Society of Behavioral Medicine

What Society of Behavioral Medicine does

The Society of Behavioral Medicine (SBM) is a US-based nonprofit professional membership organization, founded in approximately 1978-1979 and headquartered in Milwaukee, Wisconsin. It serves a community of more than 2,400 behavioral medicine professionals, including clinicians, researchers, educators, students and trainees, and industry innovators, organized across 25 Special Interest Groups covering more than 20 disciplines such as aging, cancer, cardiovascular disease, diabetes, HIV/sexual health, obesity/eating disorders, physical activity, sleep, pain, digital health, and climate change and health. SBM's core mission is to advance the science of behavioral medicine and well-being by connecting these constituencies through events, publications, training, advocacy, and career-development programming.

SBM's product surface centers on a flagship Annual Meeting & Scientific Sessions, two peer-reviewed academic journals (Annals of Behavioral Medicine and Translational Behavioral Medicine), the Outlook newsletter, and The Buzz Podcast. Professional development is delivered through webinars, a Consultation Program connecting members with industry leaders, a Leadership Institute, the Monica Baskin Diversity Institute for Emerging Leaders, an Early Career Researcher Mentoring Program, a Peer Reviewer Academy, and a Good Clinical Practice eCourse. The organization also operates a Sci Comm Toolkit, a Job Board, internships/fellowships listings, Healthy Living public-education content, and an Advocacy Program including a Policy Ambassador track and a Climate Change Initiative. Underlying technology is limited to a standard membership/event website (sbm.org) and a member-management portal; no proprietary software platform, API, or app is described.

SBM is a member-governed nonprofit with revenue generated from membership dues, Annual Meeting registration, sponsorships and exhibitor fees, advertising (job board and general), journal subscriptions/licensing, and charitable donations (one-time and recurring, with named honor funds such as Bridging the Gap, Jim Sallis Policy Advocacy, Ken Wallston Leadership Development, Monica Baskin Diversity Institute, and Science Communication). It is owned and controlled by its members through an elected Board of Directors, with operating geographies covering North America and global online reach via web and journal distribution.

Name

Society of Behavioral Medicine

Legal name

Society of Behavioral Medicine

Website

https://sbm.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

The Society of Behavioral Medicine is a US-based nonprofit professional membership organization that serves 2,400+ clinicians, researchers, students, and industry professionals across 20+ behavioral medicine disciplines through an annual meeting, two academic journals, training programs, and advocacy initiatives.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Research and Development in the Social Sciences and Humanities (541720), Individual and Family Services (6241)

SIC

Services-Membership Organizations (8600), Services-Health Services (8000)

akta.pro primary industry

Integrated Behavioral Health in Primary Care (Collaborative Care) (HLAFACAO)

akta.pro secondary industry

Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Behavioral medicine society
• Professional membership association
• Academic journal publishing
• Scientific conference organization
• Professional training programs

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees provide recurring revenue. Members join as students/trainees, clinicians, researchers, or industry innovators.
2. Donations and Charitable Contributions: The organization accepts one-time and monthly donations, including areas of greatest need, named honor funds (Bridging the Gap Research Award, Jim Sallis Policy Advocacy Honor Fund, Ken Wallston Leadership Development Honor Fund, Monica Baskin Diversity Institute, Science Communication Fund), and planned giving options.
3. Annual Meeting Revenue: Conference registration fees, sponsor and exhibitor fees, and ancillary event applications generate revenue from the Annual Meeting.
4. Job Board and Advertising: The job board and advertising placements allow employers to reach SBM's membership for career opportunities, generating advertising revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Society of Behavioral Medicine is a nonprofit professional membership organization that advances the science of behavioral medicine and well-being by delivering membership services, an Annual Meeting & Scientific Sessions conference, two peer-reviewed academic journals (Annals of Behavioral Medicine and Translational Behavioral Medicine), professional training programs (webinars, institutes, mentoring, peer review academy), a Sci Comm Toolkit, advocacy initiatives, a job board, and member community through 25 Special Interest Groups. Its offerings target clinicians, researchers, educators, students/trainees, and industry innovators working across 20+ behavioral medicine disciplines.

