Trodat
Trodat is an Austrian manufacturer founded in 1912 that produces self-inking stamps, pre-inked stamps, hand stamps, seal presses, and proprietary ink consumables, selling primarily through distribution partners via the Trodat Order Manager B2B platform and directly to consumers across more than 20 regional websites.
- Company typePrivate
- Founded1912
- HeadquartersWels, Austria
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Trodat does
Trodat is a privately held Austrian manufacturer of self-inking stamps, pre-inked stamps, hand stamps, seal presses, and related marking products, headquartered in Wels, Austria, with manufacturing operations in Marchtrenk, Austria, and a US subsidiary (Trodat USA Inc.) in Somerset, New Jersey. Founded in 1912 by Franz Just and his wife, who began by cooking stamping inks in Vienna, Trodat pioneered the world's first plastic self-inking stamp in 1976 with the launch of the Trodat Printy, of which over 400 million units have since been sold worldwide. The current product portfolio is organized across three use cases - At Work (Trodat Professional, Original Trodat Printy, Trodat Classic, MaxLight pre-inked stamps, seal presses, fingerprint pads, numbering machines), At Home (Pixel Stamp, Stamp 'N Stick, ID Protector, Creation Stamp), and On the Move (Pocket Stamps, Goldring Stamp Pens) - supported by proprietary consumables including ink cartridges, handstamp pads, and specialized stamp inks formulated to DIN ISO 14145-2 (indelibility) and DIN ISO 11798 (archivability) standards.
The company's technology differentiation rests on proprietary self-inking and pre-inked stamp mechanisms, specialized water- and solvent-based ink chemistries, and recurring consumables (replaceable ink cartridges in defined model-specific form factors such as 6/4910-6/4927 and 6/15-6/58). Trodat sells predominantly through B2B channels to verified distribution partners and rubber-stamp makers via the Trodat Order Manager platform, and reaches consumers directly through 20+ regional websites and dealer-locator services across Europe, North America, Asia Pacific, and Latin America. The company generates revenue from one-time hardware sales (stamp bodies, seal presses, numbering machines) and recurring consumables and custom/personalized stamp orders; pricing for B2B is handled off-list through the Order Manager platform, while consumer pricing is structured per-product and is not publicly disclosed. Trodat operates within the TroGroup parent ecosystem alongside partners Trotec Laser (laser engraving systems) and uTypia, and holds sustainability certifications including the Blue Angel and Austrian Ecolabels, CO2-compensated product ranges, and ISO quality and environmental certifications.
Trodat firmographics
Firmographics- Name
- Trodat
- Legal name
- Trodat USA Inc.
- Website
- https://trodat.net
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Trodat is an Austrian manufacturer founded in 1912 that produces self-inking stamps, pre-inked stamps, hand stamps, seal presses, and proprietary ink consumables, selling primarily through distribution partners via the Trodat Order Manager B2B platform and directly to consumers across more than 20 regional websites.
- Ownership category
- akta.pro rank
Trodat industry classification
Industry- Product category
- Office Stamps and Marking Products
- NAICS
- Stationery Product Manufacturing (32223), Stationery and Office Supplies Merchant Wholesalers (42412), Printing Ink Manufacturing (32591)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
Keywords
Where Trodat is headquartered
LocationHeadquarters
- HQ city
- Wels
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
Trodat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Stamp Hardware Sales: One-time purchase of stamp products including self-inking stamps (Printy, Professional), pre-inked stamps (MaxLight, PSI), hand stamps, seal presses, and specialty stamps. Primary revenue stream from physical product sales to distribution partners and consumers.
- Consumables and Replacement Parts: Recurring revenue from replacement ink cartridges, refill inks, and stamp pads. Products include 6/4910-6/4927 series cartridges for Printy models, 6/15-6/58 series for Professional models, and various refill ink bottles.
