The Bomb Factory

What The Bomb Factory does

The Bomb Factory operates a multi-venue live entertainment complex in Dallas's Deep Ellum neighborhood, anchored by a primary indoor concert hall of more than 50,000 square feet that accommodates events for between 200 and 4,300 guests. The property is housed in a 1914 Ford automobile plant that later produced munitions during World War II — the origin of the "Bomb Factory" name — and was re-launched in 2015 after a reported $7 million renovation. The venue portfolio comprises three wholly-owned spaces (The Bomb Factory on Canton Street, The Studio at The Bomb Factory adjacent at 2727 Canton Street, and The Terrace at 2554 Elm St Suite 300), each addressable for ticketed concerts, corporate galas, fashion shows, sporting events, holiday parties, and product launches. The entity is privately held and operated by Deep Ellum Live, LTD, a Texas-incorporated limited company, with reported employment of 11-50.

Core product is physical rather than software: industrial-chic renovated space outfitted with five full-service bars, advanced sound, lighting, and video production, a 30' by 20' video wall, high-speed fiberoptic internet, backstage dressing rooms, hospitality lounges, and on-site security and paramedic coverage. Supporting modules include Luxury Suites (8 seats, parking, expedited entry, private bar, suite attendant), on-site eLockers via eLocke.rs, and pre-paid parking at The Stack building managed through the venue's website. Ticketing is operated exclusively through a partnership with AXS, and major touring acts are booked through a presenting relationship with AEG.

The business model is transaction-based across multiple revenue streams that share the same physical asset: ticket sales and AXS transaction fees, corporate and private event rental fees (daily and week-long), luxury suite rentals (quote-based via [email protected]), on-site food and beverage across five bars, and parking. Distribution spans digital (website, Instagram, Facebook, YouTube, X, Hive newsletter), physical box office on show days, the AXS platform globally, and direct email for enterprise and suite bookings. The customer base is a hybrid of individual concert-goers, corporate/private event buyers, and small groups purchasing premium suite experiences, with brand-sponsor activations (Wingstop House of Flavor, T-Mobile Concert Perks) layered onto the event calendar.

Name

The Bomb Factory

Legal name

Deep Ellum Live, LTD

Website

https://thebombfactory.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bomb Factory is a privately held, multi-venue live entertainment complex in Dallas's Deep Ellum neighborhood, operating concert and event spaces of more than 50,000 square feet for up to 4,300 guests. It serves touring artists, concert-goers, corporate event clients, and premium suite customers via ticketing, F&B, parking, and event-rental revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from concert and event tickets sold through AXS ticketing platform and box office. Venue takes transaction fees from ticket sales.
2. Private Event Rentals: Corporate galas, fashion shows, sporting events, private concerts, holiday parties, and product launches hosted at the venue. Daily and week-long rental options available.
3. Suite Rentals: Luxury suite rentals including 8 tickets, parking, expedited entrance, private bar access, bottle service, and suite attendant.
4. Food and Beverage Sales: Five full-service bars (three downstairs, two upstairs including private suites bar) offering beer, wine, liquor, and non-alcoholic options. Food available at most shows.
5. Parking Services: Pre-paid parking at The Stack building directly behind the venue, managed through the venue's website.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Bomb Factory operates three indoor concert venues and event spaces in Deep Ellum, Dallas — the main venue, The Studio at The Bomb Factory, and The Terrace — offering over 50,000 square feet of flexible space for concerts, corporate events, and private gatherings ranging from 200 to 4,300 guests. The venue sells tickets through the AXS platform, rents luxury suites, hosts private and corporate events on a daily or weekly basis, and provides five full-service bars, advanced AV production, and on-site amenities including E-Lockers and parking.

Product overview

The Bomb Factory operates as a multi-venue entertainment complex offering indoor concert venues and event spaces in Deep Ellum, Dallas. The portfolio consists of three distinct venues: The Bomb Factory (the primary 50,000+ sq ft concert space), The Studio at The Bomb Factory (an intimate secondary venue), and The Terrace (an additional event space). Ancillary offerings include Luxury Suites for premium small-group experiences, Private Event Hosting services for corporate and social gatherings, and E-Lockers for secure on-site storage. The venues collectively accommodate events ranging from intimate gatherings of 200 guests to large-scale concerts of up to 4,300 attendees.

