Decorworx

What Decorworx does

Decorworx is a privately held retail decor and environmental design company headquartered in Cedar City, Utah, that designs, fabricates, and installs signage, branding, and interior decor for independent retailers. The company is the national counterpart to sister firm Rainbow Sign and Design (founded 1996), with Decorworx itself launched in 2011 to extend reach beyond the Inter-Mountain West. Its core offering is built around three service tiers: Curated Decor (pre-designed, budget-friendly solutions at $3 per sqft), Experience Decor (custom, full-service design at $5 per sqft), and TRAIN'D (a strategy and training program at $8+ per sqft that includes business planning workshops).

The company operates a sales-led, consultative go-to-market targeting independent grocery chains, convenience stores, and education retailers. Revenue is project-based and tied to square footage, with multi-location rollouts for regional grocery brands such as Harmons, Piggly Wiggly, Macey's, Brookshire's, Coborn's, and Broulim's Fresh Foods, supplemented by SMB engagements and emerging work in convenience (Rally Stop Market) and university retail (Southern Utah University Campus Store). Operations combine in-house design, large-format printing, fabrication, painting, photography, and installation, supported by content marketing, an extensive case-study portfolio, and direct outreach to business owners.

Decorworx has no disclosed external funding, is privately held with no parent or subsidiary structure, and positions itself as a one-stop shop enabling independent retailers to compete with large corporate chains. The firm claims partners achieve an average 30% greater ROI after remodel, and reports having served hundreds to thousands of stores across the United States over its operating history.

Name

Decorworx

Legal name

Decorworx

Website

https://decorworx.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Decorworx is a Cedar City, Utah-based retail decor company that designs, fabricates, and installs signage, branding, and interiors for independent grocery, convenience, and education retailers across the United States via tiered per-square-foot service packages.

Ownership category

akta.pro rank

Product category

Retail Interior Decor and Environmental Design Services

NAICS

Interior Design Services (54141), Interior Design Services (541410), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Interior Design Services (BPAHAKAB)

akta.pro secondary industry

Decor Props & Themed Set Rentals (HSACAFAK)

Keywords

• Retail decor services
• Commercial interior design
• Large format printing
• Retail branding signage
• Visual merchandising solutions

Headquarters

HQ city

Cedar City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Decor Services: Project-based revenue from designing, manufacturing, and installing custom and curated decor for retail spaces. Pricing is calculated on a per square foot basis, with three service tiers ranging from $3 to $8+ per square foot depending on the complexity and scope of services.
2. TRAIN'D Training Program: Business strategy consulting and training services bundled with decor projects, including workshops and strategic planning components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Decorworx designs, fabricates, and installs branded retail interior decor and signage for independent retailers across the United States. Its offerings span three priced tiers — Curated Decor ($3/sq ft) for budget-conscious refreshes, Experience Decor ($5/sq ft) for fully custom environments, and TRAIN'D ($8+/sq ft) which bundles business strategy, branding, and a multi-day workshop with the decor project. The company runs all design, manufacturing, and installation in-house from its Cedar City, Utah headquarters and supports clients nationwide.

Product overview

Decorworx is a retail decor solutions company offering three distinct service tiers: Experience Decor (custom, high-end decor at $5/sq ft with full customization), Curated Decor (budget-friendly pre-designed options at $3/sq ft), and TRAIN'D (business strategy consulting at $8+/sq ft). The company positions itself as a one-stop-shop for independent retail businesses, providing services from business strategy and branding through retail design, manufacturing, and installation.

Differentiator

Problem solved

Functional benefit

Brands

• TRAIN'D: A service that gives organizations the training and tools necessary to implement strategy and create lasting change.
• Experience Decor
• Curated Decor

Products and services

• Experience Decor Fully custom, personalized retail decor service offering unlimited creative possibilities, a large selection of materials, and expert design and craftsmanship for independent retail businesses seeking unique, brand-defining interior spaces. Priced at $5 per square foot.
• Curated Decor A streamlined, budget-friendly retail decor solution providing pre-designed style options with quick manufacturing timelines and easy installation for businesses seeking to update their store within budget constraints. Priced at $3 per square foot and includes personalized decor, a stylish selection, and easy install.
• TRAIN'D A business strategy and training program providing organizations with the training and tools necessary to implement strategy and create lasting change. Includes a one-page business plan, brand/setting/customer experience foundation, defined business strategy, and a 2-3 day workshop. Priced at $8+ per square foot.

Quantifiable outcome

• Partners' average ROI after remodel is 30% greater

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Rainbow Sign and DesigncoreStrategic or Co-development PartnerRainbow Sign and Design is Decorworx's sister company, sharing the same campus in Cedar City, Utah. Rainbow Sign opened in 1996 with a focus on helping local businesses thrive. Decorworx was launched in 2011 to extend the company's reach past the Inter-Mountain West. Both companies operate collaboratively from the same location.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorworx