Direct Laboratory Services
DirectLabs is a Covington, Louisiana-based direct-to-consumer laboratory testing company founded in 1993 that pioneered Direct Access Testing, enabling consumers to order discounted blood and specialty lab tests online without a physician's referral, serving uninsured and high-deductible individuals, healthcare providers, and group benefit plans.
- Company typePrivate
- Founded1993
- HeadquartersCovington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Direct Laboratory Services does
Direct Laboratory Services, operating as DirectLabs, is a privately held direct-to-consumer laboratory testing company founded in 1993 in Covington, Louisiana. The company pioneered the Direct Access Testing (DAT) category, allowing consumers to order blood chemistry and health diagnostic tests online or by phone without a physician's referral, with DirectLabs' own Medical Directors providing necessary requisitions. Its core product catalog comprises dozens of test panels priced between $29 and $389, including the flagship Comprehensive Wellness Profile (CWP) at $99, CardioPlus at $79, PSA, CMP-14, Lipid Panel, Vitamin D, Hemoglobin A1c, and specialty anti-aging panels; specialty offerings include home collection kits and non-blood testing (hair, saliva, urine, stool) via partner labs such as Doctor's Data and Sabre Science.
The underlying technology stack is a conventional e-commerce ordering platform integrated with the MyDLS secure patient portal for requisition printing and result retrieval, with specimen collection outsourced to Quest Diagnostics' network of over 3,000 Patient Service Centers and LabCorp locations. The company generates revenue through four channels: (1) direct-to-consumer test sales at unit prices ($29–$389), (2) a Healthcare Provider program offering physicians up to 80% off published patient rates with an additional 20% billing-to-provider discount, (3) an Affiliate program paying 10% commission on completed orders via custom-branded portals, and (4) Lab Services Benefits covering over 500,000 members as a component of mini-med and HDHP/HSA plans, anchored by long-standing relationships with the State of Louisiana and the City of New Orleans. DirectLabs does not file insurance claims and operates only in the US (excluding NJ, NY, RI, and AZ), with limited international shipping of home test kits. The company is CLIA-certified through its lab partners, HIPAA-compliant, and PCI DSS-compliant for payment processing.
Direct Laboratory Services firmographics
Firmographics- Name
- Direct Laboratory Services
- Legal name
- DirectLabs, LLC
- Website
- https://directlabs.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DirectLabs is a Covington, Louisiana-based direct-to-consumer laboratory testing company founded in 1993 that pioneered Direct Access Testing, enabling consumers to order discounted blood and specialty lab tests online without a physician's referral, serving uninsured and high-deductible individuals, healthcare providers, and group benefit plans.
- Ownership category
- akta.pro rank
Direct Laboratory Services industry classification
Industry- Product category
- Direct Access Laboratory Testing
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215), Medical and Diagnostic Laboratories (62151)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Reference & Esoteric Testing Laboratories (HLAFAMAJ)
Keywords
Where Direct Laboratory Services is headquartered
LocationHeadquarters
- HQ city
- Covington
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Direct Laboratory Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Supply Chain
Revenue model
- Direct-to-Consumer Test Sales: Individual consumers purchase individual lab tests at discounted prices listed on the website. One-time transaction model with tests ranging from $29 to $389+. Online ordering available 24 hours.
- Healthcare Provider Program: Healthcare providers register and pay for tests for their patients at discounted rates. Providers receive up to 80% off published patient prices with additional up to 20% discount when billing to provider.
- Affiliate Commission Revenue: Affiliates earn 10% commission on all completed orders placed using their account code or through their custom portal. Paid monthly by check or PayPal.
- Group Benefits / Corporate Wellness Plans: Lab Services Benefits for groups, wellness companies and associations offered as part of mini-med plans covering over 500,000 members. Includes High Deductible Health Plan/Health Savings Account members.
