WHG Companies
Slate Hospitality Group is a Wisconsin-based third-party hotel management company that operates a portfolio of 17 hotels under brands including Cobblestone, Boarders, and Riverstone, providing full-service management to property owners statewide.
- Company typePrivate
- Founded1999
- HeadquartersNeenah, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WHG Companies does
Slate Hospitality Group, LLC ("SHG"), operating under the WHG Companies umbrella, is a third-party hotel management company headquartered in Neenah, Wisconsin. Founded in 1999, the firm manages a portfolio of 17 hotels located entirely within the state of Wisconsin, operating under multiple proprietary and licensed brand families including Cobblestone Hotel & Suites, Cobblestone Inn, Cobblestone Suites, Boarders Inn & Suites, Riverstone Inn, and the Wissota Chophouse restaurant concept. The company functions as an outsourced operating partner for hotel owners and real-estate investors, providing full-service management across the hospitality value chain.
SHG delivers a comprehensive management stack spanning operations, sales and marketing (including e-commerce), revenue management, human resources, financial management, and consulting services. The underlying operational model is asset-light from SHG's perspective: SHG typically does not own the real estate but earns management fees, incentive fees, and marketing/brand royalty contributions tied to the performance of each managed property. Its go-to-market is anchored on signing management agreements with developers and property owners — most recently demonstrated by the April 2026 signing of a Cobblestone Hotel & Suites in Sturgeon Bay with Sturgeon Bay Hospitality LLC.
The revenue mechanics are typical of professional hotel management: a base management fee (commonly a percentage of gross revenue) plus an incentive fee tied to GOP/Adjusted EBITDA performance, supplemented by centralized revenue-management and marketing fees. The customer base is institutional and individual hotel real-estate owners, with the geographic concentration entirely within Wisconsin — a deliberate single-state regional strategy that has been sustained for over 25 years.
WHG Companies firmographics
Firmographics- Name
- WHG Companies
- Legal name
- Slate Hospitality Group, LLC
- Website
- https://whgco.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slate Hospitality Group is a Wisconsin-based third-party hotel management company that operates a portfolio of 17 hotels under brands including Cobblestone, Boarders, and Riverstone, providing full-service management to property owners statewide.
- Ownership category
- akta.pro rank
WHG Companies industry classification
Industry- Product category
- Hospitality Management Services
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)
- SIC
- Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Hospitality (Hotel) Property Management (BPAJAGAG)
- akta.pro secondary industry
- Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)
Keywords
Where WHG Companies is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WHG Companies business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Hotel Management Services: Slate Hospitality Group generates revenue through professional hospitality management contracts with hotel owners. As a third-party management company, they provide comprehensive operational support, sales, marketing, revenue management, and financial oversight for hotel properties in exchange for management fees. The company manages properties across multiple brands including Cobblestone Hotel & Suites, Riverstone, Boarders, and Wissota Chophouse.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
WHG Companies product offering
Product offeringCore offering
Slate Hospitality Group provides third-party hotel management services to property owners, covering operations, sales and marketing (including e-commerce), revenue management, human resources, financial management, and consulting. The company also operates a portfolio of branded hotel and restaurant properties (Cobblestone, Boarders, Riverstone, Wissota Chophouse) across Wisconsin under management contracts.
Product overview
Slate Hospitality Group is a professional hospitality management company operating as a single integrated platform offering both development services and operational support across the hotel lifecycle. The company provides six core service modules: Operations Management (including cost control and energy management), Sales/Marketing and E-Commerce, Revenue Management, Human Resources, Financial Management, and Consulting. The company also manages a portfolio of seven branded hotel and restaurant properties including Cobblestone (with multiple variants: Hotel & Suites, Inn, Suites, and standard), Boarders, Riverstone, and Wissota Chophouse. These branded properties represent the company's owned and managed hotel assets across Wisconsin.
Differentiator
Problem solved
Functional benefit
Brands
- Cobblestone Hotel & Suites: Hotel brand operated by Slate Hospitality Group
- Boarders
- Cobblestone Inn
- Cobblestone Suites
- Cobblestone
- Riverstone
- Wissota Chophouse
Products and services
- Hotel Management Services Comprehensive third-party hotel property management covering operations, sales and marketing (including e-commerce), revenue management, human resources, financial management, and consulting for hotel property owners. Contracted as an integrated managed-services engagement.
