What Mojotone does

Mojotone, founded in 2000 and headquartered in Burgaw, North Carolina, is a U.S. manufacturer and direct-to-consumer retailer specializing in guitar tube amplifiers, speaker cabinets, electric guitar pickups, and replacement components. Its catalog is organized around four interconnected categories: (1) finished tube amplifiers and DIY amplifier kits across Tweed, British, Blackface, Brownface, and proprietary Mojotone series, with kit tiers for novice, expert, and master builders; (2) proprietary guitar speakers (Alnico Anthem, British Vintage, Greyhound, Watchtower, Neodymium) alongside distributed Celestion, Eminence, and Jensen lines; (3) electric guitar pickups spanning vintage P.A.F. clones, the proprietary Quiet Coil hum-canceling series, and a growing roster of artist signature models (Lerxst with Alex Lifeson, Elephas with Beau Burchell, Hellbender with Bill Kelliher, Tomahawk with Dustie Waring, Hornet with Paul Waggoner, and a Firebird pickup with Johnny Winter); and (4) an extensive parts ecosystem including chassis, fiberboards, electronic components, transformers, hardware, pedal kits, and pre-wired pickguards.

The business model is direct-to-consumer e-commerce at mojotone.com with worldwide shipping, supplemented by a wholesale/dealer program offering free ground shipping on cabinets. Pricing is unit-based across hardware SKUs ranging from $4.50 components to $3,495 artist amplifiers, with Affirm financing (0-36% APR, up to 12 months) layered on for higher-ticket purchases. The company employs 11-50 people, handcrafts products in North Carolina, and supports a community-led growth motion through educational content (Fender Amp Field Guide, wiring diagrams, the Mojotone Magazine), social media engagement (#MOJOINTHEWILD), and in-person two-day build workshops. Revenue, ownership, and funding data are not publicly disclosed.

Name

Mojotone

Legal name

Mojotone

Website

https://mojotone.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Mojotone is a Burgaw, North Carolina-based manufacturer and direct-to-consumer retailer of handcrafted guitar tube amplifiers, speaker cabinets, pickups, and DIY components, serving DIY amp builders, pickup upgraders, and professional musicians through artist signature collaborations.

Ownership category

akta.pro rank

Product category

Guitar Amplifiers & Components

NAICS

Musical Instrument and Supplies Retailers (459140)

akta.pro primary industry

Musical Instruments (Acoustic & Electric) (MPAIAJAA)

akta.pro secondary industry

Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF)

Keywords

• Tube guitar amplifiers
• Guitar pickups
• Speaker cabinets
• Amplifier kits
• Guitar components

Headquarters

HQ city

Burgaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Finished Amplifiers: Complete guitar tube amplifiers sold as finished products, including the Lerxst artist series and standard Mojotone amplifier line
2. Amplifier Kits: DIY amplifier kits with all components for customers to build their own tube amplifiers. Includes novice, expert, and master difficulty tiers. Major product category driving builder engagement.
3. Guitar Pickups: Electric guitar pickups including proprietary Quiet Coil series, Clone series, and artist signature pickups. Covers Strat, Tele, Humbucker, P-90, Jazzmaster, Jaguar, and Firebird formats.
4. Guitar Cabinets: Speaker cabinets including vintage reproduction styles, proprietary Mojotone cabinet lines, and custom cabinet options. Sold with or without speakers.
5. Guitar Parts & Components: Individual components including transformers, capacitors, potentiometers, tube sockets, chassis, faceplates, knobs, wire, and electronic components for amplifier builds and guitar modifications
6. Build Workshops: In-person hands-on workshops teaching amplifier building and pickup winding techniques over two days, including all materials and tools
7. Pedals: Effects pedals including Lerxst brand pedals designed with Alex Lifeson, and pedal building kits with enclosures and electronics

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Mojotone manufactures and sells handcrafted guitar amplifiers (as finished products and DIY kits), proprietary guitar pickups including signature artist models and the Quiet Coil hum-canceling series, guitar speaker cabinets, and comprehensive amplifier and guitar parts/components. The company also operates hands-on two-day educational workshops teaching amplifier building and pickup winding. All pickups and most products are handcrafted in Burgaw, North Carolina, with worldwide direct-to-consumer shipping.

