Emil Frey Motors France

What Emil Frey Motors France does

Emil Frey Motors France (doing business as Emil Frey France) is a private French automotive distribution group and subsidiary of the Swiss-based Emil Frey Group. The company distributes, sells, and services new and used vehicles through a network of 12 wholly-owned subsidiaries spanning passenger vehicles, commercial trucks, and agricultural equipment. It also serves as the exclusive official importer for Mitsubishi Motors and Subaru in France, managing brand-level dealer relationships for both OEMs. The subsidiary portfolio includes Autosphere and Barrault (passenger vehicle dealerships), Groupe Kertrucks (commercial trucks), Bretagri and Groupe Gabagri (agricultural equipment), Dispro, FLSA S.A.S, and MGA (distribution operations), CRVO (vehicle remarketing), and Effy Pro School (an in-house training institution for automotive trades).

The group employs approximately 10,000 people across 7+ business domains, with nationwide coverage throughout metropolitan France and corporate headquarters in Chasseneuil-du-Poitou. Its go-to-market is a traditional direct-to-consumer automotive retail model operating through physical dealership showrooms, supplemented by brand-level import operations targeting enterprise relationships with OEM principals. The company serves two primary customer segments: individual consumers purchasing personal-use vehicles (primary), and business/commercial customers procuring fleet vehicles, trucks, and agricultural equipment (secondary). Revenue is generated through vehicle sales transactions, financing services, and after-sales maintenance and repair contracts.

No proprietary technology, AI/ML capabilities, patents, certifications, or disclosed financial figures are mentioned in the available source material. The group emphasizes a culture of intrapreneurship, result orientation, and human relations in its employer branding. As a wholly-owned subsidiary of the Emil Frey Group, the entity operates within a larger Swiss parent conglomerate's structure, with no evidence of independent fundraising, M&A, or public market activity at the French subsidiary level.

Name

Emil Frey Motors France

Legal name

Emil Frey France

Website

https://emilfreyfrance-recrute.fr

Company type

Private

Founded year

1924

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Emil Frey Motors France is a private French automotive distribution group and subsidiary of Swiss-based Emil Frey Group, operating 12 wholly-owned subsidiaries and approximately 10,000 employees across passenger vehicles, commercial trucks, agricultural equipment, and vehicle remarketing, while serving as the exclusive importer for Mitsubishi Motors and Subaru in France.

Ownership category

akta.pro rank

Headquarters

HQ city

Chasseneuil-du-poitou

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Distribution and Sales: Core business involves distribution and sale of new and used vehicles through a network of dealerships and subsidiaries. Revenue generated from vehicle sales, financing services, and after-sales maintenance/repair services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Emil Frey Motors France is a vehicle distribution group that sells new and used vehicles, provides vehicle financing, and delivers after-sales maintenance and repair services through a network of 12 subsidiaries operating across France. The group acts as the official importer for Mitsubishi Motors and Subaru brands, and also distributes commercial trucks (Kertrucks), agricultural equipment (Bretagri, Gabagri), and runs a professional training school (Effy Pro School) for automotive trades.

Product overview

Emil Frey France is a leading vehicle distribution group operating more than 7 business domains across 12 subsidiaries with 10,000 employees. The company serves as an importer for automotive brands Mitsubishi Motors and Subaru, and operates subsidiaries including Autosphere, Groupe Kertrucks, Bretagri, Groupe Gabagri, Barrault, Dispro, FLSA S.A.S, MGA, and CRVO. The group also includes Effy Pro School, a training institution for their automotive trades. The source data comes from a careers/recruitment page rather than a product or services page, so detailed product portfolio information is not available in this source.

Differentiator

Problem solved

Functional benefit

Products and services

• New and Used Vehicle Sales

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Mitsubishi MotorscoreStrategic or Co-development PartnerEmil Frey France serves as the official importer and distributor of Mitsubishi Motors vehicles in France, managing the brand's distribution network and dealer relationships throughout the French market.
• SubarucoreStrategic or Co-development PartnerEmil Frey France serves as the official importer and distributor of Subaru vehicles in France, responsible for brand representation and distribution operations in the French territory.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EmilFreyFrance
• LinkedInfr.linkedin.com/company/emil-frey-france

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emil Frey Motors France