What Adler Lacke does

Adler Lacke (legal name ADLER Lacke / ADLER-Werk Lackfabrik) is an Austrian, family-owned manufacturer of paints, lacquers, and wood protection products, founded in 1934 in Schwaz, Tyrol, and currently led in its third generation by Andrea Berghofer. The company operates a single production facility in Schwaz that produces approximately 21,000 tons of lacquer per year and distributes more than 10,000 SKUs to industrial, trade, and consumer customers in over 30 countries. Its product portfolio is organized into wall and facade paints, specialty coatings (including fire protection, glass lacquer, plastic coatings, and boat lacquer), UV lacquers, floor coatings, hardeners/thinners/cleaners, professional accessories, wood oils/waxes/interior glazes, stains, furniture and wood lacquers, and a full-system approach to window and exterior door coatings (primers, intermediate coats, and topcoats such as Aquawood Ligno+, Aquawood Fineline, and Polycolor 2K).

The underlying technology centers on water-based 2K coating systems, UV-curable lacquers, solvent-based lacquers, and specialty formulations for wood, plastic, glass, and metal substrates, including proprietary lines such as Polycolor 2K (Cradle to Cradle Silver certified), Aquawood Isogrip HighRes (with claimed double adhesion), Excimer-technology curing for matte surfaces, and digital printing and digital embossing capability for industrial coating lines. Adler holds multiple regulatory approvals relevant to wood preservatives, including EU Biocidal Products Regulation PT8 authorizations across more than 20 countries, and has produced 100% climate-neutrally at its Schwaz facility since 2018.

The business model is B2B-anchored with a complementary B2C layer. Industrial revenue comes from direct field sales and dedicated application engineering supporting manufacturers of furniture, windows, doors, parquet, and construction elements (named customers include Thonet, Schüller Möbelwerk, Villeroy & Boch, profine, RIWAG, Lüchinger Holz, and Nieuwkoop Europe). Distribution to professional tradespeople (painters, carpenters, woodworkers) runs through specialist paint and building-material dealers, supported by seven direct regional sales subsidiaries in Germany, Italy, Poland, the Netherlands, Switzerland, the Czech Republic, and Slovakia. A consumer/DIY channel is served through the adler-farbenmeister.com online shop. Pricing is not publicly disclosed for industrial/trade customers, who must register to access wholesale prices, while consumer products carry listed retail prices. Products are sold under sub-brands including ADLER NXT (furniture), Pigmolux (UV), Polycolor (plastics), Aquawood (windows/doors), and Legno (wood care).

Name

Adler Lacke

Legal name

ADLER Lacke

Website

https://adler-lacke.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

101–250 employees

Short description

Adler Lacke is an Austrian family-owned manufacturer of paints, lacquers, and wood protection products, producing approximately 21,000 tons per year from its Schwaz facility and serving industrial, trade, and DIY customers in more than 30 countries through seven regional subsidiaries.

Ownership category

akta.pro rank

Product category

Industrial Coatings & Paints Manufacturing

NAICS

Paint and Coating Manufacturing (325510), Paint, Varnish, and Supplies Merchant Wholesalers (424950)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industries

Staining & Clear Coating (Wood Trim, Doors, Decks) (HSAPAHAI), Shop Finishing & Surface Treatment (Staining, Painting, Lacquer) (HSAPAIAL)

Keywords

• Industrial wood coatings
• Paints and lacquers
• Wood protection products
• Window door coatings
• Water-based lacquer systems