- Custom/Personalized Stamps: Custom-made products ordered by customers with personalized text plates, company logos, or custom designs. Production involves special manufacturing requests with quantity tolerances of +/- 10%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Business-to-Business (B2B) Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Trodat product offering
Product offeringCore offering
Trodat manufactures and sells self-inking stamps, pre-inked stamps, traditional hand stamps, seal presses, fingerprint pads, and portable pocket stamps, along with complementary consumables such as replacement ink cartridges, stamp pads, and refill inks. The company serves distribution partners and resellers through the Trodat Order Manager B2B platform and sells directly to consumers through 20+ regional websites, while also offering engraving and laser cutting services via partner technology.
Product overview
Trodat is a global stamp manufacturing company offering a comprehensive portfolio of stamping and marking solutions. The product range is organized across three main use categories: At Work (professional office stamps including Trodat Professional, Original Trodat Printy, Trodat Classic, Pre-Inked Maxlight, Seal Presses, and Fingerprint Pads), At Home (consumer products including Pixel Stamp, Stamp 'N Stick, ID Protector, Creation Stamp, and Pre-Inked PSI), and On the Move (portable stamps including Pocket Stamps and Goldring Stamp Pens). Supporting the core stamp products are essential consumables including Ink Cartridges, Handstamp Pads, and Stamp Inks. The company also offers industrial products like Automatic Numbering Machines and specialty items like Whiteboard Erasers and Math Rollers. Trodat Order Manager serves as the partner/distributor online ordering platform. The company positions itself as the global market leader for high-quality stamps with over 400 million Printy stamps sold worldwide since 1976, emphasizing sustainability through CO2 compensation, recycled materials, and eco-certifications including Blue Angel and Austrian Ecolabel.
Differentiator
Problem solved
Functional benefit
Brands
- Trodat Professional: Professional-grade stamp line featuring stainless steel construction for high reliability and durability in office environments
- Original Trodat Printy
- Trodat Classic
- Trodat MaxLight
- Trodat Pixel Stamp
- Trodat Stamp 'N Stick
- Trodat ID Protector
- Trodat Creation Stamp
- Trodat Ideal Seal
- Trodat Fingerprint Pads
- Trodat Pre-Inked PSI
Products and services
- Trodat Professional Heavy-duty professional self-inking stamp with stainless steel construction for daily office use, featuring minimized vibrations, superior ergonomics, clean impression quality, and water-based ink fulfilling DIN ISO 14145-2 indelibility requirements. Available in text stamp, date stamp, and Typomatic variants for office and professional environments.
- Original Trodat Printy World's best-selling self-inking stamp with premium design, soft-touch ergonomic sides, and simple clean ink cartridge change. CO2 compensated production and available in multiple sizes and variants including text stamps, date stamps, numberers, and Typomatic DIY stamps. The Printy 4.0 is the first stamp to receive the Blue Angel Ecolabel.
- Trodat Ink Cartridges Replacement ink pads and cartridges for Printy and Professional stamp models featuring special grip zones for clean replacement and grip handle on cartridge cover. Available in black, blue, red, green, and violet, with indelibility per DIN ISO 14145-2 standard.
- Trodat Classic Traditional hand stamp line with high-quality metal housing and ergonomic handle made from ABS post-consumer recycled material. Available in date stamp, dial-a-phrase, and numberer variants for decades of reliable service.
- Trodat Handstamp Pads Stamp pads for hand stamps available in metal and plastic housing. Eco-friendly plastic parts made from at least 95% recycled plastic. Water-based indelible ink with practical one-hand operation and hygroscopic characteristics that refresh by drawing moisture from air.
- Trodat Stamp Inks Specialized stamp inks including 7011 water-based re-ink for handstamp pads (28ml and 60ml containers), 7021 fast-drying solvent-based ink for absorbent and non-absorbent surfaces (25ml and 50ml), and Maxlight refill inks (7ml) for pre-inked stamps. Black ink fulfills DIN ISO 11798 Archivability Standard.