- International Orders: International shipping of home specimen collection kits with additional shipping fees. Hair kits at $27, with varying fees for fecal and urine kits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Consumer Tests - Unit Pricing |
| Unit Pricing | Pay-as-you-go | Healthcare Provider Pricing - Up to 80% Discount |
| Transaction based/ take rate | Monthly | Affiliate Commission - 10% of Orders |
| Subscription | Monthly | Group/Corporate Benefits - Mini-Med Plans |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Direct Laboratory Services product offering
Product offeringCore offering
Direct Laboratory Services (DirectLabs) operates a direct access laboratory testing platform that enables consumers to order blood chemistry and wellness tests online without a doctor's referral. Tests are priced at up to 80% off published rates and processed through Quest Diagnostics' network of over 3,000 Patient Service Centers. Customers access orders, requisitions, and confidential results through the secure MyDLS patient portal, with results typically delivered within 24-48 hours.
Product overview
DirectLabs is a direct access laboratory testing company offering a platform of consumer-facing laboratory test products. The core offering consists of individual test panels (Comprehensive Wellness Profile, CardioPlus, PSA, CMP-14, Lipid Panel, Vitamin D, Hemoglobin A1c, Testosterone) and comprehensive panels (Anti-Aging Panels, 10 Most Important Tests). Specialty offerings include Home Test Kits and Specialty Labs for non-blood testing (hair, saliva, urine, stool). Supporting platforms include the Healthcare Provider Program for practitioners to order tests for patients, the Affiliate Program for revenue-sharing partners, and the MyDLS secure account portal for managing orders and accessing results. The company partners with Quest Diagnostics and LabCorp for blood draws at over 3000 Patient Service Centers nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Comprehensive Wellness Profile (CWP) The #1 ordered test panel at DirectLabs offering over 50 individual laboratory tests screening for cardiovascular risk, major organ function, anemia, diabetes, infection, blood disease, and other indications of illness. Includes CMP, CBC, GGT, Iron Total, LD, Lipid Panel, Phosphorus, TSH, and Uric Acid. Priced at $99.
- CardioPlus Panel Heart health panel providing 27 important tests including CMP and Lipid Panel to assess diabetes, kidney function, liver function, fluids and electrolytes, minerals and bone, and lipids. Priced at $79.
- PSA (Prostate Specific Antigen) Test measuring prostate-specific antigen produced by normal, abnormal, and cancerous prostatic tissue, used for assisting in the diagnosis and monitoring of prostatic carcinoma. Priced at $44-$69.
- CMP-14 (Comprehensive Metabolic Panel) Broad screening test used to evaluate organ function and electrolyte balance as well as aid in the diagnosis of conditions such as diabetes, liver disease, and kidney disease. Priced at $29-$34.
- Lipid Panel Group of blood tests revealing important information about types, amount, and distribution of fats in the bloodstream including Cholesterol, HDL, LDL, Risk Ratio, and Triglycerides. Priced at $39.
- Vitamin D, 25 Hydroxy Test used to determine if bone weakness, bone malformation, or abnormal metabolism of calcium is occurring as a result of deficiency or excess vitamin D. Priced at $59.
- Hemoglobin A1c (HgbA1c) with eAG Diabetes monitoring test measuring A1C and Estimated Average Glucose to assess blood sugar control over time.
- Hemoglobin A1c with eAG + hs-CRP + Homocysteine Expanded diabetes and cardiovascular risk panel combining HgbA1c with inflammation marker (hs-CRP) and homocysteine for comprehensive health assessment. Priced at $89.
- Anti-Aging Panel, Male Comprehensive hormone and wellness panel designed to assess markers relevant to male anti-aging and vitality, including hormone panels, vitamin tests, and inflammation markers. Priced at $219.
- Anti-Aging Panel, Female Comprehensive hormone and wellness panel designed to assess markers relevant to female anti-aging and vitality, including hormone panels, vitamin tests, and inflammation markers. Priced at $219.
- Comprehensive Stool Analysis (CSA+P) + Parasitology Specialty lab test from Doctor's Data providing comprehensive stool analysis with parasitology examination for gastrointestinal and gut health assessment. Priced at $389.
- Low Carb Diet Vitamin Deficiency Panel Panel assessing vitamin deficiencies commonly associated with low-carbohydrate diets, helping individuals optimize nutrition while following carbohydrate-restricted eating plans. Priced at $299.
- 10 Most Important Tests Comprehensive panel including CWP, Homocysteine, CRP (hs), Ferritin, Hgb A1C, DHEA (s), Testosterone total & free, Estradiol, Progesterone, and Vitamin D. Priced at $319.
