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Franklin Electric

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Namestring
Franklin Electric
Legal namestring
Franklin Electric Co., Inc.
Company typeenum
Public
Founded yearint
1944
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersFort Wayne, United States
HQ citystring
Fort Wayne
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices18 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
submersible water pumps, groundwater distribution systems, fueling system equipment, utility grid monitoring, industrial motor drives
Industry3 codes
1Pump Systems & Pumping Stations (Surface, Submersible, Booster)
CodeAFAAACACPrimaryYes
2Pipes, Tubing & Conveyance Infrastructure (Mainlines, Laterals, Hoses)
CodeAFAAACAGPrimaryNo
3Pump, Well & Booster System Service for Irrigation
CodeHSAIAEAIPrimaryNo
NAICS code4 codes
  • Measuring, Dispensing, and Other Pumping Equipment Manufacturing333914
  • Fluid Power Pump and Motor Manufacturing333996
  • Water Supply and Irrigation Systems22131
  • Water, Sewage and Other Systems2213
SIC code5 codes
  • Pumps & Pumping Equipment3561
  • Water Supply4941
  • Motors & Generators3621
  • Totalizing Fluid Meters & Counting Devices3824
  • Oil & Gas Field Machinery & Equipment3533
Product category
Industrial Pumps and Motors
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model3 records
1Water Systems
TypeHardware Sales
Description

Pumps, motors, drives and controls for residential, commercial, agricultural, industrial, and municipal water applications including submersible and surface pumps

franklin-electric.com
2Energy Systems
TypeHardware Sales
Description

Fueling systems for retail and fleet applications, grid solutions for electric utilities, critical power monitoring, serving transportation, data centers, telecommunications, and rail industries

franklin-electric.com
3Distribution (Headwater Companies)
TypeHardware Sales
Description

Wholesale distribution of groundwater products and water treatment solutions through a network of distributors

franklin-electric.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details1 tier
1Industrial B2B pricing - quote-based
ModelOtherBilling cadenceMulti-year contract
Notes

No standard pricing publicly available - products sold through distributors and direct sales with custom quotes based on application requirements

franklin-electric.com
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 5 records shown
1Fueling Systems
Description

Complete fuel systems for retail and fleet applications

franklin-electric.com
+4 more records
Core offering1 text field

Franklin Electric manufactures and distributes pumps, motors, drives, and controls used to move and manage water and fuel resources across residential, commercial, agricultural, industrial, municipal, and energy applications. Its portfolio includes submersible and surface pumps, variable frequency drives, water treatment systems, petroleum fueling equipment, and intelligent grid monitoring tools for electric utilities, supported by a U.S. groundwater distribution network through Headwater Companies.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Up to 94% motor efficiency with MagForce High Efficiency Systems
+2 more records
Product overview1 text field

Franklin Electric offers a comprehensive portfolio of water and energy systems products organized across two primary segments: Water Systems and Energy Systems. The Water Systems segment includes submersible and surface pumps, motors, variable frequency drives, and controls for residential, commercial, agricultural, industrial, and municipal applications, featuring flagship products like SubDrive QuickPAK constant pressure systems and Pioneer Pump ElectricPAK. The company operates multiple sub-brands including Franklin Fueling Systems (petroleum equipment), Franklin Grid Solutions (utility monitoring), Franklin Water Treatment, and acquired brands such as Little Giant, Pioneer Pump, Red Lion, Puronics, and PumpEng. The Distribution segment through Headwater Companies provides groundwater distribution services. A complementary training service, FFS PRO University, offers certification for fueling system installers. The portfolio spans physical pumping and motor products as well as digital monitoring solutions for utilities and critical infrastructure.

