What Mensely does

Mensely B.V. is a Dutch occupational health advisory firm headquartered in Utrecht that supports organizations operating within the maatwerkregeling (customization regulation) framework under Article 14 of the Dutch Occupational Health and Safety Act (Arbowet). Founded in 2010, the company helps large Dutch employers take self-direction (eigen regie) over absence management and sustainable employability programs rather than relying on traditional arbodiensten. Its client base includes 70+ organizations reaching more than 450,000 employees, with named logos spanning government (Gemeente Alkmaar), education (TU Delft), healthcare (Parnassia Groep, Bureau Jeugdzorg), insurance (NN), staffing (Randstad Groep), manufacturing (Aalberts), and HR services (Driessen Groep).

Mensely's service platform is built around proprietary diagnostic and decision-support instruments — Advies op Maat (AoM), Verzuim Oorzaken Scan (VOS), and the underlying Spiraalmodel developed by physician Rob Hoedeman — combined with multidisciplinary teams of occupational physicians (bedrijfsartsen), POB practitioners, psychologists, coaches, and leadership advisors. These tools analyze four domains of absence causation (Health, Private, Work, Motivation) to identify non-medical root causes and produce dashboards for HR and management. The portfolio also includes an Organisatiescan baseline diagnostic, a Taakdelegatiemodel for POB task delegation, Leiderschapsontwikkeling (leadership development) programs, De Psychologenpraktijk for direct psychological support, and Datagedreven Beleid dashboards.

Revenue is generated through B2B professional services and managed-staffing engagements, structured as custom multi-year Service Level Agreements (SLAs) scoped to each client's organizational needs; pricing is not publicly disclosed. Mensely is a wholly-owned subsidiary of HumanTotalCare B.V., which became 100% owned by Dutch insurance group a.s.r. (ASR Nederland N.V.) in July 2025. Through HumanTotalCare, Mensely benefits from absence data covering approximately 1 million Dutch employees monitored by sister companies ArboNed and HumanCapitalCare, supporting benchmarking and evidence-based advisory. The company is certified conform ISO 9001 and NEN 4400.

Name

Mensely

Legal name

Mensely B.V.

Website

https://mensely.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Mensely B.V. is a Dutch occupational health advisory firm that helps 70+ large organizations self-manage employee absence and sustainable employability under the Dutch maatwerkregeling, using proprietary diagnostic tools and multidisciplinary professional teams.

Ownership category

akta.pro rank

Product category

Occupational Health Services

NAICS

Vocational Rehabilitation Services (6243)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

People Analytics, Assessment & Psychometrics Consulting (BPAHAGAH)

akta.pro secondary industries

Personality & Behavioral Assessments (BPACAMAC), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)

Keywords

• Occupational health services
• Absence management advisory
• Sustainable employability consulting
• Maatwerkregeling services
• Workforce vitality advisory

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services - Advisory and Consulting: Mensely generates revenue by providing professional advisory services to organizations operating under the Dutch maatwerkregeling. Services include consultancy on sustainable employability, absence management, leadership development, and organizational change. Revenue is derived from service contracts, likely structured as recurring engagements with organizations, with scope covering expertise provision, professional capacity, and tool deployment.
2. Multidisciplinary Professional Staffing: Mensely provides access to multidisciplinary professionals including occupational physicians (bedrijfsartsen), POB practitioners (practical support staff), psychologists, coaches, and occupational health advisors. This staffing component is embedded within service contracts and represents a recurring revenue stream.
3. Proprietary Tools (AoM and VOS): Mensely deploys proprietary digital tools (Advies op Maat and Verzuim Oorzaken Scan) as part of its integrated service offering. These tools are bundled within service agreements and contribute to the differentiation and recurring nature of client engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mensely is a Dutch occupational health advisory firm that supports organizations operating within the maatwerkregeling (customization scheme) framework under Article 14 of the Dutch Arbowet. It delivers multidisciplinary professional services — including bedrijfsartsen, POB practitioners, psychologists, coaches, and leadership advisors — combined with proprietary diagnostic tools (Organisatiescan, Advies op Maat, Verzuim Oorzaken Scan) and data-driven dashboards to help employers prevent absenteeism, accelerate recovery, and build sustainable employability and leadership capability.