- Cobblestone Hotel & Suites Branded hotel offering standard, inn, and suites accommodations operated under Slate Hospitality Group's portfolio, including the Waukesha location opened in May 2026 as SHG's seventeenth managed hotel in Wisconsin.
- Boarders Hotel brand within the Slate Hospitality Group portfolio.
- Riverstone Hotel brand within the Slate Hospitality Group portfolio.
- Wissota Chophouse Restaurant brand within the Slate Hospitality Group portfolio offering dining services.
Companies that use WHG Companies
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
WHG Companies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WHG Companies partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sturgeon Bay Hospitality, LLCcoreSlate Hospitality Group partnered with Sturgeon Bay Hospitality, LLC to manage a Cobblestone Hotel & Suites in Sturgeon Bay, Wisconsin. This joint venture represents SHG's continued portfolio expansion and marks a new property addition to their managed hotel portfolio in Wisconsin.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
WHG Companies competitors and assessment
Company assessmentBroad incumbents
- Aimbridge Hospitality: One of the largest third-party hotel management companies in the U.S., managing thousands of properties across all major brands. SHG is a much smaller regional counterpart operating on the same third-party management contract model for property owners.
- Hotel Equities: Hotel management, development, and consulting firm operating hotels across multiple U.S. markets. Closely parallels SHG's full-service third-party management model and multi-brand portfolio approach.
- Crescent Hotels & Resorts: National third-party hotel management and asset management firm managing lifestyle, full-service, and select-service properties across the U.S. Comparable to SHG in delivering operations, revenue management, and owner services, but at materially larger scale.
Direct peers
- HVMG (Hospitality Ventures Management Group): Hotel management and investment company offering third-party management across full-service, select-service, and lifestyle properties. Directly comparable business model to SHG.
- Kinseth Hospitality Companies: Independent hotel management and development company with a Midwest presence, operating select-service and extended-stay properties under multiple brands. Highly comparable to SHG's regional Midwest focus and multi-brand managed portfolio.
- Innventures Hospitality: Third-party hotel management and investment company focused on select-service and extended-stay hotels. Comparable to SHG in delivering management services to property owners across multiple brand families.
- Marshall Hotels & Resorts: Mid-sized third-party hotel management company providing operations, revenue management, and sales services to hotel owners across multiple brands. Most directly comparable peer to SHG in scale and service model.
- Peachtree Hotel Group: Hotel management, ownership, and development firm operating select-service properties across multiple U.S. markets. Comparable third-party management business model and brand-agnostic operating approach.
- Vista Host Hotel Management: Third-party hotel management company providing operations, revenue management, and sales support to hotel owners. Comparable in scale and service breadth to SHG.
- Brookwood Hotels: Boutique hotel management and investment firm operating properties across the U.S. Comparable third-party management model with focus on owner-operator relationships, though typically in different geographic markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WHG Companies social profiles
Digital presenceWHG Companies financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHG Companies leadership team
Management profileNumber of profiles
WHG Companies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHG Companies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHG Companies
What does WHG Companies do?
Slate Hospitality Group provides third-party hotel management services to property owners, covering operations, sales and marketing (including e-commerce), revenue management, human resources, financial management, and consulting. The company also operates a portfolio of branded hotel and restaurant properties (Cobblestone, Boarders, Riverstone, Wissota Chophouse) across Wisconsin under management contracts.
Is WHG Companies a public or private company?
WHG Companies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WHG Companies founded?
WHG Companies was founded in 1999. It employs 11 to 50 people.
Where is WHG Companies based?
WHG Companies is headquartered in Neenah, United States, in the North America region.
How does WHG Companies make money?
One revenue line is on record: hotel Management Services.
Who are WHG Companies's main competitors?
Broad incumbents on record are Aimbridge Hospitality, Hotel Equities and Crescent Hotels & Resorts. Direct peers are HVMG (Hospitality Ventures Management Group), Kinseth Hospitality Companies, Innventures Hospitality, Marshall Hotels & Resorts, Peachtree Hotel Group, Vista Host Hotel Management and Brookwood Hotels.
Does WHG Companies have an API?
No public API is recorded for WHG Companies.
What industry is WHG Companies in?
WHG Companies's product category is Hospitality Management Services. Its primary akta.pro industry code is BPAJAGAG, Hospitality (Hotel) Property Management, with a secondary code of BPAJAMAE, Hospitality (Hotels & Resorts) Asset Management. Its NAICS code is 721110 and its SIC code is 7011.