacities, to distributor customers.
- Power Bus Way representation Sales representation of cable bus and accessories for power distribution to distributor customers.
- Quality Tube representation Sales representation of steel conduit products to distributor customers.
- Remke representation Sales representation of cable connectors and cord grips to distributor customers.
- Republic Wire and Cable representation Sales representation of bare copper, THHN, XHHW, USE, Romex, and aluminum wire products to distributor customers across multiple Midwest states.
- Robroy Stainless Steel representation Sales representation of PVC coated stainless steel conduit, fittings, and accessories to distributor customers.
- Rocket Rack representation Sales representation of sanitary support and rack systems for conduit and process piping to distributor customers.
- SolaHD representation Sales representation of transformers, power supplies, and conditioners to distributor customers across multiple states.
- Southern Grounding representation Sales representation of ground rods and accessories to distributor customers.
- NSI Tork representation Sales representation of mechanical and digital timers, sensors, and photocontrols to distributor customers.
- TPI Corporation representation Sales representation of industrial fans, ventilation, electric and infrared heating products, thermostats, and baseboard heat.
- WTEC Energy representation Sales representation of copper and aluminum medium voltage, industrial, specialty, and primary underground distribution products to distributors.
Quantifiable outcome
- Won 2024 Circle of Excellence award from Legrand for largest Year-over-Year total growth
Companies that use Lester Sales
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Lester Sales technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lester Sales partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered core and major.
- American ConduitcoreLester Sales represents American Conduit (aluminum conduit and fittings) across their 12-state territory including Indiana, Kentucky, Ohio, Illinois, Iowa, Nebraska, Wisconsin, West Virginia, and Western Pennsylvania.
- APAR Cable SolutionscoreRepresents APAR Cable Solutions (aluminum THHN, XHHW, PV, Medium Voltage and Conc Neutral) in Indiana, Kentucky, Ohio, and certain other territories.
- Bridgeport FittingscoreRepresented by Lester Sales with Inside Sales support from Greg Bate. Product lines include fittings and connectors.
- BRKcoreLester Sales represents BRK products (smoke alarms, carbon monoxide alarms, fire extinguishers, safety products) across their territories.
- CantexcoreRepresents Cantex PVC conduit and fittings across territories.
- DialightcoreLester Sales represents Dialight LED Commercial and Industrial Fixtures. Inside Sales support provided by Josh Bate.
- Electri-FlexcoreRepresents Electri-Flex flexible liquid tight and whips. Inside Sales support from Kendra Dixon and Dianna Murphy. Offers data center solutions.
- EricsoncoreRepresents Ericson jobsite power products, jobsite lighting, portable power solutions and pendant power and control. Expanded to Iowa, Nebraska, Kansas, Missouri, and Central/Southern Illinois as of February 2026.
- Federal SignalcoreRepresents Federal Signal signaling devices, horns, sirens, strobes.
- G&G Industrial LightingcoreRepresents G&G innovative waterproof LED lighting with Inside Sales support from Greg Bate and Rishella Clayton.
- LegrandcoreMajor manufacturer partner including Legrand brands: Cablofil (ladder and basket tray), Connectrac (floor based cable management), On-Q (whole home automation), Pass & Seymour (wiring devices), Wiremold (floor boxes, raceways). Won 2024 Circle of Excellence Award from Legrand.
- MaxLitecoreRepresents MaxLite LED lamps, fixtures and lighting controls. Inside Sales support from Rishella Clayton.
- MersencoreRepresents Mersen electrical protection products (fuses, fusegear, panels, switches). As of January 2026, expanded to Southern Illinois and Eastern Missouri.
- nVent (Caddy)coreRepresents nVent Caddy fastening and support products, rooftop supports. Inside Sales support from Bobby Chinsammy.
- nVent (Hoffman)coreRepresents nVent Hoffman enclosures and cooling units for enclosures. Inside Sales support from Missy Kincaid. Warehouse stocks all nVent/Hoffman products.
- OmniCablecoreRepresents OmniCable redistributor of wire and cable, electrical products and value-added services. Expanded to Iowa (September 2025), Indiana, Ohio, Kansas, Missouri, Nebraska, West Virginia and Western Pennsylvania (February 2026).
- PanduitcoreRepresents Panduit cable ties and termination products, cable management, identification and safety solutions. Inside Sales support from Josh Bate.
- Republic Wire and CablecoreRepresents Republic Wire and Cable (bare copper, THHN, XHHW, USE, Romex, aluminum). Since November 2024, represents in Indiana, Kentucky, Ohio, Illinois, Iowa, Nebraska, Wisconsin, West Virginia and Western Pennsylvania.
- RobroycoreRepresents Robroy brands including Plasti-Bond (PVC coated steel and aluminum conduit), Robroy Stainless Steel, and Rocket Rack (sanitary support/rack system). Inside Sales support from Jessica Greicar.