- Trodat Pre-Inked Maxlight Pre-inked flash stamp line delivering thousands of crisp, clear impressions for bold logos or fine lines. Features durable, quiet operation with easy re-inking capability. Available in multiple sizes (XL-115 through XL-800) with S-Style and Pre-Z-Style configurations.
- Trodat Seal Presses Trodat Ideal Seal embossing press for creating detailed embossing on certificates and documents with modern ergonomic design and positioning marks for perfect alignment. Available in multiple sizes (40mm to 50mm diameter) and rectangular formats.
- Trodat Fingerprint Pads Fingerprint pads providing thousands of sharp-edged, durable, waterproof fingerprints on paper. Dermatologically tested ink that is easy to remove by rubbing fingers, free of hazardous substances. Available in two sizes (9094: 41x41mm, 9096: 130x90mm).
- Trodat Pixel Stamp Creative toy product combining pixel art and stamp-by-numbers for children aged 4-9 years. Includes 6 stamps in 6 colors with 18 templates. Screen-free, educational entertainment that trains motor skills and coordination.
- Trodat Stamp 'N Stick Functional labeling system for marking children's belongings with personalized text. Works directly on textiles (machine washable up to 95 degrees C), stickers, and iron-on fleece for dark fabrics. Starter kits include Typomatic DIY and individual text plate versions with stickers and iron-on fleece.
- Trodat ID Protector and ID Protector+ Identity protection rollers that hide personal information with specialized permanent ink (approximately 100m/330ft of impressions). Works on glossy paper with unique impression pattern. ID Protector+ includes integrated ceramic box and letter opener. CO2 compensated with recycling content.
- Trodat Creation Stamp Versatile stamp set for labeling homemade creations and gifts. Includes 3-colored stamp pad with 16 unique design labels. Available in Christmas and Birthday themed sets for decorating and customizing presents and crafts.
- Trodat Pre-Inked PSI Pre-inked stamp combining compact self-inking design with high number of impressions from pre-inked technology. Consumer/home version of the Maxlight line.
- Trodat Pocket Stamps Mobile stamps for use on the move. Includes Pocket Printy, Mobile Printy, Micro Printy, and Vienna Pocket Stamps variants. Functional, easy to carry, and always ready to use for mobile business, travel, and field work applications.
- Goldring Stamp Pens Stamp pen products for on-the-go marking applications.
- Trodat Whiteboard Eraser Simple handheld whiteboard eraser for clearing whiteboard surfaces with quick hand movement to create space for new ideas and drawings.
- Automatic Numbering Machines Trodat numbering machines for automated sequential numbering applications in industrial and commercial settings.
- Trodat Math Roller Math-related stamp/roller product for educational home use.
- JustRite Self-Inking Stamps Self-inking stamp brand under Trodat for heavy-duty marking applications. Marking and Sign Products will distribute JustRite branded products.
- Trodat Order Manager Partner/distributor online ordering platform exclusively available to verified distribution partners and commercial resellers. Partners must register with company information, customer number, and accept terms. Platform enables order placement, media library access, returns processing, and bulk Excel upload.
Quantifiable outcome
- Over 400 million Original Trodat Printy stamps sold worldwide
- +1 more outcomes
Companies that use Trodat
Customer profileSegments4 records
Ideal customer profiles3 records
Trodat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Trodat partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Marking and Sign ProductsminorMarking and Sign Products will distribute JustRite branded products, as announced in Trodat's news section on February 18, 2026. This represents a change in distribution arrangements for the JustRite product line.
- Trotec LasercoreTrotec Laser is shown as a partner in Trodat's footer. Trotec Laser specializes in laser engraving systems that complement Trodat's stamp products, particularly for customization and personalization applications. Both companies appear to be part of the broader TroGroup ecosystem.
