Industrade

What Industrade does

Industrade is a privately-held French industrial equipment distributor (Société Anonyme) headquartered in Schiltigheim, Alsace, founded in 1948 (76+ years of continuous operation). The company supplies professional food processing equipment to the agro-alimentary industry, operating as a value-added distributor rather than a manufacturer for most of its catalog. Its portfolio spans seven vertical product lines: red meat slaughtering and transformation, poultry processing, fish processing, fruit and vegetable transformation, bakery/viennoiserie/pastry, and restaurant/catering (RHD). It carries more than 5,000 product references in stock with stated delivery times under 24 hours for in-stock items. Geographic coverage is anchored in France with exclusive distribution rights extending into Benelux and French-speaking Africa (notably via the September 2023 Thielemann agreement). Industrade is recognized as the #1 KRONEN distributor worldwide, winning the Trophée KRONEN in 2024 and 2025.

The technological offering is built around third-party manufacturer brands the company distributes, supplemented by two patented technologies carried in its portfolio: ASTRA patented peeling technology (used in KA-700H and KA-750PM fruit and vegetable peelers, claiming up to 60% higher yield on irregular shapes) and PBR Pneumatique Deboning Technology for fish fillet deboning. Recent additions (2023-2025) include precision X-ray inspection (RXD systems detecting fragments as small as Ø0.2×2 mm), CITROSOL CITROCIDE chemical-free decontamination, Bettcher Quantum Flex pneumatic trimmers, Watanabe WHS-CD160S cubeuses with touchscreen "Smart Division" control, Somengil Multiwasher eco-friendly washing systems, and KRONEN GS/KS/KG vegetable processing lines. Distribution exclusivity and patent-bearing partnerships with KRONEN, Thielemann, Bettcher, EFA, CITROSOL, Watanabe, and others are the principal source of technical differentiation rather than in-house R&D at scale.

The business model is dual-stream: hardware sales of industrial equipment and recurring technical services. Hardware revenue comes from direct sales of capital equipment, consumables (knives, saws, sharpeners), and smaller appliances to food processing SMEs and larger processors; pricing is quote-based and not publicly disclosed. The services stream provides commissioning (mise en service), preventive and corrective maintenance (SAV), operator training on-site or at company premises, and product demonstrations at trade shows — these create ongoing service relationships that increase switching costs. Go-to-market is sales-led with a commercial team of at least 8 sales representatives, supported by participation in major French and European food processing exhibitions (SIRHA Europain, CFIA, IFFA, EquipHotel, Serbotel, Prod&Pack, Sandwich & Snack Show) and partnerships with networks such as Resto France Experts and GALEC/Leclerc for retail and catering reach. Revenue, headcount figures, ownership structure, and financial performance are not publicly disclosed; the company has no disclosed funding rounds and appears to be independently financed.

Name

Industrade

Legal name

SA Industrade

Website

https://industrade.fr

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Industrade is a French industrial equipment distributor (founded 1948, headquartered in Schiltigheim) supplying 5,000+ food processing SKUs across meat, poultry, fish, fruit & vegetable, bakery, and catering verticals to agro-alimentary processors in France, Benelux, and French-speaking Africa, holding exclusive distribution rights for brands including KRONEN and Thielemann.

Ownership category

akta.pro rank

Product category

Industrial Food Processing Equipment

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)

akta.pro secondary industry

Fresh Cut / Value-Added Produce Wholesale (Pre-Cut, Packaged, Salad Kits) (AFAIACAD)

Keywords

• Industrial food processing equipment
• Meat processing machinery
• Fruit vegetable processing
• Bakery pastry equipment
• Fish processing equipment

Headquarters

HQ city

Schiltigheim

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment and Machinery Sales: Sale of industrial food processing equipment including slaughtering tools, cutting machines, peeling equipment, and food transformation machinery. Products sold include knives, saws, slicers, peelers, mixers, and specialized processing equipment.
2. Technical Services and Support: Technical assistance including commissioning (mise en service), after-sales service (SAV), preventive and corrective maintenance, operator training on-site or at company premises.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Industrade distributes and supplies industrial food processing equipment for professional users across the agro-food industry. The catalog spans more than 5,000 product references covering red meat slaughter and transformation, poultry processing, fish processing, fruit and vegetable transformation, bakery/viennoiserie/pastry, and catering/deli equipment. The company also provides technical services including on-site commissioning, after-sales maintenance, and operator training.

Product overview

Industrade is an industrial equipment supplier specializing in professional equipment for the food and agro-alimentary industry. The company offers more than 5,000 product references across seven main categories: red meat slaughter equipment, bakery/viennoiserie/pastry equipment, fish processing equipment, poultry processing equipment, catering/restaurant equipment, fruit and vegetable transformation equipment, and meat transformation equipment. Key product lines include KRONEN vegetable processing equipment (GS 10-2 slicer, KS-100-PLUS spinner, KG vegetable cutter), ASTRA peelers (KA-700H, KA-750PM), EFA pneumatic tools (805 knife), Bettcher trimming equipment (Quantum Flex), Watanabe cubeuses (WHS-CD160S), FEUMA food processors (AS-4), Giraffe mixers (PM 20 V2), and X-ray detection systems for foreign body and fish bone detection. The company operates as a distributor for multiple international manufacturers and provides technical assistance, installation, and after-sales service.