Product and service15 records
1Submersible Motors
CategoryWater Systems - Pumps and Motors
2Surface Pumps
CategoryWater Systems - Pumps and Motors
3Variable Frequency Drives (VFD)
CategoryWater Systems - Drives and Controls
4SubDrive QuickPAK
CategoryWater Systems - Pumps and Motors
5Pioneer Pump ElectricPAK
CategoryWater Systems - Dewatering Pumps
6Franklin Fueling Systems
CategoryEnergy Systems - Fueling Equipment
7Franklin Grid Solutions
CategoryEnergy Systems - Grid Monitoring
8Franklin Water Treatment
CategoryWater Systems - Water Treatment
9Little Giant Pumps
CategoryWater Systems - Pumps and Motors
10Pioneer Pump
CategoryWater Systems - Dewatering Pumps
11Red Lion Pumps
CategoryWater Systems - Pumps and Motors
12PumpEng Mining Dewatering Pumps
CategoryWater Systems - Mining Dewatering Pumps
13Schneider Motobombas
CategoryWater Systems - Pumps and Motors
14Puronics Water Treatment Systems
CategoryWater Systems - Water Treatment
15Headwater Companies Distribution Services
CategoryDistribution - Groundwater
Scale indicator12 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2025-02-20
Description

Acquisition of PumpEng, a global OEM of submersible pumps for mining sector, headquartered in Perth, Australia with $12.5 million AUD annual sales and 50 employees. Complements existing Pioneer Pump and Minetuff brands in Australia.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
TypeDirect peer
Description

Flowserve is a global manufacturer of pumps, valves, seals, and flow control automation for industrial markets including mining, power, and chemical processing. Comparable to Franklin Electric's Pioneer Pump and PumpEng mining/industrial dewatering offerings.

TypeDirect peer
Description

Pentair provides water treatment and flow solutions for residential, commercial, and industrial applications, including pumps and filtration. Comparable to Franklin Electric's residential water systems, water treatment, and pool/aquatics exposure; Joe Ruzynski previously held leadership roles at Pentair.

TypeDirect peer
Description

Mueller Water Products manufactures infrastructure and flow-control products for water and gas utilities, including hydrants, valves, and pipe. Comparable to Franklin Electric in serving municipal water customers with complementary, rather than directly overlapping, product portfolios.

TypeDirect peer
Description

Lindsay Corporation manufactures irrigation and water management equipment including center pivot and lateral move systems. Comparable to Franklin Electric's agricultural irrigation pumps and water management portfolio, though focused more on field distribution than pumping.

TypeDirect peer
Description

Watts Water manufactures water handling products for residential, commercial, and institutional markets, including pumps, valves, and water treatment. Directly comparable to Franklin Electric in water pressure systems, plumbing, and water quality products.

TypeRegional player
Description

Sulzer is a Swiss-based global manufacturer of pumps and rotating equipment for water, oil & gas, and industrial markets. Comparable to Franklin Electric in industrial pumping applications but headquartered in EMEA and with deeper oil & gas exposure.

TypeDirect peer
Description

Xylem is a leading global water technology company offering pumps, motors, treatment, and metering solutions for municipal, industrial, and residential customers. Direct competitor to Franklin Electric's Water Systems segment across submersible pumps, drives, and smart metering.

TypeDirect peer
Description

IDEX operates a diversified portfolio of fluidics and pump businesses serving industrial, life sciences, and water markets. Comparable to Franklin Electric through its pump and fluid-handling product lines serving similar industrial and municipal customers.

TypeDirect peer
Description

SPX Technologies designs and manufactures heating, ventilation, cooling, and detection/instrumentation products, including pumps for industrial and HVAC applications. Comparable to Franklin Electric in industrial pump markets; Mark Carano (Franklin Electric board director) is CFO of SPX.

TypeDirect peer
Description

Crane Company operates process flow technologies including pumps, valves, and sensing for chemical, energy, and general industrial markets. Comparable to Franklin Electric in industrial pump applications and engineered process equipment.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers5 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles14 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

Compliance9 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A24 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Franklin Electric

Industrial Pumps and Motorsfranklin-electric.com

Franklin Electric firmographics

Firmographics
Name
Franklin Electric
Legal name
Franklin Electric Co., Inc.
Website
https://franklin-electric.com
Company type
Public
Founded year
1944
Operating status
Operating
Headcount range
5,001–10,000 employees
Ownership category
akta.pro rank

