Greenstep

Name

Greenstep

Legal name

Greenstep Oy

Website

https://greenstep.fi

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial and HR Management Consulting Services

NAICS

Management Consulting Services (54161), Computer Systems Design and Related Services (54151)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industries

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG), Finance, Accounting & Audit Staffing (BPACADAM), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Outsourced accounting services
• Financial management consulting
• Payroll and HR services
• ERP implementation consulting
• Fund administration services

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Accounting & Bookkeeping Services: Outsourced accounting, bookkeeping, and financial reporting services provided by certified professionals
2. CFO & Controller Services: CFO, controller, and financial management services including interim and part-time arrangements
3. HR & Payroll Services: Payroll processing, HR management, and human resources consulting services
4. Technology Implementation & Integration: ERP system implementation (NetSuite, Salesforce), BI/analytics setup, and system integration services
5. Consulting & Advisory: Legal services, tax advisory, sustainability consulting, and regulatory compliance services
6. Training & Development: Greenstep Academy training programs, interim training experts, and professional development services

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Greenstep is a Nordic consulting and professional services firm providing outsourced finance (accounting, bookkeeping, CFO, controller, tax, group accounting), HR (payroll processing, HR administration, L&D), and technology (NetSuite and Salesforce implementation, Power BI/analytics, AI & automation) services to organizations ranging from startups to listed companies. The company also operates proprietary software tools including Bezala (expense management), BI Book (Power BI-based reporting), Finance.Rocks, and Humbol (learning management), and recently expanded into fund administration for VC/PE investors via the Rundit Oy acquisition.

Product overview

Greenstep is a consulting firm offering a unified portfolio of finance, HR, and technology services. The core product family includes Bezala (expense and travel management), BI Book (Power BI-based reporting and planning), and Humbol (learning management). These are complemented by service offerings covering accounting/bookkeeping, CFO services, payroll/HR administration, analytics, AI & automation, NetSuite implementation, and Salesforce consulting. In December 2025, Greenstep acquired Rundit Oy to expand into fund administration services for VCs and PEs, adding fund accounting, capital calls/distributions, valuations, and regulatory reporting capabilities (AIFMD, FATCA, CRS-DAC2, ESG/SFDR). The company operates across Finland, Sweden, Norway, Estonia, Netherlands, and UK with ~800 employees serving ~3,000+ customers.

Differentiator

Problem solved

Functional benefit

Brands

• Bezala: Expense and travel management application.
• BI Book
• Finance.Rocks
• Humbol
• Rundit

Products and services

• Accounting & Bookkeeping Services Outsourced accounting, bookkeeping, group accounting, and tax services provided by Greenstep's certified professionals for organizations ranging from startups to listed companies.
• CFO & Controller Services CFO, controller, and financial management services including interim and part-time arrangements, IFRS consulting, and IPO preparation support for organizations.
• Payroll Services Outsourced payroll processing, HR administration, and related compliance for organizations of all sizes, with continuity coverage through the Hub communication platform.
• HR Services HR consulting, learning and development, HR technology consulting, and workplace supervision/coaching services for organizations.
• Interim Executive & Specialist Services Temporary executive and specialist placements including interim CFO, HR Director, Controller, CIO, Finance Project Manager, Sustainability Specialist, Data Analyst, and Training Specialist to cover resource gaps.
• Analytics & BI Services Business intelligence, data analytics, and reporting services using Microsoft Power BI, supporting organizations in data-driven decision-making.
• AI & Automation Services AI and automation solutions that automate finance, HR, and reporting processes, including process automation, predictive analytics, and people analytics (e.g., employee turnover risk prediction).
• NetSuite Implementation Services Oracle NetSuite ERP consulting, implementation, integration, and support services for organizations deploying NetSuite, including integrations with Planmill, Valueframe, Severa, and Netvisor.
• Salesforce Consulting Services

Quantifiable outcome

• Customer satisfaction score of 3.5/4
• +3 more outcomes

Named customers23 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability11 records

Feature5 records

Partnerships

One partnership is on record.

• Rundit OycoreStrategic or Co-development Partner · 18 December 2025Greenstep acquired 100% of Rundit Oy to strengthen its position in the European fund services market. The acquisition combines Rundit's modern platform and development team with Greenstep's expertise to develop an automated end-to-end platform for fund management. The goal is to create scalable, transparent, and highly automated back-office processes across Europe.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Accountor Group: Nordic-headquartered BPO offering outsourced accounting, HR, payroll, and software solutions to SMBs and mid-market companies. Directly comparable to Greenstep's core services across overlapping Nordic and Baltic geographies.
• Azets: UK/Nordic outsourced finance, HR, and payroll services firm delivering local-language support in markets where Greenstep operates. Closely comparable one-stop-shop BPO model serving SMEs through enterprise customers.
• Talenom: Finnish accounting outsourcing firm combining a BPO services model with a proprietary SaaS platform for SMBs. Closely mirrors Greenstep's hybrid professional-services-plus-technology positioning in the Finnish market.
• Econia: Finnish firm providing outsourced accounting, HR, payroll, and ERP-adjacent services to SMEs and mid-market companies in Finland. Highly comparable service portfolio targeting similar customer segments.

Broad incumbents

• Visma: Major Nordic software and BPO conglomerate owning Azets and offering adjacent accounting, HR, and payroll software and services. Competitor at significantly greater scale across Greenstep's geographies.
• KPMG Finland: Big 4 professional services firm in Finland offering audit, tax, and CFO/advisory services that compete for the same enterprise customers as Greenstep, particularly for larger finance transformation and compliance engagements.
• PwC Finland: Big 4 firm with a broad portfolio of audit, tax, consulting, and managed services overlapping with Greenstep's CFO, tax, and finance operations offerings in Finland and the broader Nordics.
• BDO Finland: Mid-tier international accounting and advisory network with a Finnish practice offering audit, tax, and consulting services that compete for SMEs and mid-market clients served by Greenstep.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenstep