The Evans Group
The Evans Group is a multi-line independent sales agency founded in 1990 that connects hunting, outdoor sporting, shooting, and law enforcement manufacturers with retailers, distributors, buying groups, and agencies across all 50 US states and Canada.
- Company typePrivate
- Founded1990
- HeadquartersKodak, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Evans Group does
The Evans Group is a multi-line independent manufacturer's representative agency founded in 1990 by Mike Evans, operating across all 50 US states and Canada in the hunting, outdoor sporting, shooting, and law enforcement industries. The firm connects manufacturers with retail and institutional buyers through a network of territory managers organized into regional units (Southeast, TALO, MINK, Midwest, Northeast, West, and Canada), serving six customer segments: independent dealers, buying groups, online retailers, chain stores, distributors, and law enforcement agencies. Named clients include Springfield Armory, Magtech Ammunition, Boyt Harness Company, Pro-Shot Products, Bass Pro Shops, MidwayUSA, Sportsman's Warehouse, and Academy Sports + Outdoors, with several manufacturer relationships spanning 25+ years.
The company's product portfolio comprises two offerings: (1) its core manufacturer's-rep sales representation service, and (2) the Technical Services Group (TSG), a division launched in 2005 that provides technical support, onsite consultations, and equipment solutions to law enforcement and public safety end users. TSG is staffed predominantly by retired law enforcement officers with SWAT, narcotics, and firearms instruction backgrounds, and attends 100+ LE trade shows and training seminars annually. There is no proprietary software, AI/ML, or technology platform; the agency's "technology" is its human sales force and its relationships with manufacturers, retailers, and buying groups.
The Evans Group earns revenue through sales commissions on the wholesale volume generated by the manufacturers it represents — a standard manufacturer's-rep agency model. It does not sell products directly, does not license software, and does not publish pricing. The firm is privately held, founder-owned (Mike Evans remains active; Wade Lynton serves as President), and has 51-100 employees. Headquartered in Kodak, Tennessee with operational contacts suggesting an Alabama base, the company has expanded steadily since 1990, completing national US coverage in 2008 and adding dedicated soft goods/apparel capability in 2018.
The Evans Group firmographics
Firmographics- Name
- The Evans Group
- Legal name
- The Evans Group Inc.
- Website
- https://theevansgroup.net
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Evans Group is a multi-line independent sales agency founded in 1990 that connects hunting, outdoor sporting, shooting, and law enforcement manufacturers with retailers, distributors, buying groups, and agencies across all 50 US states and Canada.
- Ownership category
- akta.pro rank
The Evans Group industry classification
Industry- Product category
- Manufacturer's Representative Services
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where The Evans Group is headquartered
LocationHeadquarters
- HQ city
- Kodak
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Evans Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Sales Commission Revenue: The Evans Group operates as a manufacturer's representative agency, earning commissions by representing hunting, outdoor sporting, and shooting manufacturers to dealers, distributors, and retailers across North America.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
The Evans Group product offering
Product offeringCore offering
The Evans Group is a full-service, multi-line independent manufacturer's representative agency that connects hunting, outdoor sporting, and shooting product manufacturers with quality independent dealers, chain stores, buying groups, distributors, online retailers, and law enforcement agencies across North America. Its territory managers cover all 50 US states and Canada, providing sales representation, marketing support, and relationship management. The Technical Services Group (TSG) is a dedicated division that delivers technical support, equipment solutions, onsite consultations, and product demonstrations to public safety and military end users.
Product overview
The Evans Group is a multi-line independent sales agency serving the hunting, outdoor sporting, and shooting industry across North America. The core offering is The Evans Group sales representation services, which connects manufacturers with dealers, distributors, chain stores, buying groups, online retailers, and law enforcement markets. The portfolio also includes the Technical Services Group (TSG), a specialized division that provides technical support, equipment solutions, and onsite consultations specifically for law enforcement and military end users. The two offerings work together to provide comprehensive market coverage and support across all customer segments.
Differentiator
Problem solved
Functional benefit
Brands
- Technical Services Group: A division of The Evans Group that provides technical support services to public safety and military end users for client companies, including onsite visits, one-on-one meetings, and product solutions for enhanced performance.
