Coldwell Banker Collins-Maury

What Coldwell Banker Collins-Maury does

Coldwell Banker Collins-Maury is a privately held, regional real estate brokerage operating as a franchisee under Coldwell Banker Real Estate LLC (a Realogy/Anywhere-affiliated brand). Founded in 1986 and headquartered at 6263 Poplar Avenue in Memphis, TN, the firm serves the Greater Memphis metropolitan area spanning Shelby, Fayette, DeSoto and Marshall counties across Tennessee and Mississippi. It runs five operational divisions: Residential Sales, Luxury Homes (Coldwell Banker Global Luxury®), Relocation Services, Commercial Real Estate, and New Construction, employing between 101 and 250 affiliated real estate agents and staff.

The brokerage operates on the MoxiWorks technology platform for MLS listing management, CRM, and back-office operations, with a consumer-facing website offering property search, sold-listings history, a "What's My Home Worth?" valuation tool, a "Move Meter" relocation tool, "QuickBuy Immediate Offer" instant-offer service, and 3D virtual tours. Ancillary integrations include Shopify and Braintree for payment processing, Twilio for SMS, Google Analytics and DoubleClick for web analytics, and Infutor for consumer data append. The firm maintains a co-branded new-construction sales channel built on an exclusive 2023 partnership with Meridian Premier Homes, the Memphis metro's 4th-largest residential builder, active across six communities in MS and TN with home prices in the $275K-$465K band.

The firm earns revenue through traditional real estate brokerage commissions on closed transactions across residential, luxury, commercial, relocation, and new-construction sides. Commission rates are negotiated privately and follow industry norms of 5-6% total per side, typically split between buying and listing agents and their respective brokerages. Distribution is sales-led via a field agent network supported by digital self-service and MLS distribution across Memphis MLS and MLS United; brand leverage comes through the Coldwell Banker Global Luxury network and a multi-channel marketing presence spanning website, blog, social (Facebook, X, Pinterest), email newsletter, and luxury affiliate referrals.

Name

Coldwell Banker Collins-Maury

Legal name

Coldwell Banker Collins-Maury REALTORS®

Website

https://collins-maury.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Coldwell Banker Collins-Maury is a privately held Memphis-based real estate brokerage franchise serving the Greater Memphis metro area (Tennessee and Mississippi) with five divisions spanning residential sales, luxury, relocation, commercial, and new construction.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Residential real estate brokerage
• Luxury home sales
• Commercial real estate services
• New construction sales
• Relocation services

Headquarters

HQ city

Collierville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission Revenue: Traditional real estate brokerage earning commissions on residential and commercial property transactions. Agents work on commission basis with the brokerage providing infrastructure, branding, and support services. Revenue is generated when properties are bought or sold through the firm's agents.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Coldwell Banker Collins-Maury is a real estate brokerage serving the Greater Memphis market across Tennessee and Mississippi, operating five distinct divisions: Residential Sales, Luxury Homes (Coldwell Banker Global Luxury®), Relocation Services, Commercial Real Estate, and New Construction. The brokerage provides agent-led buying and selling support, property search tools, home valuation services, and an instant-offer program, built on the MoxiWorks technology platform for listing management and CRM.

Product overview

Coldwell Banker Collins-Maury operates as a comprehensive real estate brokerage platform built on the MoxiWorks technology stack. The company offers five core divisions—Residential Sales, Luxury Homes (Global Luxury®), Relocation Services, Commercial Real Estate, and New Construction—alongside digital tools including property search (Active/Sold Listings), Move Meter, What's My Home Worth?, QuickBuy Immediate Offer, 3D Virtual Tours, and the CBCM Blog. The firm partners with Meridian Premier Homes for new construction sales spanning multiple communities across Mississippi and Tennessee.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Sales
• Luxury Homes (Global Luxury®)
• Relocation Services
• Commercial Real Estate
• New Construction
• QuickBuy Immediate Offer

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Meridian Premier HomescoreStrategic or Co-development Partner · 19 April 2023Exclusive partnership with Meridian Premier Homes (MPH), the Memphis metro area's 4th-largest residential home builder, to sell new construction homes priced at $275,000-$465,000. The partnership covers multiple communities in Mississippi and Tennessee including Silo Ridge in Byhalia MS, Cedar Bluff & Southbranch in Olive Branch MS, Carrington Estates & Hedgerose in Fayette County TN, and other developments. MPH offers builder concessions including $10,000-$12,000 towards buyer closing costs and design center bundles.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: Compass is a large national tech-enabled real estate brokerage with growing presence in major US metros. Comparable as a broader-market competitor pursuing agent recruitment and luxury segment share, though with limited Memphis presence today.

Emerging players

• Redfin: Redfin is a tech-enabled residential brokerage offering lower-commission and salaried-agent models. Comparable as an alternative brokerage model competing for the same buyer/seller relationships, increasingly including the Memphis metro area.
• Opendoor: Opendoor is a leading iBuyer that purchases homes directly from sellers. Comparable as a competitor for seller-side relationships, particularly through QuickBuy-style immediate-offer programs that traditional brokerages like Coldwell Banker Collins-Maury also offer.

Direct peers

• Re/Max: Re/Max is a global real estate franchise with substantial Memphis-area presence operating a similar commission-based agent model. Comparable as a competing franchise brokerage competing for the same agent recruitment pool and listing inventory in the same metro.
• Crye-Leike Real Estate Services: Crye-Leike is the largest independently owned regional real estate brokerage in the Memphis/Tennessee market with residential, commercial, and relocation services. Directly comparable as a regional full-service brokerage competing for the same agents and listings in the Greater Memphis area.
• Realty ONE Group: Realty ONE Group is a national real estate franchise with expansion across the US including the Southeast. Comparable as a competing franchise brokerage offering similar commission-based agent services in overlapping geographies.
• Century 21 Real Estate: Century 21 is a global real estate franchise with presence across Tennessee and Mississippi. Comparable as a competing franchise brokerage serving the same residential segments in the same regional geography.
• eXp Realty: eXp Realty is a cloud-based real estate brokerage franchise operating nationwide with growing Tennessee presence. Comparable as a competing franchise brokerage using an agent-centric commission model with lower fixed overhead.
• Keller Williams Realty: Keller Williams is one of the largest US real estate franchise brands with strong Memphis-metro agent presence. Comparable as a competing franchise brokerage using a similar agent-centric, commission-split model serving the same residential market.
• Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national real estate franchise with Memphis-area offices. Comparable as a competing premium-brand franchise brokerage targeting similar residential and luxury market segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/collins-maury

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coldwell Banker Collins-Maury