Roundview Capital

What Roundview Capital does

Roundview Capital is a privately held, fee-only registered investment adviser and multi-family office headquartered in Princeton, New Jersey. Founded in 1992 as Alter Asset Management by Howard Alter and Stephen Shueh, the firm serves high-net-worth individuals and families, including specialized segments of business owners, families with special needs, and medical professionals. Services are structured around two core offerings: discretionary investment management and a comprehensive family office service wrapper.

The investment management practice uses a research-driven, disciplined, multifactored process to allocate across global publicly traded securities, continuously tracking valuation measures, macroeconomic data, asset classes, and sentiment indicators. Family office services function as a "Family CFO" coordinator, integrating tax and estate planning coordination, risk management (including concentrated position hedging), general consulting for buyouts and M&A, family governance (wealth transfer, philanthropy, household education), alternative investments evaluation (hedge funds, venture capital, private equity), and special transaction advice (real estate, major purchases).

The firm operates on a fee-based compensation structure with no product sales or commissions, aligning interests with clients. Distribution is direct and relationship-based, relying on referrals, professional networks, and community engagement (including the annual Mercer County Turkey Trot). Operating infrastructure leverages custodian relationships with Charles Schwab and Fidelity, a Tamarac client portal, and Sharefile for secure document exchange. The firm holds SEC registration, complies with GDPR, and notice-files in U.S. states as client thresholds warrant.

Name

Roundview Capital

Legal name

Roundview Capital, LLC

Website

https://roundviewcapital.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Roundview Capital is an SEC-registered, fee-only multi-family office in Princeton, NJ, serving high-net-worth individuals and families with discretionary investment management and integrated family office services spanning tax, estate, governance, and alternative investments.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAAADAH

Family Office Investment Platforms & Direct Investing (PE/VC/Co-Invest)

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

SECONDARYFSAAAAAH

Discretionary Portfolio Management (Retail)

Financial & Insurance/Asset & Wealth Management/Retail & Mass-Affluent Wealth Management

SECONDARYFSAEAAAG

Estate & Legacy Planning Advisory

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

SECONDARYBPAHADAB

Corporate Finance & Capital Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Wealth management
• Investment advisory
• Family office services
• Portfolio management
• Financial planning

Headquarters

HQ city

Princeton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Advisory and Family Office Services: Roundview Capital operates on a fee-based compensation structure rather than commissions or product sales. This aligns the firm's goals and interests with those of its clients. The firm manages client capital through a discretionary investment management approach and provides comprehensive family office services including investment management, tax and estate planning coordination, risk management, general consulting, family governance, alternative investments evaluation, and special transaction advice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Roundview Capital provides fee-based, discretionary investment management and comprehensive family office services to high-net-worth individuals and families. Through a research-driven, multifactored investment process the firm manages client portfolios across publicly traded securities globally, and as "Family CFO" it coordinates tax and estate planning, risk management, family governance, alternative investments evaluation, and special transaction advice in an integrated program tailored to each client's objectives, risk tolerance, and tax circumstances.

Product overview

Roundview Capital operates as a multi-family office providing an integrated suite of wealth management services centered around two core offerings: Investment Management and Family Office Services. The Investment Management service forms the foundational core, utilizing a research-driven, value-oriented process to manage client portfolios across publicly traded securities. Family Office Services serves as the comprehensive wrapper, offering specialized modules for business owners, families with special needs, and medical professionals, complemented by ancillary services including tax and estate planning coordination, risk management, alternative investments advisory, and family governance. The firm does not sell products or receive commissions, operating on a fee-only basis to align firm interests with client interests. All services are coordinated holistically based on each client's unique financial objectives, risk tolerance, and life circumstances.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Management Discretionary investment management services utilizing a research-driven, disciplined, and multifactored investment process for high-net-worth clients, managing capital through a value-oriented, fundamental research approach analyzing publicly traded securities across the entire capital structure.
• Family Office Services Comprehensive family office services for high-net-worth families, serving as the primary coordinator for multifaceted objectives and bundling tax and estate planning coordination, risk management, business owner advisory, special needs planning, medical professional advisory, alternative investments evaluation, and family governance into a customized program per client.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Charles Schwab & Co.coreOthersRoundview Capital's client relationships with Charles Schwab allow clients to benefit from a fully transparent investment platform. Clients access their accounts through Schwab's secure online platform. The custodian relationship enables independent investment management with institutional-grade custody and reporting.
• FidelitycoreOthersRoundview Capital's client relationships with Fidelity allow clients to benefit from a fully transparent investment platform. Clients access their accounts through Fidelity's digital platform. The custodian relationship provides institutional-grade custody services for client portfolios managed by Roundview.
• The Bank of Princeton (TBOP)minorOthersStephen Shueh, Managing Partner, serves on the Board of Directors of The Bank of Princeton where he chairs the investment committee. TBOP was founded in 2007 and went public in 2017. The bank now has over $2 billion in assets with retail branches from Philadelphia, PA to New Brunswick, NJ. This represents a personal board affiliation rather than a formal corporate partnership.
• Triple Ring Technologies (TRT)minorOthersStephen Shueh serves on the Board of Directors of Triple Ring Technologies, a corporate growth lab headquartered in Silicon Valley with offices in Boston, Toronto, and Copenhagen. TRT partners with clients in medtech, life sciences, and agriculture. This represents a personal board affiliation.
• Greyscale AIminorOthersStephen Shueh served on the Board of Directors of Greyscale, a Series A-funded Silicon Valley company combining advanced imaging with AI/ML software for foreign matter inspection. This represents a past personal board affiliation.
• Lightbox Venture CapitalminorOthersStephen Shueh served on the Board of Directors for various funds managed by Lightbox Ventures, an early-stage venture firm in Mumbai, India founded in 2014. This represents a past personal board affiliation.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Brown Advisory: Independent investment management and wealth advisory firm serving HNW families and institutions, overlapping in discretionary management and planning.
• Bessemer Trust: Established multi-family office providing integrated investment management, estate, and family governance services to wealthy families.
• Creative Planning: Large national fee-only wealth manager offering comprehensive planning and family office services to HNW households.
• Cerity Partners: Large independent fee-only advisory firm offering wealth management and family office services to HNW clients, overlapping but at greater scale.
• Mariner Wealth Advisors: National RIA aggregator delivering integrated wealth, tax, and estate services to affluent clients; a larger competitor and potential acquirer.

Direct peers

• Tiedemann Advisors (AlTi): Multi-family office offering investment management, wealth, and estate planning to HNW/UHNW families, comparable in scope to Roundview's offering.
• Aspiriant: Independent fee-only wealth management and multi-family office firm serving high-net-worth clients with integrated investment, tax, and estate planning.
• Pathstone: Multi-family office (headquartered in NJ) providing comprehensive investment management and family office services to HNW and UHNW families, directly comparable.

Regional players

• RegentAtlantic: New Jersey-based independent fee-only RIA serving high-net-worth individuals and families, directly comparable in model and geography to Roundview.
• Modera Wealth Management: Fee-only, fiduciary wealth management firm with a strong New Jersey presence serving affluent families, closely mirroring Roundview's model and territory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roundview Capital