What Hiestand Schweiz does

HIESTAND Schweiz AG, founded in 1967 by Fredy Hiestand in Zürich Wipkingen with CHF 5,000 of starting capital, is Switzerland's leading producer of frozen baked goods (TK-Backwaren) for the B2B market. The company manufactures over 800 products across four brands — HIESTAND (traditional flagship for croissants, breads, rolls, and pastries), COUP DE PATES (culinary range for gastronomy), LA CARTE (convenience/on-the-go meals), and OH MY SWEETNESS (American bakery) — plus the HIESTAND Backmarkt bistro-and-shop retail concept. Operations are integrated across three sites: Schlieren (headquarters and Backmarkt retail), Lupfig (cold-chain logistics center), and Dagmersellen (production facility).

The core technology is pre-proofed frozen dough portions that customers bake on-site using standardized Backprogramme (e.g., Program 14 for French croissants, Program 20 for lye croissants), with 86% of raw materials sourced in Switzerland under a 30+ year IP-SUISSE partnership and IFS FOOD/IFS LOGISTIC certifications underpinning food safety. Distribution is handled through a 24/7 B2B webshop (shop.hiestand.ch), a multilingual customer center, a field sales team, and temperature-controlled next-day delivery across Switzerland and Liechtenstein, with tiered delivery fees (free above CHF 250 net).

The business model is B2B wholesale of frozen baked goods to four primary verticals — gastronomy/HoReCa, bakeries, retail/detailhandel, and convenience — supplemented by co-branded premium partnerships (notably with Cailler) and a small direct-to-consumer retail outlet at the Backmarkt. Pricing is unit-based in CHF with volume-tiered delivery economics, supported by an SAP-backed marketing stack and recognition via a 2026 Digital Commerce Award nomination for its webshop. HIESTAND Schweiz AG operates as a wholly-owned subsidiary of Aryzta AG.

Name

Hiestand Schweiz

Legal name

HIESTAND Schweiz AG

Website

https://hiestand.ch

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

501–1,000 employees

Short description

HIESTAND Schweiz AG is Switzerland's leading B2B producer of frozen baked goods, manufacturing 800+ products under four brands (HIESTAND, COUP DE PATES, LA CARTE, OH MY SWEETNESS) and serving gastronomy, bakeries, retail, and convenience customers via next-day cold-chain delivery nationwide.

Ownership category

akta.pro rank

Product category

Frozen Baked Goods Manufacturing

NAICS

Bread and Bakery Product Manufacturing (31181), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)

SIC

Bakery Products (2050), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Bakery Products Manufacturing (AFAKAAAF)

akta.pro secondary industries

Frozen Bakery & Dough Products Wholesale (AFAIAHAD), Bakery & Confectionery Wholesale (AFAIABAG)

Keywords

• Frozen baked goods
• Bakery wholesale supply
• Pre-proofed dough
• Foodservice bakery products
• Industrial baked goods

Headquarters

HQ city

Schlieren

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Frozen Baked Goods Wholesale: B2B wholesale of over 800 frozen baked goods products to gastronomy, bakeries, retail, and convenience businesses. Products sold via Webshop, phone, or email with next-day delivery.
2. HIESTAND Backmarkt Retail: Retail bistro and shop operations offering freshly baked goods and frozen products for takeaway. Located at Industriestrasse 19, Schlieren.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hiestand Schweiz manufactures and distributes over 800 frozen baked goods (TK-Backwaren) products across four brands (HIESTAND, COUP DE PATES, LA CARTE, OH MY SWEETNESS), selling primarily B2B to gastronomy, bakeries, retail, and convenience businesses in Switzerland with next-day delivery. The company also operates the HIESTAND Backmarkt bistro and shop in Schlieren for direct consumer sales of freshly baked goods and takeaway.

Product overview

HIESTAND Schweiz AG operates a diversified frozen baked goods business with over 800 TK-Backwaren (frozen baked goods) products across multiple brands. The portfolio is organized around five core brands: HIESTAND (traditional flagship brand offering oven-fresh frozen croissants, breads, bread rolls, and sweet pastries), COUP DE PATES (culinary brand combining Swiss tradition with international diversity), LA CARTE (convenience brand for immediate food service), OH MY SWEETNESS (American Bakery brand with colorful creations), and HIESTAND Backmarkt (bistro and retail shop concept). The products span major categories including Gipfel/Viennoiseries, Brote & Brötli, Buns, Sweet Products, American Bakery, Savory Products, and Seasonal items. The company operates an e-commerce platform (shop.hiestand.ch) for B2B ordering, supported by a 24-hour delivery service, Bake Off Academy training services, and sustainability initiatives including a Too Good To Go partnership. The main product lines feature the Croissant Signature line (Butter, Laugen-Käse variants), Cailler collaboration products (Croissant Branche Cailler, Croissant Cailler Crunchy Caramel, Pain Cailler Milch-Nuss), and specialty items like the Steinofen-Chrustenkranz football bread.