Headquarters

HQ city

Schwaz

HQ country

Austria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Coatings (B2B): Sale of industrial coating systems (lacquers, primers, topcoats, UV coatings) directly to industrial manufacturers of furniture, windows, doors, parquet, and construction elements. Revenue from formulation products, hardeners, thinners, and accessory products. Sales supported by technical application engineers and on-site consulting.
2. Professional Trade Products (B2B): Sale of paints, lacquers, wood protection, primers, oils, waxes, and accessories to professional tradespeople (painters, carpenters, woodworkers) through specialist dealers.
3. Consumer/DIY Products (B2C): Sale of paints, wood protection products, and accessories to private consumers via online shop (adler-farbenmeister.com) and retail partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adler Lacke manufactures and sells paints, lacquers, wood protection products, and specialty coatings for industrial manufacturers (furniture, windows, doors, parquet, construction elements), professional tradespeople (painters, carpenters), and DIY consumers. The portfolio spans more than 10,000 articles including water-based and UV-curable coating systems, primers, intermediate coats, topcoats, stains, oils, waxes, hardeners, cleaners, and care products, with approximately 21,000 tons of lacquer produced annually at the Schwaz/Tyrol facility for distribution to more than 30 countries.

Product overview

Adler Lacke is Austria's leading manufacturer of paints, lacquers, and wood protection products with a portfolio of over 10,000 articles. The product portfolio is organized into major categories including: Wall and facade paints (Wandfarbe und Fassadenfarbe), Special coatings (Spezialbeschichtung) including print lacquer, fire protection, glass lacquer, and plastic coatings, UV lacquers (UV-Lack) for roll and cast application, Floor coatings (Bodenbeschichtung) for parquet and concrete, Hardeners/Thinners/Cleaners, Professional accessories, Care and repair products, Color mixing systems, Pretreatment and primers, Stains (Beize), Furniture and wood lacquers (Möbellack und Holzlack), Wood oil/wax/interior glaze, Wood glaze and wood paint, Window/Exterior door coatings (Fenster-/Haustürenbeschichtung) with full system approach including primers, intermediate coatings, and topcoats, and Primers/Topcoats (Grundlack und Decklack). The window coating systems like Aquawood Ligno+ and Aquawood Fineline represent complete 3-layer coating systems combining wood protection impregnation, intermediate coatings, and topcoats for premium applications. The company serves industrial and trade customers across furniture manufacturing, window/door production, wooden construction, painters, and retailers.

Differentiator

Problem solved

Functional benefit

Brands

• ADLER NXT: Product line for furniture lacquers featuring matt finish technology.
• Pigmolux
• Polycolor
• Aquawood
• Legno

Products and services

• Aquawood Soft-Finish Water-based wood oil for windows designed for premium surface treatment, combining environmentally friendly technology with high aesthetic standards. Targeted at window manufacturers and the wood coating industry.
• ADLER NXT Furniture lacquer product line featuring matte finish technology, targeted at furniture manufacturers and the furniture coatings industry.
• Polycolor 2K SQ Water-based 2-component coating system specifically developed for PVC windows, doors and garden furniture, with high hardness, scratch resistance, chemical and UV resistance. Cradle to Cradle Certified Silver.
• Aquawood Ligno+ System High-transparency 3-layer wood coating system for windows and exterior doors, comprising primer (Base), intermediate coat (Sealer), and topcoat (Top) with chemical wood protection, UV stabilizers, and lignin stabilization. Certified under EU Biocidal Products Regulation (PT8).
• Pigmolux UV Coating System Industrial UV-curable coating system used for high-volume furniture, kitchen, door, and ceiling panel production. Enables efficient production processes with high automation.
• Aquawood Fineline Mittelschichtsystem Intermediate coat system for wood windows and exterior doors combining the advantages of thin-layer and thick-layer builds. Offers optimal diffusion, low water absorption, high weathering resistance, and reduced maintenance. Spray-ready for industrial production lines.
• Excimer Water-Based Coating Environmentally friendly water-based Excimer coating technology for producing high-quality surface structures on wood, glass, and plastic substrates for industrial applications.
• Wall and Facade Paints Range of wall paints and facade paints (Wandfarbe und Fassadenfarbe) for professional painters, contractors, and consumers, including primers and plasters.
• Floor Coatings (Parquet and Concrete) Coating systems for parquet flooring and concrete sealing for trade and industrial customers.
• Furniture and Wood Lacquers Furniture and wood lacquers (Möbellack und Holzlack) including 1K and 2K PUR systems, water-based colorless and pigmented industrial lacquers, for furniture manufacturers and professional trades.
• Wood Stains (Beize) Wood stains (Beize) including solvent-based and water-based stains for coloring wood surfaces, used by furniture manufacturers, carpenters, and professional trades.
• Wood Glaze and Wood Paint Wood glazes (Holzlasur) and wood paints (Holzfarbe) for outdoor and indoor wood surfaces, including wood protection primers, for professional and consumer use.
• Wood Oil, Wood Wax, Interior Glaze Wood oil, wood wax, and interior glazes for finishing and protecting interior wood surfaces, marketed under the Legno brand.
• Care and Repair Products Care and repair products including wood repair, window/door care, and furniture/parquet care for end users and professional customers.
• DIY Consumer Online Shop B2C online shop selling paints, wood protection products, and accessories directly to private consumers and DIY enthusiasts.