Product overview

Mojotone is a manufacturer and retailer of guitar amplifiers, cabinets, pickups, and premium guitar components founded in 2000, handcrafting products in Burgaw, NC. The product portfolio centers on four main categories: (1) Tube amplifiers sold as completed units and DIY kits across Tweed, British, Blackface, Brownface, and proprietary Mojotone series; (2) Proprietary speaker lines including Alnico Anthem (10" and 12"), Greyhound, Watchtower, and Neodymium series, plus distributed Celestion, Eminence, and Jensen; (3) Electric guitar pickups including vintage P.A.F. clones, the proprietary Quiet Coil series (hum-canceling single-coils), and six artist signature models (Lerxst, Elephas, Hellbender, Tomahawk, Hornet, Firebird); (4) Comprehensive guitar and amp parts including chassis, circuit boards, electronic components, hardware, pedal kits, and pre-wired harnesses. The company also operates hands-on build workshops teaching amplifier construction and pickup winding. Notable artist collaborations include Alex Lifeson (Rush) via the Lerxst brand, Beau Burchell (Saosin), Bill Kelliher (Mastodon), Dustie Waring and Paul Waggoner (Between The Buried And Me), and Johnny Winter. All products are proudly handcrafted in North Carolina, USA.

Differentiator

Problem solved

Functional benefit

Brands

• LERXST: Guitar amps, pedals, and cabinets designed in collaboration with Alex Lifeson of Rush. Includes CHI and OMEGA amplifier series, and various pedal effects.

Products and services

• Lerxst by Alex Lifeson Artist signature amplifier and effects pedal line co-developed with Rush guitarist Alex Lifeson for professional guitarists and collectors seeking signature tones.
• Beau Burchell Elephas Humbucker Pickup Set Humbucker pickup set co-designed with Saosin guitarist Beau Burchell featuring a custom Alnico 2 + Ceramic 8 magnet blend wound with 43 gauge wire, for modern rock and alternative players.
• Bill Kelliher Hellbender Humbucker Pickup Set Signature humbucker set for Mastodon guitarist Bill Kelliher with distributed coil design, dual wire gauges, and mixed Alnico/Ceramic magnets for progressive metal tones.
• Dustie Waring Tomahawk Gen 2 Humbucker Pickup Second-generation signature humbucker for Between The Buried And Me guitarist Dustie Waring with Alnico 5 magnets, versatile across different guitar woods and types.
• Paul Waggoner Hornet Gen2 Humbucker Pickup Signature humbucker for Between The Buried And Me guitarist Paul Waggoner providing wide tonal range from pristine cleans to heavy leads with dynamic pick attack and coil-tapped tones.
• Johnny Winter Firebird Pickup Signature Firebird-style pickup created with blues legend Johnny Winter using aged cast Alnico magnets, vintage spec 42 gauge wire, and steel reflector plate for blues players.
• Mojotone '59 Clone Vintage P.A.F. Style Humbuckers Vintage-style humbucker pickups recreating the legendary 1959 Patent Applied For pickup, available in Low Output, Hot, and Modern configurations with authentic materials and vintage-style wire.
• Quiet Coil Series Pickups Proprietary noiseless (hum-canceling) single-coil pickup series including Quiet Coil Strat ('58, '67), Quiet Coil Tele (Broadcaster), and Quiet Coil P-90 soapbar styles for vintage tone without hum.
• Mojotone Amp Kits Complete DIY tube amplifier kits including all components (chassis, transformers, capacitors, resistors, tube sockets, hardware) across Tweed, British, Blackface, Brownface, and Mojotone Custom series for novice to master skill levels.
• Mojotone Alnico Anthem 10" 35W Guitar Speaker 10-inch guitar speaker with Alnico magnet, 35W power handling, Nomex voice coil, and 93dB sensitivity designed for American-voiced amplifiers.
• Mojotone Speaker Product Lines Proprietary guitar speaker series under Mojotone brand including Anthem (Alnico 10" and 12"), British Vintage, Greyhound (12" 70W neodymium), Watchtower, and Neodymium series, plus distributed Celestion, Eminence, and Jensen speakers.
• Guitar Cabinets Guitar amplifier speaker cabinets including the Vintage Reproduction series (Blackface, British, Blonde/Brown, Gibson, Silverface, Tweed, Lacquered), Mojotone Cabinets (Canyon, Imperial, Lite, Select, Slammins, West Coast), and Custom Cabinet options available with or without speakers installed.
• Amp Parts & Hardware Components for amplifier builds and repairs including Chassis & Cap Pans, Faceplates & Backplates, Fiberboards & Turret Boards, Knobs, Logos, Nuts, Screws, Strain Reliefs, and Washers.
• Electronic Components Electronic parts for amplifier builds including capacitors, diodes & LEDs, ICs, resistors, PCBs, potentiometers, transistors, vacuum tubes, and wire.
• Pedal Kits & Components DIY guitar effect pedal kits and components including enclosures, jacks, knobs, switches, wah parts, capacitors, DC power, diodes, LEDs, op-amps, PCBs, potentiometers, resistors, and transistors.
• Guitar Parts Parts for electric and acoustic guitars including electronic parts (capacitors, jacks, potentiometers, switches, wiring), hardware (bridges, tremolo parts, knobs, nuts, saddles, pickguards), pickup parts & kits (magnets, bobbins, polepieces, pickup wire), and pre-wired harnesses/pickguards.
• Workshop Classes Hands-on two-day educational workshops for building tube amplifiers and winding pickups covering soldering, circuit theory, and amp design with tools, supplies, and catered lunches provided.
• Mojotone 25th Anniversary British 25/50 Amplifier Limited edition 25th anniversary British 25/50W tube amplifier and DIY kit commemorating Mojotone's founding, available as both an assembled amplifier and a build-it-yourself kit.

