Pingala
Pingala is a privately held Danish Microsoft Gold Partner delivering Dynamics 365, Power Platform, and Azure/Fabric analytics consulting to enterprise and public-sector customers across utilities, manufacturing, financial services, and lifesciences in Denmark, Norway, and the UAE.
- Company typePrivate
- Founded2008
- HeadquartersBrøndbyvester, Denmark
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Pingala does
Pingala A/S is a privately held Danish IT consulting firm founded in 2008 by Anders Nielsen and Henrik Berg Andersen, headquartered in Brøndby, Denmark. The company is a Microsoft Gold Partner focused exclusively on the Microsoft business applications ecosystem: Microsoft Dynamics 365 (Finance & Operations, Customer Engagement/CRM), the Power Platform (Power Apps, Power Automate, Power Pages, Dataverse), and Microsoft Azure/Fabric-based analytics and BI services, delivered alongside infrastructure, operations support, and a Microsoft Success by Design-aligned implementation methodology. Pingala serves enterprise and public-sector customers across manufacturing, supply chain, utilities, government, financial services, lifesciences, hospitality, and retail in Denmark, Norway, and the UAE, with customer engagements ranging from 5 to 15,000 users.
The firm operates with no formal sales department and a flat organization without middle managers, employing 120-153 senior Microsoft Dynamics consultants across offices in Copenhagen, Aarhus, Odense, Oslo, and Dubai. Pingala differentiates on talent density (minimum 10+ years Dynamics experience, 16+ year average, 16 nationalities) and on proprietary organizational routines such as KNUS peer mentoring and Customer-HUG account engagement, claiming zero employee turnover since founding. Growth is driven primarily by customer referrals and word-of-mouth, supplemented by industry-conference presence (Platform X, Klean Masterclass), a culture podcast, public-sector procurement access via SKI, and a strategic Microsoft partnership focused on Lifesciences, Financial Services, and GCC VAT implementations.
Pingala's revenue model is professional services and managed services billed by project scope and consultant expertise; pricing is not publicly disclosed. The firm has earned 13 consecutive Børsen Gazelle Awards (2013-2025) for sustained growth, an EY Entrepreneur Of The Year nomination in 2024, and is led by CEO Kent Højlund alongside the two founder-shareholders.
Pingala firmographics
Firmographics- Name
- Pingala
- Legal name
- Pingala A/S
- Website
- https://pingala.eu
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pingala is a privately held Danish Microsoft Gold Partner delivering Dynamics 365, Power Platform, and Azure/Fabric analytics consulting to enterprise and public-sector customers across utilities, manufacturing, financial services, and lifesciences in Denmark, Norway, and the UAE.
- Ownership category
- akta.pro rank
Pingala industry classification
Industry- Product category
- Microsoft Dynamics 365 Consulting Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computer Facilities Management Services (541513)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN)
- akta.pro secondary industries
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), Enterprise Case Management & Request Fulfillment Platforms (HDAEALAJ)
Keywords
Where Pingala is headquartered
LocationHeadquarters
- HQ city
- Brøndbyvester
- HQ country
- Denmark
- HQ region
- Europe
Offices5 records
Markets served
Pingala business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - ERP Consulting: Pingala provides consulting services for Microsoft Dynamics 365 implementations, including Dynamics FO (Finance & Supply Chain), Customer Engagement (CRM), Power BI, Power Apps, and related Microsoft technologies. Services include implementation, process optimization, and ongoing support.
- Analytics & Business Intelligence Services: Deep analytics services using Azure, Microsoft Fabric, and Power BI for data-driven decision making.
- Infrastructure & Operations Support: Technical infrastructure, security infrastructure, business infrastructure, and day-to-day support services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Pingala product offering
Product offeringCore offering
Pingala is a Microsoft Gold Partner that delivers consulting, implementation, and managed services for Microsoft Dynamics 365 (Finance & Operations and Customer Engagement/CRM), the Microsoft Power Platform (Power Apps, Power Automate, Power Pages, Dataverse), and Analytics solutions built on Microsoft Azure, Microsoft Fabric, and Power BI. The firm modernizes enterprise business processes and provides ongoing Infrastructure & Operations support for Microsoft environments across Denmark, Norway, and the UAE, with strategic focus on Lifesciences, Financial Services, and GCC VAT implementation verticals.
Product overview
Pingala is a Microsoft Gold Partner offering consulting and implementation services centered on Microsoft's Dynamics 365 and Power Platform ecosystems. Their portfolio consists of Microsoft Dynamics 365 Business Applications (including Finance & Operations and Customer Engagement/CRM modules) as the core ERP and business application platform, complemented by the Microsoft Power Platform (Power Apps, Power Automate, Power Pages, and Dataverse) for low-code application development and automation. They also deliver Analytics & Business Intelligence services using Power BI, Azure, and Microsoft Fabric, alongside Infrastructure & Operations and Project Methodology services. The offerings form an integrated Microsoft-centric solution stack for enterprise digital transformation.
Differentiator
Problem solved
Functional benefit
Products and services
- Microsoft Dynamics 365 Business Applications Consulting, implementation, and support for the Microsoft Dynamics 365 suite covering Finance & Operations (FO) and Customer Engagement (CRM), enabling digitalization of business processes including finance, supply chain, production, warehousing, and customer management for enterprise customers.
