What Saxoprint does

Saxoprint is a German B2B online printing company founded in 1999 and headquartered in Dresden, operating one of Europe's largest online print production facilities at 18,000 m². It serves business customers across nine European countries — Germany, Belgium, France, Italy, the Netherlands, Austria, Switzerland, Spain, and the UK — through dedicated country storefronts, an in-house phone-based personal consultation channel, and a reseller program that ships neutrally to end customers. Its named management includes Thomas Aloé, Department Manager for Printing (Bereichsleiter-Druck).

The platform offers a configured product catalog spanning promotional materials (flyers, brochures, stickers, posters), business stationery (business cards, letterhead, envelopes, presentation folders), large-format advertising displays (roll-ups, beachflags, banners, trade show equipment), and custom packaging (folding cartons, gift boxes, shipping cartons). Production combines sheet-fed offset and digital printing with proprietary algorithmic order batching that bundles incoming orders and allocates them to sheet formats for production efficiency. Supporting services include a browser-based Online-Designer, free automated file verification (Datencheck), overnight delivery for time-sensitive orders, and a Bestpreis-Garantie that issues a voucher if a comparable product is found cheaper within seven days.

Saxoprint operates on transaction-based unit pricing with free standard shipping, free basic data check, and invoice billing available for companies, government agencies, and associations. Combined with sister brand viaprinto, the business generated €89.6 million in revenue in calendar year 2025 at approximately 10% EBITDA margins. It is currently owned by CEWE Stiftung & Co. KGaA; in May 2026, Cimpress plc signed a definitive agreement to acquire both brands, with closing expected in the first half of Cimpress' fiscal year 2027 pending antitrust approval, at which point Saxoprint will join Cimpress' PrintBrothers segment.

Name

Saxoprint

Legal name

SAXOPRINT

Website

https://saxoprint.de

Company type

Private

Founded year

1999

Operating status

Operating

Short description

Saxoprint is a German B2B online printing platform founded in 1999 in Dresden, operating one of Europe's largest print production facilities (18,000 m²) and serving businesses across nine European countries with flyers, brochures, packaging, business stationery, and advertising displays via self-service e-commerce.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Packaging and Labeling Services (56191), Books Printing (323117), Support Activities for Printing (323120)

SIC

Commercial Printing (2750), Paperboard Containers & Boxes (2650), Book Printing (2732), Blankbooks, Looseleaf Binders & Bookbindg & Relatd Work (2780)

akta.pro primary industry

On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Direct-to-Container & Digital Printing (Inkjet/Laser) (IMALAKAF)

Keywords

• Online printing services
• Commercial print products
• Custom packaging printing
• Marketing collateral printing
• Offset digital printing

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Print Product Sales: One-time transaction-based revenue from printing various products (flyers, brochures, business cards, posters, packaging, etc.) with order volumes from single items to 200,000+ units
2. Reseller Program: Volume pricing for resellers with neutral shipping directly to end customers, plus product samples for customer demonstrations

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Saxoprint operates a B2B online printing platform (Online-Druckerei) that lets business customers configure, design, and order customized printed products via a self-service e-commerce interface, with production carried out at its own 18,000 m² facility in Dresden. The product portfolio spans promotional materials (flyers, folders, brochures, stickers, posters), business stationery (business cards, letterhead, writing pads), advertising displays (roll-ups, beachflags, trade show equipment), and custom packaging. Print runs scale from single units up to 200,000+ copies, with offset and digital printing, finishing options, and a Bestpreis-Garantie price guarantee.

