Good Food Store
Good Food Store is an independent, privately held natural and organic grocery founded in 1970 in Missoula, Montana. It operates a single full-service retail storefront with ten departments, a private-label value brand, and curbside pickup serving Missoula and Western Montana consumers.
- Company typePrivate
- Founded1970
- HeadquartersMissoula, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Good Food Store does
Good Food Store (legal entity: The Good Food Store, Inc.) is an independent, privately held full-service natural and organic grocery retailer founded in 1970 and headquartered at 1600 S. 3rd St. West, Missoula, Montana. The business operates a single physical storefront open 7am to 10pm daily, organized into ten in-store departments — Produce, Deli & Café, Bakery, Meat & Seafood, Grocery, Bulk (with over 800 SKUs), Cheese Corner, Health & Beauty, Nest housewares, and Beer & Wine — plus a Good Choices private-label value brand and seasonal Holiday Menu service. There is no e-commerce platform, mobile app, or proprietary technology disclosed; the only non-storefront fulfillment channel is a weekly Thursday curbside pickup service with a $50 order minimum and $10 fee.
The business is built on long-standing direct sourcing relationships with Western Montana small farmers, ranchers, and processors (including a full-time cheese buyer), an award-winning produce department, and a sustainability program anchored by a ZERO by FIFTY zero-waste commitment, ECO-Takeout containers, a glass jar program, and compostable produce bags. Go-to-market is direct-to-consumer retail, with marketing through email newsletter, bi-weekly sales flyer, organic social (Facebook, Instagram), and event sponsorships.
Revenue is generated almost entirely through one-time retail grocery sales across departments, supplemented by the Good Choices private label, prepared foods (deli/café, bakery), gift cards, holiday menus, and the Thursday curbside service. The company supports more than 200 local nonprofit and community organizations annually through donations and sponsorships, which functions as community marketing rather than a revenue line. There are no disclosed funding rounds, M&A activity, parent company, or institutional investors.
Good Food Store firmographics
Firmographics- Name
- Good Food Store
- Legal name
- The Good Food Store, Inc.
- Website
- https://goodfoodstore.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Good Food Store is an independent, privately held natural and organic grocery founded in 1970 in Missoula, Montana. It operates a single full-service retail storefront with ten departments, a private-label value brand, and curbside pickup serving Missoula and Western Montana consumers.
- Ownership category
- akta.pro rank
Good Food Store industry classification
Industry- Product category
- Natural and Organic Grocery Retail
- NAICS
- Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Limited-Service Restaurants (722513), Specialty Food Retailers (4452)
- SIC
- Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Gourmet & Fine Food Stores (CRAHAGAG)
- akta.pro secondary industries
- Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées) (CRAHAKAB), Freshly Made Grab-and-Go (Sandwiches, Wraps, Salads) (CRAHAKAA), Delis & Sandwich Specialty Stores (CRAHAGAF)
Keywords
Where Good Food Store is headquartered
LocationHeadquarters
- HQ city
- Missoula
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Food Store business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Retail Grocery Sales: Primary revenue from retail sales of groceries across multiple departments including Produce, Deli & Café, Bakery, Meat & Seafood, Grocery, Bulk, Cheese Corner, Health & Beauty, Nest (housewares), and Beer & Wine. Operates as a full-service grocery with organic, natural, and locally-sourced products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with Good Choices value program |
| Unit Pricing | Pay-as-you-go | Curbside Pickup Service |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Good Food Store product offering
Product offeringCore offering
The Good Food Store is a full-service independent grocery and deli operating from a single physical storefront in Missoula, Montana. It sells organic, natural, and locally-sourced products across ten departments (Produce, Deli & Café, Bakery, Meat & Seafood, Grocery, Bulk, Cheese Corner, Beer & Wine, Health & Beauty, and Nest Housewares), supplemented by the Good Choices private-label brand, Curbside Pickup, Holiday Menus, and Gift Cards.
Product overview
Good Food Store is a full-service organic grocery and natural foods market in Missoula, Montana, operating since its founding over 50 years ago. The store operates as a single unified retail location with multiple specialized departments rather than a platform-plus-modules architecture. Its department-based model includes: Produce (award-winning fresh produce), Deli & Café (prepared foods), Bakery, Meat & Seafood (sustainably sourced), Grocery (organic/natural brands), Bulk (800+ items), Cheese Corner, Beer & Wine, Health & Beauty, and Nest Housewares. Additional services include Curbside Pickup, Gift Cards, Holiday Menus, and the private label Good Choices brand offering budget-friendly staples.
Differentiator
Problem solved
Functional benefit
Brands
- Good Choices: Budget-friendly product line offering everyday value on premium-quality pantry and fridge staples including locally raised ground beef, cage-free eggs, organic dairy, grocery and bulk items, and supplements
Products and services
- Produce
Quantifiable outcome
- Perpetual award-winner for produce freshness, selection, and quality
- +1 more outcomes
Companies that use Good Food Store
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Good Food Store technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Good Food Store partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Good Food Store competitors and assessment
Company assessmentDirect peers
- PCC Community Markets: Community-owned natural foods co-op with deep local sourcing, organic certification, and sustainability programs. Comparable to Good Food Store's cooperative-style community engagement and product assortment.
- New Seasons Market: Regional community-focused natural foods grocer with strong local sourcing, deli, and bakery programs. Closely parallels Good Food Store's community-giving model and department-based specialty format.
- Natural Grocers (Vitamin Cottage): National chain specializing in organic and natural foods with a similar emphasis on local sourcing, supplements, and bulk departments. Comparable assortment, customer demographic, and value-driven positioning make it the closest direct peer to Good Food Store.
- The Fresh Market: Specialty grocer with a curated assortment of fresh produce, signature deli, bakery, and premium meat and seafood. Overlaps with Good Food Store's deli, produce, and specialty department positioning.
- Sprouts Farmers Market: Specialty natural and organic grocery chain with a strong produce, bulk, and health & beauty focus. Targets a similar health-conscious and value-conscious customer base with a comparable open-department fresh market layout.
- Independent natural foods co-ops (e.g., Community Food Co-op): Local/regional natural foods cooperatives with strong member-driven governance, community giving, and local producer partnerships. Share the same overall mission and operating model as Good Food Store.
- Fresh Thyme Farmers Market: Midwest-based natural and organic specialty grocer with a streamlined fresh, bulk, and natural products assortment. Targets similar health-conscious shoppers with a value-oriented approach to organic.
Broad incumbents
- Whole Foods Market: Dominant national organic/natural grocery incumbent owned by Amazon. Overlaps directly with Good Food Store's organic grocery, produce, specialty cheese, and prepared foods assortment, with broader scale and stronger digital infrastructure.
Emerging players
- Lucky's Market: Independent-minded organic and natural grocer with a neighborhood-market format and local sourcing emphasis. Operates in a similar niche to Good Food Store, though currently operating with a smaller footprint.
Regional players
- Missoula-area grocery competitors (e.g., Town & Country Foods, Albertsons, Safeway): Conventional grocery operators competing in the same Missoula/Western Montana market. Town & Country is a local independent regional grocery; chain players like Albertsons and Safeway compete for the same weekly grocery basket.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Good Food Store social profiles
Digital presenceGood Food Store financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Food Store leadership team
Management profileNumber of profiles
Profiles1 record
Good Food Store funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Food Store M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Food Store
What does Good Food Store do?
The Good Food Store is a full-service independent grocery and deli operating from a single physical storefront in Missoula, Montana. It sells organic, natural, and locally-sourced products across ten departments (Produce, Deli & Café, Bakery, Meat & Seafood, Grocery, Bulk, Cheese Corner, Beer & Wine, Health & Beauty, and Nest Housewares), supplemented by the Good Choices private-label brand, Curbside Pickup, Holiday Menus, and Gift Cards.
Is Good Food Store a public or private company?
Good Food Store is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Good Food Store founded?
Good Food Store was founded in 1970. It employs 11 to 50 people.
Where is Good Food Store based?
Good Food Store is headquartered in Missoula, United States, in the North America region.
How does Good Food Store make money?
One revenue line is on record: retail Grocery Sales.
Who are Good Food Store's main competitors?
Direct peers on record are PCC Community Markets, New Seasons Market, Natural Grocers (Vitamin Cottage), The Fresh Market, Sprouts Farmers Market, Independent natural foods co-ops (e.g., Community Food Co-op) and Fresh Thyme Farmers Market. Whole Foods Market is listed as a broad incumbent. Lucky's Market is listed as an emerging player. Missoula-area grocery competitors (e.g., Town & Country Foods, Albertsons, Safeway) is listed as a regional player.
Does Good Food Store have an API?
No public API is recorded for Good Food Store.
What industry is Good Food Store in?
Good Food Store's product category is Natural and Organic Grocery Retail. Its primary akta.pro industry code is CRAHAGAG, Gourmet & Fine Food Stores, with a secondary code of CRAHAKAB, Hot Hold & Ready-to-Eat Meals (Rotisserie, Hot Bar, Entrées). Its NAICS code is 44511 and its SIC code is 5411.