Franklin Electric industry classification

Industry
Product category
Industrial Pumps and Motors
NAICS
Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Fluid Power Pump and Motor Manufacturing (333996), Water Supply and Irrigation Systems (22131), Water, Sewage and Other Systems (2213)
SIC
Pumps & Pumping Equipment (3561), Water Supply (4941), Motors & Generators (3621), Totalizing Fluid Meters & Counting Devices (3824), Oil & Gas Field Machinery & Equipment (3533)
akta.pro primary industry
Pump Systems & Pumping Stations (Surface, Submersible, Booster) (AFAAACAC)
akta.pro secondary industries
Pipes, Tubing & Conveyance Infrastructure (Mainlines, Laterals, Hoses) (AFAAACAG), Pump, Well & Booster System Service for Irrigation (HSAIAEAI)

Keywords

  • Submersible water pumps
  • Groundwater distribution systems
  • Fueling system equipment
  • Utility grid monitoring
  • Industrial motor drives

Where Franklin Electric is headquartered

Location

Headquarters

HQ city
Fort Wayne
HQ country
United States
HQ region
North America

Offices18 records

Markets served

Franklin Electric business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Water Systems: Pumps, motors, drives and controls for residential, commercial, agricultural, industrial, and municipal water applications including submersible and surface pumps
  2. Energy Systems: Fueling systems for retail and fleet applications, grid solutions for electric utilities, critical power monitoring, serving transportation, data centers, telecommunications, and rail industries
  3. Distribution (Headwater Companies): Wholesale distribution of groundwater products and water treatment solutions through a network of distributors

Pricing tiers

ModelBillingPrice
OtherMulti-year contractIndustrial B2B pricing - quote-based

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Franklin Electric product offering

Product offering

Core offering

Franklin Electric manufactures and distributes pumps, motors, drives, and controls used to move and manage water and fuel resources across residential, commercial, agricultural, industrial, municipal, and energy applications. Its portfolio includes submersible and surface pumps, variable frequency drives, water treatment systems, petroleum fueling equipment, and intelligent grid monitoring tools for electric utilities, supported by a U.S. groundwater distribution network through Headwater Companies.

Product overview

Franklin Electric offers a comprehensive portfolio of water and energy systems products organized across two primary segments: Water Systems and Energy Systems. The Water Systems segment includes submersible and surface pumps, motors, variable frequency drives, and controls for residential, commercial, agricultural, industrial, and municipal applications, featuring flagship products like SubDrive QuickPAK constant pressure systems and Pioneer Pump ElectricPAK. The company operates multiple sub-brands including Franklin Fueling Systems (petroleum equipment), Franklin Grid Solutions (utility monitoring), Franklin Water Treatment, and acquired brands such as Little Giant, Pioneer Pump, Red Lion, Puronics, and PumpEng. The Distribution segment through Headwater Companies provides groundwater distribution services. A complementary training service, FFS PRO University, offers certification for fueling system installers. The portfolio spans physical pumping and motor products as well as digital monitoring solutions for utilities and critical infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

  • Fueling Systems: Complete fuel systems for retail and fleet applications
  • Grid Solutions
  • Franklin Water Treatment
  • Headwater Companies
  • FFS PRO University

Products and services

  • Submersible Motors
  • Surface Pumps
  • Variable Frequency Drives (VFD)
  • SubDrive QuickPAK
  • Pioneer Pump ElectricPAK
  • Franklin Fueling Systems
  • Franklin Grid Solutions
  • Franklin Water Treatment
  • Little Giant Pumps
  • Pioneer Pump
  • Red Lion Pumps
  • PumpEng Mining Dewatering Pumps
  • Schneider Motobombas
  • Puronics Water Treatment Systems
  • Headwater Companies Distribution Services

Quantifiable outcome

  • Up to 94% motor efficiency with MagForce High Efficiency Systems
  • +2 more outcomes

Companies that use Franklin Electric

Customer profile

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Franklin Electric technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Franklin Electric partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • PumpEng Pty LtdcoreStrategic or Co-development Partner · 20 February 2025Acquisition of PumpEng, a global OEM of submersible pumps for mining sector, headquartered in Perth, Australia with $12.5 million AUD annual sales and 50 employees. Complements existing Pioneer Pump and Minetuff brands in Australia.

