MacTay Consulting

What MacTay Consulting does

MacTay Consulting is a privately held Nigerian management consulting firm founded in 1982 and headquartered in Lekki Phase 1, Lagos. The firm delivers a multi-product HR services portfolio to large enterprises across Africa, structured around five core lines: HR Consulting, Talent Development, Employee Outsourcing (including Employer of Record), Business Process Outsourcing, and an Assessments suite. Its differentiated technology stack comprises the AISA AI-powered contact centre platform, an immersive VR training capability, the MasterO mobile learning application, and the proprietary InspireOne leadership assessment family (Leadership Perspective, 360 Degree Assessment, Leadership Insights) complemented by Personal EQ Meter, Leadership Drivers, and Leadership Derailers. ISO 9001:2015 certification and four decades of operation underpin its positioning as a trusted partner to prominent African organisations.

The business model is a hybrid of professional services (consulting, training), managed services (outsourcing and BPO — the latter delivered operationally via the affiliated Global Manpower Limited entity), and assessment subscriptions. Pricing is not publicly disclosed; the firm runs an enterprise field-sales motion with consultation and service-proposal CTAs on its website, supported by content marketing, a newsletter funnel, and an embedded AISA chatbot. Customer evidence centres on a small set of named multinational logos — Nestlé Nigeria Plc, Beiersdorf, and ZTE Nigeria Limited — with outsourcing engagements dating to 2017. The firm has no disclosed funding, M&A activity, or public-market plans, and no management team bios are public aside from CEO Elizabeth Rotimi.

Strategically, MacTay is repositioning itself from a traditional consulting practice toward an AI- and VR-enabled HR services platform, evidenced by the late-2025 productization of AISA and immersive training, an active June-2026 thought-leadership push into the Nigerian debt-collection and contact-centre vertical, and sustained digital demand generation. Scale indicators are modest — reported headcount of 1-10 at the core entity — which constrains classification of the firm as a scaled platform versus a boutique consultancy leveraging affiliated delivery capacity.

Name

MacTay Consulting

Legal name

MacTay Consulting

Website

https://mactayconsulting.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

MacTay Consulting is a Lagos-based, privately held HR consulting firm founded in 1982 that delivers HR advisory, talent development, outsourcing, BPO, and AI/VR-enabled assessment services to large enterprises across Africa, with named clients including Nestlé Nigeria, Beiersdorf, and ZTE Nigeria.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Performance Management & Productivity Consulting (BPAHAGAL)

akta.pro secondary industries

Digital Workplace & Collaboration Consulting (BPAHAEAH), Data, Analytics & AI Consulting (BPAHAEAF)

Keywords

• HR consulting services
• Talent development training
• Employee outsourcing
• Leadership assessment tools
• Business process outsourcing

Headquarters

HQ city

Lekki

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. HR Consulting Services: Professional HR consulting services delivered to enterprise clients, including workforce planning, organizational development, and HR strategy
2. Talent Development Programs: Training and development solutions including VR training, leadership development, and the MasterO mobile learning app
3. Employee Outsourcing: Employer of Record services and employee outsourcing solutions for organizations needing workforce management support
4. Business Process Outsourcing: BPO services including contact centre operations powered by AISA AI technology
5. Assessment Solutions: Leadership and talent assessment tools including InspireOne suite and Personal EQ Meter

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MacTay Consulting is a Lagos-based management consulting firm that sells HR consulting, talent development, employee outsourcing (Employer of Record), business process outsourcing, and an assessments suite to large enterprises. It supplements these services with proprietary technology platforms including the MasterO mobile learning app, the AISA AI Contact Centre platform, and the InspireOne family of leadership and EQ assessment tools.

Product overview

MacTay Consulting offers a portfolio of HR consulting and technology services structured as a multi-product platform. The core offerings include HR Consulting, Talent Development, Employee Outsourcing, Business Process Outsourcing, Technology Services, and a comprehensive Assessments Suite. Key branded products include the MasterO App (mobile learning platform), AISA Contact Centre Technology (AI-powered customer engagement platform), and the InspireOne suite of leadership assessment tools (Leadership Perspective, 360 Degree Assessment, and Leadership Insights), complemented by PEQM (Personal EQ Meter), Leadership Drivers, and Leadership Derailers assessments. The portfolio integrates AI-powered tools, immersive VR training, and data-driven analytics to deliver human resources and business process solutions to organizations across Africa.

Differentiator

Problem solved

Functional benefit

Brands

• MasterO App: Learning on the Move - Mobile learning application for talent development
• InspireOne
• AISA
• Personal EQ Meter (PEQM)
• Leadership Drivers
• Leadership Derailers

Quantifiable outcome

• Measurable business outcomes through AI-powered HR strategies
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ManpowerGroup: Global workforce solutions and outsourcing provider with strong African presence. MacTay operates an Employer of Record / employee outsourcing arm that competes head-to-head with Manpower's staffing and RPO offerings, and both deliver HR services to multinationals in Nigeria (Beiersdorf, ZTE appear in both books).
• Randstad: Global HR services and staffing giant with operations across Africa. Comparable on outsourced workforce management, talent development, and HR consulting — directly competing for the same enterprise outsourcing contracts MacTay targets.
• Korn Ferry: Global leadership and talent consulting firm with assessment and leadership development offerings (KP) that closely overlap MacTay's InspireOne suite and PEQM. Competes for the same leadership assessment and executive development budgets in Nigeria.
• Workforce Group: African HR solutions provider offering outsourcing, learning, assessment, and HR consulting across Nigeria and Ghana. Operates the same integrated model of consulting + outsourcing + assessment as MacTay, and is among its closest regional comparables.

Broad incumbents

• Mercer: Global HR and benefits consulting firm with strong African footprint. Overlaps with MacTay on HR strategy, talent management, workforce planning, and assessment advisory, though Mercer operates a much broader portfolio including actuarial and benefits consulting.
• Aon: Global professional services firm with a substantial HR consulting practice in Africa. Competes with MacTay on people risk, talent assessments, and organizational consulting while also offering risk and insurance brokerage at broader scale.
• Deloitte (West Africa): Big Four firm with Human Capital services in Nigeria covering HR transformation, workforce analytics, and learning design. Competes with MacTay on HR consulting engagements with large Nigerian enterprises, while offering broader advisory breadth.
• PwC Nigeria: Big Four firm with People & Organization practice in Nigeria covering HR transformation, talent and learning services. Direct competitor for enterprise HR consulting mandates that MacTay pursues, though with a wider advisory portfolio.

Regional players

• Robert Walters Africa: International recruitment and HR consulting group with African operations headquartered in South Africa. Competes with MacTay in talent acquisition and HR advisory across the continent, serving similar multinational clients but from a different primary geography.
• Michael Page Africa: Global recruitment and HR services firm with African coverage serving mid-to-senior level placements and HR consulting. Comparable to MacTay's talent acquisition and HR advisory offerings but primarily serves South/East Africa rather than Nigeria.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mactayconsult
• Facebookfacebook.com/mactayconsulting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MacTay Consulting