What Prognosis Laboratories does

Prognosis Laboratories is a privately held, multi-modality diagnostic laboratory operator headquartered in New Delhi, India. Founded in 2002 as Siddhant Diagnostix and rebranded in 2013 under the current name when Dr. Deepak Sadwani and Mayank Madan joined founders Dr. Smita Sadwani and Dr. Smita Sadwani as partners, the company has operated continuously for over two decades. Its 7,000 sq. ft. National Reference Lab in Dwarka is supported by four additional laboratory locations, satellite collection centers across 24 cities, and a stated active client base of 1,100+ organizations and 5,000+ Dwarka families enrolled in its premium membership. The facility holds NABL accreditation (Certificate MC-6188, valid until July 2026), AERB radiological approval, and ICMR COVID-19 testing authorization. Headcount is reported at 501–1,000 employees, with 12 doctors supervising all test reports across pathology, microbiology, biochemistry, radiology and cardiology specialties. Service lines include clinical pathology and biochemistry, microbiology and serology, molecular testing (PCR-based), flow cytometry, histopathology, immunohistochemistry, immunofluorescence, genetics testing, digital X-ray, color Doppler, ultrasonography, multi-slice CT scanning, echocardiography, ECG, treadmill testing and pulmonary function testing, plus a dedicated infertility diagnostics line. The productized offering includes tiered health checkup packages (Swasthya Raksha Intro through Complete; Swasthya Sampada Basic 30 tests through Advance 80 tests) and disease-specific screening profiles (Dengue, Malaria, Typhoid, Fever Basic and Advanced, Immunity Check, COVID Care, COVID Fever Profile).

The business model is hybrid transactional-and-subscription, anchored on unit-priced diagnostic services. Pathology and radiology are sold per-test or per-package (health checkup packages range ₹399–₹6,200; CT scans ₹1,599–₹6,700). A Premium Membership program (₹365-day validity) adds a recurring layer by offering 20% discounts across services, free home sample collection within a 5km radius, and priority COVID-19 testing, with transferable family benefits that drive word-of-mouth acquisition. A parallel B2B channel sells Corporate Health Programs — pre-employment and annual employee checkups, onsite corporate camps, vaccination drives, drug and hazardous-material testing — to employers including ICICI, Taj Hotels, SBI, Central and Care Health Insurance. Distribution combines walk-in laboratory access, phlebotomist home visits, an online booking portal, WhatsApp-based communication and report delivery, and government contracts where the company is described as a "preferred partner of choice" for various State Governments. Digital infrastructure is built on Sufalam LIMS (laboratory information management), a Globular Inc.-powered website, and WhatsApp Business API. Marketing is conducted primarily through the company website, Google reviews (4.7/5 across 2,300+ ratings), corporate brochures and partner referrals. The company has no disclosed external funding rounds, no parent company, no subsidiaries, and no active M&A activity.

Name

Prognosis Laboratories

Legal name

Prognosis Laboratories

Website

https://prlworld.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Prognosis Laboratories is a New Delhi-based, NABL-accredited multi-modality diagnostic laboratory offering pathology, radiology, cardiology and infertility testing across 24 Indian cities. It serves individual patients via walk-in, home collection and a premium membership program, and corporate and government clients through B2B health programs.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industry

Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)

Keywords

• Diagnostic laboratory services
• Pathology testing
• Radiology imaging
• Health checkup packages
• Cardiology diagnostics

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pathology Services: Clinical pathology, biochemistry, cytopathology, haematology, microbiology, histopathology, molecular testing, flow cytometry, genetics testing. Revenue from individual test fees and health checkup packages.
2. Radiology Services: Digital X-ray, Color Doppler, Ultrasonography, Multi Slice CT Scan. Revenue from imaging services and scans.
3. Cardiology Services: Echo Cardiography, Electrocardiography, Treadmill Test, Pulmonary Function Test. Revenue from cardiac diagnostic services.
4. Health Checkup Packages: Pre-defined health screening packages ranging from basic to comprehensive (30-80 tests). Packages include Immunity Check, Dengue Screening, Thyphoid Screening, Fever Profiles, Swasthya Raksha, Swasthya Sampada series.
5. CT Scan Services: Various CT scan imaging services including HRCT Chest (₹3099), NCCT Head (₹1599), CECT Whole Abdomen (₹4599), CT KUB (₹2599), with price match guarantee.
6. Premium Membership: Annual membership program offering 20% discount on pathology, radiology and cardiology services, free home collection within 5kms, priority COVID-19 testing, and timely alerts on offers. Validity 365 days from registration.
7. Home Collection Service: Sample collection from patient location, primarily free within 5km radius for members, enables broader accessibility
8. Corporate Health Programs: Pre-employment health checkups, annual employee health checkups, onsite corporate camps, vaccination programs, drug testing for corporate clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Prognosis Laboratories operates a multi-specialty diagnostic laboratory network offering pathology (clinical pathology, biochemistry, microbiology, molecular testing, flow cytometry, genetics, histopathology, immunofluorescence, immunohistochemistry), radiology (digital X-ray, color Doppler, ultrasonography, multi-slice CT scan), and cardiology (ECHO, ECG, TMT, PFT) services. The lab provides preventive health checkup packages, at-home sample collection, and online report delivery to individual patients and corporate clients across India.