Scale indicators12 records

Recent moves6 records

Franklin Electric competitors and assessment

Company assessment

Direct peers

  • Flowserve Corporation: Flowserve is a global manufacturer of pumps, valves, seals, and flow control automation for industrial markets including mining, power, and chemical processing. Comparable to Franklin Electric's Pioneer Pump and PumpEng mining/industrial dewatering offerings.
  • Pentair: Pentair provides water treatment and flow solutions for residential, commercial, and industrial applications, including pumps and filtration. Comparable to Franklin Electric's residential water systems, water treatment, and pool/aquatics exposure; Joe Ruzynski previously held leadership roles at Pentair.
  • Mueller Water Products: Mueller Water Products manufactures infrastructure and flow-control products for water and gas utilities, including hydrants, valves, and pipe. Comparable to Franklin Electric in serving municipal water customers with complementary, rather than directly overlapping, product portfolios.
  • Lindsay Corporation: Lindsay Corporation manufactures irrigation and water management equipment including center pivot and lateral move systems. Comparable to Franklin Electric's agricultural irrigation pumps and water management portfolio, though focused more on field distribution than pumping.
  • Watts Water Technologies: Watts Water manufactures water handling products for residential, commercial, and institutional markets, including pumps, valves, and water treatment. Directly comparable to Franklin Electric in water pressure systems, plumbing, and water quality products.
  • Xylem: Xylem is a leading global water technology company offering pumps, motors, treatment, and metering solutions for municipal, industrial, and residential customers. Direct competitor to Franklin Electric's Water Systems segment across submersible pumps, drives, and smart metering.
  • IDEX Corporation: IDEX operates a diversified portfolio of fluidics and pump businesses serving industrial, life sciences, and water markets. Comparable to Franklin Electric through its pump and fluid-handling product lines serving similar industrial and municipal customers.
  • SPX Technologies: SPX Technologies designs and manufactures heating, ventilation, cooling, and detection/instrumentation products, including pumps for industrial and HVAC applications. Comparable to Franklin Electric in industrial pump markets; Mark Carano (Franklin Electric board director) is CFO of SPX.
  • Crane Company: Crane Company operates process flow technologies including pumps, valves, and sensing for chemical, energy, and general industrial markets. Comparable to Franklin Electric in industrial pump applications and engineered process equipment.

Regional players

  • Sulzer: Sulzer is a Swiss-based global manufacturer of pumps and rotating equipment for water, oil & gas, and industrial markets. Comparable to Franklin Electric in industrial pumping applications but headquartered in EMEA and with deeper oil & gas exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Franklin Electric social profiles

Digital presence

Franklin Electric compliance and trust

Trust signal

Compliance9 records

Franklin Electric financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Franklin Electric leadership team

Management profile

Number of profiles

Profiles14 records

Franklin Electric subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Franklin Electric funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Franklin Electric M&A and investment

M&A and investment

M&A24 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franklin Electric

What does Franklin Electric do?

Franklin Electric manufactures and distributes pumps, motors, drives, and controls used to move and manage water and fuel resources across residential, commercial, agricultural, industrial, municipal, and energy applications. Its portfolio includes submersible and surface pumps, variable frequency drives, water treatment systems, petroleum fueling equipment, and intelligent grid monitoring tools for electric utilities, supported by a U.S. groundwater distribution network through Headwater Companies.

Is Franklin Electric a public or private company?

Franklin Electric is a public company. It is classified as public and is currently operating.

When was Franklin Electric founded?

Franklin Electric was founded in 1944. It employs 5,001 to 10,000 people.

Where is Franklin Electric based?

Franklin Electric is headquartered in Fort Wayne, United States, in the North America region.

How does Franklin Electric make money?

Three revenue lines are on record. Water Systems are the primary driver. The others are energy Systems and distribution (Headwater Companies).

Who are Franklin Electric's main competitors?

Direct peers on record are Flowserve Corporation, Pentair, Mueller Water Products, Lindsay Corporation, Watts Water Technologies, Xylem, IDEX Corporation, SPX Technologies and Crane Company. Sulzer is listed as a regional player.

Does Franklin Electric have an API?

No public API is recorded for Franklin Electric.

What industry is Franklin Electric in?

Franklin Electric's product category is Industrial Pumps and Motors. Its primary akta.pro industry code is AFAAACAC, Pump Systems & Pumping Stations (Surface, Submersible, Booster), with a secondary code of AFAAACAG, Pipes, Tubing & Conveyance Infrastructure (Mainlines, Laterals, Hoses). Its NAICS code is 333914 and its SIC code is 3561.