Quantifiable outcome

• 20,000 PVC plant containers coated annually using Polycolor 2K SQ at Nieuwkoop Europe, with ~30 different color tones per day
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Naturpark KarwendelminorStrategic or Co-development PartnerSince 2026, ADLER Lacke has been a partner of Naturpark Karwendel for the protection of one of Tyrol's most valuable natural spaces. The company contributes through targeted projects in species protection, climate research, and environmental education — directly in its home region.
• Nieuwkoop EuropecoreStrategic or Co-development PartnerDutch horticultural product company coating approximately 20,000 PVC plant containers annually with ADLER Polycolor 2K SQ water-based lacquer system. ADLER provides product, technical application support, and training for water lacquers. Nieuwkoop values sustainability, Cradle to Cradle certification, and surface quality.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ICA Group: Italian specialist in wood coatings and finishes, supplying manufacturers of furniture, doors, and wooden structures across Europe — closely comparable in product focus (industrial wood lacquers), customer base (Italian and European furniture/door manufacturers), and mid-sized family/private positioning.
• Teknos Group: Finnish family-owned industrial coatings manufacturer specializing in wood, metal, and specialty coatings with operations across Europe and beyond — comparable focus on industrial wood coatings (windows, doors, furniture), multi-country subsidiary network, and family-owned private structure.
• Remmers GmbH: German family-owned manufacturer of paints, lacquers, wood protection, and building chemicals with strong presence in industrial wood coatings and architectural protection — directly comparable product portfolio, customer base (window manufacturers, carpenters, painters), and family-owned mid-cap positioning.
• Beckers Group: Swedish industrial coatings specialist supplying coil coatings, packaging coatings, and industrial finishes — comparable in B2B industrial coatings focus and European manufacturing heritage, though with different substrate mix (coil/can vs. wood).
• Sayerlack (Sherwin-Williams): Italian wood coatings brand now part of Sherwin-Williams, focused on industrial wood finishes for furniture and joinery — directly overlapping product offering (water-based and solvent wood lacquers) and European industrial customer base, but operating under a global parent.

Broad incumbents

• AkzoNobel: Global Dutch paints and coatings major with broad industrial, decorative, and specialty portfolios — overlaps with ADLER in wood coatings (Dulux, Sikkens), industrial finishes, and consumer paints, but operates at vastly larger scale across many non-overlapping segments.
• Sika AG: Swiss specialty chemicals company serving construction and industrial markets including coatings, sealants, and finishes for facades, flooring, and windows — comparable in substrate expertise (wood, concrete, facade systems) and European industrial customer base, but with broader construction-chemicals focus.
• Jotun: Norwegian global coatings manufacturer serving decorative, marine, protective, and powder coatings markets — overlaps with ADLER in architectural/decorative paints and industrial wood finishes, but operates at much larger scale and broader geographic footprint.
• Hempel A/S: Danish global coatings manufacturer serving marine, protective, decorative, and container markets — overlaps with ADLER in architectural and industrial coatings categories, but operates at significantly larger scale across non-overlapping marine/protective segments.

Regional players

• CIN - Corporação Industrial do Norte: Iberian (Portugal/Spain) coatings manufacturer with industrial, protective, and decorative portfolios — comparable mid-sized private positioning and industrial coatings offering, but primarily serves Iberian and Latin American markets rather than Central Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adler_ukraine

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adler Lacke