Product overview

Mensely offers an integrated platform of occupational health management services built around the 'maatwerkregeling' (customization scheme) and 'eigen-regiemodel' (self-management model). The core portfolio consists of diagnostic tools (Organisatiescan, Advies op Maat, Verzuim Oorzaken Scan), service delivery models (Taakdelegatiemodel, Leiderschapsontwikkeling), data analytics (Datagedreven Beleid), and specialized services (De Psychologenpraktijk). These products work together as a comprehensive system: the Organisatiescan establishes baseline assessment, AoM and VOS provide ongoing data collection through questionnaires and interviews, the POB and task delegation model enables efficient service delivery, and dashboards aggregate insights for strategic decision-making. All services support organizations working within the Dutch self-management regulatory framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisatiescan (Organization Scan)

Quantifiable outcome

• 75–80% of absence is typically non-medical in nature, and Mensely's approach prevents unnecessary medical trajectories
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship / core, core and minor.

• HumanTotalCareflagship / coreOthersMensely is a subsidiary of HumanTotalCare B.V., alongside ArboNed, HumanCapitalCare, and Focus. The HumanTotalCare ecosystem collectively serves approximately 1 million employees in the Netherlands and shares a common mission of #meerbetekenen (creating more meaning) for working Netherlands.
• ArboNedcoreOthersArboNed is a sister company within the HumanTotalCare group. Both ArboNed and HumanCapitalCare provide absence data referenced by Mensely in its market insights and news articles, covering approximately 1 million employees and enabling Mensely to offer data-driven advisory.
• HumanCapitalCarecoreOthersHumanCapitalCare is a sister company within the HumanTotalCare group. Together with ArboNed, it monitors absence data for approximately 1 million Dutch employees, which Mensely uses for market intelligence and benchmarking within its advisory services.
• Focus (Nederland)minorOthersFocus is a subsidiary within HumanTotalCare, contributing to the broader ecosystem of occupational health and employability services alongside Mensely.
• NVAB (Nederlandse Vereniging voor Arbeids- en Bedrijfsgeneeskunde)coreStrategic or Co-development PartnerMensely's Advies op Maat (AoM) tool is developed in alignment with NVAB guidelines (Nederlandse Vereniging voor Arbeids- en Bedrijfsgeneeskunde), the Dutch professional association for occupational medicine. This ensures the tool and Mensely's methodology adhere to professional standards and best practices in occupational health.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ArboNed: ArboNed is one of the largest Dutch occupational health services providers and a sister company within HumanTotalCare. Both operate in absence management and arbodienst-adjacent services for Dutch employers, making it the closest functional peer inside the same group.
• Perspectief Groep: Perspectief Groep is a Dutch consulting and occupational health firm providing absence coaching, reintegration, and workplace advisory to Dutch employers - comparable target customer and service bundle under the maatwerkregeling.
• Focus Nederland (HumanTotalCare): Focus is a sister HumanTotalCare subsidiary offering occupational health and absence solutions to Dutch employers, directly comparable in service lines and customer segments.
• Zorg van de Zaak: Zorg van de Zaak is a major Dutch occupational health and employability services group offering arbodienst, coaching, and reintegration services. It competes with Mensely for Dutch employers seeking absence and sustainable employability support under the same regulatory framework.
• HumanCapitalCare: HumanCapitalCare is another HumanTotalCare sister company delivering occupational health, absence management, and sustainable employability services to Dutch employers - directly comparable in target customer, regulatory environment, and service portfolio.

Broad incumbents

• Willis Towers Watson (WTW): WTW is a global advisory firm with substantial health, benefits, and workforce wellbeing consulting practices. Comparable as a strategic HR/people risk advisor to large employers but operating across geographies with a much wider service portfolio.
• Aon (Health & Wellbeing practice): Aon's Health & Wellbeing practice advises large employers on absence, wellbeing, and workforce strategy globally. Comparable customer base of large enterprise HR teams but broader portfolio and not specialised in the Dutch maatwerkregeling.
• Mercer Marsh Benefits (Mercer): Mercer (part of Marsh McLennan) is a global HR and workforce consulting incumbent with large-scale health, benefits, and wellbeing advisory practices. Comparable in serving enterprise HR leaders on workforce health and absence, but far broader and global in scope rather than Dutch maatwerkregeling-specific.

Emerging players

• OpenUp: OpenUp is a Dutch-origin mental health platform providing employee psychology support. Comparable in addressing psych-social causes of absenteeism for Dutch employers but delivered as a scalable digital-first service rather than on-site multidisciplinary teams.
• Headspace (B2B / Headspace for Work): Headspace for Work sells digital mental health and wellbeing platforms to employers. Comparable in addressing stress/burnout-driven absenteeism that Mensely targets, but as a SaaS-only delivery model rather than Dutch-embedded on-site occupational health teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/1114472

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mensely