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Live signals
American Banking and Market NewsFranklin Electric (NASDAQ:FELE) versus Greenbrier Companies (NYSE:GBX) Financial ContrastFranklin Electric and Greenbrier Companies are compared across valuation, dividends, analyst ratings, risk, profitability, institutional ownership, and earnings. Franklin Electric beats Greenbrier on 11 of 16 factors, with a consensus target price of $114.50 versus $45.00 for Greenbrier, implying a 16.07% upside.American Banking and Market NewsContrasting Franklin Electric (NASDAQ:FELE) and Pentair (NYSE:PNR)Pentair and Franklin Electric are compared across profitability, valuation, and analyst ratings. Pentair shows higher revenue, earnings, and a lower P/E ratio, with a consensus price target of $87.19 versus Franklin Electric's $114.50. Analysts favor Pentair, citing a 64.51% upside potential.Simply Wall St3 U.S. Agricultural Stocks Retail Investors Are Watching As Diesel Costs Hit FarmsThree U.S. agricultural stocks—United States Antimony, Franklin Electric, and AdvanSix—are highlighted for exposure to diesel cost pressures and policy shifts. United States Antimony reports $32 million from antimony and $4 million from zeolite, while Franklin Electric's water systems revenue is about $1.3 billion. AdvanSix expects $100–120 million in tax credits from Section 45Q starting 2026/2027.Markets DailyFranklin Electric (NASDAQ:FELE) Upgraded at Wall Street ZenWall Street Zen upgraded Franklin Electric from hold to buy, while other analysts maintain hold ratings. The company reported Q2 EPS of $1.55, beating estimates, and paid a $0.28 quarterly dividend. Analysts set a $114.50 average price target.Ticker ReportFranklin Electric (NASDAQ:FELE) Rating Increased to Buy at Wall Street ZenWall Street Zen upgraded Franklin Electric from hold to buy, while other analysts issued mixed ratings. The company reported Q2 EPS of $1.55, beating estimates, and raised FY2026 guidance to $4.50-$4.70. Institutional ownership stands at 79.98%.Defense WorldEngineers Gate Manager LP Raises Position in Franklin Electric Co., Inc. $FELEEngineers Gate Manager LP raised its stake in Franklin Electric by 687.1% in Q2, holding 32,666 shares worth $3.5 million. Franklin Electric reported Q2 EPS of $1.55, beating estimates, and paid a $0.28 quarterly dividend. Analysts rate the stock a Hold with an average price target of $114.50.Defense WorldHsbc Holdings PLC Decreases Stock Holdings in Franklin Electric Co., Inc. $FELEHsbc Holdings reduced its Franklin Electric stake by 57.4% in Q2, selling 15,526 shares and holding 11,543 shares worth $1.24 million. Other institutions like BlackRock, Morgan Stanley, and Dimensional also adjusted positions. Franklin Electric reported Q2 EPS of $1.55, beating estimates, and declared a $0.28 quarterly dividend.Investing.comStock Analyst Ratings: Upgrades and Downgrades - Investing.comFranklin Electric acquired Cat Pumps for $350 million in cash, with a potential $50 million earnout. D.A. Davidson reiterated a Neutral rating and $105 price target, citing the deal's accretive impact on 2027 earnings. The company raised its full-year outlook after strong Q2 results.Investing.comD.A. Davidson reiterates Franklin Electric stock rating after acquisition By Investing.comD.A. Davidson reiterated a Neutral rating and $105 price target on Franklin Electric after its $350 million cash acquisition of Cat Pumps, which includes a potential $50 million earnout. The deal aligns with Franklin Electric's M&A priorities and is expected to be accretive to adjusted EPS in 2027.Modern Distribution ManagementFranklin Electric Acquires Cat Pumps in Deal Worth Up to $400MFranklin Electric acquired Cat Pumps in a deal worth up to $400 million, paying $350 million in cash with a potential $50 million earnout. The Minneapolis-based pump maker reported $115 million in 2025 revenue and $45 million in adjusted EBITDA. The acquisition expands Franklin Electric's addressable market by over $1 billion.