What Blockonomi does

Blockonomi is a cryptocurrency and blockchain economy news publication operated by Kooc Media Ltd., a UK-based private limited company headquartered in Manchester. Founded in 2017 by Oliver Dale, who serves as Editor-in-Chief, the platform provides daily news, market analysis, educational guides, and category-specific coverage across Bitcoin, Ethereum, DeFi, NFTs, trading, exchanges, regulation, and iGaming. It also operates real-time cryptocurrency price tracking sourced from CoinGecko, a Deals section for industry announcements and token sales, and a press-release distribution service.

The underlying platform is a web-based content management system publishing free, ad-supported content optimized for organic search and distributed across Facebook, X, LinkedIn, Telegram, and email. There is no paywall, mobile app, or enterprise product layer. The site has been cited as a source by major financial and technology publications including Nasdaq, Dow Jones, Investopedia, The New Yorker, Forbes, and TechCrunch.

Blockonomi generates revenue through three streams: display advertising, paid press-release publication, and affiliate commissions from partnerships with hosting providers (WPEngine, Bluehost, SiteGround, Flywheel, Shopify), cryptocurrency exchanges (Coinbase, Binance, KuCoin), trading bot services (3Commas, CryptoHopper, CoinRule), and crypto gambling operators (ZunaBet). The company is privately held with no disclosed institutional funding, a headcount of 1-10, and no parent entity, operating as a lean, self-funded editorial business.

Name

Blockonomi

Legal name

Kooc Media Ltd.

Website

https://blockonomi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Blockonomi is a UK-based cryptocurrency and blockchain news website founded in 2017, serving retail crypto investors and enthusiasts with daily news, analysis, price tracking, and educational content. It monetizes via display advertising, press-release distribution, and a diversified affiliate network across hosting, exchanges, trading bots, and iGaming.

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Display Advertising: Blockonomi earns income from selling display advertising on the site. This is the primary revenue stream for the publication, with ads displayed throughout the website content.
2. Press Release Publication: The site offers a Press Release section where companies and projects can pay to publish press releases, providing a revenue stream for Blockonomi.
3. Affiliate Marketing: Blockonomi utilizes affiliate links for various services including hosting companies (WPEngine, Bluehost, SiteGround, Flywheel, Shopify), cryptocurrency exchanges, trading bots, and online casinos. The site earns commissions when users sign up or make purchases through these affiliate links. The site states these commissions do not affect editorial policy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Blockonomi is a cryptocurrency and blockchain news publication that aggregates news, market analysis, educational guides, and real-time price tracking for major digital assets. Operated by Kooc Media Ltd., the platform covers Bitcoin, Ethereum, DeFi, NFTs, trading, regulation, and adjacent topics, monetizing through display advertising, paid press release distribution, and affiliate commissions from hosting, exchange, trading-bot, and iGaming partners.

Product overview

Blockonomi is a cryptocurrency news and blockchain economy guide website operated by Kooc Media Ltd, a UK-based online media company. The platform functions as a unified news aggregation and information portal, providing coverage across multiple thematic sections including Bitcoin, Ethereum, DeFi, NFTs, trading, regulation, and security. The core offering is the Blockonomi News Platform, supplemented by a Deals section for industry announcements and partnerships, real-time crypto price tracking features, and affiliate partnerships with hosting and eCommerce service providers. Content is distributed across category-specific sections covering markets, analysis, education, and sector-specific topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Blockonomi News Platform A free, web-based cryptocurrency and blockchain news publication aggregating news, market analysis, educational content, and real-time price data across sections covering Bitcoin, Ethereum, DeFi, NFTs, trading, exchanges, regulation, gaming, and security. Targeted at retail crypto investors, traders, and blockchain enthusiasts.
• Deals Section A curated deals and partnerships section featuring cryptocurrency industry announcements, token sales, investment news, and promotional offers from partner companies including hosting and crypto services.
• Press Release Distribution A paid press release submission service allowing companies and blockchain projects to distribute announcements through Blockonomi's platform, featured in the site's PR section.
• Affiliate Deals Network Affiliate referral partnerships with hosting companies (WPEngine, Bluehost, SiteGround, Flywheel), eCommerce platforms (Shopify), cryptocurrency exchanges (Coinbase, Binance, KuCoin), trading bots (3Commas, CryptoHopper, CoinRule), and crypto gambling platforms (ZunaBet), providing promotional codes and earning commissions on referred sign-ups.

Quantifiable outcome

• Content cited by major financial and technology publications including Nasdaq, Dow Jones, Investopedia, The New Yorker, Forbes, TechCrunch

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CoinDesk: One of the largest and most established cryptocurrency news and media outlets. Directly comparable as a crypto-focused publication covering news, analysis, DeFi, regulation, and price tracking, with a similar advertising and affiliate-driven revenue mix.
• Cointelegraph: Major global cryptocurrency news publication covering Bitcoin, Ethereum, DeFi, NFTs, and regulation. Directly comparable to Blockonomi as a vertically-focused crypto media outlet with display advertising and sponsored/affiliate content.
• Decrypt: Cryptocurrency and Web3 news publication covering markets, DeFi, NFTs, gaming, and culture. Direct peer to Blockonomi given overlapping coverage scope, audience (retail crypto investors), and content-led media model.
• BeInCrypto: Cryptocurrency news and education platform with extensive affiliate presence (exchange reviews, trading guides). Closely comparable to Blockonomi in terms of editorial coverage breadth, SEO-driven traffic strategy, and affiliate monetization.
• CryptoSlate: Crypto news, data, and research site featuring project directories, ICO analysis, and market coverage. Comparable as a content-and-data driven crypto media outlet serving retail investors and traders.
• The Block: Institutional and retail crypto news, research, and data outlet. Direct peer in the crypto news category, differentiated by a stronger institutional research angle but otherwise serving the same investor audience with overlapping editorial coverage.
• U.Today: Cryptocurrency news portal with heavy coverage of Bitcoin, Ethereum, and price predictions. Comparable to Blockonomi in target audience (retail crypto traders/investors), editorial style, and reliance on advertising and affiliate revenue.
• NewsBTC: Long-running (founded 2013) crypto news and price analysis site. Directly comparable as a crypto media outlet focused on Bitcoin/Ethereum news, price predictions, and exchange reviews with advertising and affiliate monetization.
• CryptoPotato: Cryptocurrency news and education site covering Bitcoin, DeFi, NFTs, and trading. Comparable to Blockonomi as a smaller crypto media outlet using SEO, affiliate marketing, and sponsored content to monetize an overlapping audience.
• Bitcoin.com News: Major Bitcoin-focused news site covering markets, mining, regulation, and DeFi. Comparable as a long-running crypto news publication serving retail Bitcoin/crypto enthusiasts with editorial content and advertiser-supported monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blockonomi
• Facebookfacebook.com/blockonomi
• LinkedInlinkedin.com/company/blockonomi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blockonomi