NAIOP New Jersey

What NAIOP New Jersey does

CREDA New Jersey (formerly NAIOP New Jersey) is a nonprofit trade association and the first chapter of the national Commercial Real Estate Development Association (CREDA, formerly NAIOP), founded in 1970 to serve as the unified voice for New Jersey's commercial real estate (CRE) development community. The organization represents a member base of 850+ commercial real estate owners, developers, investors, and industry professionals active across office, industrial, mixed-use, and logistics development sectors in New Jersey. Its core functional offerings span four interconnected areas: membership access and networking, year-round events and educational programming anchored by its annual Commercial Real Estate Awards Gala (now in its 39th year), policy advocacy through its DPAC political action committee, and research publications distributed via CREDA Global. The association does not develop proprietary technology and operates a Wild Apricot-powered member portal for membership management.

The business model is membership-funded through recurring annual dues, supplemented by event revenue and a tiered Master Sponsorship program, and the go-to-market is community-led — acquiring and retaining members through events, sponsorship touchpoints, and direct outreach. Geographically, the chapter operates exclusively within New Jersey out of a single East Brunswick office (2 Tower Center Blvd., Suite 1106). On July 1, 2026, the organization completed a rebrand from NAIOP New Jersey to CREDA NJ to align with the national federation's identity shift; the rebrand is positioned to broaden membership appeal beyond traditional office and industrial asset classes into logistics and mixed-use sub-sectors. A four-year strategic plan launched in 2025 prioritizes expanded advocacy, workforce development, and public outreach. Leadership comprises CEO Daniel Kennedy and President Matthew Schlindwein, though the input contains a conflicting reference to Mike McGuinness as CEO in a separate leadership table that may reflect a prior or alternate role.

Name

NAIOP New Jersey

Legal name

CREDA NJ Chapter

Website

https://naiopnj.org

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

CREDA New Jersey (formerly NAIOP New Jersey) is a 1970-founded, 850+ member nonprofit trade association serving as the unified voice for commercial real estate owners, developers, investors, and industry professionals across New Jersey.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Trade Association

NAICS

Convention and Trade Show Organizers (561920), All Other Support Services (561990)

SIC

Services-Membership Organizations (8600), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

Keywords

• Commercial real estate association
• Trade association membership
• CRE advocacy
• Commercial real estate events
• Professional networking

Headquarters

HQ city

Herndon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fees from commercial real estate owners, developers, investors, and industry professionals. The organization states membership renewals and new member growth are ahead of the previous year.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

CREDA NJ (formerly NAIOP New Jersey) is a commercial real estate development trade association that sells membership access to CRE owners, developers, investors, and industry professionals in New Jersey. Its core offerings include individual and organizational membership, year-round networking events and educational programming (anchored by the annual Commercial Real Estate Awards Gala), policy advocacy through its DPAC political action committee, and access to research publications and continuing education credits.

Product overview

CREDA New Jersey (formerly NAIOP NJ) is a commercial real estate development association serving as the unified voice for CRE owners, developers, investors, and industry professionals in New Jersey since 1970. The organization operates as a single-tier membership association offering programs across four interconnected areas: membership access and networking, year-round events and educational programming including the annual Commercial Real Estate Awards Gala, advocacy through its DPAC political action committee, and research publications through CREDA Global. Additional offerings include a video library on YouTube and a continuing education credits platform for professional development.

Differentiator

Problem solved

Functional benefit

Products and services

• CREDA NJ Membership Association membership providing access, advocacy, and connections for commercial real estate professionals across office, industrial, mixed-use, and logistics development sectors in New Jersey.
• Events & Programs Year-round networking and educational events including the annual Commercial Real Estate Awards Gala that build relationships and industry insight for members and sponsors.
• Advocacy & DPAC Policy advocacy for commercial real estate growth and prosperity in New Jersey, including a Political Action Committee (DPAC) and tracked current legislative priorities.
• Research & Publications Industry research publications including economic impact reports and commercial real estate sentiment indices sourced from CREDA Global.
• Continuing Education Credits Educational credits platform for professional development and certification maintenance in the commercial real estate industry, hosted on the CREDA Global learning site.
• Video Library On-demand YouTube video library covering industry topics, educational sessions, and event recordings accessible to members and the public.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• The Connell Co.minorOthers · 1 July 2026The Connell Co., owner of The Park in Berkeley Heights, hosted the CREDA NJ rebrand kickoff event on July 1, 2026. The Park is a 185-acre mixed-use campus undergoing a $500 million overhaul.
• National CREDA (formerly NAIOP)coreStrategic or Co-development PartnerCREDA NJ is the New Jersey Chapter of the Commercial Real Estate Development Association (formerly NAIOP), the first chapter founded in 1970. The rebrand aligns the chapter with the national organization's new name.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CREDA New York (formerly NAIOP NY): Sister chapter under the same national CREDA umbrella, providing the same CRE membership, advocacy, and event programming model to the neighboring New York market — directly comparable on membership dues model, event franchise, and rebrand dynamics.
• ICSC (International Council of Shopping Centers): Global retail real estate association that overlaps with CREDA NJ on the retail/mixed-use portion of NJ CRE professionals, competing for member dues, event attendance, and sponsorship dollars.
• BOMA New Jersey: Building Owners and Managers Association NJ chapter serves building owners and property managers — overlapping with CREDA NJ's owner/investor segment on advocacy, education, and networking.
• ULI New Jersey: Urban Land Institute's New Jersey district council serves the same NJ CRE professional audience with overlapping programming in land use, development, and capital markets — competing for both members and corporate sponsors.
• NAIOP Corporate (now CREDA): National parent organization of CREDA NJ and the body that set the rebrand to CREDA. Directly comparable as the national CRE development association providing research, advocacy, and education infrastructure that the NJ chapter delivers at the state level.
• CoreNet Global New Jersey Chapter: Corporate real estate association's NJ chapter targets the same enterprise occupier and CRE services professional base with comparable education, networking, and credentialing programs.

Emerging players

• CCIM Institute: Certified Commercial Investment Member Institute serves commercial real estate investment professionals with credentialing, education, and networking — overlapping with CREDA NJ's investor segment and competing for sponsorship and continuing education mindshare.
• Society of Industrial and Office Realtors (SIOR): SIOR represents industrial and office real estate professionals with designee-level membership — partial overlap with CREDA NJ's office and industrial sub-sector membership and competing for senior broker and developer attention.

Regional players

• NJ Business & Industry Association (NJBIA): New Jersey's broad-based business association with a strong Trenton advocacy footprint — competes with CREDA NJ for the advocacy voice on CRE-related state policy and for employer-side membership in NJ.
• New Jersey Builders Association: Statewide residential and commercial construction trade association overlapping with CREDA NJ on developer advocacy, workforce development, and legislative engagement in Trenton.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@naiopnewjersey6633
• Xx.com/naiopnj
• LinkedInlinkedin.com/company/naiop-new-jersey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAIOP New Jersey