Howard Bank
Howard Bank was a Greater Baltimore community bank offering personal and business banking, treasury management, wealth advisory, brokerage, and digital banking services before being acquired by First National Bank in February 2022.
- Company typePrivate
- Founded2004
- HeadquartersEllicott City, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What Howard Bank does
Howard Bank was a full-service commercial bank founded in 2004 and headquartered in Ellicott City, Maryland, serving personal and business customers across the Greater Baltimore market. Its core offerings spanned a horizontal banking portfolio — personal checking, savings, credit cards, and personal loans on the consumer side, and small business online banking plus treasury management on the commercial side — supplemented by wealth management (via Client Point), brokerage (via AdviceWorks), insurance (via The Risk Management Center and CSR24), and a CashPlease personal credit product. The technology stack was conventional for a community bank, centered on a web-based online banking platform, a mobile banking application, Zelle person-to-person payments, and integrations with Apple Pay, Samsung Pay, Google Pay, Quicken, and QuickBooks. Distribution combined a physical branch network, ATM network, telephone banking, and self-serve digital channels. The business model generated revenue through traditional banking mechanics — interest income on loans and deposits, transaction fees, and service charges — with no publicly disclosed pricing for products and services.
Howard Bank executed two notable acquisitions prior to its own absorption: Patapsco Bancorp on August 31, 2015 and 1st Mariner Bank on August 15, 2017, extending its Maryland footprint. The company supplemented acquisition activity with capital raises of approximately $4.254M in March 2012 and $25M in February 2015. On February 7, 2022, Howard Bank was acquired by First National Bank (FNB), a subsidiary of F.N.B. Corporation and one of the 50 largest bank holding companies in the U.S. As part of the acquisition, all personal and business customer accounts, online banking credentials, mobile banking access, Zelle profiles, bill payment schedules, payee information, and online statements were migrated to FNB's digital banking platform. Following the conversion, Howard Bank ceased to operate as an independent brand, and customer deposits became FDIC-insured through First National Bank of Pennsylvania.
Howard Bank firmographics
Firmographics- Name
- Howard Bank
- Legal name
- Howard Bank
- Website
- https://howardbank.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Howard Bank was a Greater Baltimore community bank offering personal and business banking, treasury management, wealth advisory, brokerage, and digital banking services before being acquired by First National Bank in February 2022.
- Ownership category
- akta.pro rank
Howard Bank industry classification
Industry- Product category
- Retail and Commercial Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022), National Commercial Banks (6021)
- akta.pro primary industry
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)
- akta.pro secondary industries
- Consumer & Retail (CPG, Food, Apparel) (FSABACAM), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where Howard Bank is headquartered
LocationHeadquarters
- HQ city
- Ellicott City
- HQ country
- United States
- HQ region
- North America
Markets served
Howard Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Banking Services: Traditional banking revenue streams including interest income on loans and deposits, transaction fees, and service charges
Distribution channels4 records
Marketing channels1 record
Howard Bank product offering
Product offeringCore offering
Howard Bank is a full-service commercial bank headquartered in Ellicott City, Maryland, serving the Greater Baltimore area with personal and business banking products. Its offerings include checking, savings, credit cards, personal loans, online and mobile banking, treasury management, wealth management, brokerage, and insurance products. Following its February 7, 2022 acquisition by First National Bank (FNB), Howard Bank customers were migrated to FNB's digital banking platform.
Product overview
Howard Bank operated as a regional banking institution offering personal and business banking services. Following its acquisition by First National Bank (FNB), its products and services were migrated to FNB's digital banking platform. The product portfolio included Personal and Business Online Banking, Mobile Banking, Online Bill Payment, Zelle person-to-person payments, Treasury Management for business customers, Wealth Management, Brokerage, Insurance products, CashPlease personal credit, Personal Credit Cards, and ATM/Telephone Banking services. The migration occurred on February 7, 2022, transferring all accounts to FNB's systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Online Banking
- Business Online Banking
- Mobile Banking
- Online Bill Payment
- Zelle Person-to-Person Payments
- Treasury Management
- Wealth Management
- Brokerage
- Insurance
- Personal Credit Cards
- CashPlease Personal Credit
- ATM Banking
- Telephone Banking
Companies that use Howard Bank
Customer profileSegments2 records
Ideal customer profiles2 records
Howard Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature4 records
Howard Bank partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Howard Bank competitors and assessment
Company assessmentDirect peers
- Sandy Spring Bank: Mid-Atlantic community commercial bank serving the Baltimore–Washington corridor with personal, business, and wealth management banking — the closest geographic and product-line peer to Howard Bank prior to acquisition.