Product overview

SAXOPRINT is a German online printing platform (Online-Druckerei) founded in 1999, operating as one of Europe's largest online printing services. The platform offers a unified e-commerce interface where B2B customers configure and order customized printed materials. The core platform includes product configuration tools, file upload with automated quality checks, online design editing, and production scheduling. The product portfolio spans five main categories: (1) Promotional Materials (Flyer, Folder, Broschüren, Aufkleber, Plakate), (2) Business Stationery (Briefpapier, Visitenkarten, Schreibblöcke, Mappen), (3) Advertising Displays (Roll Ups, Beachflags, Messeausstattung, Werbetechnik), (4) Packaging (Verpackungen, Faltschachteln), and (5) Auxiliary Services (Online-Designer, Datencheck, Bestpreis-Garantie, Overnight-Lieferung). The company operates its own manufacturing facility in Dresden, Germany, utilizing sheet-fed offset and digital printing technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Flyer Single or multi-page promotional printed materials available in DIN A3 to A6 formats, multiple paper weights, and finishing options including UV coating and lamination; can be printed on recycled paper. Targeted at businesses producing marketing collateral.
• Folder & Falzflyer (Folded Leaflets) Multi-page folded printed materials available in single fold (Einbruchfalz), letter fold (Wickelfalz), Z-fold (Zickzackfalz), gate fold (Altarfalz), cross fold (Kreuzfalz), and combination fold (Kombifalz); 500 folders with single fold from €47.72, 1,000 with letter fold from €58.05. Overnight delivery available. Targeted at businesses producing brochures and informational handouts.
• Broschüren (Brochures) Print-on-demand brochures and catalogs with staple, adhesive, wire-O, and ring binding options; supports DIN A4 to A6 formats, custom sizes, and 8 to 400 pages. Prices start at €0.24 per unit; 100 brochures with ring binding start at €62.89. Targeted at B2B customers producing brochures, catalogs, and annual reports.
• Visitenkarten (Business Cards) Custom business cards printed on various paper stocks including recycled and FSC-certified materials, with finishing options such as UV coating, soft-touch lamination, and relief varnish for premium presentation. Targeted at professionals and businesses for personal and corporate identity use.
• Plakate & Poster (Posters) Large-format poster printing including hollow-chamber outdoor posters, neon posters, and standard DIN A0 to A2 formats. Weather-resistant options available for outdoor advertising. Targeted at businesses producing campaigns, retail signage, and event promotion.
• Aufkleber & Sticker Custom stickers and labels in oval, round, square, rectangular, and rounded-corner shapes; materials include outdoor-resistant adhesive film, indoor paper, vegan-friendly options, removable, and floor stickers. Print runs from 250 to 10,000 units. Targeted at businesses needing product labels, packaging seals, and promotional stickers.
• Briefpapier (Letterhead) Professional letterhead on offset paper (80-120 g/m²), natural paper, or recycled FSC-certified paper; supports HKS and Pantone special colors for brand-accurate color matching; 2- or 4-hole punching and up to 6 perforation lines available. Targeted at businesses for corporate identity correspondence.
• Kalender (Calendars) Custom calendars including wall calendars (Wandkalender), pocket calendars (Taschenkalender), monthly calendars (Monatskalender), and yearly calendars (Jahreskalender). Available with matte, glossy, and lamination finishes. Targeted at businesses for corporate gifts and promotional distribution.
• Karten (Greeting Cards & Postcards) Greeting cards (Grußkarten), postcards (Postkarten), and folding cards in standard formats with various finishes and special protective coatings. Targeted at businesses for direct mail and customer communications.
• Verpackungen (Custom Packaging) Custom printed packaging including folding cartons (Faltschachteln), lid packaging, gift boxes, slipcases, pillow and bag packaging, open packaging, and shipping cartons. Food-safe options available with finishes including partial relief varnish and metallic foil stamping. Targeted at retail, food, and consumer-product businesses.
• Werbetechnik (Advertising Displays) Large-format advertising displays including roll-up banners, X/L-banners, exhibition walls, exhibition counters, banners (Planen), fabric banners, flags (Hissfahnen), folding tents, illuminated signage, adhesive films, and textile frame systems. Targeted at businesses for trade shows, retail, and outdoor advertising.
• Roll Ups Portable roll-up banner displays for trade shows and retail environments, available in standard and express shipping options with various sizes and base configurations. Targeted at businesses for trade show booths and retail point-of-sale.
• Beachflags Outdoor advertising flags in four shapes (teardrop, straight, convex, with cantilever), heights up to 5.20m; printed on flag fabric or mesh material with metal plate, cross base, water tank, or ground peg bases. Targeted at businesses for outdoor events and storefront advertising.
• Messeausstattung (Trade Show Equipment) Complete trade show presentation materials including custom-printed exhibition walls, counters, and pop-up tents with corporate branding; roll-ups, flags, and banners with company designs for orientation and brand visibility at events. Targeted at businesses attending trade shows and events.
• Geschäftsausstattung (Business Stationery Suite) Complete corporate identity printing including letterhead, envelopes, writing pads, notebooks, presentation folders, and notepads, designed for matching corporate brand appearance. Targeted at businesses setting up or refreshing their corporate identity.
• Kartenhüllen & Tickettaschen (Card Sleeves & Ticket Pockets) Custom-printed card sleeves for check-card-format cards and DIN-long-format ticket pockets, marketed as attractive, individually printable, sustainable packaging for presenting and protecting cards, vouchers, or tickets. Targeted at businesses needing branded card or ticket holders.
• Bestpreis-Garantie (Best Price Guarantee) Price-matching service offering a voucher for the price difference if the same product configuration is found cheaper from a competitor within 7 days of delivery, valid for quantities up to 50,000 units in standard delivery time (German market). Targeted at price-sensitive B2B buyers.
• SAXOPRINT Online-Designer Browser-based design tool that lets customers create print designs without graphic software by uploading logos, adding text and graphics, and configuring products directly in the web browser. Targeted at B2B customers without in-house design resources.
• Datencheck (File Check) Free basic file verification service that checks uploaded print files for printability issues before production, with immediate feedback if optimizations are needed. Targeted at all B2B customers uploading print-ready artwork.
• Overnight-Lieferung (Overnight Delivery) Express production and delivery service for time-sensitive orders: orders with payment and file upload received by 14:00 are delivered the next business day. Targeted at B2B customers with urgent print needs.

Quantifiable outcome

• CO2 emissions reduced by 70% compared to conventional printing
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered major and minor.

• CEWE Stiftung & Co. KGaAmajorStrategic or Co-development Partner · 12 May 2026CEWE Stiftung & Co. KGaA is selling SAXOPRINT and viaprinto to Cimpress. For CEWE, the divestiture follows its 'best-owner' principle, allowing it to focus on its leading market position in photo finishing. The transaction generated €89.6 million in revenue in calendar year 2025 with approximately 10% EBITDA margins.
• Cimpress plcmajorStrategic or Co-development Partner · 12 May 2026Cimpress plc has signed a definitive agreement to acquire SAXOPRINT and viaprinto from CEWE. The acquisition will expand Cimpress' manufacturing capabilities in Germany and add two customer-focused online print brands to its PrintBrothers segment. Transaction expected to close in first half of FY2027, subject to antitrust approval. Projected base case returns on capital well in excess of 20%.
• Trusted ShopsminorGTM or Marketing Partner · 1 January 2012Trusted Shops certification since 2012 with buyer protection included up to €100 free and extended protection up to €20,000 available. Regular independent verification of the shop.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/saxoprint-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saxoprint