SalesGrowth
SalesGrowth GmbH is a Zürich-based, founder-led digital consulting firm founded by Andrea Anderheggen in 2006, offering VC fundraising advisory, product management, digital marketing, and e-commerce implementation services to venture-backed and digitally transforming companies in the DACH region.
- Company typePrivate
- Founded2006
- HeadquartersZürich, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SalesGrowth does
SalesGrowth GmbH is a privately held, founder-operated digital consulting firm headquartered in Zürich, Switzerland (Rislingstrasse 3, 8044 Zürich). Founded in 2006 by Andrea Anderheggen, the firm operates with 1-10 employees and offers four integrated service lines: Venture Capital & Private Equity consulting (fundraising strategy and investor relations), Product Management (ideation, prototyping, development), Digital Marketing (content, PPC, SEO, holistic multi-channel), and E-Commerce Projects (store development, payment integration, conversion rate optimization). Service delivery blends strategic advisory with hands-on technical implementation using a standard third-party technology stack (WordPress/Elementor/WooCommerce, Semrush, HubSpot, Stripe, PayPal, Apple Pay, Google Payment, Klarna/Sofort, MailChimp, Google Analytics, Hotjar).
The firm monetizes through bespoke, quote-based, multi-year consulting and implementation engagements with no publicly disclosed pricing. Customer segments are horizontal, targeting venture-backed startups, e-commerce operators, and digitally transforming SMEs, predominantly in the DACH market (Switzerland, Germany) with English-language thought-leadership content extending reach to the US. SalesGrowth also operates a consumer product sub-brand, Fliegenglas Hörbuchverlag (founded 2019), which publishes an audiobook streaming app on iOS and Android and functions simultaneously as a flagship client showcase. Distribution relies on direct consultation, an owned content/podcast funnel, LinkedIn/Xing/Instagram/Facebook presence, Google Ads/SEM, and affiliate referrals through Semrush, Elementor, AdEspresso, and Amazon Partner Program.
SalesGrowth firmographics
Firmographics- Name
- SalesGrowth
- Legal name
- SalesGrowth GmbH
- Website
- https://salesgrowth.io
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SalesGrowth GmbH is a Zürich-based, founder-led digital consulting firm founded by Andrea Anderheggen in 2006, offering VC fundraising advisory, product management, digital marketing, and e-commerce implementation services to venture-backed and digitally transforming companies in the DACH region.
- Ownership category
- akta.pro rank
SalesGrowth industry classification
Industry- Product category
- Digital Growth Consulting
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
- akta.pro secondary industries
- Innovation Leadership & Leading Growth (EDABAAAO), E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH), Sales Agency Representation & Deal Structuring (MPADAAAK)
Keywords
Where SalesGrowth is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
SalesGrowth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Consulting Services: Advisory and consulting services for Venture Capital & Private Equity financing, digital platform development, product management, and marketing. Services are tailored to individual client needs.
- Technical Implementation Services: Hands-on technical implementation services including e-commerce store development, payment integration, conversion rate optimization, and digital marketing execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom consulting and implementation packages |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
SalesGrowth product offering
Product offeringCore offering
SalesGrowth is a Zürich-based digital growth consulting firm that helps innovative companies grow through four service pillars: Venture Capital & Private Equity advisory (fundraising and investor relations), Product Management (ideation through development), Digital Marketing Services (content, PPC, SEO, holistic marketing), and E-Commerce Projects (online store build, payment integration, conversion rate optimization). Engagements combine strategic consulting with hands-on technical implementations, supplemented by the founder's Fliegenglas audiobook streaming app sub-brand.
Product overview
SalesGrowth operates as a consulting and services company offering a portfolio of interconnected digital growth solutions. The core offering consists of four integrated service pillars: Venture Capital & Private Equity Consulting (fundraising support and investor relations), Product Management (ideation through development), Digital Marketing Services (content, PPC, SEO), and E-Commerce Projects (store development and CRO). The company also maintains a product sub-brand through Fliegenglas, an audiobook streaming app with custom mobile applications available on iOS and Android. SalesGrowth's platform enables merchants to sell online through integrated payment gateways (PayPal, Apple Pay, Google Payment, Stripe, Klarna/Sofort), website builders (WordPress/Elementor/WooCommerce), and marketing tools (Semrush, AdEspresso, HubSpot). The company was founded in 2006 and is led by Andrea Anderheggen, who previously co-founded SOFORT (acquired by Klarna for $150M) and Shopgate (mobile commerce platform with 200+ employees).
Differentiator
Problem solved
Functional benefit
Products and services
- Venture Capital & Private Equity Consulting Consulting service that helps innovative companies raise venture capital and private equity financing, including support with investor relations and fundraising strategy, delivered to founders and CEOs of growth-stage companies.
- Product Management Services Full-cycle product management service covering ideation, prototyping and development of digital platforms and mobile applications, for innovative companies needing operator-level product leadership.
- Digital Marketing Services Holistic digital marketing services including content marketing, pay-per-click advertising, SEO optimization and multi-channel marketing strategy execution, for companies that want product–marketing alignment under one engagement.