- Atlantic Union Bank: Virginia-headquartered regional commercial bank formed through community-bank M&A, offering consumer, small business, treasury, and wealth services across the Mid-Atlantic — directly comparable in franchise model and product mix.
- Burke & Herbert Bank: Long-standing Virginia-based community commercial bank offering consumer, business, and mortgage banking — comparable scale and relationship-driven model to Howard Bank within the broader Mid-Atlantic.
Broad incumbents
- M&T Bank: Large Mid-Atlantic and Northeast regional bank holding company with full personal, commercial, treasury, and wealth capabilities — overlaps heavily with Howard Bank's Greater Baltimore deposit and small-business market.
- F.N.B. Corporation (First National Bank): Parent of Howard Bank's acquirer; top-50 U.S. bank holding company operating across the Mid-Atlantic, Northeast, Midwest, and Southeast with consumer, commercial, and wealth banking — directly comparable as the entity that absorbed Howard Bank.
- PNC Financial Services: Top-10 U.S. bank with extensive Maryland / Mid-Atlantic branch footprint competing for the same consumer, small business, and treasury management relationships Howard Bank targeted.
- Citizens Financial Group: Large regional bank with material Mid-Atlantic presence competing for consumer deposits, small business, and commercial banking relationships that Howard Bank served.
Regional players
- TowneBank: Virginia and North Carolina community-oriented bank offering personal, business, mortgage, and wealth services — comparable community-banking model in the broader Mid-Atlantic / Southeast footprint.
- Fulton Financial: Pennsylvania-headquartered regional bank holding company serving the Mid-Atlantic with consumer, small business, and commercial banking — comparable community-bank franchise profile and scale.
- Eastern Bank: Mutual community bank in the Northeast offering personal, business, and wealth banking — comparable community-bank franchise model and product mix, though concentrated in New England rather than the Mid-Atlantic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Howard Bank social profiles
Digital presenceHoward Bank compliance and trust
Trust signalCompliance1 record
Howard Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Howard Bank leadership team
Management profileNumber of profiles
Profiles1 record
Howard Bank funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Howard Bank M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Howard Bank
What does Howard Bank do?
Howard Bank is a full-service commercial bank headquartered in Ellicott City, Maryland, serving the Greater Baltimore area with personal and business banking products. Its offerings include checking, savings, credit cards, personal loans, online and mobile banking, treasury management, wealth management, brokerage, and insurance products. Following its February 7, 2022 acquisition by First National Bank (FNB), Howard Bank customers were migrated to FNB's digital banking platform.
Is Howard Bank a public or private company?
Howard Bank is a private company. It is classified as corporate owned and is currently acquired.
When was Howard Bank founded?
Howard Bank was founded in 2004. It employs 251 to 500 people.
Where is Howard Bank based?
Howard Bank is headquartered in Ellicott City, United States, in the North America region.
How does Howard Bank make money?
One revenue line is on record: banking Services.
Who are Howard Bank's main competitors?
Direct peers on record are Sandy Spring Bank, Atlantic Union Bank and Burke & Herbert Bank. Broad incumbents are M&T Bank, F.N.B. Corporation (First National Bank), PNC Financial Services and Citizens Financial Group. Regional players are TowneBank, Fulton Financial and Eastern Bank.
Does Howard Bank have an API?
No public API is recorded for Howard Bank.
What industry is Howard Bank in?
Howard Bank's product category is Retail and Commercial Banking. Its primary akta.pro industry code is FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings), with a secondary code of FSABACAM, Consumer & Retail (CPG, Food, Apparel). Its NAICS code is 52211 and its SIC code is 6022.