Max Cash Title Loans
Max Cash Title Loans is an online title loan marketplace that connects subprime borrowers with a network of 2,200+ licensed lender locations across 38 states. The platform matches applicants to car, RV, motorcycle, and boat title loans and earns referral fees from lenders.
- Company typePrivate
- Founded2012
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Max Cash Title Loans does
Max Cash Title Loans is a U.S. online title loan marketplace operated by Tradition Media Group, LLC, a Nevada LLC headquartered at 4835 E Cactus Rd, Suite 430, Scottsdale, AZ. The company functions as an intermediary and lead generator rather than a direct lender, connecting subprime borrowers with a nationwide network of 2,200+ licensed title loan lender locations across 38 states (excluding Alaska and Louisiana). Its core offering consists of vehicle-secured title loans for cars, RVs, motorcycles, and boats, supplemented by refinance and buyout services and an online title loan calculator. Customers apply through a web form or a phone line ((855) 561-5626) staffed 7 days a week, receive same-day pre-approval, and are routed to a lender in the network; the company monetizes exclusively through referral fees paid by those lenders.
The underlying platform is a web-based application intake and lender-matching system with state-specific landing pages, a content library for SEO, bilingual (English/Spanish) support, and integrations with MoneyGram for fund pickup, OneTrust for privacy management, and AdRoll for remarketing. Distribution is entirely digital and phone-based; there are no company-owned retail branches. The company is registered under NMLS ID 2324311 and emphasizes state-level lender licensing compliance. Beyond title loans, Max Cash has built out the MaxCash.com ecosystem offering related financial services through partner companies — including auto insurance, car financing, debt consolidation, credit cards, installment loans, and personal loans — to capture additional wallet share from the same subprime borrower base.
The company claims to have helped over 13 million customers with title loan inquiries and to have facilitated over $100 million in title loans through the platform over its lifetime. It has 1-10 employees, no disclosed funding rounds, no disclosed revenue, no parent company, and no publicly known management team beyond CEO Fred Winchar. It is privately held and not listed on any exchange.
Max Cash Title Loans firmographics
Firmographics- Name
- Max Cash Title Loans
- Legal name
- Tradition Media Group, LLC
- Website
- https://maxcashtitleloans.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Max Cash Title Loans is an online title loan marketplace that connects subprime borrowers with a network of 2,200+ licensed lender locations across 38 states. The platform matches applicants to car, RV, motorcycle, and boat title loans and earns referral fees from lenders.
- Ownership category
- akta.pro rank
Max Cash Title Loans industry classification
Industry- Product category
- Consumer Lending / Title Loan Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Title Loans (Vehicle-Backed Short-Term Credit) (FSAKAMAD)
- akta.pro secondary industries
- Subprime Auto Title Lending (FSAKAOAB), Auto Title Loans (Vehicle-Backed Short-Term) (FSAKADAJ)
Keywords
Where Max Cash Title Loans is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Max Cash Title Loans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Lender Referral Fees: Max Cash Title Loans operates as a loan matching service. The company receives payments from lenders and partners in their network for connecting borrowers with lenders. This is the primary revenue stream - they do not lend money directly but earn fees for successful loan referrals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Up to $50,000 based on vehicle value |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Max Cash Title Loans product offering
Product offeringCore offering
Max Cash Title Loans operates an online marketplace that connects individual borrowers seeking short-term, vehicle-secured financing with a network of more than 2,200 third-party lender locations across 38 U.S. states. The company matches consumers to lenders offering title loans on cars, motorcycles, RVs, and boats, as well as title loan refinance and buyout products, earning referral fees from lenders for funded loans.
Product overview
Max Cash Title Loans operates as a title loan marketplace connecting borrowers with a network of lenders. The core offering consists of vehicle-secured title loans (car, RV, motorcycle, and boat) processed primarily online without requiring store visits. The platform provides additional loan services including refinance and buyout options, plus a title loan calculator tool for loan estimation. Beyond title loans, the company offers access to related financial products through partner companies including car insurance, car financing, debt consolidation, credit cards, installment loans, and personal loans. The service operates 7 days a week with same-day pre-approvals and next-day funding capabilities, serving borrowers across 38 states through a network of over 2,200 partner locations.
Differentiator
Problem solved
Functional benefit
Brands
- MaxCash.com: Related financial services platform offering auto insurance, car financing, debt consolidation, credit cards, installment loans, and personal loans.
Products and services
- Online Title Loans Online application and matching service that connects consumers applying for short-term, vehicle-title-secured loans with third-party lenders across 38 states.
- Car Title Loans Short-term loans secured by the title of the borrower's car, originated through the company's network of third-party lender locations.
- Motorcycle Title Loans Short-term loans secured by the title of the borrower's motorcycle, originated through the company's third-party lender network.