Differentiator

Problem solved

Functional benefit

Products and services

• KRONEN GS 10-2 Longitudinal Band Slicer
• KRONEN KS-100-PLUS Vegetable Spinner
• ASTRA KA-700H Fruit Peeler
• ASTRA KA-750PM Automatic Peeler
• Coupe-légumes KG KRONEN Küchentechnik
• Coupeuse KUJ-V
• Watanabe WHS-CD160S Cubeuse
• FEUMA AS-4 Apple Peeler and Cutter
• RXD Fish Bone Detection X-Ray System
• X-Ray Foreign Body Detection System
• Quantum Flex Pneumatic Trimmer
• Portionneuse formeuse MH100AT
• Mixer Girafe PM 20 V2
• EFA 805 Pneumatic Knife
• DICK SM-110 and SM-111 Sharpeners
• CITROCIDE Decontamination System
• Red Meat Slaughter Equipment
• Bakery, Viennoiserie and Pastry Equipment
• Fish Processing Equipment
• Poultry Processing Equipment
• Fruit and Vegetable Processing Equipment
• Meat Transformation Equipment
• Catering and Deli Equipment (RHD)
• Technical Services and After-Sales Support

Quantifiable outcome

• 5000+ product references available in stock
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ThielemanncoreChannel Partner/ Reseller/ Distributor · 26 September 2023Exclusive distributor agreement for Thielemann products covering France (including overseas), Benelux, and French-speaking African countries. Thielemann manufactures high-quality slicers and tying machines.
• KRONENcoreChannel Partner/ Reseller/ DistributorKRONEN is a major player in food transformation solutions. Industrade is the #1 KRONEN distributor worldwide, participating in annual Kronen Sales Days events with over 20 distributors from around the world.
• Watanabe / Fabré Tall GroupminorChannel Partner/ Reseller/ DistributorWatanabe food processing equipment distributed by Fabré Tall Group in Spain, with Industrade team visiting facilities to learn about technologies including WHS-CD160S cutting machines.
• Gesame Food MachineryminorChannel Partner/ Reseller/ DistributorSpanish manufacturer specializing in portioning and forming solutions. Industrade team visited Spain facilities to explore product range including MH100AT automatic portioning machine.
• Resto France ExpertsminorStrategic or Co-development PartnerNetwork of key players in collective catering in France. Industrade joined to collaborate on food service design, digital technologies, energy transition, and eco-responsible catering.
• GALEC / LeclercminorChannel Partner/ Reseller/ DistributorParticipated in GALEC-organized purchasing show for Leclerc members, presenting fresh-cut equipment and demonstrations to retail chain's member businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marel: Marel is one of the world's leading manufacturers of food processing equipment for meat, poultry, and fish, with a broad portfolio spanning slaughtering, deboning, portioning, and further processing. Directly comparable to Industrade because it serves the same end-customer base (industrial food processors) with overlapping product categories across red meat and fish, though Marel is a global OEM while Industrade is a regional distributor/integrator.
• Bettcher Industries: Bettcher is a US-based manufacturer of meat processing equipment including the Quantum Flex pneumatic trimmer distributed by Industrade. It is a direct peer because it supplies overlapping industrial meat processing tools (trimmers, saws, cutting equipment) to the same food processing customers, and is also a supplier relationship for Industrade.
• Bizerba: Bizerba is a German family-owned manufacturer of slicing, portioning, weighing, and food processing equipment serving meat, bakery, and food service verticals. It is a direct peer because it competes for the same industrial food processing customers and offers overlapping product lines (slicers, portioners) that Industrade also distributes or competes against.
• KRONEN GmbH: KRONEN is a German manufacturer of fruit, vegetable, and salad processing equipment (slicers, peelers, washers, spin-dryers) and Industrade's largest distribution partner (#1 globally). It is a direct peer in the F&V processing equipment category, both supplying and competing with Industrade through different channels; comparable due to overlapping product offerings in fresh-cut and vegetable transformation.
• Provisur Technologies: Provisur is a US-based manufacturer of industrial food processing equipment specializing in meat forming, portioning, slicing, and separation (MH-series automatic portioners overlap with Industrade's MH100AT). It is a direct peer because it competes with overlapping product lines for the same red meat and poultry processing customers.
• Baader: Baader is a German manufacturer of fish and seafood processing equipment (scaling, filleting, deboning, X-ray bone detection), directly overlapping with Industrade's fish processing portfolio including the RXD fish bone detection line. Comparable as both target industrial fish processors with similar technologies.

Broad incumbents

• GEA Group: GEA is a global industrial equipment conglomerate with a large food processing and packaging division offering separators, homogenizers, and complete processing lines. Comparable to Industrade as it serves the same industrial food processing customers with broader solutions across meat, dairy, and beverage, but at vastly greater scale as a listed OEM rather than a regional distributor.
• JBT Corporation: JBT is a US-listed global leader in food processing and air transport equipment, with strong positions in meat, poultry, and seafood processing. It is a broad incumbent peer because it supplies industrial food processors with overlapping equipment categories (slaughtering, portioning, freezing) and competes for the same end customers, though as a much larger diversified industrial OEM.
• TOMRA: TOMRA is a Norwegian-listed sensor-based sorting and food processing equipment provider with strong positions in fresh produce and food sorting. Comparable to Industrade as it serves the same F&V processing customers with overlapping technologies (optical sorting, peeling, cutting) that complement Industrade's fruit and vegetable transformation portfolio.
• Middleby Corporation: Middleby is a US-listed global leader in commercial and industrial food equipment with broad exposure to bakery, meat, and food service. It is a broad incumbent peer because it serves overlapping customer segments (bakery/viennoiserie, RHD/catering) with competing equipment offerings, though as a much larger diversified commercial equipment conglomerate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/industrade
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Industrade