ASKO - NÁBYTEK

What ASKO - NÁBYTEK does

ASKO - NÁBYTEK, spol. s r.o. is a privately held Czech furniture and home goods retailer headquartered in Prague (IČ: 41193946), operating an omnichannel model built around 13 brick-and-mortar stores across the Czech Republic, 15 warehouses holding 95% of products in stock for immediate dispatch, an e-commerce site (asko-nabytek.cz), and a dedicated kitchen planning studio site (kuchyne.asko-nabytek.cz). The company was founded in 1991 (per firmographics) / 1996 (per company history block) and claims over 30 years of Czech market experience and more than one million cumulative customers served. Its catalog spans furniture sets, sofas (including a custom-made line), beds and mattresses, kitchen units, wardrobes, lighting, carpets, garden furniture, home textiles, decorations, bathroom and office furniture, and select home appliances, organized by category and by room type.

The business sells directly to Czech and Slovak consumers through owned retail and online channels, supported by free personal pickup at stores, in-house kitchen design services, and Home Credit installment financing for higher-ticket items such as sofas and kitchens. The technology footprint is a standard e-commerce stack with category sitemaps, customer accounts, an affiliate program, blog, email newsletter, and social channels on Facebook and Instagram; no proprietary AI/ML systems, no disclosed API or SDK surface, and no mobile app are evidenced in the source data. Revenue mechanics rely on one-time perpetual purchases with a Pay-as-you-go billing cadence, layered with seasonal promotional pricing (summer garden sale, mattress 1+1 free), and monthly installment billing through Home Credit, targeting consumers who need fast delivery (within 2 working days), physical showrooms, and access to credit for larger baskets.

Name

ASKO - NÁBYTEK

Legal name

ASKO - NÁBYTEK, spol. s r.o.

Website

https://asko-nabytek.cz

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

ASKO - NÁBYTEK is a privately held Czech omnichannel furniture and home goods retailer serving Czech and Slovak consumers through 13 stores, 15 warehouses with 95% in-stock availability, an e-commerce site, a dedicated kitchen planning studio, and Home Credit installment financing.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

ASKO - NÁBYTEK is a Czech furniture and home goods retailer operating 13 brick-and-mortar stores across the Czech Republic alongside an e-commerce platform (asko-nabytek.cz). The company sells furniture (beds, sofas, wardrobes, tables, chairs, mattresses, kitchen units), home accessories (lighting, carpets, decor, textiles), garden furniture, and small home appliances, fulfilling orders from 15 warehouses with 95% of products held in stock. It also runs dedicated kitchen planning studios and offers installment financing through Home Credit.

Product overview

ASKO - NÁBYTEK is a Czech online furniture and home décor retailer operating as a multi-category e-commerce platform. The company offers an extensive portfolio of furniture products organized into major categories including furniture sets (Nábytkové sestavy), sofas (Sedací soupravy), beds and mattresses (Postele, Matrace), kitchen furniture (Kuchyňské linky), wardrobes (Šatní skříně), lighting (Osvětlení), carpets and rugs (Koberce), garden furniture (Zahradní nábytek), home decorations (Dekorace), home textiles (Bytový textil), bathroom furniture, office furniture, and children's furniture. The company operates 13 brick-and-mortar stores in the Czech Republic, offers home delivery, and provides financing options through Home Credit. The product range spans from individual furniture pieces (beds, chairs, tables, wardrobes, sofas) to complete room sets (living room sets, bedroom sets, kitchen sets, hallway sets, children's room sets), complemented by home accessories, lighting, carpets, and home appliances.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas and seating sets (Sedací soupravy)
• Beds and bed frames (Postele)
• Mattresses (Matrace)
• Wardrobes (Šatní skříně)
• Kitchen units and kitchen planning (Kuchyňské linky)
• Room furniture sets (Nábytkové sestavy)
• Tables and desks (Stoly a stolky)
• Chairs, armchairs and benches (Židle, křesla a lavice)
• Garden furniture (Zahradní nábytek)
• Lighting (Osvětlení)
• Carpets and rugs (Koberce)
• Home decorations (Dekorace)
• Home textiles (Bytový textil)
• Home appliances (Domácí spotřebiče)
• Office furniture (Kancelářský nábytek)
• Bathroom furniture (Koupelnový nábytek)
• Hallway furniture (Předsíňový nábytek)
• Children's furniture (Dětský nábytek)
• Shelves and storage (Regály a komody)
• Bed slats and bed bases (Rošty)
• Home Credit installment financing

Quantifiable outcome

• Over 1 million satisfied customers have shopped with the company
• +3 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• IKEA: Global furniture and home furnishings giant with a strong Czech store and e-commerce presence. Directly comparable as a multi-category furniture and home accessories retailer serving the same Czech household customer base.
• XXXLutz: Austrian-headquartered furniture retail group operating large-format stores across Central Europe including the Czech Republic. Comparable as a multi-category furniture retailer with broader European scale advantages.
• Wayfair: Global online-only home goods and furniture marketplace. Comparable as a massive-assortment, online-first furniture and home furnishings destination accessible to Czech consumers.
• Amazon Home: Global e-commerce marketplace with growing home and furniture category assortment served into Central Europe. Comparable as a low-friction, large-assortment home furnishings competitor that pressures domestic multi-category retailers.

Direct peers

• Möbelix: Furniture and home furnishings discounter owned by the XXXLutz Group with dedicated Czech retail operations. Closely comparable mid-market furniture store format competing head-to-head with ASKO - NÁBYTEK in the Czech furniture category.
• JYSK: Danish home furnishings retailer with an extensive Czech store network. Comparable multi-category home furnishings assortment targeting Czech households at accessible price points.
• Sconto: German furniture retail brand operating physical stores in the Czech Republic. Comparable in-store furniture retail proposition aimed at price-sensitive Czech household buyers.
• Kika-Leiner: Austrian furniture retailer with Czech operations offering furniture, kitchen planning, and home accessories. Comparable assortment breadth and dedicated kitchen design service model to ASKO - NÁBYTEK.
• Bonami: Czech-founded online home furnishings and décor retailer. Comparable as a home-focused retailer serving the same Czech consumer base, with an e-commerce-first model that competes for the online discovery and conversion layer.

Emerging players

• Westwing: European online home and living retailer with a Czech storefront. Comparable as a design-led, e-commerce-native player competing for the same Czech home furnishings wallet share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CZASKONabytek
• Instagraminstagram.com/askonabytek
• LinkedInlinkedin.com/company/askonabytek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASKO - NÁBYTEK