- SolaHDcoreRepresents SolaHD transformers, power supplies and conditioners. Expanded territory to Michigan and Northern Ohio in 2025. Previously represented in Indiana, Kentucky, and South/Central Ohio for over 30 years.
- NehringcoreRepresents Nehring bare and insulated copper, aluminum wire across territories.
- WTEC EnergycoreRepresents WTEC Energy copper and aluminum medium voltage, industrial, specialty, and primary underground distribution products.
- Becker Sales CompanymajorLester Sales acquired Becker Sales Company, a long-established manufacturers' representative serving the Chicagoland market. This acquisition strengthened their presence in Northern Illinois and Wisconsin.
- Becker Sales CompanymajorAcquisition completed in early 2026, bringing Becker team into Lester Sales organization to strengthen regional partnership and help manufacturers grow.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
Lester Sales competitors and assessment
Company assessmentBroad incumbents
- Graybar Electric Company: One of the largest electrical, communications, and data networking product distributors in North America with ~$9B in revenue. Graybar is a much larger incumbent that sells the same manufacturers' products directly to electrical contractors; competes for the same end-customer wallet share though through a different model (distribution vs. rep agency).
- Wesco International: Fortune 500 electrical and communications distributor serving the same customer base of electrical contractors and industrial accounts across North America. Wesco/Anixter combination is one of the largest players in the channel and competes for similar project specifications and distributor relationships.
- Rexel USA: Global electrical distribution leader with major US operations. Distributes wire, cable, lighting, and electrical products from many of the same manufacturers represented by Lester Sales, including Legrand, Mersen, and others. Operates a competing channel but with much greater scale and direct-distributor model.
- Sonepar North America: World's largest electrical distributor with significant US footprint across the Midwest. Competes for similar contractor and industrial customer accounts and distributes many of the same product lines (Panduit, nVent, etc.) that Lester Sales represents as a rep agency.
Regional players
- Van Meter Inc. Employee-owned electrical distributor headquartered in Iowa with strong Midwest presence across Iowa, Illinois, and surrounding states that overlap with Lester Sales' territory. Competes for the same contractor and industrial accounts and distributes many of the same product lines.
- Platt Electric Supply: Electrical distributor serving the Western US with similar product mix and customer base. While Platt's primary territory is on the West Coast, it operates as a comparable-sized regional distributor, providing scale and operational benchmarking for Lester's growth ambitions.
- Crescent Electric Supply Company: Midwest-focused electrical distributor with strong presence across many of the same states Lester Sales covers. Distributes many of the same manufacturer brands (Legrand, Panduit, nVent) and competes for the same electrical contractor accounts, providing a natural regional comparable for Lester's territory.
- Border States Electric: Employee-owned electrical distributor serving the Midwest, Northern Plains, and Pacific Northwest with comparable product mix (wire, lighting, enclosures, controls). Similar ESOP ownership structure and Midwest footprint overlap with Lester Sales' territory, creating both partnership and competitive overlap with manufacturer relationships.
Others
- OmniCable: Wire and cable redistributor (and one of Lester Sales' represented manufacturer partners). Listed as a peer because OmniCable operates in the same electrical channel at the redistribution tier that sits between Lester Sales' manufacturer clients and their distributor customers, providing structural channel context for Lester's go-to-market.
Direct peers
- Hossley Lighting & Electrical Solutions: Independent manufacturers' representative agency focused on lighting and electrical products. Closest direct peer to Lester Sales' business model (rep agency vs. distributor) with similar commission-based revenue structure, manufacturer portfolio approach, and relationship-driven sales motion across a defined regional territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lester Sales social profiles
Digital presenceLester Sales financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lester Sales leadership team
Management profileNumber of profiles
Profiles15 records
Lester Sales funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lester Sales M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lester Sales
What does Lester Sales do?
Lester Sales Company is a manufacturers' representative agency that sells electrical products on behalf of 35+ manufacturers to electrical distributors and end users across 12 Midwest states. The firm provides inside and outside sales coverage, product selection assistance, technical support, project take-offs, and post-sales service for product lines spanning conduit, wire and cable, lighting, safety, power protection, enclosures, cable management, and grounding.
Is Lester Sales a public or private company?
Lester Sales is a private company. It is classified as management employee owned and is currently operating.
When was Lester Sales founded?
Lester Sales was founded in 1958. It employs 11 to 50 people.
Where is Lester Sales based?
Lester Sales is headquartered in Indianapolis, United States, in the North America region.
How does Lester Sales make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are Lester Sales's main competitors?
Broad incumbents on record are Graybar Electric Company, Wesco International, Rexel USA and Sonepar North America. Regional players are Van Meter Inc., Platt Electric Supply, Crescent Electric Supply Company and Border States Electric. OmniCable is listed as an others. Hossley Lighting & Electrical Solutions is listed as a direct peer.
Does Lester Sales have an API?
No public API is recorded for Lester Sales.