School of Wok

What School of Wok does

School of Wok is a London-based cookery school founded in 2009 that operates a single 2,000 sq ft venue at 61 Chandos Place in Covent Garden, specializing in hands-on Asian and Oriental cooking classes. The school reports teaching up to 10,000 students annually across 45 distinct class formats covering Chinese, Thai, Vietnamese, Korean, Japanese, Malaysian, and Indonesian cuisines, delivered by named specialist chefs with regional expertise. It serves two primary customer segments: individual consumers seeking culinary skills development and corporate clients purchasing team-building and event experiences, with a stated maximum capacity of 50 attendees per class or event.

The business operates five revenue streams on a transactional, one-time-payment model: public cooking classes priced at £115 per person for 3-hour sessions and £195 for full-day courses; corporate events at £135+VAT per person with a 10-person minimum; gift vouchers ranging from £25 gift cards to a £575 5-class bundle; an e-commerce gift shop selling carbon steel woks (£48-£90), utensils, and cookbooks; and dry venue hire from £1,800+VAT (single floor) to £3,500+VAT (whole venue) for 4 or 8-hour slots. Specialty products include "Feed One Hundred" charity team-building events and seasonal Christmas party packages.

The go-to-market is direct-to-consumer and event-driven, conducted via the company's website for booking, voucher sale, and online retail, supplemented by email marketing, TripAdvisor reputation, and direct corporate sales. Sponsorship arrangements are in place with AIA, Monsoon Valley Wines, and Cobra Beer. The organization employs 11-50 staff, is privately held with no disclosed parent company or institutional investor, and has no disclosed AI/ML, API, or SDK capabilities; the technology stack is limited to a transactional website and e-commerce storefront.

Name

School of Wok

Legal name

School of Wok

Website

https://schoolofwok.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

School of Wok is a London-based Asian cookery school in Covent Garden delivering hands-on cooking classes, corporate team-building events, gift vouchers, cookware retail, and venue hire to individual food enthusiasts and UK corporate clients.

Ownership category

akta.pro rank

Product category

Cooking Classes & Culinary Experiences

NAICS

Technical and Trade Schools (61151)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Cooking Classes & Chef-Led Workshops (THAJAGAI)

akta.pro secondary industries

Culinary Skills Workshops (Baking, Regional Cooking, Food Prep Skills) (THAJAKAE), Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG)

Keywords

• Asian cookery classes
• Corporate team building events
• Culinary education
• Cookware retail
• Venue hire London

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Public Cooking Classes: Hands-on Asian cooking classes for individuals and couples, available in 3-hour and full-day formats. Classes cover various Asian cuisines including Chinese, Thai, Vietnamese, Korean, Japanese, Malaysian, Indonesian, and more.
2. Corporate Events: Team-building cooking events for businesses including challenges, cook-for-charity events, sushi masterclasses, and venue hire. Packages include activity, meal, and drinks.
3. Gift Vouchers: E-vouchers and gift cards for cooking classes, available in various denominations and bundled packages for individuals and couples.
4. Gift Shop: Online shop selling cookware including woks, kitchen utensils, cookbooks, and gift hampers.
5. Venue Hire: Dry hire of kitchen facilities for product launches, filming, photography, focus groups, and private events. Two floors available with 2000 sq ft of event space.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

School of Wok runs face-to-face Asian cooking classes at its Covent Garden kitchen in formats ranging from 3-hour sessions to full-day courses, alongside corporate team-building events, cookware retail, gift vouchers, and dry venue hire. The core deliverable is instructor-led, hands-on culinary instruction in Asian cuisines (Chinese, Thai, Vietnamese, Korean, Japanese, Malaysian, Indonesian) for individuals and corporate groups.

Product overview

School of Wok is an award-winning Asian and Oriental cookery school based in Covent Garden, London, offering a unified service experience rather than a platform-plus-modules architecture. The core offering consists of face-to-face cookery classes (ranging from 3-hour sessions to full-day and 5-day courses) teaching various Asian cuisines. The business extends through three product lines: Corporate Events & Team Building (including Venue Hire for private bookings), a Gift Shop (selling woks, utensils, and cookbooks), and Gift Vouchers for class experiences. Key products include Feed One Hundred (charity-focused team building) and seasonal Christmas Parties. The school reports teaching up to 10,000 students annually across 45 different class types.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• AIAminorGTM or Marketing PartnerSponsorship relationship. AIA appears as a sponsor on the School of Wok website.
• Monsoon Valley WinesminorGTM or Marketing PartnerSponsorship relationship. Monsoon Valley Wines appears as a sponsor on the School of Wok website.
• Cobra BeerminorGTM or Marketing PartnerSponsorship relationship. Cobra Beer appears as a sponsor on the School of Wok website.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leiths School of Food and Wine: One of London's premier hands-on adult cookery schools offering professional and amateur courses, evening classes, and team-building events. Directly comparable as a London-based teaching kitchen business with similar product structure (multi-format classes, gift vouchers, corporate events).
• The Bertinet Kitchen: Bath, UK-based cookery school offering hands-on cooking classes, corporate events, and dinner experiences run by a named-chef brand. Comparable in teaching-kitchen business model and brand-led positioning.
• The Cookery School at Little Portland Street: Central London cookery school offering hands-on classes for adults and corporate team-building. Comparable in offering structure, customer segments (individuals and corporate), and class-format approach.
• Bread Ahead: London baking and cookery school with a teaching kitchen, retail bakery, and team-building events. Closely comparable model: teaching kitchen + adjacent retail + corporate events.
• Ashburton Cookery School: Long-established UK cookery school offering hands-on enthusiast classes, professional culinary diplomas, and corporate events. Directly comparable in class breadth, multi-day formats, gift vouchers, and target audience.
• Daylesford Cookery School: UK countryside cookery school attached to the Daylesford organic food brand, offering hands-on classes, corporate events, and adjacent retail. Comparable in premium adult-education cooking format with branded-food retail extension.
• L'atelier des Chefs: UK/French cookery school chain offering short hands-on classes (3-hour formats), gift vouchers, and corporate events. Directly comparable in class format, pricing tier, and direct-to-consumer booking model.

Broad incumbents

• Jamie Oliver Cookery School: UK cookery school under the Jamie Oliver brand offering hands-on classes, corporate events, and kids' courses. Comparable product but supported by a much larger media/brand IP and broader portfolio of offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/schoolofwok
• Facebookfacebook.com/schoolofwok
• LinkedInlinkedin.com/company/school-of-wok

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about School of Wok