Product overview

Prognosis Laboratories is a medical diagnostics company operating as a 'Centre for Excellence in Medical Diagnostics' with a unified multi-service platform. The core offering spans pathology (clinical pathology, biochemistry, cytology, haematology, microbiology, molecular testing, histopathology, flow cytometry, genetics, immunofluorescence, and immunohistochemistry), radiology (digital X-ray, color Doppler, ultrasonography, and multi-slice CT scanning), and cardiology (ECHO, ECG, TMT, PFT). These diagnostic services are supported by a portfolio of health checkup packages including the Swasthya Raksha and Swasthya Sampada family (Intro through Complete/Advance tiers, ranging from 30 to 80 tests), specialized disease screening packages (Immunity Check, Dengue, Malaria, Typhoid, Fever Profiles, COVID Care), CT scan services, X-ray services (in-lab and at-home), and online reporting. The company also offers a Premium Membership program (20% discount on services, free home collection) and B2B Corporate Health Programs for employee wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Health Checkup Packages Comprehensive preventive health screening packages covering immunity, infectious diseases (Dengue, Malaria, Typhoid, COVID), metabolic conditions, and wellness profiles for individuals and families. Includes Swasthya Raksha (Intro, Basic, Plus, Complete) and Swasthya Sampada (Basic 30 tests, Comprehensive 73 tests, Advance 80 tests) tiers, plus specialized packages like Immunity Check, Fever Profile Basic/Advanced, COVID Care, and COVID Fever Profile.
• CT Scan Services Advanced computed tomography imaging services covering head, chest, abdomen, pelvis, spine, and extremities, including plain (NCCT), contrast (CECT), HRCT chest, CT urography, and CT PNS scans, offered with price match guarantee and expert doctor-led reporting.
• X-Ray Services Digital X-ray imaging services for multiple body parts including chest, extremities, shoulder, ankle, knee, foot, hand, wrist, forearm, and elbow, with both in-lab and at-home X-ray service options.
• Pathology Services Full-service pathology laboratory covering clinical pathology, clinical biochemistry, cytopathology, haematology, microbiology and infectious disease serology, molecular testing, histopathology, flow cytometry, genetics, immunofluorescence assay, and immunohistochemistry.
• Radiology Services Radio diagnosis services including digital X-ray, color Doppler, ultrasonography (USG), and multi-slice CT scan.
• Cardiology Services Cardiac diagnostic services including echocardiography (ECHO), electrocardiography (ECG), treadmill test (TMT), and pulmonary function test/spirometry (PFT).
• Online Reports Digital platform enabling patients to view and download their lab test results online without visiting the facility, accessible through two portals: legacy LIS system and Sufalam LIMS.
• Home Collection Service At-home sample collection service staffed by COVID-19 vaccinated phlebotomists covering pathology sample collection within a 5 km radius of the main laboratory, with online report delivery via SMS and WhatsApp.
• Premium Membership Annual subscription membership offering 20% discount on pathology, radiology, and cardiology services; free home collection within 5 km; priority COVID-19 testing; and benefits transferable to family and friends. Valid for 365 days from enrollment.
• Infertility Services Diagnostic and testing services related to infertility assessment and evaluation.
• Corporate Health Programs B2B health solutions for corporate clients including pre-employment health check-ups, annual health check-ups, onsite corporate camps and vaccination programs, drug testing and hazardous testing, with privilege discounts and free membership.

Quantifiable outcome

• Saved 5000+ families over Rs. 60 lakhs in the last 3 years through membership program
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Various State GovernmentscoreOthersPreferred partner of choice for various State Governments for diagnostic services. Provides comprehensive diagnostic support for government healthcare programs and public health initiatives.
• Corporate Clients (ICICI, Taj Hotels, SBI, Central, Care Health Insurance)coreGTM or Marketing PartnerVarious corporate clients including ICICI, Taj Hotels, State Bank of India, Central, and Care Health Insurance displayed as trusted partners. Provides employee health checkup services, onsite camps, and corporate wellness programs with privilege discounts and free membership.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Peers

• Thyrocare Technologies Limited:

Direct peers

• SRL Diagnostics: One of India's largest pathology and radiology networks with extensive hospital and corporate partnerships. Competes head-on with Prognosis in clinical chemistry, molecular diagnostics and imaging-led preventive health packages.
• Metropolis Healthcare Limited: National multi-specialty diagnostic chain offering pathology, radiology and wellness packages with strong presence in India and Africa. Closely comparable in service mix (clinical chemistry, immunoassays, molecular, imaging) and B2C plus corporate-customer mix.

Broad incumbents

• Dr. Lal Path Labs Limited: India's largest diagnostic chain with national collection-center network and full-service pathology, radiology and cardiology. Directly comparable multi-disciplinary model at vastly greater scale; Prognosis' Director Dr. Deepak Sadwani is a former Chief of Reference Labs at Dr. Lal Path Labs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/prognosislabs
• LinkedInlinkedin.com/company/prognosis-laboratories

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prognosis Laboratories