Differentiator

Problem solved

Functional benefit

Brands

• The Studio at The Bomb Factory: Secondary venue located at 2727 Canton Street for intimate concerts and events

Products and services

• The Bomb Factory (Main Venue) Main indoor concert venue in Deep Ellum, Dallas, offering over 50,000 square feet of renovated industrial-chic space capable of hosting events for 200 to 4,300 guests. Features five full-service bars, advanced sound/lighting/video production, a 30' x 20' video wall, and high-speed fiberoptic internet.
• The Studio at The Bomb Factory Intimate secondary venue space adjacent to the main venue at 2727 Canton Street, suitable for smaller shows and private events.
• The Terrace Additional venue space at 2554 Elm St Suite 300, Dallas, TX 75226, part of The Bomb Factory venue portfolio.
• Luxury Suite Rentals Premium private suite experience for small groups including 8 suite tickets, parking pass, expedited entrance, private bar access with premium alcohol, private restroom, suite attendant, and bottle service options.
• Private Event Hosting Full-service private event venue rental for corporate galas, fashion shows, sporting events, holiday parties, and product launches. Offers daily and week-long rental options with professional event staff and security.
• E-Lockers On-site secure storage lockers available for rent, located at downstairs bathroom entrances for securing belongings during events.

Quantifiable outcome

• Named Best Venue by D Magazine and Dallas Observer in 2015
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AEG PresentscoreStrategic or Co-development PartnerMajor ticketing and event presenter partnership. AEG Presents brings major touring acts to The Bomb Factory venue. Multiple events on the calendar are presented by AEG Presents including Qveen Herby concerts.
• AXScoreChannel Partner/ Reseller/ DistributorExclusive ticketing partner for The Bomb Factory and The Studio at The Bomb Factory. Handles all online ticket sales, mobile ticketing, and event management. Box office also integrates with AXS systems.
• T-MobileminorGTM or Marketing PartnerConcert Perks partner. T-Mobile offers exclusive perks and promotions for concert-goers attending events at the venue.
• RTRTminorGTM or Marketing PartnerMarketing partner providing promotional support for venue events and initiatives.
• The Pittman Hotel (Kimpton/IHG)minorGTM or Marketing PartnerRecommended hotel partner for concert-goers. Located at 2551 Elm Street in Deep Ellum. Offers exclusive concert goer promotional link. The historic Kimpton Pittman Hotel celebrates Deep Ellum's musical heritage with contemporary amenities.
• WingstopminorGTM or Marketing PartnerSponsor of House of Flavor promotional events at the venue. Wingstop hosts free wing and food experiences for fans, combining brand activation with live entertainment.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: One of the world's largest live entertainment presenters and a core strategic partner of The Bomb Factory. As a broad incumbent, AEG Presents shapes artist routing decisions that materially affect which venues — including The Bomb Factory — secure top-tier touring acts.
• Live Nation: The largest live entertainment company globally, operating or partnering with thousands of venues and promoting tours worldwide. As a broad incumbent, Live Nation influences artist routing, ticketing infrastructure (via Ticketmaster), and venue competition that directly affects The Bomb Factory's addressable market.

Regional players

• Emo's Austin: A long-running Austin live music venue that has hosted a comparable breadth of touring genres and corporate event programming. It serves as a useful Texas-market comparable for The Bomb Factory's concert and event operating model.
• White Oak Music Hall: A Houston-based live music venue complex with comparable indoor capacity, multi-stage format, and concert/event programming model. Operates in the same Texas market at a different geography, making it a strong regional comparable.

Direct peers

• House of Blues Dallas: Operated by Live Nation, House of Blues Dallas is a comparable mid-to-large capacity live music and event venue in the same Dallas market. It directly competes for touring acts, corporate event bookings, and audiences across overlapping genres and capacity tiers.
• South Side Music Hall: A Dallas concert venue operating in a comparable mid-large capacity range, hosting touring acts and private events. Directly competes with The Bomb Factory for artist routing and audience share in the DFW market.
• The Echo Lounge & Music Hall: A Dallas live music venue with similar mid-to-large capacity programming that competes with The Bomb Factory for touring acts, private events, and concert-going audiences in the same metropolitan market.
• Canton Hall: A Deep Ellum live music and event venue operating in the immediate geographic vicinity of The Bomb Factory, with overlapping capacity and target programming. It competes for the same touring mid-size acts and corporate event bookings.
• Trees: A long-running Deep Ellum live music venue operating in the same neighborhood as The Bomb Factory. It competes directly for the same touring mid-size acts and audiences, with comparable intimate-to-mid capacity programming.
• Granada Theater: A historic Dallas live music and event venue in Lower Greenville that competes with The Bomb Factory for similar touring acts and corporate/private event clients, albeit at a smaller capacity tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bombfactorydfw
• YouTubeyoutube.com/@THEBOMBFACTORYDallas/videos
• Facebookfacebook.com/thebombfactorydallas
• Instagraminstagram.com/thebombfactorydallas
• LinkedInlinkedin.com/company/the-bomb-factory

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bomb Factory