- uTypiacoreuTypia is displayed as a partner in Trodat's footer. The companies have separate terms and conditions referenced on Trodat's site. uTypia appears to provide complementary technology solutions for Trodat's stamp products.
- TroGroupcoreTrodat is a member of TroGroup, the parent company group. TroGroup serves as an umbrella organization bringing together Trodat and related companies under unified corporate governance and branding.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Trodat competitors and assessment
Company assessmentDirect peers
- Carl: Japanese manufacturer of office and craft stamps. Comparable to Trodat in self-inking stamp mechanism design and office segment focus, particularly in Asian markets.
- Shachihata: Japanese manufacturer of stamps and marking products (Xstamper, Artline brands). Comparable to Trodat as a global stamp specialist with proprietary pre-inked technology and similar product architecture, though primarily serving APAC markets.
- COLOP: Austrian-headquartered direct competitor specializing in self-inking and pre-inked stamps. Most comparable to Trodat by product category, technology (self-inking mechanisms), target market (office and professional stamping), and European manufacturing base.
Broad incumbents
- Newell Brands: US-listed consumer goods company owning office/stationery brands (Sharpie, Paper Mate, Elmer's). Comparable via shared office supply end-markets and distribution channels, though with much larger and more diversified portfolio.
- Faber-Castell: Global writing instruments and art supplies manufacturer. Comparable to Trodat as a long-established stationery/office products brand with global reach, although much broader in category scope than stamps.
- Pelikan: German heritage brand in writing instruments and office supplies. Comparable to Trodat in stationery-adjacent office product category, European heritage branding, and B2B distribution into schools and offices.
- Trotec Laser: Sister company within the TroGroup umbrella, specializing in laser engraving and marking systems. Comparable to Trodat via shared group ownership, complementary personalization workflow (laser-engraved plates for stamps), and shared channel relationships.
- ACCO Brands: US-listed office products conglomerate (Swingline, GBC, Kensington, etc.). Comparable to Trodat in office supplies distribution and category overlap, but much broader portfolio without stamp specialization.
- Staedtler: German manufacturer of writing, drawing, and office products. Comparable to Trodat in European heritage, premium positioning in office/stationery category, and global B2B distribution.
Regional players
- Pilot Corporation: Japanese writing instrument manufacturer with growing European and global presence. Comparable to Trodat as an office stationery brand, though primarily competing in writing instruments rather than stamping devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Trodat social profiles
Digital presenceTrodat compliance and trust
Trust signalCompliance7 records
Trodat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trodat leadership team
Management profileNumber of profiles
Profiles1 record
Trodat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trodat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trodat
What does Trodat do?
Trodat manufactures and sells self-inking stamps, pre-inked stamps, traditional hand stamps, seal presses, fingerprint pads, and portable pocket stamps, along with complementary consumables such as replacement ink cartridges, stamp pads, and refill inks. The company serves distribution partners and resellers through the Trodat Order Manager B2B platform and sells directly to consumers through 20+ regional websites, while also offering engraving and laser cutting services via partner technology.
Is Trodat a public or private company?
Trodat is a private company. It is classified as family owned and is currently operating.
When was Trodat founded?
Trodat was founded in 1912. It employs 1,001 to 5,000 people.
Where is Trodat based?
Trodat is headquartered in Wels, Austria, in the Europe region.
How does Trodat make money?
Three revenue lines are on record. Stamp Hardware Sales are the primary driver. The others are consumables and Replacement Parts and custom/Personalized Stamps.
Who are Trodat's main competitors?
Direct peers on record are Carl, Shachihata and COLOP. Broad incumbents are Newell Brands, Faber-Castell, Pelikan, Trotec Laser, ACCO Brands and Staedtler. Pilot Corporation is listed as a regional player.
Does Trodat have an API?
No public API is recorded for Trodat.
What industry is Trodat in?
Trodat's product category is Office Stamps and Marking Products. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms). Its NAICS code is 32223 and its SIC code is 5040.