Products and services
- The Evans Group Sales Representation A full-service, multi-line independent manufacturer's representative agency that connects hunting, outdoor sporting, and shooting manufacturers with independent dealers, chain stores, buying groups, distributors, and online retailers across all 50 US states and Canada.
- Technical Services Group (TSG) A division of The Evans Group that provides specialized technical support, onsite consultations, one-on-one meetings, and product solutions to public safety and military end users for client manufacturers. Staffed by former law enforcement specialists.
Quantifiable outcome
- 25+ year relationships with key clients like Boyt Harness Company
- +1 more outcomes
Companies that use The Evans Group
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
The Evans Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Evans Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves13 records
Expansion highlights5 records
The Evans Group competitors and assessment
Company assessmentDirect peers
- Maurice Sporting Goods: Major US sporting goods distributor serving hunting, fishing and outdoor retailers. Competes with The Evans Group for manufacturer relationships and overlap in dealer/distributor channels, and is referenced as a prior employer of Evans territory managers.
- Sports South: Large US distributor of hunting, shooting and outdoor sporting goods to retailers and dealers. Competes for the same manufacturer principals and dealer relationships; Phil Martin served as VP Merchandising at Sports South before joining The Evans Group.
- United Sporting Companies: Sporting goods distributor and buying group covering hunting, shooting and outdoor product categories. Operates in the same manufacturer-to-retailer channel as The Evans Group and is a managed key account for TEG.
- Bangers: Distributor in the hunting and shooting sports category serving independent dealers. Operates in the same channel between manufacturers and retailers that The Evans Group covers via field sales representation.
Broad incumbents
- Bass Pro Shops: Largest North American specialty outdoor retail chain (including Cabela's). Operates broadly in the same hunting, shooting and outdoor market where Evans places manufacturer products; functions as a key account managed by Evans and as an alternative channel for manufacturers.
- Academy Sports + Outdoors: Major multi-category sporting goods and outdoor retailer with strong firearms/hunting presence across the US South and Midwest. Operates in the same end market and is a managed key account at The Evans Group.
- Sportsman's Warehouse: National specialty retailer focused on hunting, shooting, fishing and outdoor recreation. Sits in the same hunting/shooting retail channel that The Evans Group's field force covers.
Others
- Springfield Armory: US firearms manufacturer and long-tenured TEG principal (publicly endorsed as a TEG partner). Not a competitor but a representative manufacturer customer that illustrates the type of relationship The Evans Group's sales force supports.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Evans Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Evans Group leadership team
Management profileNumber of profiles
Profiles7 records
The Evans Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Evans Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Evans Group
What does The Evans Group do?
The Evans Group is a full-service, multi-line independent manufacturer's representative agency that connects hunting, outdoor sporting, and shooting product manufacturers with quality independent dealers, chain stores, buying groups, distributors, online retailers, and law enforcement agencies across North America. Its territory managers cover all 50 US states and Canada, providing sales representation, marketing support, and relationship management. The Technical Services Group (TSG) is a dedicated division that delivers technical support, equipment solutions, onsite consultations, and product demonstrations to public safety and military end users.
Is The Evans Group a public or private company?
The Evans Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Evans Group founded?
The Evans Group was founded in 1990. It employs 51 to 100 people.
Where is The Evans Group based?
The Evans Group is headquartered in Kodak, United States, in the North America region.
How does The Evans Group make money?
One revenue line is on record: sales Commission Revenue.
Who are The Evans Group's main competitors?
Direct peers on record are Maurice Sporting Goods, Sports South, United Sporting Companies and Bangers. Broad incumbents are Bass Pro Shops, Academy Sports + Outdoors and Sportsman's Warehouse. Springfield Armory is listed as an others.
Does The Evans Group have an API?
No public API is recorded for The Evans Group.
What industry is The Evans Group in?
The Evans Group's product category is Manufacturer's Representative Services. Its primary akta.pro industry code is CRAOAJAC, Hunt, Fish & Shooting Sports Distribution. Its SIC code is 3949.