What Keek does

Keek Social Inc. is a Toronto, Canada-based technology company traded on the TSX Venture Exchange (TSXV: KEEK) that has strategically repositioned from its origins as an early short-form video application (founded 2011) into a social commerce and live streaming monetization platform. The company operates with 11-50 employees and is led by Chairman and CEO Mark Itwaru, who has been increasing his insider ownership position through open-market purchases.

The platform is built around the core Keek Social application and supported by the OfferBox advertising and affiliate system, the Adshare in-stream advertising network, and a Live Stream Monetization Suite that includes virtual gifts, paid shoutouts, exclusive access events, and live-stream shopping. Its most differentiated technical asset is a patent-pending AI ad insertion technology that dynamically places targeted visual ads into online videos across multiple platforms, with a provisional patent filed. Keek claims reach across approximately 140 countries and offers 48-hour payout times for North American creators, with a 70/30 commission split favoring creators on affiliate transactions.

Revenue mechanics rely on four streams: affiliate marketing commissions (the company retains 30% on user-driven promotions), digital gifting and tipping, paid subscriptions, and in-stream advertising via Adshare. The go-to-market is product-led and community-led, targeting individual and SMB content creators globally and onboarding advertisers through an undisclosed affiliate marketing partner that has brought more than 34,000 advertisers onto OfferBox. Public positioning is communicated primarily through financial news releases on platforms such as StockTitan, Yahoo Finance, TradingView, NewsFile Corp, Taiwan News, and Media-Outreach, consistent with its public-company status.

Name

Keek

Legal name

Keek Social Inc.

Website

https://keek.com

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Keek Social Inc. is a Toronto-based, TSXV-listed social commerce and live streaming platform that enables global content creators to monetize through virtual gifts, tipping, paid subscriptions, affiliate marketing via OfferBox, and AI-driven in-stream advertising through Adshare.

Ownership category

akta.pro rank

Product category

Social Media Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Advertising (7310)

akta.pro primary industry

Multi-Channel Networks (MCNs) & Creator Management (Agencies, Talent Networks) (MPAFAEAD)

akta.pro secondary industries

AVOD Streaming Channels (Ad-Supported OTT) (MPABAHAA), Influencer Media Buying & Paid Amplification (BPAFABAK)

Keywords

• Social media platform
• Live streaming platform
• Creator monetization tools
• Social commerce
• Video advertising network

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Affiliate Marketing Commissions: The company retains 30% of commissions generated through user interactions with promotions. Qualified content creators earn 70% of commissions. This model brings over 34,000 advertisers to the platform's OfferBox and upcoming live streaming commerce offerings.
2. Live Streaming Monetization: Revenue generated through live streamer tipping, virtual gifting, paid subscriptions, and live-stream shopping. The company references the $2 billion annual tipping and gifting revenue processed by comparable platforms like Bigo Live as market opportunity indicators.
3. Advertising Revenue (Adshare): Revenue from in-stream advertising via the Adshare network, complementing digital gifting. The company projects significant market opportunity in the $690+ billion online video advertising market forecasted for 2030.
4. Brand Sponsorship Tools: Revenue from brand sponsorship tools integrated into the live streaming platform, allowing brands to reach engaged creator audiences through targeted partnerships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels1 record

Core offering

Keek is a global social media and live streaming platform pivoting toward social commerce. It enables individual creators to broadcast, build audiences, and monetize through advertising, virtual gifts, paid shoutouts, and exclusive access events, while providing advertisers and brands with affiliate marketing and AI-powered contextual ad insertion capabilities.

Product overview

Keek Social is a social media and live streaming platform that has strategically shifted from traditional social networking to social commerce and live streaming monetization. The platform operates through its core Keek Social product, supported by the Offer Box advertising system and the Adshare Network for in-stream advertising. Creator monetization features include virtual gifts, paid shoutouts, and exclusive access events, all tied together through its patent-pending AI ad insertion technology for dynamic video advertising.

Differentiator

Problem solved

Functional benefit

Brands

• Offer Box: Affiliate marketing and advertising platform through which Keek Social delivers commerce offerings and promotions to users.
• OfferBox
• Adshare

Products and services

• Keek Social Platform Core social media and live streaming platform for individual creators and viewers, enabling live broadcasts, audience engagement, and access to monetization tools such as virtual gifts and paid shoutouts.
• OfferBox Advertising and affiliate marketing offering on Keek that connects brands and affiliate marketers with the platform's audience for performance-based campaigns.
• Adshare Network Keek's advertising network that distributes ad inventory across the platform, leveraging the company's patent-pending AI ad insertion technology for contextual placement in live and social content.
• Live Stream Monetization Suite Suite of creator monetization tools on Keek including virtual gifts, paid shoutouts, and exclusive access events that allow creators to earn revenue from their live broadcasts.

Quantifiable outcome

• Access to 34,000+ advertisers through affiliate marketing agreement
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Affiliate Marketing Partner (Unnamed)coreGTM or Marketing PartnerAffiliate marketing agreement bringing more than 34,000 advertisers to the OfferBox and upcoming live streaming commerce offerings. Under this model, qualified content creators earn 70% of commissions generated through user interactions with promotions while the Company retains the remaining portion.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BIGO Live: BIGO Live is the global live-streaming and virtual gifting platform Keek directly cites as its closest comparable; both monetize creators through tipping, virtual gifts, and live-streaming features across 140+ country footprints.
• Twitch: Twitch is a live-streaming platform monetizing creators through subscriptions, virtual gifting (Bits), tipping, and brand sponsorships — directly comparable to Keek's Live Stream Monetization Suite.
• Patreon: Patreon enables creators to monetize via paid subscriptions, memberships, and tipping — a core pillar of Keek's monetization stack — though Patreon focuses on subscription rather than live streaming.

Broad incumbents

• TikTok: TikTok is the dominant short-form video platform that Keek explicitly notes it predated; both compete for creator mindshare, audience attention, and advertiser spend, though TikTok operates at vastly greater scale.
• Instagram Reels: Instagram Reels is Meta's short-form video and creator monetization platform; it overlaps directly with Keek's pivot into live streaming, creator gifting, and brand sponsorships within an established social graph.
• YouTube Shorts / YouTube Live: YouTube competes across both Keek's short-form and live-streaming vectors with Shorts and Live, offering creators ad revenue sharing, Super Chat tipping, subscriptions, and live shopping integrations.

Emerging players

• Cameo: Cameo monetizes creators through paid personalized video shoutouts and exclusive experiences, directly mirroring Keek's 'paid shoutouts' and 'exclusive access events' product features.
• Whatnot: Whatnot is a live-streaming commerce marketplace where creators sell goods directly to viewers — the same Phase 2 capability Keek is building into its live-streaming commerce roadmap.
• Lemon8: Lemon8 is a ByteDance-owned short-form video and social commerce app targeting Western markets; it overlaps with Keek's short-form video heritage and emerging commerce features.

Others

• The Trade Desk: The Trade Desk is an independent ad-tech platform representing the broader programmatic video advertising ecosystem Keek's AI ad insertion technology intends to disrupt, providing context on the competitive ad-tech landscape.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/keek_usa
• Facebookfacebook.com/Keekcom-100070494100371
• LinkedInlinkedin.com/company/keek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keek