What Mundo Verde does

Mundo Verde (legal entity RBBE, CNPJ 09.318.919/0001-00) is a Brazilian healthy products retailer headquartered in São Paulo, founded in 1987. It operates the largest dedicated healthy/natural products retail network in Latin America, with 178 stores (8 company-owned, 170 franchised) and more than 1,500 points of sale across 22 Brazilian states. The assortment centers on supplements, natural and functional foods, and cosmetics, combining a proprietary private label portfolio of 100+ SKUs (including Cranberry, Glutamina, Colágeno, Omega 3, Creatina, Psyllium, NAC and Própolis Verde) with curated third-party brands such as Essential Nutrition, Puravida, Mais Mu and Vitafor. The technology stack is built on the VTEX commerce platform, which supports e-commerce and the recently launched Mundo Verde Marketplace.

The business model blends three revenue streams: (1) retail product sales through company-owned stores and franchise outlets, (2) recurring franchise royalties set at 5% of revenue plus a 1% marketing fee, and (3) marketplace commissions from third-party sellers on the Mundo Verde digital marketplace. Distribution is overwhelmingly asset-light: roughly 96% of stores are franchised, and the company captures growth without proportional capex. Mundo Verde is also a founding member of ABCAVE, an industry association that groups seven Brazilian supplements brands with combined revenue of approximately R$1.2 billion, strengthening its supplier-side negotiating position and category advocacy.

Reported 2025 revenue is approximately R$500 million (roughly US$100 million at then-current FX), with franchise network growth of ~25% in 2025 and a projected ~12% expansion in 2026 as the cycle matures. Operations span 22 Brazilian states, and the company's stated strategy is to deepen private label penetration, scale the marketplace, and continue franchising into underpenetrated Northeast markets such as the João Pessoa store opening.

Name

Mundo Verde

Legal name

RBBE (Mundo Verde)

Website

https://mundoverde.com.br

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mundo Verde is the largest healthy products retail network in Latin America, operating 178 stores and 1,500+ points of sale across 22 Brazilian states. It sells supplements, natural foods, and cosmetics through company-owned and franchised outlets, a private label of 100+ SKUs, and an e-commerce marketplace.

Ownership category

akta.pro rank

Product category

Health & Wellness Retail

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Specialty Food Retailers (4452)

SIC

Retail-Food Stores (5400), Food And Kindred Products (2000)

akta.pro primary industry

Health Food & Supplement Stores (CRAHAEAC)

akta.pro secondary industries

Herbal & Botanical Supplements (CRADAGAD), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Multivitamins & Daily Packs (CRADAGAC)

Keywords

• Health food retail
• Natural supplements
• Organic products
• Franchise retail
• Wellness marketplace

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Revenue from retail sales of health food, supplements, organic products, and wellness items through company-owned stores, franchise stores, and e-commerce channels.
2. Franchise Royalties: Ongoing royalties from franchisees at 5% rate plus 1% marketing fund contribution.
3. Marketplace Commission: Mundo Verde operates a marketplace platform where partner sellers list products; Mundo Verde acts as intermediary earning from these transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Mundo Verde is a health and wellness retail platform that sells supplements, organic foods, vegan, natural, and gluten-free products through company-owned stores, a franchise network of 170+ units, an e-commerce website, a third-party seller marketplace, and WhatsApp ordering. The offering centers on more than 100 proprietary Mundo Verde private-label supplements alongside curated third-party brands (Essential Nutrition, Puravida, Mais Mu) spanning whey protein, vitamins, konjac pasta alternatives, aromatherapy, and personal care items delivered across 22 Brazilian states.

Product overview

Mundo Verde is a retail platform combining a proprietary private-label supplement line with curated third-party brands, operating across physical stores, e-commerce, and a franchise network. The offering centers on private-label supplements (Cranberry, Glutamina, Colágeno, Ômega 3, Creatina, Psyllium, NAC, Própolis Verde) alongside featured third-party brands including Essential Nutrition (premium functional nutrition), Puravida (natural products), Mais Mu (convenience nutrition), and Vitafor (sports supplements). The platform extends into health foods (konjac products, vinegars, organic items), wellness (aromatherapy, floral remedies), and personal care categories. Distribution occurs through 200+ franchise locations, 7 company-owned stores, and a nationwide e-commerce platform with marketplace functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Mundo Verde Private Label Supplements
• Whey Protein Category
• Essential Nutrition Brand
• Puravida Brand
• Mais Mu Brand
• Konjac Products
• Franchise Network Program
• E-commerce and Delivery Service
• Third-Party Seller Marketplace

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ABCAVE (Associação Brasileira de Produtos Naturais e Saúde)coreStrategic or Co-development Partner · 1 January 2026Mundo Verde is a founding member of ABCAVE, an industry association of health food brands created to better organize the sector. The association includes Mundo Verde and six other health food brands with combined revenues of R$ 1.2 billion.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Natural da Terra: Brazilian specialty health food and supplement retail chain operating stores across multiple Brazilian states. Directly comparable to Mundo Verde in product mix (organic, supplements, natural foods), target customer (health-conscious Brazilian consumers), and franchise/company-store hybrid model.
• GNC: Global specialty retailer of vitamins, minerals, and supplements operating company-owned and franchised stores worldwide. Closely comparable to Mundo Verde in store-based supplement retail, private-label strategy, and franchise model.
• The Vitamin Shoppe: US specialty retailer of vitamins, supplements, and wellness products operating physical stores and a strong e-commerce channel. Directly comparable to Mundo Verde in product curation, store-based retail, and omnichannel health positioning.
• Holland & Barrett: UK-based health food and supplement specialty retailer with hundreds of stores. Comparable to Mundo Verde in curated organic/healthy assortment, private-label supplements, and omnichannel retail.

Broad incumbents

• Raia Drogasil (RD): Largest pharmacy chain in Brazil, operating thousands of stores under Raia and Drogasil banners with rapidly expanding supplement and natural product assortments. Comparable as a competing omnichannel health/wellness retailer, though its core business is pharmaceuticals rather than specialized health food.
• Pague Menos: Major Brazilian pharmacy chain with nationwide presence and growing supplement and natural product categories. Overlaps with Mundo Verde on supplement and wellness retail, though drugstores focus on OTC pharma as their anchor category.

Emerging players

• Mercado Livre: Latin America's largest e-commerce marketplace, increasingly used by Brazilian consumers to purchase supplements and natural products. Comparable as a competing channel for the same SKU set, putting pricing pressure on Mundo Verde's specialty positioning.
• Amazon Brasil: Brazilian arm of Amazon with growing health, wellness, and supplement categories. Overlaps as an omnichannel competitor on SKU breadth and price transparency, pressuring specialty retailers like Mundo Verde.

Others

• Puravida: Brazilian natural supplements and functional foods brand sold through Mundo Verde and its own DTC channels. Adjacent ecosystem participant — both supplier to and potential competitor with Mundo Verde's own private-label line.
• Essential Nutrition: Premium Brazilian functional nutrition brand specializing in whey, collagen, omega-3, and clinical supplements, distributed through Mundo Verde. A key third-party brand partner that could increasingly bypass retail via DTC, representing both upside dependency and disintermediation risk for Mundo Verde.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mundoverde
• Facebookfacebook.com/MundoVerde
• LinkedInlinkedin.com/company/mundo-verde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mundo Verde