- Microsoft Power Platform
Quantifiable outcome
- Zero employee turnover since founding in 2008
- +2 more outcomes
Companies that use Pingala
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Pingala technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pingala partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Platform X 2026minorDenmark's largest conference on enterprise platforms, AI, and digital transformation. Pingala participated as partner and speaker with a session on how AI is transforming modern analytics and data practices.
- Klean Masterclass 2026minorDanish mini-conference series for executives focused on AI adoption, digital business development, and leadership. Pingala participated as partner engaging in discussions about skills, AI adoption, and strategic foundation for moving AI from pilot to full-scale implementation.
- SKI (Statens Indkøbscentral)coreDanish procurement organization for IT consultants. Pingala joined SKI's dynamic procurement system (02.14) which includes 195 selected IT consulting firms across 14 service areas. Enables public sector access to Pingala's Microsoft Dynamics expertise.
- Dynacon AScoreNorwegian partner for Pingala's expansion into Norway (Oslo). Dynacon shares Pingala's values of flat hierarchy workplace where individual competence and desires drive growth. Combined entity brings Pingala's unique organizational culture to the Norwegian market.
- MicrosoftcoreMicrosoft Gold Partner status. Pingala is a niche managed partner in Western Europe and Middle East. Evolved into a strategic partner for Microsoft in Lifesciences and Financial Services verticals. Also partner for VAT implementation in Gulf Countries (GCC).
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Pingala competitors and assessment
Company assessmentDirect peers
- Columbus A/S: Danish-founded, now global Microsoft Dynamics 365 Gold Partner with deep ERP, BI and digital transformation practices across manufacturing, retail and food. Highly comparable in heritage, Microsoft stack focus and Nordic customer base.
- Avanade: Joint venture between Accenture and Microsoft, focused on Microsoft Dynamics 365, Azure and Power Platform implementations globally. The closest scaled analogue to Pingala's Microsoft-centric ERP consulting model, though much larger and broader.
Broad incumbents
- CGI Group: Global IT and business consulting firm with Microsoft Dynamics capabilities and a strong Nordic footprint (Denmark, Norway, Sweden). Competes for similar mid-market and enterprise Dynamics modernization mandates.
- Accenture: World's largest IT consulting firm with a leading Microsoft Business Applications practice (and Avanade JV). Represents the scale ceiling Pingala competes against on enterprise Dynamics deals.
- HCLTech: Global IT services major with large Microsoft Dynamics 365 and Power Platform practices serving enterprises worldwide. Competes for the same Microsoft-led ERP modernization spend at much larger scale.
- Capgemini: Global consulting and digital transformation firm with significant Microsoft and Dynamics 365 capabilities, particularly in European enterprise and manufacturing segments where Pingala also operates.
- TCS (Tata Consultancy Services): Large Indian IT services firm with global Microsoft Dynamics 365 delivery capability, often competing on cost-arbitraged ERP implementation programs that overlap with Pingala's European customer base.
Regional players
- NNIT A/S: Danish IT services and consulting firm with Microsoft and cloud capabilities, serving enterprise and public-sector clients in the Nordics. Comparable in regional positioning and Microsoft ecosystem focus, though broader in scope.
- Bouvet ASA: Norwegian IT consultancy with strong Microsoft, Dynamics and analytics practices serving Scandinavian enterprises. Closely comparable to Pingala Norway in market, Microsoft focus and senior-consultant-led delivery model.
- Sopra Steria: European IT consulting and services group with Microsoft and Dynamics practices across Nordics, Benelux and UK. Comparable in regional depth and Microsoft-ecosystem focus, larger in scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pingala social profiles
Digital presencePingala financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pingala leadership team
Management profileNumber of profiles
Profiles5 records
Pingala funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pingala M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pingala
What does Pingala do?
Pingala is a Microsoft Gold Partner that delivers consulting, implementation, and managed services for Microsoft Dynamics 365 (Finance & Operations and Customer Engagement/CRM), the Microsoft Power Platform (Power Apps, Power Automate, Power Pages, Dataverse), and Analytics solutions built on Microsoft Azure, Microsoft Fabric, and Power BI. The firm modernizes enterprise business processes and provides ongoing Infrastructure & Operations support for Microsoft environments across Denmark, Norway, and the UAE, with strategic focus on Lifesciences, Financial Services, and GCC VAT implementation verticals.
Is Pingala a public or private company?
Pingala is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pingala founded?
Pingala was founded in 2008. It employs 51 to 100 people.
Where is Pingala based?
Pingala is headquartered in Brøndbyvester, Denmark, in the Europe region.
How does Pingala make money?
Three revenue lines are on record. Professional Services - ERP Consulting is the primary driver. The others are analytics & Business Intelligence Services and infrastructure & Operations Support.
Who are Pingala's main competitors?
Direct peers on record are Columbus A/S and Avanade. Broad incumbents are CGI Group, Accenture, HCLTech, Capgemini and TCS (Tata Consultancy Services). Regional players are NNIT A/S, Bouvet ASA and Sopra Steria.
Does Pingala have an API?
No public API is recorded for Pingala.
What industry is Pingala in?
Pingala's product category is Microsoft Dynamics 365 Consulting Services. Its primary akta.pro industry code is BPAEAJAN, ITSM Managed Services (Run/Operate/Optimize), with a secondary code of HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 54151 and its SIC code is 7370.