Serrano Development Group

What Serrano Development Group does

Serrano Development Group, Inc. (SDG) is a private real estate investment and development firm founded in 2005 and headquartered in Glendale, California, with a primary contact office in Pasadena. Co-founders Jason Tolleson and Dan Mahoney, both licensed Professional Engineers in California and UCLA Anderson MBAs, lead the company alongside two affiliated entities: Pacific Empire Builders (general contracting, co-founded 2005) and Serrano Asset Management (asset and property management, commenced 2013). Together the trio delivers vertical integration from acquisition through construction management.

The company develops multifamily, industrial, retail, and office projects across the southwestern United States, with a concentration in the Greater Los Angeles area and selected projects in Nevada, Hawaii, Oregon, New Jersey, and Louisiana. SDG offers turnkey development services, including acquisition sourcing, project approvals and entitlements, design coordination, and construction management, and structures deals as joint ventures with financial partners. Named counterparties include Laemmle Theatres, Enterprise Rent-A-Car, Ferguson Enterprises, Azusa Pacific University, and multiple departments of the County of San Bernardino and County of Los Angeles.

Revenue is generated through project-specific development fees, equity participation on owned deals, JV service fees, and acquisition advisory, with pricing structured per project rather than via published rates. Distribution is relationship-driven, relying on a network of financial investors, design consultants, and brokers such as CBRE, supported by a project portfolio website and an accredited-investor portal. The firm has 1-10 employees and no disclosed funding rounds, operating as a focused, partner-driven developer-sponsor.

Name

Serrano Development Group

Legal name

Serrano Development Group, Inc.

Website

https://serranodevelopment.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Serrano Development Group is a private, vertically integrated real estate investment and development firm founded in 2005 in Glendale, California. It develops multifamily, industrial, retail, and office projects across the southwestern United States in joint venture with financial partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Real Estate Development: Ground-up development of multifamily, industrial, retail, and office projects throughout the southwestern United States. Revenue generated from development fees, equity returns on owned projects, and value creation on acquisitions.
2. Joint Venture Development Services: Turnkey development services for joint venture partners, providing acquisition, project approvals, design coordination, and construction management services.
3. Acquisition Advisory: Advising partners on value-add and stabilized acquisitions with potential for asset management and property management services through affiliated company Serrano Asset Management.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Serrano Development Group provides turnkey real estate development services for multifamily, industrial, retail, and office projects throughout the southwestern United States. Services span acquisition, project approvals and entitlements, design coordination, and construction management, often delivered through joint venture partnerships with financial investors. The firm is vertically integrated through its affiliated general contractor Pacific Empire Builders and affiliated asset/property manager Serrano Asset Management.

Product overview

Serrano Development Group (SDG) is a multifaceted real estate investment and development company offering a portfolio of development services. The core offering includes turnkey development services spanning acquisition, project approvals, design coordination, and construction management. SDG operates alongside affiliated companies Pacific Empire Builders (general contracting) and Serrano Asset Management (asset/property management). The company develops various project types including multifamily residential (apartments, mixed-use), industrial (warehouses, logistics centers), retail, and office projects throughout the southwestern United States with a primary focus on the Greater Los Angeles Area.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Development Services Turnkey real estate development services including acquisition, project approvals and entitlements, design coordination, and construction management for multifamily, industrial, retail, and office projects. Targets financial partners, joint venture investors, and government entities across the southwestern United States.
• Joint Venture Development Services Turnkey development services for joint venture partners, providing acquisition, project approvals, design coordination, and construction management for project-specific partnerships.
• Acquisition Advisory Services Advisory services to partners on value-add and stabilized acquisitions, with potential for ongoing asset management and property management services through affiliated Serrano Asset Management.
• Investor Portal Online investor portal enabling accredited investors to review opportunities, evaluate investment details, receive updates, access documents, and track investment performance.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Serrano Asset ManagementcoreStrategic or Co-development Partner · 1 January 2013Affiliated company providing asset and property management services. Commenced operations in 2013 as part of the Serrano group of companies. Provides ongoing management services for stabilized assets following development completion.
• Pacific Empire BuilderscoreStrategic or Co-development Partner · 1 January 2005Affiliated construction company owned by SDG principals Jason Tolleson and Dan Mahoney. Pacific Empire Builders serves as the general contractor for Serrano Development Group projects, providing essential vertical integration. The company was incorporated in 2005 alongside SDG and enables superior cost control, quality management, and schedule efficiency on all development projects.
• Design Professionals and ConsultantscoreStrategic or Co-development PartnerSDG collaborates with a seasoned team of design professionals including architects (DBB Architects, WHA Architects, SPAD Architects, Abramson Teiger Architects, William Hezmalhalch Architects, SAE Partners, HB Architects, MacDavid Martinez Architects, TRP Architects, Ware Malcomb Architects, Accurate Architecture, FSY Architects, Shlemmer Algaze Associates, Modative) selected to make each project successful.
• CBREminorChannel Partner/ Reseller/ DistributorCBRE handles leasing for Henderson 515 Logistics Center and Serrano Henderson 751 Industrial Center industrial properties, providing commercial real estate brokerage services for tenant placement.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Bascom Group: Private Southern California-based value-add multifamily investor and operator with a vertically integrated acquisition, renovation, and asset management platform. Comparable to SDG in regional focus, multifamily concentration, and integrated operating model.
• Sares-Regis Group: Western U.S. multifamily developer, investor, and property manager with significant California exposure across ground-up development and stabilized asset management. Mirrors SDG's multifamily-led development strategy and integrated management arm.
• H.G. Fenton Company: Family-owned Southern California real estate developer and investment company active in multifamily, mixed-use, and commercial projects. Comparable to SDG as a privately held, regionally rooted developer with a long operating history.
• Legacy Partners: Privately held multifamily developer with active ground-up projects across the Western U.S., including California. Comparable to SDG in multifamily focus, project-scale profile, and developer-led model without public capital markets access.
• Wolff Company: Privately held multifamily developer and investment manager with Western U.S. footprint and integrated construction, development, and asset management capabilities. Comparable to SDG in operating model and product type.
• BLDG Partners: California-based private real estate investment and development firm focused on ground-up multifamily and mixed-use projects. Directly comparable to SDG in product type, regional focus, and private developer scale.
• Etco Homes: Southern California-based private developer of multifamily and mixed-use projects with vertically integrated construction capabilities. Comparable to SDG in geography, multifamily focus, and integrated development-construction model.

Broad incumbents

• Trammell Crow Company: One of the largest commercial real estate developers in the U.S., active across industrial, office, and multifamily. Comparable to SDG as a diversified developer, though at substantially greater scale and capital base.
• Greystar Real Estate Partners: Largest U.S. multifamily developer, investor, and property manager with vertically integrated development and operating platform. Comparable to SDG across multifamily development and affiliated property management, though at far greater scale.
• Kennedy Wilson: Global real estate investment company with significant multifamily and commercial development activity in the Western U.S. and Western Europe. Comparable to SDG in product mix and investment-driven development model, but with public-market access and substantially larger AUM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serrano Development Group