- E-Commerce Projects End-to-end e-commerce implementation covering online store development, payment gateway integration (Stripe, PayPal, Klarna/SOFORT), conversion rate optimization and ongoing platform management for merchants and DTC brands.
- Fliegenglas Audiobook Streaming App Audiobook streaming application for iOS and Android that hosts philosophical works and scientific research reports, offering a subscription model with in-app payments and a custom-developed audioplayer for individual audiobook consumers.
Quantifiable outcome
- $150 million exit value from SOFORT acquisition by Klarna
- +3 more outcomes
Companies that use SalesGrowth
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SalesGrowth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration30 records
Feature1 record
SalesGrowth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FliegenglasminorFliegenglas is Andrea Anderheggen's audiobook publishing company. SalesGrowth provided services including corporate identity, web design with WordPress & Elementor, speed optimization, WooCommerce webshop, SEO with Semrush & Yoast, payment checkout with Stripe and PayPal, CRO, and social media marketing on Instagram.
Scale indicators6 records
Recent moves6 records
Expansion highlights3 records
SalesGrowth competitors and assessment
Company assessmentDirect peers
- thoughtbot: Boutique digital product and design consultancy that combines product management, design and development. Closely comparable to SalesGrowth's integrated product+marketing offering, though larger and US-based.
- IDEO: Global design and innovation consultancy focused on product strategy, prototyping and growth. Comparable to SalesGrowth's product management and innovation/VC consulting pillar.
- Netguru: European digital product and software consultancy headquartered in Poland. Competes for similar e-commerce, product management and growth engagements across the DACH and broader European market.
- Frog (frog design): Product design and innovation consultancy acquired by Capgemini. Similar integrated product + digital transformation services for European and global clients.
Broad incumbents
- Bain & Company: Global management consultancy with a deep PE/VC and due diligence practice. Comparable at the strategic/fundraising advisory layer of SalesGrowth's offering, though at a much larger scale.
- Publicis Sapient: Large digital transformation arm of Publicis, offering strategy, product, marketing and engineering. Overlaps with SalesGrowth's full-stack growth offering but at enterprise scale.
- AKQA: Global digital marketing and experience design agency. Direct overlap with SalesGrowth's content marketing, PPC/SEO and brand-building service line.
- McKinsey & Company (McKinsey Digital): Top-tier global consultancy with a digital growth and transformation practice. Competes for senior-level digital strategy and growth engagements SalesGrowth targets.
Emerging players
- Bowery Capital: B2B-focused early-stage VC and advisory firm. Comparable on the venture/PE fundraising and growth advisory axis that SalesGrowth markets to venture-backed startups.
- Antler: Global early-stage VC and founder accelerator with strong European presence. Competes for the same venture-backed founder customer, particularly on fundraising readiness and go-to-market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SalesGrowth social profiles
Digital presenceSalesGrowth financial estimates
Financial estimateRevenue estimate
Valuation estimate
SalesGrowth leadership team
Management profileNumber of profiles
Profiles1 record
SalesGrowth funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SalesGrowth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SalesGrowth
What does SalesGrowth do?
SalesGrowth is a Zürich-based digital growth consulting firm that helps innovative companies grow through four service pillars: Venture Capital & Private Equity advisory (fundraising and investor relations), Product Management (ideation through development), Digital Marketing Services (content, PPC, SEO, holistic marketing), and E-Commerce Projects (online store build, payment integration, conversion rate optimization). Engagements combine strategic consulting with hands-on technical implementations, supplemented by the founder's Fliegenglas audiobook streaming app sub-brand.
Is SalesGrowth a public or private company?
SalesGrowth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SalesGrowth founded?
SalesGrowth was founded in 2006. It employs 1 to 10 people.
Where is SalesGrowth based?
SalesGrowth is headquartered in Zürich, Switzerland, in the Europe region.
How does SalesGrowth make money?
Two revenue lines are on record. Consulting Services are the primary driver. The others are technical Implementation Services.
Who are SalesGrowth's main competitors?
Direct peers on record are thoughtbot, IDEO, Netguru and Frog (frog design). Broad incumbents are Bain & Company, Publicis Sapient, AKQA and McKinsey & Company (McKinsey Digital). Emerging players are Bowery Capital and Antler.
Does SalesGrowth have an API?
Yes. The SalesGrowth API (API-Bedingungen) is referenced in the Terms of Service (AGB), requiring users to agree to additional license and usage terms for the SalesGrowth API. No public documentation, endpoint specifications, or developer portal details are available on the website. The API is subject to the Nachtrag zur Datenverarbeitung (NDV) data processing agreement.
What industry is SalesGrowth in?
SalesGrowth's product category is Digital Growth Consulting. Its primary akta.pro industry code is MPAAAFAE, Product & Growth Marketing Strategy, with a secondary code of EDABAAAO, Innovation Leadership & Leading Growth. Its NAICS code is 541613 and its SIC code is 7311.