Post Shields
Post Shields, Inc. designs and sells PVC snap-on post protection shields that prevent string trimmer and mower damage to wooden fence, deck, mailbox, pergola, sign, and landscaping posts, sold direct-to-consumer via Shopify to homeowners in the US and Canada.
- Company typePrivate
- Founded2016
- HeadquartersJanesville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Post Shields does
Post Shields, Inc. is a Janesville, Wisconsin-based private company founded in 2016 that designs and sells PVC post protection shields that wrap around the base of wooden fence, deck, mailbox, pergola, sign, and landscape-lighting posts to prevent mechanical damage caused by string trimmers, edgers, and mowers at the soil line transition zone. The core technology is a snap-on PVC sleeve with built-in moisture-escape grooves, available in 4x4, 6x6, 4x6, Round (5" height), and XL (full-length cut-to-size) variants; 212 verified Shopify reviews average 4.81/5.0 with 90% five-star ratings, underscoring strong product-market fit in the residential use case.
The company operates a direct-to-consumer, product-led growth model through a Shopify-powered storefront with no sales team; customers self-select the correct shield using a 'Find Your Post Shield' sizing tool and complete purchase independently. Pricing is transactional and unit-based ($7.99 for Round, $9.99 for 4x4, $13.99 for 6x6, with XL sold via bulk and project pricing), and geographic reach is currently United States and Canada. Acquisition channels are digital: content marketing via the website blog, organic social on Facebook, Instagram, and YouTube, an email newsletter, and prominent on-site verified reviews, with no paid search, marketplace, or retail distribution evidenced.
The company is founder-owned and bootstrapped (the only recorded capital event is a $0 gbeta accelerator participation in March 2019), with a headcount range of 1–10. There is no institutional investment, no patents or trademarks disclosed, no partnerships or M&A activity, and no management team listed beyond the founders. Strategic emphasis appears to be on SKU breadth (XL, 4x6, custom orders), bulk/project pricing for larger buyers, and cross-border expansion into Canada, executed within a small-team operating model.
Post Shields firmographics
Firmographics- Name
- Post Shields
- Legal name
- Post Shields, Inc
- Website
- https://PostShields.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Post Shields, Inc. designs and sells PVC snap-on post protection shields that prevent string trimmer and mower damage to wooden fence, deck, mailbox, pergola, sign, and landscaping posts, sold direct-to-consumer via Shopify to homeowners in the US and Canada.
- Ownership category
- akta.pro rank
Post Shields industry classification
Industry- Product category
- Lawn and Garden Post Protection Products
- NAICS
- Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (32613)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Fence Post & Footing Repair/Resetting (HSAGAJAE)
- akta.pro secondary industry
- Fence Panel & Picket Repair/Replacement (HSAGAJAD)
Keywords
Where Post Shields is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Markets served
Post Shields business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchase revenue from selling physical post protection shields (4x4, 6x6, Round, and XL variants) directly to consumers through the company's e-commerce storefront. No subscription or recurring revenue component; each sale is a discrete transaction for a physical product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 4x4 Post Shields - Standard size for nominal 4x4 posts |
| Unit Pricing | Pay-as-you-go | 6x6 Post Shields - Standard size for nominal 6x6 posts |
| Unit Pricing | Pay-as-you-go | Round Post Shields - For round/cylindrical posts |
| Unit Pricing | Pay-as-you-go | Post Shields XL - Full length covers, cut to size on job site |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Post Shields product offering
Product offeringCore offering
Post Shields designs, manufactures, and sells PVC-based snap-on post protection shields (fence post wraps and post sleeves) for 4x4, 6x6, 4x6, round, and XL full-length wooden posts. The shields are installed at the soil-line transition zone to absorb repeated mechanical impact from string trimmers, edgers, and mowers, preventing the abrasion that exposes wood fibers and shortens post life. Products are sold as discrete physical units direct-to-consumer via an online storefront at prices starting from $7.99 per shield.
Product overview
Post Shields is a single-product-line company offering fence post wraps and post sleeves designed to protect vertical posts (fence, deck, mailbox, pergola, sign, and round posts) from mechanical damage at the soil line transition zone caused by repeated string trimmer, edger, and mower impact. The core product line includes 4x4 Post Shields, 6x6 Post Shields, Round Post Shields (5" Height), and Post Shields XL (full-length, cut-to-size). The products snap around the post base without tools, screws, nails, or adhesives, allowing wood to breathe and moisture to drain naturally. Available through standard retail pricing, bulk/project pricing, and clearance channels.
Differentiator
Problem solved
Functional benefit
Products and services
- 4x4 Post Shields Snap-on PVC post wraps that fit nominal 4x4 wooden fence posts and absorb repeated contact from string trimmers, edgers, and mowers at the base. Marketed from $9.99 per shield with a 4.87/5.0 average across 92 reviews; designed for residential DIY homeowners and small property owners.
- 6x6 Post Shields Snap-on PVC post wraps sized for nominal 6x6 wooden posts, providing the same impact-zone protection as the 4x4 variant for larger fence and structural posts. Priced from $13.99 per shield with a 4.84/5.0 average across 38 reviews.
- Round Post Shields - 5" Height 5-inch snap-on post shields designed for round/cylindrical posts such as mailbox posts, sign posts, clothes-line posts, landscape-lighting poles, and pergola posts. Priced from $7.99 per shield with a 4.97/5.0 average across 33 reviews.
- Post Shields XL Full-length Post Shield covers that can be cut to size on the job site for custom fence, deck, and other vertical-post applications, with bulk/project pricing for larger installations.
- Gift Cards Post Shields gift cards available for purchase through the storefront to gift Post Shields products to other property owners.
Quantifiable outcome
- Eliminates the need for repeated post replacement every few years, saving on excavation, concrete removal, disposal, repainting, and reinstallation costs
Companies that use Post Shields
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Post Shields technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Post Shields partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Post Shields competitors and assessment
Company assessmentDirect peers
- Fence Armor: Fence Armor makes PVC/plastic post sleeves and guards specifically designed to protect wooden fence posts from string trimmer and lawn equipment damage—the same exact use case Post Shields targets. It is the closest direct competitor to Post Shields in product, customer, and channel.
Broad incumbents
- Master Halco: Master Halco is one of North America's largest fence products manufacturers and distributors, offering a broad portfolio of fence posts, components, and accessories. It competes indirectly with Post Shields as a larger incumbent serving similar homeowner and contractor fence buyers.
- Simpson Strong-Tie: Simpson Strong-Tie is an established manufacturer of structural connectors, post bases, and related hardware for decks and fences. While it focuses on structural connection rather than surface protection, its post-related product line overlaps with Post Shields' fence/deck post application area.
- Barrette Outdoor Living: Barrette Outdoor Living manufactures and distributes a broad range of outdoor products including vinyl and aluminum fence systems, post sleeves, and accessories. It serves the same residential fence/deck customer with a much wider product portfolio that includes post-related items.
- CertainTeed: CertainTeed is a large building products manufacturer offering fencing, decking, and railing systems along with related components. Its fence post offerings place it in the same residential fencing category, though at much greater scale and breadth than Post Shields.
- Trex Company: Trex is a leading manufacturer of composite decking, railing, and outdoor products, including post sleeves for deck applications. It targets the same residential outdoor living buyer as Post Shields, with overlapping deck post protection use cases at a much larger scale.
Emerging players
- OZCO Building Products: OZCO Building Products specializes in decorative post anchors, post bases, and outdoor hardware for fences, decks, and pergolas. While focused on structural/decorative post hardware rather than impact protection, it addresses the same fence/deck post customer segment with adjacent products.
Others
- NDS (NDS Inc.): NDS is a manufacturer of drainage, landscaping, and outdoor infrastructure products, including components used in residential outdoor projects. While not a direct fence post protector competitor, it is a thematically adjacent supplier in the homeowner outdoor/landscaping ecosystem.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Post Shields social profiles
Digital presencePost Shields financial estimates
Financial estimateRevenue estimate
Valuation estimate
Post Shields leadership team
Management profileNumber of profiles
Post Shields funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Post Shields M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Post Shields
What does Post Shields do?
Post Shields designs, manufactures, and sells PVC-based snap-on post protection shields (fence post wraps and post sleeves) for 4x4, 6x6, 4x6, round, and XL full-length wooden posts. The shields are installed at the soil-line transition zone to absorb repeated mechanical impact from string trimmers, edgers, and mowers, preventing the abrasion that exposes wood fibers and shortens post life. Products are sold as discrete physical units direct-to-consumer via an online storefront at prices starting from $7.99 per shield.
Is Post Shields a public or private company?
Post Shields is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Post Shields founded?
Post Shields was founded in 2016. It employs 1 to 10 people.
Where is Post Shields based?
Post Shields is headquartered in Janesville, United States, in the North America region.
How does Post Shields make money?
One revenue line is on record: direct Product Sales.
Who are Post Shields's main competitors?
Fence Armor is listed as a direct peer. Broad incumbents are Master Halco, Simpson Strong-Tie, Barrette Outdoor Living, CertainTeed and Trex Company. OZCO Building Products is listed as an emerging player. NDS (NDS Inc.) is listed as an others.
Does Post Shields have an API?
No public API is recorded for Post Shields.
What industry is Post Shields in?
Post Shields's product category is Lawn and Garden Post Protection Products. Its primary akta.pro industry code is HSAGAJAE, Fence Post & Footing Repair/Resetting, with a secondary code of HSAGAJAD, Fence Panel & Picket Repair/Replacement. Its NAICS code is 32613 and its SIC code is 3081.