Product overview

The Society of Behavioral Medicine (SBM) is a professional membership organization offering a portfolio of products and services centered around advancing behavioral medicine science and practice. The core offerings include the Annual Meeting & Scientific Sessions (annual conference), two peer-reviewed academic journals (Annals of Behavioral Medicine and Translational Behavioral Medicine), and the Outlook Newsletter and The Buzz Podcast (publications). Professional development products include Webinars, Consultation Program, Leadership Institute, Monica Baskin Diversity Institute for Emerging Leaders, Early Career Researcher Mentoring Program, Peer Reviewer Academy, and Good Clinical Practice eCourse. Additional services include the Sci Comm Toolkit (science communication resources), Bridging the Gap Award (research funding), over 25 Special Interest Groups (professional communities), Job Board, Internships and Fellowships listings, Healthy Living public education resources, and Advocacy Programs including Policy Ambassador initiatives. The organization connects clinicians, educators, scientists, and industry leaders through events, training, and networking opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Membership Annual membership providing access to 25 Special Interest Groups, exclusive Annual Meeting discounts, free educational programming and webinars, the Consultation Program, Sci Comm Toolkit, and networking across a community of 2,400+ behavioral medicine professionals.
• Annual Meeting & Scientific Sessions SBM's flagship annual conference offering learning, collaboration, and career advancement for students, researchers, clinicians, and industry professionals in behavioral medicine.
• Annals of Behavioral Medicine Peer-reviewed academic journal publishing research on behavioral medicine and health outcomes, part of SBM's two-journal portfolio.
• Translational Behavioral Medicine Peer-reviewed academic journal focused on translational research in behavioral medicine, the second journal in SBM's portfolio.
• Outlook Newsletter Regular SBM newsletter covering president's messages, research highlights, awards, and member news.
• The Buzz Podcast Podcast featuring discussions on behavioral medicine topics and member stories.
• Webinars Free educational programming and webinars for SBM members covering behavioral medicine topics, career development, and research skills.
• Consultation Program Program connecting SBM members with industry leaders for collaborative consultation and applied expertise.
• Leadership Institute Institute developing leadership skills among mid-career and senior behavioral medicine professionals (founded by Past President Marian Fitzgibbon).
• Monica Baskin Diversity Institute for Emerging Leaders Institute dedicated to developing diverse emerging leaders in behavioral medicine with a focus on health equity.
• Early Career Researcher Mentoring Program Mentorship program connecting early-career researchers with experienced behavioral medicine professionals.
• Peer Reviewer Academy Training program helping SBM members develop peer review skills for academic publications.
• Good Clinical Practice eCourse Online course on Good Clinical Practice standards for behavioral medicine researchers.
• Job Board Platform connecting job seekers with behavioral medicine career opportunities and helping employers reach qualified candidates.
• Bridging the Gap Award Leadership and funding opportunity for early-career researchers transitioning to independence in behavioral medicine.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner Organizations (Advocacy)coreOthersSBM maintains partnerships with various organizations for advocacy initiatives. The organization has a Partners Organizations page under its Advocacy section and participates in Policy Ambassador programs covering areas like Child Nutrition, Climate Change and Health, Infectious Disease Prevention & Care, NIH Funding, and Pain & Opioid issues.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Society of General Internal Medicine (SGIM): SGIM is an academic internal medicine society whose members frequently conduct behavioral and psychosocial research intersecting SBM's primary care integration focus. It publishes the Journal of General Internal Medicine and serves overlapping clinician-researcher audiences.
• American Psychological Association (APA): APA is the dominant U.S. professional society for psychologists, with Society for Health Psychology (Division 38) overlapping directly with SBM's clinical-behavioral focus. APA's size, advocacy infrastructure, and journal portfolio make it the broad incumbent whose services partially subsume SBM's value proposition for psychologist members.
• American Public Health Association (APHA): APHA is the broad public health professional society whose members work on behavioral, environmental, and population health interventions that overlap SBM's advocacy and policy agenda. It competes for advocacy-oriented members and government-affiliated researchers.
• American Academy of Family Physicians (AAFP): AAFP is the broad primary care specialty society whose members integrate behavioral counseling into everyday practice, overlapping with SBM's collaborative care mission. It offers CME, journals, and advocacy at a much larger scale, representing a structural competitor for primary-care-focused SBM members.

Direct peers

• International Society of Behavioral Medicine (ISBM): ISBM is the international counterpart to SBM, representing behavioral medicine societies globally (including SBM as a member society) and publishing the International Journal of Behavioral Medicine. It is a direct peer given identical disciplinary focus and overlapping journal/conference programming.
• Society for Health Psychology (APA Division 38): Division 38 of APA focuses on health psychology, a discipline that overlaps heavily with SBM's clinical and translational behavioral medicine scope. It publishes Health Psychology and trains psychologists working in medical settings, making it a near-direct peer in target audience and content domain.
• Academy of Behavioral Medicine Research (ABMR): ABMR is the most direct peer of SBM: an interdisciplinary society of senior behavioral medicine researchers that convenes an annual scientific meeting and shares overlapping membership in the behavioral medicine research community. Both organizations target the same discipline but ABMR skews more senior/research-only while SBM is broader across clinicians, educators, and trainees.

Regional players

• National Association of Social Workers (NASW): NASW represents a clinical profession adjacent to SBM's clinician segment, with overlapping focus on behavioral health, counseling, and psychosocial interventions. It is a U.S.-focused professional society that competes for dues and conference attention from behavioral health practitioners.

Emerging players

• American College of Lifestyle Medicine (ACLM): ACLM is a rapidly growing professional society focused on lifestyle interventions for chronic disease, overlapping with SBM's SIGs on Obesity, Diabetes, Cardiovascular, and Physical Activity. It represents an emerging competitor addressing a more clinical-prescriptive slice of the same behavioral health space SBM occupies.

Others

• American Thoracic Society (ATS): ATS is a specialty medical society with a behavioral and sleep medicine footprint overlapping SBM's Sleep and Physical Activity SIGs. While focused on pulmonary/critical care, it illustrates the kind of disease-specific incumbent that draws member attention away from SBM's interdisciplinary umbrella.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BehavioralMed
• Facebookfacebook.com/SocietyOfBehavioralMedicine

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Society of Behavioral Medicine