Leidaa

What Leidaa does

LEIDAA (Lega Italiana Difesa Animali e Ambiente / Italian League for the Defense of Animals and the Environment) is a Milan-headquartered Italian nonprofit association (ETS — Ente del Terzo Settore) founded and led by Hon. Michela Vittoria Brambilla, an active member of parliament. The organization operates nationally across Italy through a network of regional sections (sezioni) and pursues three intertwined missions: direct animal welfare operations (rescue, rehabilitation, adoption, sterilization), legal and political advocacy for stronger animal protection legislation, and public education/campaign work. Its core service offerings include animal adoption placement, the CRAS 'Stella del Nord' wildlife rescue and rehabilitation center, 24-hour emergency animal rescue, a trained volunteer corps of Guardie Zoofile authorized to report animal cruelty, online and offline petitions, and the weekly Rete4 television program 'Dalla Parte degli Animali' hosted by President Brambilla. LEIDAA sits at the center of a coalition of more than 55 Italian animal protection associations and has secured standing as civil party in multiple high-profile cruelty cases, including the Orsa Amarena killing in Avezzano, the Magna Grecia university laboratory case in Catanzaro, and the Acate pony dragging case.

The organization's underlying technology stack is essentially non-proprietary — there are no AI, API, SDK, or patented systems disclosed; operations run on conventional nonprofit infrastructure (website, social channels, SMS short-code 45587, email newsletter) and traditional broadcast media partnerships. LEIDAA's revenue model is that of a donation-dependent nonprofit with no commercial product or service pricing. Income streams consist of one-off and recurring online donations, the Italian 5 per Mille tax designation (taxpayers allocating 0.5‰ of income tax to the organization), periodic SMS solidarity campaigns (€2 via mobile, €5/€10 via landline to 45587), legacies and testamentary bequests, and in-kind donations routed through pharmacy (Prosit Farma) and grocery retail (Conad) partnerships. The organization's main customers are Italian animal welfare supporters (donors, volunteers, adopters, petition signers) and — in a non-commercial sense — animals in need (stray, abandoned, abused, and wildlife) served through rescue, veterinary care, and adoption placement. Strategic customer concentration is low at the donor level but moderate-to-high on the political and media side: revenue, legislative authorship, and brand reach are materially concentrated in President Brambilla and the long-standing Mediaset/Rete4 partnership.

Name

Leidaa

Legal name

Lega Italiana per la Difesa degli Animali e dell'Ambiente

Website

https://leidaa.info

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LEIDAA is a Milan-based Italian nonprofit association (ETS) that operates nationally in animal rescue, wildlife rehabilitation, adoption, and legislative advocacy. Founded and led by MP Michela Vittoria Brambilla, it is funded primarily by donations, 5 per Mille tax designations, SMS campaigns, and bequests.

Ownership category

akta.pro rank

Product category

Animal Welfare Nonprofit Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAIAJ

Advocacy, Policy & Public Awareness (Animal Welfare)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAA

Animal Shelters & Adoption Services

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAC

Wildlife Rescue, Rehabilitation & Release

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

SECONDARYBPAGAIAK

Education & Community Outreach (Responsible Pet Ownership)

Business & Public Services/Nonprofit, NGO & Social Services/Animal Welfare & Wildlife Rescue

Keywords

• Animal welfare services
• Wildlife rescue center
• Animal adoption services
• Nonprofit animal advocacy
• Animal protection legislation

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization relies heavily on public donations to fund animal rescue operations, shelter maintenance, veterinary care, and advocacy activities. Donors can contribute through the website's donation page.
2. 5 per Mille: Italian tax designation allowing taxpayers to direct a portion of their income tax to the organization. Promoted on the website as a way to support animal welfare.
3. SMS Solidarity Campaigns: Periodic SMS fundraising campaigns where supporters donate 2 euros via SMS or 5/10 euros via fixed-line phone to number 45587. Used for specific animal rescue and protection projects.
4. Legacies and Testaments: The organization accepts bequests and testamentary donations from supporters who wish to contribute to animal welfare beyond their lifetime.

Distribution channels3 records

Marketing channels6 records

Core offering

Leidaa (Lega Italiana Difesa Animali e Ambiente) is an Italian nonprofit animal welfare association that operates a national animal rescue, rehabilitation, and adoption program; runs the CRAS Stella del Nord wildlife rescue and rehabilitation center; coordinates a trained volunteer corps (Guardie Zoofile) for documenting animal abuse; and conducts legislative advocacy for animal protection laws, including the Legge Brambilla authored by its president.

Product overview

Leidaa offers a range of animal welfare services centered around animal rescue, adoption, and advocacy. Its core offerings include pet adoption facilitation, the CRAS Stella del Nord wildlife rescue center, 24-hour emergency animal response, and trained zoophilic guards for reporting cruelty. The organization runs advocacy campaigns and petitions, operates the TV program 'Dalla Parte degli Animali', and accepts donations and 5x1000 contributions to fund activities.

Differentiator

Problem solved

Functional benefit

Brands

• CRAS Stella del Nord: Wildlife rescue and rehabilitation center operated by LEIDAA for injured and orphaned wild animals

Products and services

• Animal Adoption Services (Adotta un Trovatello)
• CRAS Stella del Nord Wildlife Rescue Center

Quantifiable outcome

• CRAS Stella del Nord wildlife rescue center saves thousands of animal lives annually
• +2 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• ConadminorGTM or Marketing Partner · 15 February 2025Pet store collection drives where customers could add pet food and accessories to their shopping cart for donation to LEIDAA animal shelters. Joint promotion with Federazione Animalista for community engagement.
• Federazione AnimalistaminorGTM or Marketing Partner · 15 February 2025Co-partnership in pet food and supplies collection drives with Conad supermarkets. Joint animal welfare campaigns combining organizational resources.
• Prosit FarmaminorGTM or Marketing Partner · 9 July 2024Pharmacy chain partnership for 'Banco farmaceutico per gli animali' (Animal Pharmaceutical Bank) initiative. Customers at Prosit Farma stores in Turin, Bologna, Piacenza, Genoa, and Perugia could purchase and donate animal supplies including antiparasitics, supplements, and food to LEIDAA for distribution to shelters in need.
• TOD'SminorGTM or Marketing PartnerJoint campaign 'Una zampa sul cuore' (A Paw on the Heart) launched to combat animal abandonment and stray animal overpopulation in Italy. The partnership leverages TOD'S brand visibility and LEIDAA's animal welfare expertise.
• Associazione Poliziotti Italiani (Italian Police Association)minorStrategic or Co-development PartnerCollaborative publication of 'Noi non li abbandoniamo' (We Don't Abandon Them) brochure on animal abandonment prevention. LEIDAA and President Brambilla featured in the 60-page educational booklet with patronage from Regione Lombardia.
• Mediaset (Rete4)coreGTM or Marketing PartnerLong-standing media partnership hosting 'Dalla Parte degli Animali' TV program on Rete4. The weekly show, created and hosted by President Brambilla, features animal rescue stories and adoption opportunities, reaching millions of viewers weekly.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/leidaa_italia
• YouTubeyoutube.com/c/LEIDAALegaItalianaDifesaAnimalieAmbiente
• Facebookfacebook.com/LeidaaLavello
• Instagraminstagram.com/leidaa_italia
• LinkedInlinkedin.com/company/leidaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leidaa