Quantifiable outcome

• 25 years in business serving guitar builders and players

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered secondary, core and minor.

• Johnny WintersecondaryStrategic or Co-development Partner · 1 January 2014Firebird Pickup collaboration with blues legend Johnny Winter, recreating his iconic sound using aged cast Alnico magnets, vintage spec 42 gauge wire, and steel reflector plate based on original vintage specs.
• Alex Lifeson (Lerxst)coreStrategic or Co-development PartnerFlagship artist collaboration line featuring the Lerxst brand. Products include CHI and OMEGA amplifiers, extension cabinets, and pedals designed in collaboration with the Rush guitarist. Represents the company's most prominent artist partnership with dedicated shop section.
• Beau BurchellsecondaryStrategic or Co-development PartnerElephas Humbucker Pickup Set collaboration with Saosin guitarist Beau Burchell, engineered to capture the tone of Saosin's self-titled debut album.
• Bill KellihersecondaryStrategic or Co-development PartnerHellbender Humbucker Pickup Set collaboration with Mastodon guitarist Bill Kelliher, featuring distributed coil design with dual wire gauges and mixed Alnico/Ceramic magnets for complex progressive metal tones.
• Dustie WaringsecondaryStrategic or Co-development PartnerTomahawk Gen 2 Humbucker Pickup collaboration with Between the Buried and Me guitarist Dustie Waring, featuring Alnico 5 magnets and special winding technique for high-output clarity.
• Paul WaggonersecondaryStrategic or Co-development PartnerHornet Gen2 Humbucker Pickup collaboration with Between the Buried and Me guitarist Paul Waggoner, designed for progressive tones from clean to heavy without mushy lows or harsh highs.
• René MartinezsecondaryStrategic or Co-development PartnerRenowned guitar tech for Stevie Ray Vaughan, Santana, and John Mayer collaborated on Texas Strat pickups, Quiet Coil Texas Strat designs, and guitar care accessories including fretboard conditioner and polish.
• AffirmminorOthersFinancing partner offering installment payment options (0-36% APR) for customers to split purchases into monthly payments. Enables higher-ticket purchases like amplifiers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Marshall Amplification: Iconic British amp brand with extensive tube and solid-state lines plus effects pedals. Competitor in the tube amplifier category and the DIY/parts ecosystem, though Marshall's distribution and brand scale far exceed Mojotone's.
• Fender: The dominant incumbent in guitar amplifiers and a major player in pickups, parts, and accessories. Overlaps with Mojotone across tube amp kits, replacement components, and instructional content, but operates at vastly greater scale with global dealer distribution.
• Vox Amplification: Historic British amp brand (part of Korg) with broad tube and modeling amp lines. Overlaps with Mojotone in the tube amplifier category but serves a wider price and use-case spectrum through global distribution.

Direct peers

• Two Rock Amplifiers: California boutique amplifier builder known for premium handwired tube amps targeting professional players. Direct peer in the boutique amp segment, with similar premium pricing, artist-driven marketing, and small-batch manufacturing footprint.
• DiMarzio: Long-established aftermarket pickup manufacturer with artist signature models and broad humbucker/single-coil catalogs. Competes with Mojotone's pickup line for upgrade-seeking guitarists and pro players.
• Suhr Amplification: Boutique amp and guitar maker serving professional players with premium handbuilt tube amps and components. Highly comparable customer profile, build philosophy, and price positioning to Mojotone's higher-end lines.
• Mesa Boogie: California-based boutique-to-mid-scale tube amplifier manufacturer with strong artist endorsements and premium pricing. Direct competitor for professional and prosumer players shopping for handbuilt tube amps in the same price band as Mojotone's Lerxst line.
• Seymour Duncan: Leading aftermarket pickup manufacturer with a broad catalog of humbuckers, single-coils, and artist signature models. Closest comparable to Mojotone's pickup business in scale, distribution, and artist-collaboration model.
• Wampler Pedals: Indiana-based boutique effect pedal builder with a strong artist endorsement model. Peer in the effects pedal category where Mojotone sells Lerxst and pedal kits, with similar boutique positioning and artist-led marketing approach.
• Dr. Z Amplification: Cleveland-based boutique tube amp maker offering handbuilt designs rooted in vintage circuits. Direct peer in size, philosophy (handcrafted USA, vintage-tone focus), and prosumer target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/mojotone
• Xx.com/mojotone
• Facebookfacebook.com/mojomusicalsupply
• LinkedInlinkedin.com/company/mojo-musical-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mojotone