Differentiator

Problem solved

Functional benefit

Brands

• COUP DE PATES: Culinary range for gastronomy featuring traditional and innovative products for presenting bakery items.
• LA CARTE
• OH MY SWEETNESS

Products and services

• HIESTAND (brand product line) Traditional flagship brand of Hiestand Schweiz offering oven-fresh frozen baked goods including croissants, breads, bread rolls, buns, and sweet pastries. Founded in 1967 with CHF 5,000 starting capital and positioned as the premium traditional brand emphasizing Swiss craftsmanship and IP-SUISSE quality ingredients. Sold B2B to gastronomy, bakeries, retail, and convenience businesses.
• COUP DE PATES (brand product line) Culinary brand combining Swiss tradition with international diversity, offering products that enable gastronomic presentation including pastries, snacks, and specialized baked goods. Targets gastronomy and foodservice professionals seeking international variety combined with Swiss quality. Sold B2B.
• LA CARTE (brand product line) Convenience brand focused on good food served immediately, targeting quick-service needs for meals on-the-go, at the office, or for takeaway. Sold B2B to convenience businesses, petrol stations, and quick-service operators.
• OH MY SWEETNESS (brand product line) American Bakery brand featuring colorful, cheerful American baking creations including donuts, muffins, brownies, and cookies with an optimistic brand personality. Sold B2B to bakeries, retail, and foodservice channels seeking American-style sweet baked goods.
• HIESTAND Backmarkt Bistro & Shop Retail bistro and shop concept at Industriestrasse 19, Schlieren, where customers can enjoy a leisurely lunch or take oven-fresh baked goods home. Operates as a consumer-facing outlet for the Hiestand frozen baked goods assortment, with Friday pickup available for Too Good To Go surprise bags.
• shop.hiestand.ch (B2B Webshop) 24/7 B2B online ordering platform available in German and French, enabling business customers to browse the 800+ product catalog, view availability and pricing, manage favorites lists, and place orders with next-day delivery (order deadline 15:00). Won Digital Commerce Award 2026 nomination.
• Bake Off Academy Training and education service for customers covering baking techniques and optimal use of HIESTAND products, supporting customer success and product outcome quality.

Quantifiable outcome

• 24% reduction in food waste through optimized production processes
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor, core and flagship.

• Too Good To GominorStrategic or Co-development Partner · 22 April 2026Food waste prevention partnership. Surprise bags with HIESTAND pastries available for pickup on Fridays (13:00-15:00) at Backmarkt, Industriestrasse 19, Schlieren. Supports sustainability goals.
• ARYZTA AGcoreStrategic or Co-development PartnerARYZTA AG is the parent company of HIESTAND Schweiz AG. Part of a multinational bakery and foodservice group with operations across Europe. HIESTAND operates as a subsidiary under the ARYZTA umbrella, maintaining its Swiss market leadership position.
• IP-SUISSEcoreStrategic or Co-development PartnerOver 30-year partnership with IP-SUISSE certification organization. 86% of raw materials sourced from Swiss suppliers under IP-SUISSE guidelines. Supports sustainable Swiss agriculture and quality assurance.
• CaillerflagshipGTM or Marketing PartnerOver 20-year co-branding partnership. Cailler Branche Croissant is the most popular chocolate croissant in Switzerland. Joint products include Croissant Cailler Crunchy Caramel, Pain Cailler Lait-Noisettes, and Cailler Branche Gipfel 3-pack (exclusive to Coop).

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lantmännen Schulstad: Scandinavian frozen and fresh bakery producer serving Nordic retail and foodservice. Comparable frozen bakery technology and B2B distribution, though operating in a different geography.
• Jowa AG: Migros-owned Swiss bakery producing fresh and frozen bread and pastries for the Migros retail network. Domestic Swiss competitor in bakery with overlapping product categories and grocery channel overlap.
• Panavi S.r.l. Italian frozen bakery and pastry manufacturer serving European retail and foodservice. Comparable frozen viennoiserie and patisserie product lines and B2B distribution model in a neighboring geography.

Broad incumbents

• Aryzta AG: Swiss-listed parent food group of Hiestand with broader frozen bakery and foodservice operations across Europe. Provides the group-level strategic context and capital structure within which Hiestand operates.

Direct peers

• Bridor: French premium frozen bakery and viennoiserie manufacturer, also an ARYZTA subsidiary (sister company to Hiestand). Directly comparable in product mix (croissants, breads, pastries) and B2B HoReCa distribution model.
• Vandemoortele: Belgian frozen bakery, patisserie, and margarine producer with strong European B2B footprint. Highly comparable in product portfolio (frozen breads, pastries, snacks) and HoReCa/retail customer base.
• Europastry: Spanish frozen dough and baked goods manufacturer with global distribution serving retail, foodservice, and QSR. Comparable frozen bakery technology, brand portfolio, and B2B distribution model.
• La Lorraine Bakery Group: Belgian family-owned frozen and fresh bakery manufacturer serving European retail and foodservice with comparable product breadth (bread, viennoiserie, patisserie). Direct competitor in the European frozen B2B bakery market.
• Délifrance: French frozen bakery, viennoiserie, and sandwich supplier to foodservice and retail across Europe. Former ARYZTA subsidiary; directly comparable product range and HoReCa focus.

Emerging players

• Maplehurst Bakeries: North American frozen bakery and dessert manufacturer serving retail in-store bakery and foodservice. Comparable frozen product portfolio (donuts, brownies, cookies) and B2B customer segments, though geographically distinct.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hiestand8952
• Facebookfacebook.com/HIESTANDSchweiz
• LinkedInlinkedin.com/company/hiestand-schweiz-ag
• Instagraminstagram.com/hiestand_schweiz

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hiestand Schweiz