- RV Title Loans Short-term loans secured by the title of the borrower's recreational vehicle (RV), originated through the company's third-party lender network.
- Boat Title Loans Short-term loans secured by the title of the borrower's boat, originated through the company's third-party lender network.
- Title Loan Refinance Service that matches consumers seeking to refinance an existing vehicle title loan with third-party lenders offering new loan terms.
- Title Loan Buyout Service that matches consumers wanting to buy out (pay off) an existing vehicle title loan with third-party lenders willing to assume or replace the loan.
Quantifiable outcome
- 13 million customers assisted with title loan inquiries
- +3 more outcomes
Companies that use Max Cash Title Loans
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Max Cash Title Loans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Max Cash Title Loans partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Network of Title Loan LenderscoreMax Cash Title Loans works with a nationwide network of licensed title loan lenders (2,200+ locations across 38 states) who provide the actual loan funding. The company acts as an intermediary, receiving referral fees from lenders when customers are matched. Lenders are responsible for their own interest rates and payment terms.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Max Cash Title Loans competitors and assessment
Company assessmentDirect peers
- Cash 1: Online and storefront title loan lender offering short-term vehicle-secured loans to subprime borrowers. Comparable in product, customer profile, and distribution model.
- LoanMart: Direct title loan lender with online origination capabilities serving subprime borrowers using vehicle titles as collateral. Closely comparable in product offering, target customer, and digital-first acquisition model.
- TitleBucks: Title loan marketplace and lender offering vehicle-secured short-term loans to subprime borrowers online and through partner locations. Operates a similar model of connecting borrowers with title loan products nationwide.
- 1-800LoanMart: Operates a similar title loan marketplace model connecting subprime borrowers with vehicle title loan lenders nationwide, including through its sister brand LoanMart. Directly comparable as a title loan lead generation and matching platform.
- Embassy Loans: Regional title loan lender serving subprime borrowers with vehicle-secured loans. Comparable in target market, collateral type, and short-term lending product structure.
- Approved Cash: Direct title and payday loan lender with online application capabilities for subprime borrowers. Comparable as a non-prime consumer credit provider in the same regulatory and customer segment.
Broad incumbents
- Westlake Financial Services: Major indirect auto lender with subprime and near-prime vehicle loan programs. Comparable in the vehicle-secured lending space and exposure to subprime borrower credit profiles.
- LendingTree: Large publicly-traded online lending marketplace connecting consumers with multiple lenders across personal loans, auto loans, and other credit products. Comparable as a multi-lender online referral platform, though focused on broader consumer credit rather than title loans specifically.
- TitleMax: One of the largest direct title loan lenders in the U.S. with hundreds of physical store locations across multiple states. Comparable as a major player in the same vehicle-secured short-term lending category, though TitleMax funds loans directly rather than acting as a marketplace.
Emerging players
- Driveway Finance Corp: Specialty auto finance company focused on subprime vehicle loans and dealer-arranged financing. Comparable in vehicle-secured subprime credit underwriting and online origination capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Max Cash Title Loans social profiles
Digital presenceMax Cash Title Loans compliance and trust
Trust signalCompliance2 records
Max Cash Title Loans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Max Cash Title Loans leadership team
Management profileNumber of profiles
Profiles1 record
Max Cash Title Loans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Max Cash Title Loans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Max Cash Title Loans
What does Max Cash Title Loans do?
Max Cash Title Loans operates an online marketplace that connects individual borrowers seeking short-term, vehicle-secured financing with a network of more than 2,200 third-party lender locations across 38 U.S. states. The company matches consumers to lenders offering title loans on cars, motorcycles, RVs, and boats, as well as title loan refinance and buyout products, earning referral fees from lenders for funded loans.
Is Max Cash Title Loans a public or private company?
Max Cash Title Loans is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Max Cash Title Loans founded?
Max Cash Title Loans was founded in 2012. It employs 1 to 10 people.
Where is Max Cash Title Loans based?
Max Cash Title Loans is headquartered in Houston, United States, in the North America region.
How does Max Cash Title Loans make money?
One revenue line is on record: lender Referral Fees.
Who are Max Cash Title Loans's main competitors?
Direct peers on record are Cash 1, LoanMart, TitleBucks, 1-800LoanMart, Embassy Loans and Approved Cash. Broad incumbents are Westlake Financial Services, LendingTree and TitleMax. Driveway Finance Corp is listed as an emerging player.
Does Max Cash Title Loans have an API?
No public API is recorded for Max Cash Title Loans.
What industry is Max Cash Title Loans in?
Max Cash Title Loans's product category is Consumer Lending / Title Loan Marketplace. Its primary akta.pro industry code is FSAKAMAD, Title Loans (Vehicle-Backed Short-Term Credit), with a secondary code of FSAKAOAB, Subprime Auto Title Lending. Its NAICS code is 522310 and its SIC code is 6163.