- Home Test Kits Specimen collection kits mailed to customers for at-home testing, including prepaid specimen return envelopes. Some kits require a phlebotomist for blood collection.
- Specialty Labs Tests from specialty labs offering hair, saliva, urine, and stool analysis for in-depth health information beyond standard blood tests, including heavy metals testing.
- Healthcare Provider Program Program allowing healthcare providers to order tests for patients with up to 20% additional discounts on top of up to 80% off published prices. Providers receive necessary doctor's orders and access to patients' requisitions and results via secure online account. Custom panels available with even greater discounts.
- DirectLabs Affiliate Program Revenue-sharing program providing affiliates with individualized URLs linking to custom portals where clients can place orders, receive requisitions, sign HIPAA release forms, and receive lab results. Affiliates earn 10% commission on completed orders paid monthly by check or PayPal.
Quantifiable outcome
- Over 500,000 members covered through group benefits/mini-med plans
- +4 more outcomes
Companies that use Direct Laboratory Services
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Direct Laboratory Services technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
Direct Laboratory Services partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Quest DiagnosticscoreDirectLabs uses Quest Diagnostics as its primary laboratory network for specimen collection. Quest has over 3,000 Patient Service Centers nationwide where DirectLabs customers go for blood draws. DirectLabs generates the laboratory requisition form and uploads it to the customer's account. Quest services are not available in AZ, NJ, NY, or RI.
- Specialty Labs (multiple partners)coreDirectLabs offers tests from several different specialty labs for those interested in going beyond standard blood tests. Specialty labs include options for hair, saliva, urine, and stool testing. One specialty lab tests hair samples for heavy metals such as mercury as an indicator of autism severity. Specialty labs include Doctor's Data, Sabre Science, and others.
- Any Lab Test NowminorReferral resource for customers unable to find a blood draw site near them. Any Lab Test Now is a national chain of retail walk-in labs. DirectLabs provides links to their location finder as a convenience for customers needing phlebotomy services.
- National Phlebotomy Provider NetworkminorReferral resource with phone number 888-357-8499 for customers needing phlebotomy services in areas without a nearby lab location. Helps DirectLabs customers who require blood draws but lack nearby Quest Patient Service Centers.
- US Hospital FinderminorReferral resource for customers to find local hospitals, clinics, or phlebotomy services. DirectLabs provides links to help customers locate blood draw centers in areas without a Quest PSC nearby.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Direct Laboratory Services competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Direct Laboratory Services social profiles
Digital presenceDirect Laboratory Services compliance and trust
Trust signalCompliance3 records
Direct Laboratory Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Direct Laboratory Services leadership team
Management profileNumber of profiles
Direct Laboratory Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Direct Laboratory Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Direct Laboratory Services
What does Direct Laboratory Services do?
Direct Laboratory Services (DirectLabs) operates a direct access laboratory testing platform that enables consumers to order blood chemistry and wellness tests online without a doctor's referral. Tests are priced at up to 80% off published rates and processed through Quest Diagnostics' network of over 3,000 Patient Service Centers. Customers access orders, requisitions, and confidential results through the secure MyDLS patient portal, with results typically delivered within 24-48 hours.
Is Direct Laboratory Services a public or private company?
Direct Laboratory Services is a private company. It is classified as unknown and is currently operating.
When was Direct Laboratory Services founded?
Direct Laboratory Services was founded in 1993. It employs 11 to 50 people.
Where is Direct Laboratory Services based?
Direct Laboratory Services is headquartered in Covington, United States, in the North America region.
How does Direct Laboratory Services make money?
Five revenue lines are on record. Direct-to-Consumer Test Sales are the primary driver. The others are healthcare Provider Program, affiliate Commission Revenue, group Benefits / Corporate Wellness Plans and international Orders.
Does Direct Laboratory Services have an API?
No public API is recorded for Direct Laboratory Services.
What industry is Direct Laboratory Services in?
Direct Laboratory Services's product category is Direct Access Laboratory Testing. Its primary akta.pro industry code is HLAFAMAJ, Reference & Esoteric Testing Laboratories. Its NAICS code is 621511 and its SIC code is 8071.